Email Marketing Journal

Netcore Podcast: There Is Opportunity in Disruption and Email Is the Key


Email marketing has changed in dramatic ways since March. I join Netcore’s Email Unplugged Podcast to speak with Dennis Dayman about these changes and how marketers have responded and what they should think about moving forward. During our conversation, we talk about: Companies’ coronavirus crisis messaging in mid March and how consumers reacted to them How email engagement, unsubscribe rates, email revenue, and other metrics…

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How this author turns subscribers into super fans with email marketing and Amazon


Eric R. Asher is a former bookseller and cellist living in Saint Louis, Missouri. When he is not writing, you can usually find him reading, gaming, or buried beneath a small avalanche of Transformers. He is a successful author who self-publishes on Amazon. But that was not always the case. Asher had to navigate through the world of publishing to learn that writing the book…

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How to get your YouTube subscribers onto your email list


Jump ahead How to get a YouTube viewer to join your email list How YouTubers are growing their email lists It’s time for you to start growing your email list through your YouTube videos Building an audience on YouTube is one thing, but to take that connection to the next level you need to get your viewers to join your email list. Email is still…

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3 Tips To Help You Get Your July 4th Email Opened


As the U.S. prepares to celebrate Independence Day, there’s another holiday trend Americans can expect to look forward to: July 4th promotional emails. Whether you plan to host a huge sale, offer exclusive discounts or simply take a holiday spin on your typical content, getting your emails to stand out in the inbox can be a doozy – especially when there are hundreds of other…

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The importance of virtual conversations in a contactless world


Artificial intelligence (AI) has woven its way into the fabric of our everyday lives, and many of us are completely unaware of it. Our morning commutes are quicker, depositing a check online is easier, frustrating daily spam emails are fewer. And businesses are buying into it. According to Gartner, thirty-seven percent of organizations have implemented AI in some form—that’s a 270% increase over the last…

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On-Demand Webinar: The Questions to Ask Instead about Email Performance Measurement


Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success is devastating. This happens when marketers and executives ask the wrong questions. When that happens, the answer almost doesn’t matter, because it’s likely to cause you to put the wrong strategies in place regardless. A solid email marketing strategy starts by asking the right questions. In this series…

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Content: How much does it impact deliverability?


Jump ahead Email content alone won't send emails to spam the way it used to Content impacts deliverability, but not in the way many people think it does Content guidelines that still matter Next week on Deliverability Defined In episode 3 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about how the content of your email does (and doesn’t) impact your…

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Sender reputation: The road to inbox placement


Jump ahead What is sender reputation? Positive signals Negative signals How to recover from a damaged reputation Next week on Deliverability Defined In episode 2 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about sender reputation, why it matters, how it’s calculated, and how to improve it. What is sender reputation? The domain that you use to send emails carries around…

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How email marketing and deliverability help you reach your audience


Jump ahead Why email marketing is important What is deliverability? Why deliverability is crucial to your business success In episode 1 of the Deliverability Defined podcast, my co-host Melissa Lambert and I introduce what this podcast will cover, who it’s for, and why email marketing and deliverability are crucial to your business success. Why email marketing is important In today’s world, it’s pretty common to…

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