Email Marketing Journal

6 Tips for Better Subject Lines, Preheader Text, and Headlines

6-tips-for-better-subject-lines,-preheader-text,-and-headlines

I am a numbers person. When I work with clients, I always want to start with the data. The data helps me understand how subscribers are interacting with the email program. And how they interact with the email messages, what they think about the program, is more important than what I think, or even what the client thinks. But even without numbers, there are email

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3 dicas do que fazer e o que não fazer com conteúdo dinâmico

3-dicas-do-que-fazer-e-o-que-nao-fazer-com-conteudo-dinamico

A caixa de entrada está mais lotada (e competitiva) do que nunca – e à medida em que os volumes de e-mail continuam a disparar, as expectativas dos assinantes estão mudando significativamente.  O público de hoje está carente de experiências altamente personalizadas das marcas que eles amam. Dito isso, os remetentes que confiam em conteúdo de e-mail genérico correm o risco de alienar os seus

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Gmail Program for Election Mail

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A few months ago, Google made a splash in the political press and the email marketing space when they asked the FEC the following question: May Google launch a free and non-partisan pilot program to test Gmail design features, which will be open to authorized candidate committees, political party committees, and leadership political action committees, where spam detection as applied to messages from a pilot

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Email Marketing in Flux: The Biggest Changes Impacting the Channel

email-marketing-in-flux:-the-biggest-changes-impacting-the-channel

Email marketing is more powerful than ever, but the strategies and tactics needed to succeed are changing because of 3 mega-trends: The sunsetting of third-party cookies driving an increased focus on customer identification and the collection of zero- and first-party data Apple’s Mail Privacy Protection forcing marketers to take a holistic, cross-channel approach to measuring performance and selecting safe mailable audiences The pandemic-driven consumers behavior

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DMARC Monitoring: What’s the Value?

dmarc-monitoring:-what’s-the-value?

Bad actors love to use a legitimate sender’s brand in their malicious emails because it’s trusted by recipients and has a good reputation. At least, they do until they destroy the reputation the sender worked so hard to build. Bad actors are the reason why we have authentication. Up until DMARC was introduced, control over what to do with messaging was at the discretion of

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How these 5 creators use newsletter referrals to grow their business

how-these-5-creators-use-newsletter-referrals-to-grow-their-business

Your newsletter is the gateway to growing your creator business. As your subscriber count grows, you can make more money from your paid newsletter, charge sponsors, and sell a higher number of your products or services. But as a solopreneur, it’s challenging to grow your newsletter and run the rest of the show. You only have so much time in the day. That’s where newsletter

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43% increase in revenue with a holiday campaign! Here’s how we did it…

43%-increase-in-revenue-with-a-holiday-campaign!-here’s-how-we-did-it…

I’m not a big fan of subject line tests for a couple reasons. They’re overused and many don’t have a good chance of success because they lack a sound hypothesis. If I undertake a subject line test with a client I’m going to do it strategically, to give us our best chance at a significant lift in bottom-line performance. That’s what we did for an

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Why Email Blasts Are a Thing of the Past

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Over the years, the world of marketing has evolved as more sophisticated marketing technologies have been introduced. Alongside this technological evolution, how businesses attract and engage their customers using marketing campaigns has also evolved. While email blasts may have worked in the past, they’re not well-suited for modern marketing. The marketing funnel has changed, and converting leads into sales isn’t enough anymore. In this article

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