Email Marketing Journal

Retail messaging during COVID-19: What to embrace right now

retail-messaging-during-covid-19:-what-to-embrace-right-now

My colleague and partner from our Digital CX group, Jill Redo, and I have been scanning the retail communications landscape the last few weeks. Our teams identify new weekly UpTrends, which we’ve been publishing in a newsletter to sales, client partners and account executives for client distribution. Her observations below, along with mine, hit on some of the challenges and opportunities facing retailers today.

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6 Reasons Why Being in Gmail’s Promotions Tab Is Actually a Good Thing

6-reasons-why-being-in-gmail’s-promotions-tab-is-actually-a-good-thing

Marketers have been concerned about their promotional emails landing in Gmail’s Promotions tab since Google launched Tabs in 2013. Back then, the concern was almost a hysteria, with rampant fears of Tabs causing a crash in email engagement and email revenues. Thankfully, concerns have cooled, with marketers seeing little to no bottom line impact from Tabs. However, we still see marketers asking about how to…

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Litmus Wins Email Hero Award for Most Innovative Campaign

litmus-wins-email-hero-award-for-most-innovative-campaign

Being email experts, it’s no surprise Litmus knows how to create an innovative and engaging campaign. However, the team at Litmus went above and beyond with their recent newsletter. Not only did they generate amazing campaign results, but also impressed subscribers so much that some reached out directly to complement them on the campaign.   To discover the story behind this innovative campaign, we interviewed the team…

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Defining your email tone of voice

defining-your-email-tone-of-voice

Your tone of voice reflects the personality of your brand. Helps you connect with your subscribers, and makes you stand out from competitors. What do your customers expect from your emails? Understanding this is key to providing them with the right content at the right time.  … The post Defining your email tone of voice appeared first on Email Design Review.

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Adapting to Change: Adjusting Your Email Strategy To Changing Times

adapting-to-change:-adjusting-your-email-strategy-to-changing-times

No Bullsh*t Advice From Email Experts As the world faces a global pandemic and so many people, brands and industries are facing financial uncertainty, email marketing and connecting with your subscribers are more important than ever. Even if your industry has gone unscathed, it's not business as usual for anybody — unless you want to come across as insincere or tone-deaf. The companies that are…

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6 Tips to Make Email List Spring Cleaning a Breeze

6-tips-to-make-email-list-spring-cleaning-a-breeze

There's something about spring that inspires us to freshen up our homes, closets, yards, finances — you name it! But what about our email lists? Not only does regular list cleaning do wonders for email open rates and click through rates, it can help you avoid the spam folder by improving your deliverability. In keeping with the spirit of the season, here are 6 tips…

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Kartra Pricing: The Complete Guide

kartra pricing:-the-complete-guide

Kartra is aimed at solo-preneurs looking to take their business online. And I have to say that Kartra’s wide range of features do seem to facilitate this. Even the lowest tier plan comes with all features, including email marketing, landing pages and helpdesk. But how much will all this cost you and is it worth it? In this pricing guide, I’m going to be looking at…

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Co-Op Advertising Opportunity & Importance | Epsilon

co-op-advertising-opportunity-&-importance-|-epsilon

Now, more than ever, it’s important to connect with your customers with timely, personalized content. And to think about how your marketing strategy will support the objectives of your company in the months ahead. So if someone told you that you were ignoring a $42 billion opportunity wouldn’t you want to make a change? Of course you would.

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Eargo Wins Email Hero Award for Best Newsletter

eargo-wins-email-hero-award-for-best-newsletter

Creating an engaging newsletter can be a challenge for any email marketer. However, Eargo who offers state-of-the-art hearing aids, had the additional challenge of keeping customers engaged post-purchase without any new offers or products to sell. Undeterred, Eargo newsletter managed not only to attract inbox attention during the busy holiday period, but also managed to earn impressive open and click-through rates.    To understand what went into this award-winning campaign, we interviewed Ron Dorsey, director, lifecycle marketing at Eargo.  What…

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