Email Marketing Journal

Capturing More Leads With Your Content

capturing-more-leads-with-your-content

No Bullsh*t Advice From Email Experts Lead generation should be a part of every marketer's content strategy. As marketers, we spend a lot of time creating content—from conceptualizing, researching and writing to publishing and distributing. Now, how do you take that content you've worked so hard to create to capture readers and turn them into leads? We asked marketing experts from Campaign Monitor, Twilio Sendgrid,…

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How to Turn Email Addresses on File into Opt-Ins

how-to-turn-email-addresses-on-file-into-opt-ins

Everyone wants more subscribers who are regularly converting. While going out and attracting new, high-value subscribers is one path that every brand should explore, it’s also the most expensive. Thankfully, there are many other paths open to marketers to achieve their goals when they take a step-by-step approach to maximizing their email audience potential. One of those approaches is to leverage the email addresses you…

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There’s something about bounces

there’s-something-about-bounces

I’ve shared a version of this image repeatedly. I think it was only my Facebook friends that got the stick figure screaming in frustration, though. The reality is bounce handling is one of the most frustrating pieces of email delivery. Not only that, many people in the email space treat it as a simple process. It’s really not as simple as we’d like it to…

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Grow Your List for Free with ConvertKit Landing Pages & Forms

grow-your-list-for-free-with-convertkit-landing-pages-&-forms

Something magical is happening on the web: more and more creators who were stuck on the sidelines are now launching their ventures as the tools get better and easier to use. What used to require buying a domain, setting up hosting, installing WordPress, choosing a theme, and adding opt-in forms—all just to validate a creative idea—is now available in one tool with ConvertKit. Best of…

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Ghosts of Holidays Past: What to Watch out for This Year

ghosts-of-holidays-past:-what-to-watch-out-for-this-year

Last week, I showed you the email marketing ghosts of holidays past, what to prepare for now and what could go wrong in the future. Like Scrooge learned in “A Christmas Carol”, it all depends on the actions you take today. Last year, email volumes increased exponentially leading up to Black Friday and through Cyber Monday. Volumes declined from their highs but remained above average…

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The sun really should set on some email addresses.

the-sun-really-should-set-on-some-email-addresses.

The sun never sets on the 250ok empire, but it’s a good idea to actually let the sun set on some email addresses on your mailing lists. In fact, it’s even called “sunsetting,” and it’s a best practice you need to embrace. In the simplest terms, a sunsetting policy refers to the practice of having […] The post The sun really should set on some…

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Phishing evolves beyond DMARC

phishing-evolves-beyond-dmarc

The phishing attack against Sendgrid is still going on. Most of the mail and the websites are being hosted on Linode. I’ve still not gotten to see what one of the sites looks like, as Linode is getting the sites down before I click on the links. Everyone here is doing the Right Things(tm) in order to address the problem. Sendgrid has a p=reject message…

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7 HubSpot Alternatives You Need to Know

7 hubspot-alternatives-you-need-to-know

If you work in sales or marketing, you’ve most likely come across HubSpot in one capacity or another. Champions of inbound marketing, they have tons of free resources available; most notably their free online course and comprehensive blog. Now, I’ll be upfront with you, having done both the course and used their free CRM as a marketer, I'm a fan of HubSpot. Their free plan is…

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Check Out What’s New inside AWeber!

check-out-what’s-new-inside-aweber!

At AWeber, we're always working to deliver powerfully-simple features for you. Our goal: to remove the complexity of email marketing so you can concentrate on making your business more awesome. The 3-minute video below introduces you to the latest AWeber features that simplify how you send emails to your prospects and customers. You'll learn about Smart Designer, a free, intelligent design assistant that lets you…

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