Do opt-in email lists really perform better than non-opt-In lists? And, if they do, is the difference significant? Based on my 25+ years in the industry – the answers are yes and yes. But it’s always nice to get a case study to support it, especially when there’s solid quantitative data. So here we go. Most of the clients I work with have their own…
Read More »Email Marketing Journal
Case Study: Opt-in Email Lists Deliver Conversion Rates Up to 21-Times Those of Not-Opt-in Lists
Do opt-in email lists really perform better than non-opt-In lists? And, if they do, is the difference significant? Based on my 25+ years in the industry – the answers are yes and yes. But it’s always nice to get a case study to support it, especially when there’s solid quantitative data. So here we go. Most of the clients I work with have their own…
Read More »First Quarter 2022 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful four-quarter strategy. Oracle Consulting’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during the critical holiday season with your digital marketing efforts. The first quarter is focused on seizing opportunities, mitigating risks, learning from the just-passed holiday season, and starting to make the larger…
Read More »2022 Outlook: Email Marketing Trends
No Bullsh*t Advice From Email Experts As much as we love email as a tried-and-true marketing channel, it is always evolving. This has especially reigned true over the last few years. GDPR, a global pandemic, and recent Apple privacy updates have rewarded those email marketers who can spot trends ahead of time and adapt accordingly. So for our first installment of No Bullsh*t Advice, we…
Read More »5 best low-cost email marketing tools for content creators on a budget
Bargain-hunter. Frugal. Thrifty. Whatever term you use to describe yourself, one thing’s for sure: keeping your expenses in check is smart business. But the cheapest option isn't always the best for your needs. There are other factors besides cost to consider when choosing an email marketing tool. A real bargain strikes the perfect balance of affordability and value, without sacrificing essential functionality like deliverability, support,…
Read More »AI-Based Email Marketing
AI email automation is reshaping the email marketing industry. Learn more about AI-based email marketing, how it works, and its benefits for your business. The post AI-Based Email Marketing appeared first on SendGrid.
Read More »Everything You Need to Know About Email Deliverability in 2022
From advanced email personalization tactics made possible by Artificial Intelligence to ongoing changes in authentication protocols and compliance legislation, email deliverability has come a long way since the very first email was sent back in 1971. And yet, despite all the tools available to us, assessing and improving the vast range of factors that affect email deliverability can prove a real challenge. Still not sure…
Read More »ActiveCampaign vs. Mailchimp – The Unexpected King of Automation
Looking for the right marketing software that offers automation, campaign elements’ templates, analytics and more? Heard Mailchimp and ActiveCampaign are the best? Let’s see who’ll be the ultimate winner!
Read More »What’s New in ConvertKit: Cycle 6 & 7
One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private like our finances and our deliverability. In addition, we also want to lean in and keep you updated on how we are developing our product for you with this cycle product report. This cycle product report will cover features…
Read More »FAQ: Jumpstart your retail media network today
Retail media networks are on the rise.
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