Email Marketing Journal

Real world examples of great emails

real-world-examples-of-great-emails

Every once in a while, we stumble upon a promotional email from a brand we love or a service we recently subscribed to and think, “that’s a great email.” Today, Alyssa and Melissa break down some of their favorite examples. Because when it comes to teachable moments, stellar examples of real-world emails are the best way to translate best practices and learn from the email…

Read More »

Can’t Let Go: Personalization Fail from Chick-fil-A

can’t-let-go:-personalization-fail-from-chick-fil-a

According to McKinsey, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. So at least I’m not alone. I don’t eat fast food often, but if I’m in a situation where that is the best option, I usually look for a Chick-fil-A. I’m a member of their loyalty program and I usually order through the Chick-fil-A app,…

Read More »

Can’t Let Go: Personalization Fail from Chick-fil-A

can’t-let-go:-personalization-fail-from-chick-fil-a

According to McKinsey, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. So at least I’m not alone. I don’t eat fast food often, but if I’m in a situation where that is the best option, I usually look for a Chick-fil-A. I’m a member of their loyalty program and I usually order through the Chick-fil-A app,…

Read More »

How to overcome procrastination and overwhelm as a creator with ADHD

how-to-overcome-procrastination-and-overwhelm-as-a-creator-with-adhd

With ADHD, it can feel nearly impossible to focus on one task at a time and make forward progress. You feel like your brain is always on, thinking about the next big idea or how to accomplish everything at once. For creators with ADHD, to-do lists and content plans can feel like a neverending uphill battle. It can be tempting to either try doing everything…

Read More »

Apple’s Mail Privacy Protection: The Sky Isn’t Falling After All

apple’s-mail-privacy-protection:-the-sky-isn’t-falling-after-all

When Apple announced its Mail Privacy Protection (MPP) initiative in June 2021, much of the email marketing industry acted like the sky was falling. I don’t put myself in this camp, but I was concerned, and I did publicly state that open rates were going to be useless once MPP was fully rolled out. For those of you who missed it, under MPP opens are…

Read More »

Apple’s Mail Privacy Protection: The Sky Isn’t Falling After All

apple’s-mail-privacy-protection:-the-sky-isn’t-falling-after-all

When Apple announced its Mail Privacy Protection (MPP) initiative in June 2021, much of the email marketing industry acted like the sky was falling. I don’t put myself in this camp, but I was concerned, and I did publicly state that open rates were going to be useless once MPP was fully rolled out. For those of you who missed it, under MPP opens are…

Read More »

ConvertKit’s December 2021 Deliverability Report

convertkit’s-december-2021-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

Read More »
>