Email Marketing Journal Everything Email Marketing

Email planning is hard. Teams are invariably under-resourced, and the next big campaign is always just around the corner. Brainstorming that next piece of amazing creative, the next eye-catching subject line, and the next perfectly crafted offer can often feel far more like perspiration than inspiration! The question is: How can marketers solve these challenges? The answer lies in great brand intelligence. In the latest

During the pandemic, CPG ad spend exploded—increasing $19 billion in just two years—and it shows no signs of stopping. According to eMarketer, CPG ad spend is expected to increase this year to $36 billion dollars, up from $30.5 billion in 2021, and will grow even more in 2023.

For decades, McDonald’s has been at the forefront of culture. Yet in 2020, many young Americans had never tried a Quarter Pounder. McDonald’s wanted to reach youth and cultivate a new generation of brand fans by showing up for them in a way that was culturally relevant across channels and would drive digital adoption and guest counts. The resulting concept was the Famous Orders campaign.

If you truly want to know the impact your digital marketing campaigns are having, then compare the actions of people who get them to the actions of people who wanted to get them but didn’t. That’s the logic behind universal control groups, which is a measurement approach where you exclude a small portion of your audience from campaigns to get a baseline for measuring their…

Your creator business doesn’t have to live in a silo. It doesn’t have to be you against the algorithm. With partnerships and collaborations, you can grow your following, sell more products, and create new revenue streams. Brett Larkin, yoga teacher and creator of Uplifted Yoga, figured out the power of partnerships early on. “Working in a niche industry like yoga can be challenging when it…

How big is your email list? If you’re like most creators, the answer is “not big enough.” Effective lead generation is a constant uphill battle to expand your community and reach. Whether you have an email list of one hundred or one hundred thousand, there’s always more you can do to increase the size of your email list—and in turn, increase your impact (and sales.)…

Brands are struggling with a myriad of forces, including disjointed omnichannel experiences, rapid consumer behavior changes, the sunsetting of third-party cookies, and Apple’s Mail Privacy Protection. Increasingly, they’re realizing that a big part of dealing with each of those challenges is to bring all their customer data together in one place—a customer data platform (CDP). However, the CDP landscape is confusing and many are not…

Since its release in September 2021, Apple’s Mail Privacy Protection (MPP) has completely changed the email landscape. Validity data shows that pixel fires associated with the Apple proxy skyrocketed to approximately 70 percent of total device usage by last December. Unsurprisingly, MPP has had a broad range of effects on email marketers. One key challenge, and one we hear frequently from our clients, is the way

“Should you email inactive subscribers who haven’t opened or clicked any of your promotional emails in a long time?” That seemingly simple question is actually fraught with nuance and complexity. But it’s critical to have a clear answer because maintaining your email engagement levels is probably the biggest factor determining your email deliverability. Let’s decode that question by discussing five truths about inactive email subscribers.

Six figures. It’s a mythical number for many creators and entrepreneurs—the first sign you’ve “made it.” While you need to nail product-market fit, research and create an ideal customer profile (ICP), and develop an operating model, much of what allows your business to grow has less to do with what you do and more to do with how you do it. As James Clear writes…