Email Marketing Journal

Dyspatch: 11 Quick Tips to Avoid the Email Spam Folder

dyspatch:-11-quick-tips-to-avoid-the-email-spam-folder

There are no sneaky loopholes to trick the algorithms. But there are rules and tips you can use to hit the inbox and avoid the spam folder. In this post, Dyspatch talks with me and three other email experts to assemble 11 quick, proven ways to send emails that always land in the inbox: Get permission Set expectations and follow through on them Send valuable…

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Ask our experts: Other than open rates, what should creators focus on to measure success?

ask-our-experts:-other-than-open-rates,-what-should-creators-focus-on-to-measure-success?

Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement, open rates will soon become even less reliable when it comes to measuring the success of your email efforts. For many senders, open rates were the metrics they have historically focused on most. Now they’re left wondering, “what…

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Is your model not predicting as well as it used to? Identify and address model degradation

is-your-model-not-predicting-as-well-as-it-used-to?-identify-and-address-model-degradation

You’ve designed and built a machine-learning model that predicts customer demand for one of your most popular products, at different prices. The model is extremely accurate––leveraging years of historical data on sales, customers, seasonality, and other variables. Therefore, the decision-makers in your organization are excited to start implementing it to enhance their targeting and improve […] The post Is your model not predicting as well…

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32 of the best podcast names (and how to name your podcast)

32-of-the-best-podcast-names-(and-how-to-name-your-podcast)

Your podcast name is your first impression. It’s what makes someone decide that it’s a show they want to spend time listening to or if it’s one they’ll pass on. What’s the right podcast name? Your podcast name should reflect the ideal listener, the value your listeners get, and the perspective they’ll hear. That’s why you feel the pressure to pick the right name. The…

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Top 3 Ways to Avoid Email Spoofing Attacks

top-3-ways-to-avoid-email-spoofing-attacks

It’s hard to overstate the impact of COVID-19 on the email landscape. Marketers have leveraged the email channel to communicate with subscribers more than ever before. Volume has skyrocketed and, as covered in our June State of Email webinar, there’s no sign of slowing down. It should come as no surprise that nefarious characters have been emboldened by the crisis and are getting in on…

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Data-Driven Marketers, Welcome to the Next Normal

data-driven-marketers,-welcome-to-the-next-normal

As we head into August, a sense of normalcy is beginning to reign, at least here in Ontario. People are talking about returning to work and school, businesses are hiring again and international travel restrictions are easing. Beneath the surface, however, it is a brand new world – one where work-from-home and Zoom meetings will […] The post Data-Driven Marketers, Welcome to the Next Normal…

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Announcing The Ultimate Guide to Omnichannel

announcing-the-ultimate-guide-to-omnichannel

Today’s customers regularly switch between channels and devices when interacting with a brand. They might click on an email on their phone, switch to their laptop to do more research, and go in-store to make a purchase—and expect to do so seamlessly. The catch is that most businesses struggle to consolidate data from these different […] The post Announcing The Ultimate Guide to Omnichannel appeared…

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