Tag Archives: automation

Effective Drip Series Message Maps


In the last couple of months, I’ve had the privilege of helping a number of companies improve the performance of their email drip series, or multi-effort email campaigns, as they are also called. One consistent weak spot: the message map that drives these campaigns. Here are a few tips… It’s so nice to see email marketers take the leap from single sends to automated drip…

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3 Misunderstandings that doom new email marketers


I had a call last month with some smart people who were new to email marketing. It was concerning to me how misunderstandings were driving their efforts — and dooming their program. Here’s how to avoid the same fate. Misunderstanding #1: You need a large email list to be successful There’s no magic ‘threshold’ on list size; you can have a list of a million…

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The 4-Step Marketing Plan to Start Your Online Business


Staying home may be the new norm for the time being, but that doesn’t mean you need to put your dreams on hold. Whether you’re looking to grow or launch your online business, now’s the perfect time to set yourself up for success.  Make the most of this extra time at home by following these 4 steps: 1. Build a landing page. You don’t need…

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23 Ways to Tag and Segment Your Subscribers in AWeber


The days of one-size-fits-all email marketing are long gone. To get better results, you need to send targeted, personalized emails. By delivering hyper-relevant content to those who are most interested in it, your subscribers will open, click, and purchase more. In this post, you’ll learn how to use tags to create more targeted segments (or groups) of subscribers and increase your engagement. What are tags…

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