Email Marketing Journal

How to Get Noticed Online: 5 Steps to Brand your Landing Page

how-to-get-noticed-online:-5-steps-to-brand-your-landing-page

What does having a “strong brand” mean to you? For some, images of mega corporations like Apple or Starbucks come to mind. Others may think of brands that align with their values, like Bombas or TOMS.  Regardless, I’m willing to bet you thought about a large, recognizable brand — which is why small businesses can have a hard time creating a strong brand identity.  Unlike…

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All About Email Authentication | Email Deliverability Unfiltered – Episode 4

all-about-email-authentication-|-email-deliverability-unfiltered-–-episode-4

Host: Lauren Meyer, VP of Industry Relations & Compliance at Kickbox Guest: Matthew Vernhout, VP of Deliverability at Netcore Solutions Meet Matthew Matthew Vernhout is the VP of Deliverability North America for Netcore Solutions, the founder and editor-in-chief at EmailKarma.net and the founder of the Canadian Email Summit. Matt's resume is extensive because he's been working in email for 20 years. He's a very active…

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LOCKDOWN: Email Lessons Learned

lockdown:-email-lessons-learned

Many countries are back in lockdown as the world attempts to flatten COVID-19’s latest surge. When lockdown first became reality back in March/April, email marketers had to adjust their strategies overnight to address a very different set of needs. Recognising “Those who fail to learn from history are destined to repeat it”, I’ve summarised the best practices we saw back then. Which still hold true,…

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ConvertKit’s October 2020 Deliverability Report

convertkit’s-october-2020-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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Welcome Email Best Practices

welcome-email-best-practices

When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship. Start it off right by sending the most effective welcome email possible. Here are seven best practices to follow: Send welcomes immediately. Ask new subscribers to do something high-value. Keep your copy and design focused. Use a welcome email series. Send different…

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Got DemandTools? Do These 3 Things RIGHT NOW

got-demandtools?-do-these-3-things-right-now

Being one of the first ever to use DemandTools, I’ve been asked countless times where to start with this amazing suite of data management functionality. Below are my tips for using it to quickly prove how easy it is to get high quality data, once you have the right tools. Find some dupes. DUPLICATES! We all have ‘em, we all hate ‘em, and the havoc…

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The work you were created for

the-work-you-were-created-for

It started with piano (and Whitney Houston). Eight-year-old Vannesia Darby watched The Preacher’s Wife almost every day, so when she saw the Whitney Houston song from the movie – “I Believe in You and Me” – in her mom’s piano book, she thought: I have to learn how to play this song. Vannesia had never been trained on how play the piano before. Her mom…

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