Email Marketing Journal

A daily dose of Stoicism: How author Ryan Holiday doubled his email list one newsletter at a time

a-daily-dose-of-stoicism:-how-author-ryan-holiday-doubled-his-email-list-one-newsletter-at-a-time

What do Marcus Aurelius, George Washington, Theodore Roosevelt, and General James Mattis have in common? Their leadership style comes back to a 2,000-year-old philosophy: Stoicism. Modern day definitions often pin stoicism as emotionless or boring, but the tenets of the philosophy come down to four values: courage, temperance, justice, and wisdom. Stoicism boils down to a singular idea: we don’t always control what happens to…

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Email Deliverability March 2021 [Infographic]

email-deliverability-march-2021-[infographic]

For those who were eagerly awaiting this moment, I can announce that our latest deliverability results are finally here! Making this our seventh email deliverability test to date. Of course, this round wasn’t without surprises. In fact, as you’ll see, there were quite a few movements in the charts. If you’d like to make a comparison between this test and the previous one, check out…

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Creative Trends in Email Marketing – March 25, 2021

creative-trends-in-email-marketing-–-march-25,-2021

To keep your subscribers engaged, your email creative needs to be at its best. Make sure you’re staying ahead with this live webinar featuring Trendline’s Creative team. In this one hour event, you will learn:  Color: How to get away from your main color palette while still maintaining brand integrity. User experience: What tactics are […] The post Creative Trends in Email Marketing – March…

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With Google’s announcement on alternative identifiers, first-party data remains king

with-google’s-announcement-on-alternative-identifiers,-first-party-data-remains-king

Last week, Google published a blog post detailing their position on leveraging alternative user-level identifiers once third-party cookies are deprecated, noting their consumer privacy concerns and how such an identifier would be used in their proprietary advertising technology platforms. The biggest takeaway from the announcement is that Google does not intend to directly use alternative user-level identifiers that track individuals across sites within the company’s…

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With Google’s announcement on alternative identifiers, first-party data remains king

with-google’s-announcement-on-alternative-identifiers,-first-party-data-remains-king

Last week, Google published a blog post detailing their position on leveraging alternative user-level identifiers once third-party cookies are deprecated, noting their consumer privacy concerns and how such an identifier would be used in their proprietary advertising technology platforms. The biggest takeaway from the announcement is that Google does not intend to directly use alternative user-level identifiers that track individuals across sites within the company’s…

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Uplers: 29 Experts on Email Trends to Watch for in 2021

uplers:-29-experts-on-email-trends-to-watch-for-in-2021

After a rollercoaster 2020, companies are reevaluating their email marketing strategies for 2021. To aid those efforts, Uplers asked me and 28 other email marketing experts to discuss the trends that we see driving the industry forward this year. My prediction centered around the K-shaped recovery and how that’s translating into vastly different email marketing priorities for companies that have done well during the pandemic,…

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How to Avoid the Spamhaus Radar

how-to-avoid-the-spamhaus-radar

For our latest State of Email Live, we were joined by Sridhar Chandran, our very own solutions architect, and Matthew Stith, industry liaison for Spamhaus.  First, let’s review some interesting email data from Sridhar. Inbox placement rates are rising. Average inbox placement rates were higher in February 2021 than in January 2021, increasing from 75% to 83%. When we dig a little deeper into inbox placement performance by industry, emails related…

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25+ direct-to-fan marketing tools for indie musicians

25+-direct-to-fan-marketing-tools-for-indie-musicians

As a former singer myself, I know firsthand how easy it is to get absorbed into your music and put things like marketing on the backburner. “I’ll deal with it later”, you say… “I’m a musician, not a marketer.” But I’m here to tell you that music and marketing aren’t mutually exclusive—you can be good at both! And if you want a thriving career as…

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Data is Not a Dirty Word

data-is-not-a-dirty-word

Data is the oxygen that powers business today. It underlies everything we need to do to run a healthy business. As we all know, there are many challenges and success drivers in data strategy. We got some of our data thought leaders to join Tunc Bolluk for a discussion about the role of data across business, the importance of data quality in your CRM, and…

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