Tag Archives: A/B testing

5 steps to email testing

5-steps-to-email-testing

Great email marketing is not about having the BEST idea, it’s about the rapid & consistent execution of good ideas. World-class email programs are not built overnight, but instead require a commitment to constant innovation by experimenting, learning & adjusting. Testing ensures we take a data-led approach to optimization; the fastest route to increased engagement […] The post 5 steps to email testing first appeared…

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