Tag Archives: Aweber

Email Marketing vs. Social Media: Which is Better?

email-marketing-vs.-social-media:-which-is-better?

Email marketing vs. social media. "Email marketing is dead." "That social channel is old news." How many times have you heard phrases like this, pinning tried and true marketing channels against each other like gladiators gone to war? I know my answer: too many to count.  So called ‘experts’ have a bad habit of killing off marketing channels that have been around a while in…

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Understand Email Tagging: The First Step to Segmenting Your Audience

understand-email-tagging:-the-first-step-to-segmenting-your-audience

It’s no secret that sending personalized emails is the best way to make sure the right content gets delivered to the people who want it most. But to understand personalization, we first need to understand tags.  But what are tags and how do you use them? Getting started with tags can seem a bit overwhelming at first, especially if you have not used them before…

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20 Holiday Email Subject Lines to Inspire Merry Messages

20-holiday-email-subject-lines-to-inspire-merry-messages

The holiday shopping season is in full swing! And that means everyone's on the lookout for the best deals from brands they love. But shopping may look a bit different in 2020 than it did in year's past. Instead of shopping at brick-and-mortar shops this year, many could turn to the internet as their preferred shopping method. In fact, many holiday promotions have already begun.…

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How to Create a Winning Call-To-Action on Your Sign Up Form

how-to-create-a-winning-call-to-action-on-your-sign-up-form

You’ve poured your heart into creating the perfect incentive to attract subscribers and build your email list. Now the only thing between you and greatness is your sign up form call-to-action (CTA). While there are several key components that go into creating an effective sign up form, one of the most critical is that little button that screams, “Click me!" Your call-to-action (CTA) button is…

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Deck Out Your Email Campaign – 6 Free Holiday Templates

deck-out-your-email-campaign-–-6-free-holiday-templates

The holiday shopping season is in full swing! And you know it's bound to be a busy one.  In fact, some businesses report that up to 30% of their annual sales occur during the holiday season.  But when it comes to sending marketing emails around the holidays, how can you get noticed in very crowded inboxes?  Adding a touch of holiday cheer to your design…

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What You Need to Know About Switching Email Marketing Tools

what-you-need-to-know-about-switching-email-marketing-tools

For the past 22 years, we have helped more than 1,000,000 small business owners, entrepreneurs, and content creators connect and build relationships with their audiences through email marketing.  And in that time, one thing has become abundantly clear: small business owners have a lot on their plate and wear a lot of hats.  So when it comes to moving from one email service provider to…

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How Photographer Jared Polin Uses Email Marketing to Create and Drive Traffic to His Content

how-photographer-jared-polin-uses-email-marketing-to-create-and-drive-traffic-to-his-content

Jared Polin went from unknown Youtuber to one of the biggest names in photography. His journey began in 2008, when Polin filmed a video of himself talking about his camera gear. It was awkward. He was visibly uncomfortable in front of the camera. But he kept going. He created another video. And another, and another. In 2010, he launched his website Fro Knows Photo to…

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How to Get Noticed Online: 5 Steps to Brand your Landing Page

how-to-get-noticed-online:-5-steps-to-brand-your-landing-page

What does having a “strong brand” mean to you? For some, images of mega corporations like Apple or Starbucks come to mind. Others may think of brands that align with their values, like Bombas or TOMS.  Regardless, I’m willing to bet you thought about a large, recognizable brand — which is why small businesses can have a hard time creating a strong brand identity.  Unlike…

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Spend Less Time Writing Emails with These 12 Pre-Written Email Campaigns

spend-less-time-writing-emails-with-these-12-pre-written-email-campaigns

Once you select your email marketing provider, you have everything you need to send awesome emails.  There's only one thing left to do: get started! The sooner you start writing and sending emails, the sooner you can build lasting relationships with subscribers.  Writing quality content – and doing so consistently – is one of the biggest challenges for anyone who sends emails and is also…

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The Only Email Marketing Best Practices Guide You’ll Need in 2021

the-only-email-marketing-best-practices-guide-you’ll-need-in-2021

Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. As you go through this list of best practices for email marketing, you won’t see guidelines about how many emails you should send, or how long your email…

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No Website? No problem! Get Your Business Online with Landing Pages

no-website?-no-problem!-get-your-business-online-with-landing-pages

Starting a new business or a side project is always exciting. But knowing where to start can sometimes be confusing. Many people think they need to build an elaborate website with your story, products or services, blog, and other navigable pages before anything else. It’s what makes the idea feel “real.”  And while that can feel like a concrete first step, the truth is your…

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What Do Email Design and Legos Have in Common?

what-do-email-design-and-legos-have-in-common?

“Email design systems.” Sounds pretty complicated, right?  Not the way Matthew Smith describes it.  As Founder of Really Good Emails and design agency Fathom & Draft, Matthew Smith — otherwise known as “whale” on social media — breaks down email design in a way anyone can understand and implement. In this episode of The FWD: Thinking Show, Matthew shares his thoughts on the most important…

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How to Craft Irresistible Newsletter Content – with Newsletter Examples

how-to-craft-irresistible-newsletter-content-–-with-newsletter-examples

It’s no secret there is money in your email list. But just how much depends on you. According to McKinsey & Company, the average employee spends 13 of their weekly working hours in their inbox. This is both good and bad news. The good news is: Because people are spending so much time in their inboxes, you have an opportunity to make a big impact.…

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Your Guide to Writing the World’s Best Email Subject Lines

your-guide-to-writing-the-world’s-best-email-subject-lines

Before it hit shelves, F. Scott Fitzgerald’s The Great Gatsby was almost titled The High-Bouncing Lover. Doesn’t have the same ring to it, huh? Writing your email subject line is a lot like choosing a book title: You have to get it right, or people may never open it — no matter how fantastic the content is inside. In fact, 47% of email recipients admit…

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Grow Your Podcast with Free Marketing Tools

grow-your-podcast-with-free-marketing-tools

Podcast consumption is on the rise. There were more than 750,000 active podcasts in 2018, but that number jumped to 800,000 by the end of 2019.  Plus, advertisers are willing to spend more on the medium, with podcast ad spending expected to hit $354 million this year. Want to capitalize on all this growth? Then you need to grow your podcast audience.  How to grow…

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Your Small Business Saturday & Giving Tuesday Email Gameplan

your-small-business-saturday-&-giving-tuesday-email-gameplan

Big chain stores have Black Friday. Online stores have Cyber Monday. But there’s two more holiday shopping days you might want to pay attention to this year when planning your emails – Small Business Saturday and Giving Tuesday. Small Business Saturday is the Saturday after Thanksgiving and Black Friday.  And just a few days later, Giving Tuesday takes place.  Both Small Business Saturday and Giving…

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Conquer email anxiety: 4 tips to overcome your fear of sending emails

conquer-email-anxiety:-4-tips-to-overcome-your-fear-of-sending-emails

Ta-da! You crafted the perfect email.  You’ve proofread it, tested it, and even double checked your pre-flight checklist. Everything looks good, and you’re all set to press send. But you hesitate. “Maybe I should check again,” you tell yourself. Then, 20 minutes later, you’re still stuck in a cycle of checking everything over and over and over... Sound familiar? If you’re nodding your head right…

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Free Small Business Saturday and Giving Tuesday HTML Email Templates

free-small-business-saturday-and-giving-tuesday-html-email-templates

While Black Friday and Cyber Monday get most of the attention during the holiday shopping season, we shouldn’t forget Small Business Saturday and Giving Tuesday.  Small Business Saturday is the day after Black Friday, and encourages consumers to shop at their local, neighborhood stores. Giving Tuesday happens the day after Cyber Monday and is meant to encourage people and organizations to give back to their…

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AWeber, the Better Alternative to GetResponse — AWeber vs. GetResponse comparison

aweber,-the-better-alternative-to-getresponse-—-aweber-vs.-getresponse-comparison

AWeber and GetResponse are two of the most well known and established email marketing solutions available. While they have many similarities, there are also some significant differences between the two tools. Depending on your preferences and business goals, one will serve your needs better than the other.  What do AWeber and GetResponse help you accomplish? AWeber and GetResponse are marketing solutions that allow you to…

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Free HTML Welcome Email Templates That Are Proven to Convert

free-html-welcome-email-templates-that-are-proven-to-convert

AWeber has over 700 free professionally-designed HTML email templates to help you save time and focus on growing your business. But when it comes to designing emails your subscribers love, your welcome email is one of the most critical messages to help you make a great first impression.   A welcome email is the first step to building a lasting relationship with your audience. It’s…

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