Email Marketing Journal

How to perfect the sign-up process

how-to-perfect-the-sign-up-process

As a new creator, you may feel like reaching as many eyeballs as possible is the most crucial end goal. Just remember, not all subscribers are created equal. Opt-in forms help weed out unengaged and uninterested subscribers that aren’t worth paying for and can damage deliverability. However, like subscribers, not all opt-in forms are equally as effective. In this episode, Alyssa and Melissa walk through…

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Google Announces General Availability of BIMI in Gmail

google-announces-general-availability-of-bimi-in-gmail

Today is the day. Google has just announced general support of Brand Indicators for Message Identification (BIMI) in Gmail. We’ve been anxiously awaiting this day for almost a year when Google first announced their pilot program for BIMI. A lot has changed in the email marketing world since we first learned of Google’s BIMI pilot in July 2020 (too much to cover in this blog…

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What do your ESP metrics really tell you about your deliverability?

what-do-your-esp-metrics-really-tell-you-about-your-deliverability?

Knowing the deliverability of your email campaigns is essential to understand how well it’s doing. It also can be one of the hardest metrics to nail down. You might think you know your deliverability because you can look at the dashboard in your email service platform and see that 99% of your emails got delivered. […] The post What do your ESP metrics really tell…

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How DMO Visit Omaha attracted out-of-town visitors during off-season

how-dmo-visit-omaha-attracted-out-of-town-visitors-during-off-season

Visit Omaha wanted to reach visitors during the city’s offseason and attract them to the area. Epsilon helped to evaluate their traditional audience markets and serve eye-catching creative to boost visitation during winter months, resulting in a strong revenue and community impact from over 14,500 new tourists. Let's see how they did it. 

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Salesforce Market Share – Does it Really Own That Much?

salesforce-market-share-–-does-it-really-own-that-much?

Salesforce has more products than any other SaaS application I know, so it’s no wonder this company dominates the CRM market. Launched in 1999 in San Francisco by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez. Back in the day, Siebel (which now belongs to Oracle) was the big name among CRMs, however, they failed to innovate and adopt…

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10 ways musicians are making money online in 2021

10-ways-musicians-are-making-money-online-in-2021

When touring came to a sudden halt in 2020, musicians found themselves in a bind. Ticket sales from tours and playing live shows—one of the biggest revenue streams artists have in the modern music industry—nosedived almost overnight. So, with live performances off the table, how can bands make money from music? The answer is focused around online income streams. And, even as live music returns…

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How Validity’s Customers Are Turning Improved Email Performance Into More Revenue

how-validity’s-customers-are-turning-improved-email-performance-into-more-revenue

The 2020/21 pandemic has seen an upheaval in how email marketers interact with their subscribers. Message relevance and trust are the new cornerstones, and early adopters of these new best practices have benefitted in a big way. By using quality data to demonstrate empathy and build trust, they have reaped the rewards of greater engagement with their programmes – as well as more revenue. Many…

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Keeping a travel blog afloat during a global pandemic

keeping-a-travel-blog-afloat-during-a-global-pandemic

Gabby Beckford joins our pre-scheduled Zoom call from Dubai. Behind her are two suitcases—one to check, one to carry. It’s March 2021, and while most people were working from their homes, Gabby was far from hers. That’s just how she likes it. With her dad in the military, Gabby moved often as a kid. She loved living in Japan the most. Eventually, though, her family…

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The Last Word on June 2021

the-last-word-on-june-2021

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports ‘Dear Intern: it gets better.’ Monica Lewinsky joins Twitter users backing the HBO Max intern behind the ‘Integration Test Email’ fail (MarketWatch) Losing Open Tracking Will Not Kill Email (Martech Today) BIMI: Images and Resolutions (The BIMI Group) How the U.S. Got Boxed in on…

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