Email Marketing Journal

3 Legal Steps Podcasters Often Forget About

3-legal-steps-podcasters-often-forget-about

Podcasting is a great medium for creating content for your audience with some unique benefits. It is more popular than ever and the resources about starting a podcast seem to be popping up every day. One often overlooked topic, however, is the legal issues that podcasters should consider. As an attorney who has been a podcast host and has worked with creatives and content creators…

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The Year in Email 2019

the-year-in-email-2019

It’s hard to believe we are nearing the end of yet another exciting year in email, and 2019 proved to be one of the most momentous and active years to date. Over the past year, the number of new technologies, mergers and acquisitions, mailbox provider (MBP) announcements, news, and highlights is evidence of the versatility […] The post The Year in Email 2019 appeared first…

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How Do Nonprofits Use Email Effectively?

how-do-nonprofits-use-email-effectively?

In honor of Giving Tuesday, we wanted to spotlight three of our nonprofit clients and show how they are using email to effectively mobilize, educate, and raise funds for their causes.   SPCA International: Mobilization  One of the hardest goals of nonprofits is encouraging subscribers to perform an action without any direct benefit. Rather than fun new products or can’t miss event tickets, nonprofits are…

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Email on Tap Episode 16, with Lacy Surber, Marketing Cloud Customer Success, Senior Manager, Salesforce

email-on-tap-episode-16,-with-lacy-surber,-marketing-cloud-customer-success,-senior-manager,-salesforce

We couldn’t keep Anthony Chiulli, our director of product marketing, away from making these awesome Email on Tap videos for too long, and thus… Season 2 is officially on tap. To kick off the next season, Anthony met with Lacy Surber during the 250ok and MailerQ Global Sender Summit in Amsterdam. Lacy is a Marketing […] The post Email on Tap Episode 16, with Lacy…

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It’s the email time of year…

it’s-the-email-time-of-year…

I’m basically waiting for the various ESPs to announce Just How Much Mail they’ve sent over the last 4 days. Early information from one ESP shows a hefty percentage over the amount they sent last year, and that amount had many, many, many zeros in it. In terms of best practices and ongoing advice: you can never put too many lights on a Christmas tree.

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TOP DESIGNS FOR NOVEMBER

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This month we’ve welcomed the start of Christmas adverts and emails, but before we can get in the full festive spirit we have Black Friday to get through.   This week brands run the risk of jeopardising their audience trust, so it’s important for them […] The post TOP DESIGNS FOR NOVEMBER appeared first on .

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Towards LGPD and Beyond – Getting Delivered

towards-lgpd-and-beyond-–-getting-delivered

In the first post in this series about learnings from GDPR as Brazilian email marketers prepare for LGPD, we focused on acquiring new customers and prospects. Now we’ll look at approaches for existing subscribers. In Europe, senders generally took one of three routes: Re-permission: Compared with previous data privacy legislation, GDPR imposed a higher duty of care. For senders using Consent as their legal basis,…

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Dark Mode in email

dark-mode-in-email

In recent months a new challenge has come up for email designers and developers – Dark mode – email clients changing your beautiful email design!    We have put together a table full of handy information on all the (current) email clients that have implemented […] The post Dark Mode in email appeared first on .

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Case Study: a 100% increase in site traffic from email

case-study:-a-100%-increase-in-site-traffic-from-email

You know the ‘conventional wisdom’ that short emails perform better than long ones? It’s not always true. Read on to learn how we dramatically increased traffic from an email to the website by taking a strategic approach to increasing the length of the message. One website, thousands of items for visitors to choose from, a monthly email sent by a partner featuring one item. When…

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