Place yourself in the shoes of a large brand interested in expanding their reach internationally. What would it take to expand their current domestic email marketing program into a global program? What would need to change? Where would you start? What resources must you leverage? There’s quite a bit to consider – and we have answers. This solution for creating emails that allow brands to…
Read More »Internationalizing an Email Program
Place yourself in the shoes of a large brand interested in expanding their reach internationally. What would it take to expand their current domestic email marketing program into a global program? What would need to change? Where would you start? What resources must you leverage? There’s quite a bit to consider – and we have […] The post Internationalizing an Email Program first appeared on…
Read More »AMPscript Pitfalls to Avoid in Salesforce Marketing Cloud
One of my favorite aspects of working in Salesforce Marketing Cloud is the ability to use AMPscript. It allows the emails I code to be highly dynamic and personalized to subscribers, and it’s easy to learn. But when you have been working with AMPscript as long as I have, it is easy to neglect the basics when moving higher, further, faster. Here are some pitfalls…
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