Email Marketing Journal

Effective Drip Series Message Maps

effective-drip-series-message-maps

In the last couple of months, I’ve had the privilege of helping a number of companies improve the performance of their email drip series, or multi-effort email campaigns, as they are also called. One consistent weak spot: the message map that drives these campaigns. Here are a few tips… It’s so nice to see email marketers take the leap from single sends to automated drip…

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Effective Drip Series Message Maps

effective-drip-series-message-maps

In the last couple of months, I’ve had the privilege of helping a number of companies improve the performance of their email drip series, or multi-effort email campaigns, as they are also called. One consistent weak spot: the message map that drives these campaigns. Here are a few tips… It’s so nice to see email marketers take the leap from single sends to automated drip…

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The Tricks that Tripled Blogger Emma Johnson’s Email Sign Ups

the-tricks-that-tripled-blogger-emma-johnson’s-email-sign-ups

Like many successful entrepreneurs, Emma Johnson saw an opportunity with her blog, Wealthy Single Mommy.  “Nobody was speaking to me or my peers,” Emma said. “We have our own stories and challenges. I started a blog and I didn’t know what I was doing. It was a personal project. I thought I’d talk about money, but it went way beyond money.” Today, Emma has a…

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How to survive as an indie musician

how-to-survive-as-an-indie-musician

The band Throw the Fight began like most bands do – playing in small clubs for “zero people” (unless you count the other bands waiting to go on, the bartender, or maybe the sound guy in the back). “There were so many bad shows,” lead guitarist Ryan Baustert remembers, but those were also the shows where they honed their craft. Even when no one showed…

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How to get more views on YouTube | 5 key strategies that work fast

how-to-get-more-views-on-youtube-|-5-key-strategies-that-work-fast

Jump ahead Focus on YouTube SEO Increase watch time Improve clickthrough rate Encourage engagement Promote your video Get YouTube subscribers to join your email list   Creating valuable video content can take hours, not to mention all the time spent planning and strategizing. So the last thing you want is for your time and effort to go to waste. Which means you need your videos…

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Understanding consumer behavior in COVID-19: How AI can put your brand on the right path

understanding-consumer-behavior-in-covid-19:-how-ai-can-put-your-brand-on-the-right-path

Artificial intelligence (AI) is growing in importance in the digital advertising world. According to Forbes, in 2019, the majority of marketers either planned to or used AI in their audience targeting (81%) and in their audience segmentation (80%). And for good reason: AI-supported media allows advertisers to more easily determine whom to talk to, when to talk to them and what to say. Not to…

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The Ultimate Guide to Email A/B Testing

the-ultimate-guide-to-email-a/b-testing

In a world where people are bombarded with countless emails on a regular basis, it’s more important than ever to craft emails with purpose. In 2018, 281 billion emails were sent and that figure is expected to rise to a staggering 347 billion by 2022. These days it’s not enough to assume you know what type of email your audience will want to open —…

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Email Deliverability September 2020 [infographic]

email-deliverability-september-2020-[infographic]

This is the sixth email deliverability test we’ve carried out, and, as with every test, it brought quite a few surprises. If you’d like to make a comparison between this test and the previous one, check out our test from February 2020. For those of you who are coming across our tests for the first time, this is something we started doing back in August…

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Content Marketing 101: What’s in it for Me?

content-marketing-101:-what’s-in-it-for-me?

It has probably happened to you. You meet a guy at a conference or party who starts talking about himself, and within 15 seconds, you’re looking for an escape. Guess what! The same thing happens when we send an email about our brilliant products or services. However, we don’t even get 15 seconds–we get approximately […] The post Content Marketing 101: What’s in it for…

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