Email Marketing Journal

The Email Engagement Metrics You Should Really Be Paying Attention To


Image source: Getting leads to open your emails is one battle while getting them to engage and convert is another. If you’re well-versed with email marketing, you’ll know that even the smallest tweak can yield excellent results in expanding your customer reach. Evaluating key email engagement metrics can help you to optimize your email marketing strategy. The purpose of this guide Email marketing relies

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Use An Email List Cleaner, and 4 Other Ways to Increase Engagement


Photo By tonktiti One of the biggest challenges email marketers face today is achieving engagement with email marketing. Getting someone to sign up to your email list is a challenge on its own, but receiving no engagement can be downright frustrating. Advancements in technology offer a wide variety of tools – including email list cleaners – that can help improve your engagement metrics. This article

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What’s Your Digital Customer Experience Strategy for Out of Stocks?


The pandemic, geopolitics, and war have snarled global supply chains, frustrating customers and causing record levels of brand switching and retailer switching. With problems unlikely to be resolved anytime soon, brands need nimble marketing strategies that maximize customer retention and minimize poor experiences. To accomplish this, brands need a multi-pronged approach that spans web, messaging, infrastructure, and loyalty.

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The gender pay gap in the creator economy: what can we do?


It’s a known (yet unfortunate) fact that women earn less than men in the workplace. But many creators don’t realize a gender wage gap exists in the creator economy. Despite women setting their own rates and naming their own prices, they’re still earning less than men. What does the creator economy wage gap look like? Women outnumber men 2:1 in the creator economy but still

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Mobile Marketing: Leveraging the Latest Trends


With mobile devices increasingly woven into the fabric of consumers’ everyday lives, it’s imperative that marketers stay on top of the latest trends in mobile marketing. Leveraging insights from these trends will allow you to evolve your mobile experiences and meet consumers where they are. Pulling from our on-demand webinar on mobile marketing trends, here are 7 key mobile marketing trends and their implications for

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What Is an Email Blast? (How to Do It Right)


For many email marketers, one email strategy manages to prove itself both effective, but also cringe-worthy at the same time–the email blast. The tips below help internalize your email marketing intentions from the start and ensure that your next email blast will a) get delivered b) convince your recipients to take action. The post What Is an Email Blast? (How to Do It Right) appeared

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ActiveCampaign Landing Pages Review – Are They For You?


While ActiveCampaign is undoubtedly a superb customer experience automation tool, the platform isn’t one to rest on its laurels. In 2020, ActiveCampaign upped its game when it added landing page functionality to its existing range of features. Called Pages, ActiveCampaign’s landing page builder promises to help users build attractive landing pages for uses such as: Growing their email lists, Collecting event signups, or even Taking

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The Last Word on May 2022


A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Should You Build Your Own ESP? (Only Influencers) Introducing the Email Markup Consortium (EMC) (DEV) One-Click Unsubscribe: Don’t Do It (Spam Resource) Martech Checklist: Do You Have the Right Solutions to Future-Proof Your Stack? (Oracle) The Content Preferences of B2B Buyers (MarketingProfs) How US Consumers

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