Email Marketing Journal

Strength in Validity

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As governments at all levels scramble to implement measures to protect the public from the COVID-19 pandemic, CEOs and business leaders are moving aggressively to ensure the safety of the workforce and minimize business disruption. At Validity, we are taking active measures to ensure that all of our team members are both safe and productive while they work from home or secure office locations. We…

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Lost in the Data Wilderness? We’ve Got the Tools Data Managers Need

lost-in-the-data-wilderness?-we’ve-got-the-tools-data-managers-need

If you ever find yourself lost in the woods — or even enjoying a backwoods camping trip — few tools could be as useful as a Swiss Army knife. With components ranging from knife blades and screwdrivers to a can opener and a corkscrew, it’s truly a survival tool for any situation. While their physical surroundings may be less threatening than your average forest, today’s…

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Deliver Personalized Emails in Less Time with Dynamic Email Content

deliver-personalized-emails-in-less-time-with-dynamic-email-content

Personalizing your email content increases opens, clicks, and sales. In fact, personalized emails get 6x higher transaction rates, according to research from Experian. So why doesn’t every business personalize and segment their emails for each subscriber? It’s time consuming. Email segmentation involves multiple steps — creating unique versions of each email, building your segments, scheduling your emails, and then tracking the results from all your…

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A Detailed Guide to Email Campaigns Localization

a-detailed-guide-to-email-campaigns-localization

Most brands are going global. They’re targeting a global audience to sell their services and products. So are their email campaigns, with 280 million emails sent globally every single day.  For this, they have to connect with their international users locally. This involves understanding their culture, language, traditions, buying habits, and related nuances.  The reason being, only 25.2% of the overall Internet users are English…

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Email throttling for marketers.

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For a new email marketer, seeing email being throttled can feel like mailbox providers are attacking us. “Why won’t you let my emails through,” some of us have shouted into the sky. But once you understand what throttling really is and why it’s happening, you can better avoid it and the accompanying frustration. What is email throttling? First things first: Throttling is the limitation on…

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This Zumba Instructor Increased Profitability by 200% When Her Gym Closed

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When the governor of Pennsylvania closed local gyms due to COVID-19, it affected the livelihood of gym instructors and the physical health of their students.  The situation forced Zumba instructor Alycia McFarlin to cancel her in-person Zumba classes. Her students were disappointed, and she lost recurring revenue from classes. That night, McFarlin quickly came up with a plan to continue offering Zumba to her students…

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Lights, Camera, Conversions: How to Create Video Landing Pages That Convert

lights,-camera,-conversions:-how-to-create-video-landing-pages-that-convert

Jump ahead What are video landing pages? Why use video landing pages? Video landing page best practices The average American spends nearly 40 hours a week watching videos. That's a staggering statistic. Just think about that for a second. It's almost as much time as we spend working. Or, if you're a parent like me, listening to Baby Shark on repeat. It's no wonder, then,…

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Email Deliverability Unfiltered: Hurdles to Avoid

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It's easy to get overwhelmed when it comes to deliverability issues within your email program. But as a marketer, you have more control over these issues than you may think. That's why we asked email deliverability experts Alyssa Dulin from ConvertKit, John Peters from Campaign Monitor, Raja Datta from TrueAccord and our very own VP of Industy Relations & Compliance Lauren Meyer at Kickbox to…

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