Tag Archives: 250ok

Validity and the DMA Reveal Email’s Journey to the Inbox in an Upcoming Webinar

validity-and-the-dma-reveal-email’s-journey-to-the-inbox-in-an-upcoming-webinar

Can email marketing be successful without transparent, proactive data management and rigorous adherence to email sending best practices? Validity is partnering with the Data & Marketing Association (DMA) to bring you the latest research into email deliverability and how organizations view and optimize their marketing programs (and budgets) to provide email its greatest opportunity for ROI. In Email Deliverabilty – A Journey to the Inbox,…

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Email Deliverability – What do Marketers Really Think?

email-deliverability-–-what-do-marketers-really-think?

Validity is delighted to be partnering with the DMA to produce the “2020 Email Deliverability – A Journey into the Inbox” report, and we’ll be co-hosting a webinar on June 2 to launch it! Far more than just another benchmark report, we consider the views of more than 200 major email program owners as they respond to questions like: How strong is your understanding of…

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Email Deliverability – What do Marketers Really Think?

email-deliverability-–-what-do-marketers-really-think?

Validity is delighted to be partnering with the DMA to produce the “2020 Email Deliverability – A Journey into the Inbox” report, and we’ll be co-hosting a webinar on June 2 to launch it! Far more than just another benchmark report, we consider the views of more than 200 major email program owners as they respond to questions like: How strong is your understanding of…

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Email Experts Series: Interpreting SMTP Codes

email-experts-series:-interpreting-smtp-codes

Email deliverability can be difficult to understand. With so many different mailbox providers (MBPs), algorithms, and nuance, not to mention recipient behavior, it can feel impossible to crack the code for really great email marketing campaigns. Are you using all the tools you have at your disposal to make sense of all the data available to you? In this edition of the Email Experts Series,…

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Things You Missed from the State of Email Live, Episode Four, the AMA Edition

things-you-missed-from-the-state-of-email-live,-episode-four,-the-ama-edition

We like to mix things up here, so that’s exactly what we did this for our newest State of Email Live webinar. We invited Validity email experts Alex Heinz and Sloan Simmons to join our veteran hosts Guy Hanson and Greg Kimball, and they allowed the audience to ask them any and all questions they had. It was the ultimate email AMA. But don’t fret,…

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Gmail’s Blocking Lots of COVID-19 Email. What’s DMARC Got to Do with It?

gmail’s-blocking-lots-of-covid-19-email.-what’s-dmarc-got-to-do-with-it?

*As of May 15, the WHO updated their DMARC policy to reject.* A recent article on Media Post revealed Gmail is currently blocking roughly 18 million malware and phishing emails related to COVID-19 every day. This is in addition to the 240 million daily COVID-related spam emails Gmail blocks. It shouldn’t surprise anyone that bad actors are exploiting the most significant global crisis in generations…

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[Guest Post] When Patience Pays Off: The Journey to Improved Deliverability

[guest-post]-when-patience-pays-off:-the-journey-to-improved-deliverability

Asking marketers to make a change to their sending methods is always a tough conversation. But asking them to make a change when improved results are hopeful, but not guaranteed, is even harder. As deliverability experts, we face this challenge (and opportunity) when we partner with our clients to address deliverability issues. We can’t always predict how mailbox providers will respond, but tightening sends to…

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What is a Spam Trap?

what-is-a-spam-trap?

Spam traps and how you might email them can be a long conversation. The simplest way to describe them is they’re addresses functioning solely to catch bad senders being…well, bad. Beyond that, while still keeping this simple, there are a few classifications of spam traps. They can be an email address on a sender’s list that has either not opted in to receive mail or…

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Email on Tap, Episode 21: Lee Brine, Sr. Director of CRM, Vimeo

email-on-tap,-episode-21:-lee-brine,-sr.-director-of-crm,-vimeo

In Season 2’s final episode, Validity spoke with Lee Brine, Senior Director of CRM at Vimeo (and Validity customer!), to delve into his history at the world’s largest ad-free video platform. Lee discusses his start in CRM, building an email marketing program from scratch, to today, where Vimeo has scaled its platform to serve over 175 million members globally. What does Lee see in his…

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BuzzFeed Article Uses Validity Spam Trap Data: What Does it REALLY Mean?

buzzfeed-article-uses-validity-spam-trap-data:-what-does-it-really-mean?

Yesterday, BuzzFeed dropped one of their signature exposés, this time revealing unsavory marketing behavior from the people behind SafeMask, a disposable mask people rushed to for safety from the novel coronavirus. In their reporting, they used some data from our spam trap network to highlight the sheer magnitude of dodgy email practices employed by affiliate marketers shilling this mask to desperate and vulnerable Americans. BuzzFeed…

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What is SNDS and How do I Even?

what-is-snds-and-how-do-i-even?

Microsoft’s Smart Network Data Services, also known as SNDS, is a free service offered by Microsoft. Marketers use SNDS to gain insight into some important data about their sender reputation and email deliverability to Microsoft mailboxes. Data points available from SNDS: Number of messages sent from your IP addresses to Microsoft recipients Reputation of your sending IP addresses (either green, yellow, or red) Amount of…

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Email throttling for marketers.

email-throttling-for-marketers.

For a new email marketer, seeing email being throttled can feel like mailbox providers are attacking us. “Why won’t you let my emails through,” some of us have shouted into the sky. But once you understand what throttling really is and why it’s happening, you can better avoid it and the accompanying frustration. What is email throttling? First things first: Throttling is the limitation on…

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Is a set-and-forget strategy damaging your email authentication?

is-a-set-and-forget-strategy-damaging-your-email-authentication?

We spend a lot of time talking about the configuration of SPF, DKIM, and DMARC records, because, well…they’re really important for good email deliverability. But what about the older strategies made obsolete due to the adoption of these standards, specifically Sender ID and DomainKey? Not all email marketers treat these solutions as things of the past. As the technology adoption life cycle demonstrates, it can…

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Six things to do instead of freaking out about Gmail’s Promotions tab.

six-things-to-do-instead-of-freaking-out-about-gmail’s-promotions-tab.

**Editor’s note: This post is brought to you by Janet Roberts with MailCharts, some of our favorite people!** Seven years after Gmail introduced Tabs, which sorts email into five organizational sections, marketers are still asking, “How do I keep my emails out of the Promotions tab?” Short answer: You can’t. Plus, this is the wrong question, but that’s been discussed already. However, you can create…

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How Microsoft’s filtering changes impact your marketing email.

how-microsoft’s-filtering-changes-impact-your-marketing-email.

In January, Microsoft decided to shake up the way their filters look at mail and elevate their anti-spoofing and anti-phishing filters, potentially impacting email marketers’ email campaigns. For those of you who’ve been around long enough will remember Microsoft always tries to push their own way, with initiatives like SenderID rather than supporting industry initiatives like SPF. After fully supporting SPF, DKIM, and DMARC standards…

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Ask LB: Should I be worried about my email deliverability?

ask-lb:-should-i-be-worried-about-my-email-deliverability?

One of the most basic questions asked of us Experts is, “Should I be worried?” This question gets asked at a lot of different moments, and for good reason. Maybe there’s been a spike in complaints, or a drop in deliverability, or another troubling change in the metrics that matter most to your email deliverability. If you’re reading this, you know how important email deliverability…

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Why should I care about email deliverability?

why-should-i-care-about-email-deliverability?

For people not directly involved in email marketing, the word “deliverability” is abstract. Deliverability isn’t a tangible asset, so marketers may not understand why they should care about it. When someone asks me about my work, sometimes it’s easier to skip over the what of deliverability and get straight to the why. The why is something anyone can understand: Email is an incredibly lucrative marketing…

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Email on Tap Episode 19, with Morgan Chemij, Sr. Director of Acquisition and Retention Marketing for HP.com, HP Inc.

email-on-tap-episode-19,-with-morgan-chemij,-sr-director-of-acquisition-and-retention-marketing-for-hpcom,-hp-inc.

If you’ve seen a printer, you know what Hewlett-Packard (HP Inc.) is, and Anthony Chiulli, our director of product marketing, met with Morgan Chemij, Sr. Director of Acquisition and Retention Marketing for HP.com, to discuss…well…email, of course. HP Inc. is a titan of the computer world, so they discussed how this technology giant uses email to attract and retain customers, how they analyze and optimize…

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What are honeypots? An email marketing secret weapon!

what-are-honeypots?-an-email-marketing-secret-weapon!

Can anyone resist a honeypot? Certainly Winnie the Pooh can’t, and in email, neither can email marketers…in a way. But let’s start at the beginning. What is a honeypot? It’s a mechanism created to identify, redirect, or counteract unauthorized use of information systems, be it email addresses or otherwise. Generally speaking, a honeypot consists of data (on a network site, for example) appearing to be…

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How do I achieve DMARC compliance?

how-do-i-achieve-dmarc-compliance?

So you decided to implement a stricter DMARC policy to protect yourself from a recent spoofing attack. Great job! But upon review of your non-complaint mail sources, you realize there is an authorized vendor, but they are not DMARC-compliant. What do you do? One of the more important details to identify during the DMARC authentication setup process is identifier alignment, often seen in non-compliant mail…

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