Tag Archives: 250ok

Ethical & Exceptional Email: How to Rank Top for Both

ethical-&-exceptional-email:-how-to-rank-top-for-both

Ethical marketing is a hot topic right now, especially with the introduction of Apple’s Mail Privacy Protection (MPP) functionality. MPP strengthens subscriber privacy by restricting the use of tracking pixels and IP addresses to identify factors like email opens, device utilisation, and location. It’s being presented as a challenge, but MPP also creates opportunities for progressive businesses. Transparent use of personal data builds stronger relationships,…

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Apple’s Mail Privacy Protection is Here

apple’s-mail-privacy-protection-is-here

Today is the day Apple just released iOS 15, which includes its latest privacy feature, Mail Privacy Protection (MPP). This has been a hot topic among marketers since Apple first announced their plans to introduce the feature back in June. Regardless of how much (or how little) you chose to prepare your email program for this release, it introduces a huge change for marketers. Yes,…

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An Exciting DemandTools Announcement at Dreamforce 2021

an-exciting-demandtools-announcement-at-dreamforce-2021

Validity has had a long, storied history at Dreamforce, dating back to the CRMfusion days when DemandTools was still in its infancy. We’ve come a long way in two decades, and in parallel, have seen Salesforce grow in unprecedented ways. The evolution of Salesforce and DemandTools In March 1999, Salesforce was created so businesses could store customer data in a shared space rather than in…

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Bridging the Gap to Email Marketing Success

bridging-the-gap-to-email-marketing-success

When it comes to email, most marketers think they’re doing a great job sending relevant and informative communications, but their customers don’t always agree! Based on key findings from this year’s DMA Email Research Series (sponsored by Validity), we’ve produced a fabulous new infographic highlighting some of the biggest perception gaps, as well as the data email senders need to close them. A direct line…

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Improving Email Engagement by Turning Inactives Into Actives

improving-email-engagement-by-turning-inactives-into-actives

In our latest State of Email Live webinar, we were joined by Craig Hood, Email & SMS Lead, Global Channel Excellence at AstraZeneca. Poor email engagement is one of the biggest challenges marketers face, and Craig’s experience managing the challenges of a global email program operating in 20 countries made him well worth listening to. Rafael Viana set the scene with Validity’s latest email analytics,…

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Around the World in Data Privacy

around-the-world-in-data-privacy

Our July 7th State of Email Live webinar was truly a global affair. Validity’s Tori Garcia, Danielle Gallant, Sophie Jean, Rafael Viana, and Sandra Schubert joined us to discuss all things data privacy in different parts of the world. Before embarking on our world tour, we had the privilege of hosting Karie Burt, Chief Data & Privacy Officer from MeritB2B. She shared her insights on…

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Why Does Email Generate Strong ROI?

why-does-email-generate-strong-roi?

Did you know the email channel is consistently top ranked for its return on marketing investment? The average email ROI is 38:1. In the recently published DMA/Validity Marketer Email Tracker 2021, around 50% of marketers reported many of email’s key metrics have shown positive increases in the last 12 months, including mailable list size (51%), delivery rates (43%), open rates (48%), and click-through rates (46%).…

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How Validity’s Customers Are Turning Improved Email Performance Into More Revenue

how-validity’s-customers-are-turning-improved-email-performance-into-more-revenue

The 2020/21 pandemic has seen an upheaval in how email marketers interact with their subscribers. Message relevance and trust are the new cornerstones, and early adopters of these new best practices have benefitted in a big way. By using quality data to demonstrate empathy and build trust, they have reaped the rewards of greater engagement with their programmes – as well as more revenue. Many…

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Email: The Swiss Army Knife of Marketing

email:-the-swiss-army-knife-of-marketing

During our “Train Your Email Brain” webinar featuring Anna Frigerio from the DMA, Alex Fadahunsi from Trainline, and Validity colleagues Elliot Hogg and Ignacio Lecuona, we reviewed key findings from this year’s Marketer Email Tracker report. Email budgets benefitted in 2020 as spending was diverted from non-digital channels and they now represent over 20% of total marketing budgets. However, Anna showed us that this success…

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Top 6 Tips for Communicating With Consumers During a Natural Disaster

top-6-tips-for-communicating-with-consumers-during-a-natural-disaster

Natural disasters aren’t going anywhere any time soon – and unfortunately, it seems like the frequency in unprecedented natural disasters has increased in recent years. While you cannot control the severity or frequency of natural disasters, you can control how you handle your communication with consumers. You might be asking yourself, what does this have to do with email? The answer is: a lot more…

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Data 101: What You Can Do Today to Improve Your Organisation’s Data

data-101:-what-you-can-do-today-to-improve-your-organisation’s-data

We all know clean and reliable data is critical to any high-performing organisation. Good data improves customer relationships, drives more effective marketing campaigns, and contributes to accurate pipeline management. However, to many organisations, data management can feel overwhelming. We asked our very own William Zhang, Senior Account Executive, and Andrew Fragias, Product Manager and Certified Salesforce Admin, to sit down with us and talk about…

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Validity and the DMA Reveal Email’s Journey to the Inbox in an Upcoming Webinar

validity-and-the-dma-reveal-email’s-journey-to-the-inbox-in-an-upcoming-webinar

Can email marketing be successful without transparent, proactive data management and rigorous adherence to email sending best practices? Validity is partnering with the Data & Marketing Association (DMA) to bring you the latest research into email deliverability and how organizations view and optimize their marketing programs (and budgets) to provide email its greatest opportunity for ROI. In Email Deliverabilty – A Journey to the Inbox,…

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Email Deliverability – What do Marketers Really Think?

email-deliverability-–-what-do-marketers-really-think?

Validity is delighted to be partnering with the DMA to produce the “2020 Email Deliverability – A Journey into the Inbox” report, and we’ll be co-hosting a webinar on June 2 to launch it! Far more than just another benchmark report, we consider the views of more than 200 major email program owners as they respond to questions like: How strong is your understanding of…

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Email Deliverability – What do Marketers Really Think?

email-deliverability-–-what-do-marketers-really-think?

Validity is delighted to be partnering with the DMA to produce the “2020 Email Deliverability – A Journey into the Inbox” report, and we’ll be co-hosting a webinar on June 2 to launch it! Far more than just another benchmark report, we consider the views of more than 200 major email program owners as they respond to questions like: How strong is your understanding of…

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Email Experts Series: Interpreting SMTP Codes

email-experts-series:-interpreting-smtp-codes

Email deliverability can be difficult to understand. With so many different mailbox providers (MBPs), algorithms, and nuance, not to mention recipient behavior, it can feel impossible to crack the code for really great email marketing campaigns. Are you using all the tools you have at your disposal to make sense of all the data available to you? In this edition of the Email Experts Series,…

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Things You Missed from the State of Email Live, Episode Four, the AMA Edition

things-you-missed-from-the-state-of-email-live,-episode-four,-the-ama-edition

We like to mix things up here, so that’s exactly what we did this for our newest State of Email Live webinar. We invited Validity email experts Alex Heinz and Sloan Simmons to join our veteran hosts Guy Hanson and Greg Kimball, and they allowed the audience to ask them any and all questions they had. It was the ultimate email AMA. But don’t fret,…

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Gmail’s Blocking Lots of COVID-19 Email. What’s DMARC Got to Do with It?

gmail’s-blocking-lots-of-covid-19-email.-what’s-dmarc-got-to-do-with-it?

*As of May 15, the WHO updated their DMARC policy to reject.* A recent article on Media Post revealed Gmail is currently blocking roughly 18 million malware and phishing emails related to COVID-19 every day. This is in addition to the 240 million daily COVID-related spam emails Gmail blocks. It shouldn’t surprise anyone that bad actors are exploiting the most significant global crisis in generations…

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[Guest Post] When Patience Pays Off: The Journey to Improved Deliverability

[guest-post]-when-patience-pays-off:-the-journey-to-improved-deliverability

Asking marketers to make a change to their sending methods is always a tough conversation. But asking them to make a change when improved results are hopeful, but not guaranteed, is even harder. As deliverability experts, we face this challenge (and opportunity) when we partner with our clients to address deliverability issues. We can’t always predict how mailbox providers will respond, but tightening sends to…

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What is a Spam Trap?

what-is-a-spam-trap?

Spam traps and how you might email them can be a long conversation. The simplest way to describe them is they’re addresses functioning solely to catch bad senders being…well, bad. Beyond that, while still keeping this simple, there are a few classifications of spam traps. They can be an email address on a sender’s list that has either not opted in to receive mail or…

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Email on Tap, Episode 21: Lee Brine, Sr. Director of CRM, Vimeo

email-on-tap,-episode-21:-lee-brine,-sr.-director-of-crm,-vimeo

In Season 2’s final episode, Validity spoke with Lee Brine, Senior Director of CRM at Vimeo (and Validity customer!), to delve into his history at the world’s largest ad-free video platform. Lee discusses his start in CRM, building an email marketing program from scratch, to today, where Vimeo has scaled its platform to serve over 175 million members globally. What does Lee see in his…

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