Tag Archives: advertising

How to use paid ads to launch a digital product and drive sales

how-to-use-paid-ads-to-launch-a-digital-product-and-drive-sales

Whether you want to launch an ebook, a course, a community, or a new album, paid advertising helps you drive awareness, clicks, and conversions. Advertising is an important part of pretty much every digital product launch. The marketing strategy belongs with organic social media, search engine optimization (SEO), and email marketing in the same way that soap goes with water or peanut butter goes with

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Scaling secrets: how to use influencer marketing to increase sales and reach

scaling-secrets:-how-to-use-influencer-marketing-to-increase-sales-and-reach

You fought tooth and nail to ‘make it’ as a creator. You overcame the initial challenge of getting your biz off the ground, but now you face a new dilemma: scaling. Ask anyone how to scale a business, and you’ll get a hundred different answers. Some swear by paid ads, others suggest investing in SEO. And while there are many ways to scale, one particular…

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Create a Seamless Customer Journey with Omnichannel Marketing

create-a-seamless-customer-journey-with-omnichannel-marketing

Managing the customer journey is one of the most important slices of your business’s operations. Knowing how your customers buy, what engages them, and what ticks them off is the ultimate knowledge. Why? Because competition is stiff and good customer service is what’s going to set you apart. Think about it: If you want to buy a simple t-shirt from the mall, how many store…

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