Email Marketing Journal

Email Evolution Conference 2020: The State of Email Marketing

email-evolution-conference-2020:-the-state-of-email-marketing

Marketers are operating in turbulent times. The challenges are daunting: The worst health crisis since 1918 The worst financial crisis since 1933 The worst social unrest since 1968. The shock to the system has been so great that marketers have largely scrapped their 2020 marketing plans. March marked the new start of the new year. And email marketers need a new plan to succeed going…

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Email Deliverability Unfiltered: Hardest Issues to Solve

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There's no quick trick or simple solution to resolving deliverability issues. The fact that all of our deliverability experts point out a different aspect or issue that is difficult to solve only emphasizes how complex it can be to hit the inbox. From ensuring marketers are adhering to best email practices to trying to navigate email filters and DMARC, one thing is certain: you don't…

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The Quick 411 on View Time Optimization

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As I’m sure you’ve noticed, we’re really hyped about View Time Optimization (VTO) by Verizon Media—and our exclusive partnership to provide it to Validity for Email customers. Not only does it change the way email marketers strategize, but the history of how it came to be is an intriguing and cool story we’re so happy to be a part of. We recently had a chat…

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Creator Spotlight: 31 Black creators to follow and support

creator-spotlight:-31-black-creators-to-follow-and-support

ConvertKit was created as a tool to help creators earn a living and connect with their audience. Recognizing your undeniable ambition and attainable dreams is the starting point to your creator journey. This means being brave, sharing your voice, and connecting with your community to solve problems and add value. The ConvertKit team recognizes our responsibility to use our platform and influence to amplify Black…

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Boosting Your Transactional Emails

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No Bullsh*t Advice From Email Experts It might be time to boost your transactional messaging. Transactional emails are often very informational, matter-of-fact, and outright B-O-R-I-N G. However, with a little bit of love you can transform your transactional emails into a powerful part of the customer experience, especially considering they tend to have a much higher open rate than traditional marketing emails. We asked industry…

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Skyrocket Your Email ROI Webinar Recap

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Featuring Kickbox + Iterable Originally aired on Wednesday, June 10, 2020 Looking to get the most out of your email marketing? We all know that it comes down to optimizing your messages and getting more opens, click-throughs, and conversions. That seems simple enough, but boosting email marketing ROI requires seeing each message as more than stand-alone emails, but part of a strong workflow. One that…

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