Tag Archives: 250ok

10 Expert Predictions for Email in 2022

10-expert-predictions-for-email-in-2022

Every January, we ask ourselves the same question: “Is this the year email will die?” Fortunately, the answer is always a resounding “Not any time soon!” But this resilience is also what makes email so challenging. The ongoing quest for greater relevance, stronger engagement, and larger ROI means the channel innovates at a ferocious pace. It’s hard to keep up with what’s happening today, never…

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6 Tips to Power Up Your Email Preference Center

6-tips-to-power-up-your-email-preference-center

Email preference centers: Everybody has them, but few senders take the time to build them in ways that drive meaningful improvements to their marketing efforts.   Let’s start with the basics: An email preference center is a landing page that subscribers can use to make choices about the emails they’ll receive. The simplest preference centers provide options for the frequency of mailings, the type of messaging…

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New Year’s Resolutions for Growth Marketers in 2022 

new-year’s-resolutions-for-growth-marketers-in-2022 

As marketers, we’re used to facing new challenges—but last year took the cake.  We fielded ongoing curveballs from COVID-19, dealt with the impacts of new industry forces like Apple Mail Privacy Protection (MPP), and tried to meet ever-rising consumer expectations.  I’m excited to see what new challenges and opportunities 2022 brings. But starting the year without a concrete list of goals is a recipe for…

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Top Ways AI is Changing CRM

top-ways-ai-is-changing-crm

Artificial intelligence (AI) was once the stuff of science fiction. Now, it’s quickly becoming essential to our everyday lives.  Taken an Uber lately? The app’s handy estimated wait times and cost projections are fueled by machine learning, a subset of AI.   Or maybe you spent the past weekend binging Netflix. AI fuels those helpful personalized recommendations (and helps you avoid rewatching the same episode of…

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Demystifying the DMARC Record

demystifying-the-dmarc-record

The Domain-based Message Authentication, Reporting & Conformance (DMARC) standard is the best tool brands have to combat phishing attacks that target customers by spoofing their owned domains.  This is particularly important in 2021, when phishing attacks are increasing and becoming more sophisticated by the day.   But actually implementing DMARC can get confusing quickly. In this post, we’ll demystify the DMARC record by defining the DMARC tags…

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Validity’s Top Blog Posts of 2021

validity’s-top-blog-posts-of-2021

 ‘Twas the last work week before Christmas, and all across Slack,  Office workers were waiting, to finally power down their Macs…  Ah the holidays…the perfect time to curl up with blankets, cocoa, and a blog post from Validity.   We’re in the final days of 2021—and for many, the home stretch before a long-awaited holiday break.  But ‘tis the season for reflection. Before we close the curtains on 2021, it’s time to…

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Real-Time Validation APIs: How to Prevent Theft in the New Year

real-time-validation-apis:-how-to-prevent-theft-in-the-new-year

When it comes to preventing bad data from entering your CRM, real-time validation can make a world of difference. But did you know it can also put your company at risk? Theft is a common problem with real-time validation APIs. Preparing your business to deal with theft can help you protect your data, save money, and prevent future attacks. While you’ve been focused on growing…

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6 Most Clickable Email Marketing Campaigns of 2021

6-most-clickable-email-marketing-campaigns-of-2021

With global email volumes at an all-time high, fierce competition in the inbox, and increased levels of subscriber fatigue, it’s never been more difficult for email marketers to capture subscribers’ attention. Luckily, there are many tactics senders can use to appeal to subscribers and get their campaigns noticed. Let’s look at six of this year’s most clickable email campaigns for inspiration: 1. Spotify If you’ve…

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DMA Awards 2021: Black Tie, Red-Hot Performances

dma-awards-2021:-black-tie,-red-hot-performances

After a lockdown-enforced gap last year, Validity returned as a headline sponsor of the prestigious Data & Marketing Association (DMA) Awards. Held at the historic Old Billingsgate Fish Market alongside London’s iconic tower bridge, the event celebrated some of 2021’s finest marketing campaigns. It was an added pleasure to be joined by a cross-section of Validity’s UK clients—Expedia, The Body Shop, Iceland, Maybourne Hotel, TheLoyaltyCo.,…

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Celebrating the 50th Anniversary of Email

celebrating-the-50th-anniversary-of-email

Our latest State of Email Live webinar featured a stellar lineup of guests, including Mary Wellen from the Wildlife Conservation Society, Magnus Eén from Westwing, and Validity’s own Rafael Viana. Black Friday recap To begin, Rafael provided fresh insights into email performance on Black Friday: Email sending volumes were 70 percent above the year-to-date daily average, even higher than the 66 percent uplift we saw last…

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Are You Rickrolling Your Email Subscribers?

are-you-rickrolling-your-email-subscribers?

Email is a rockstar tool for engaging with fans who sing your brand’s praises. But if you’re not following common email best practices, there’s a chance you may be Rickrolling your subscribers. For those not familiar with meme culture, Rickrolling involves tricking someone into listening to Rick Astley’s 80s pop song “Never Gonna Give You Up.” While Rickrolling is an effective way to troll your…

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4 Ways Admins Can Encourage CRM Adoption

4-ways-admins-can-encourage-crm-adoption

As a Salesforce administrator, you’ve probably faced adoption issues when getting your team to use the tool. You aren’t alone: Traditional CRM software is notorious for low adoption rates due to outdated interfaces, unnecessary complexity, and manual workflows. CRM adoption problems can have costly ripple effects, including missed sales opportunities, low team productivity, and poor-quality data entering the CRM. (Low-quality CRM data causes annual revenue losses…

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APAC Webinar: It’s Not Too Late to Prepare for Peak Sales Season Performance

apac-webinar:-it’s-not-too-late-to-prepare-for-peak-sales-season-performance

Email marketers face mounting challenges during peak sales season. During this time, their workloads multiply as they ramp up their marketing campaigns. Further complicating matters, the peak selling season is getting longer. Peak sales season used to start on Thanksgiving and end with New Year’s sales. However, Black Friday now extends into Black November, Cyber Monday is more like Cyber Week, and New Year’s sales now run…

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4 Surprising Data Points Email Marketers Should See Before Black Friday

4-surprising-data-points-email-marketers-should-see-before-black-friday

As marketing teams prepare for the holiday season, it’s important to consider the lasting impacts of your peak season email sending. Seven years ago, “Black Friday” was a US-specific holiday. Now, we’re seeing several other events take place in the last few months of the year that generate spikes in email volume. These spikes affect senders long after they’ve packed up the decorations—and most don’t…

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The Appliance of Email Science: Consumer Appliances Poised for a Strong Peak Sales Season

the-appliance-of-email-science:-consumer-appliances-poised-for-a-strong-peak-sales-season

Brands in the consumer appliances sector weathered the COVID-19 pandemic relatively well—especially those with a strong online presence. For example, UK online retailer AO World saw sales increase by over 60 percent in 2020, and is now pouring those profits into improving their brand awareness and conversion rates. Research suggests that brands like AO will encounter a receptive audience this holiday season as the world sputters…

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4 Tips B2B Email Marketers Should Take from B2C Brands

4-tips-b2b-email-marketers-should-take-from-b2c-brands

As an email marketer, you’ve worked hard all year to reach subscriber inboxes—but don’t take your foot off the gas yet. Deadlines to meet end-of-year sales and marketing goals are approaching quickly. Unfortunately, marketing teams have their work cut out for them this year. Record email sending volumes mean stiff competition in the inbox. To attract and engage recipients in this climate, cookie-cutter email campaigns won’t cut…

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Peak Sales, Peak Headaches!

peak-sales,-peak-headaches!

Our latest State of Email Live webinar featured another fantastic lineup of guests, including Kostas Karagkounis from Emarsys, Antony Humphreys from the Royal Society for the Protection of Birds (a valued Validity customer!), and Validity’s own Tori Garcia. We discussed the upcoming peak sales season, which is not only getting busier—it’s getting longer. A period that was once limited to Black Friday and Cyber Monday now…

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How to Win in an Evolving Email Marketing Landscape

how-to-win-in-an-evolving-email-marketing-landscape

Competition in the inbox is fiercer than ever. Global email volumes are approaching record highs, and recent privacy restrictions and regulations surrounding email data have many marketers scrambling to come up with a new strategy. Marketers need to reevaluate the fundamental ways they measure and diagnose their email performance to stay ahead in this rapidly changing digital landscape. Recently, my colleague Jeff Foley, Sr. Director…

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Introducing DemandTools: the V Release

introducing-demandtools:-the-v-release

For nearly twenty years, Validity’s flagship DemandTools product has helped ensure your data remains your most valuable asset. Today, we’re excited to introduce a brand-new version of DemandTools: the V Release. The COVID-19 pandemic exposed flaws in CRM and software practices, and for many businesses, this shed light on the need to better collect and protect customer data. A study from ITProPortal shows the pandemic…

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The State of Email in APAC

the-state-of-email-in-apac

Email marketers are facing some unique challenges in 2021. As we approach peak holiday and sales season, record sending volumes mean even greater competition in the inbox. Plus, the introduction of Apple’s Mail Privacy Protection (MPP), which prevents email senders from deploying tracking pixels and masks recipients’ IP addresses, will further complicate email marketers’ lives as they start to lose important behavioural data points. In…

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