Tag Archives: Aweber

75 Open-Worthy Subject Line Ideas

75-open-worthy-subject-line-ideas

They say don’t judge an email by its subject line, but let’s be honest: We’re always keeping an eye out for the best of the best. After all, the subject line is the first impression your message has on its recipients and can help you improve your opens and clicks. That’s a lot of pressure for a seemingly short line of text. While there is…

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Create Your First Video Even If You Have No Experience

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87% of marketers use video in their marketing.  And while you don’t want to do something just because everyone else is doing it… ...If you’re not using video, you could be left in the dust by your competitors who are using video.  Unfortunately, video can be an intimidating thing to tackle if you have no experience creating videos.  I get it. I’m not a video…

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8 Steps to Effective Video Email Marketing

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If you’re not creating video — and promoting video in your email marketing — you’re missing out on some serious audience engagement and revenue growth. People love watching marketing videos. Here’s the proof: 82% of global web traffic will come from video streaming and downloads. Viewers say they retain more information (95% of a message) after watching a video. Videos are the #1 way consumers discovered a…

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14 Powerful Tactics to Improve Your Email Click-Through Rates

14-powerful-tactics-to-improve-your-email-click-through-rates

People spend a lot of time worrying about their email open rates, but there’s another email metric that’s just as important — click-through rates. Click-through rates reveal how many subscribers clicked a link in an email, as well as how many times they clicked it.  What is a good email click-through rate? This is a tricky question to answer. Email marketing benchmarks vary widely among…

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Master Email Personalization with these 5 Best Practices

master-email-personalization-with-these-5-best-practices

Don't you love getting emails that make you feel like the sender gets you? Targeting subscribers and sending them personalized, hyper-relevant emails is a great way to better connect with the people on your email list. It allows you to deliver the right message to people who want and need it most. And the more you can do that, the more likely you are to…

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How to Write Call to Action Copy: 20 CTA Phrases to Get More Subscribers

how-to-write-call-to-action-copy:-20-cta-phrases-to-get-more-subscribers

When you created your sign up form, you probably spent the majority of your time writing the copy and fine-tuning the design. But how much time did you spend thinking about your call to action (CTA) copy? If you defaulted to using words like “submit” or “sign up” in your call to action copy, chances are it didn’t take much time at all. But that…

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7 Simple Steps to Get Started with Segmentation

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Email segmentation makes it easy to sort and filter subscribers into relevant groups and send them content they care about. In fact, it’s key if you’re aiming to improve your open and click through rates: Studies show that sending personalized content can result in 6x higher conversion rates. Yet nearly 70% of brands aren’t even scratching the surface of targeting and personalization. It could be…

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Email Deliverability Tips to Get Your Message to the Inbox

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If you’re just getting started with email marketing, you might be wondering what all the hoopla’s about when it comes to email deliverability. Whether you’re unsure how it impacts your email success, or if you’re just not convinced it’s that big of a deal, we wanted to help bring clarity to the sometimes puzzling topic.  Why email deliverability is a big deal Reason #1: You…

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Email Split Tests You Can Set Up in 1 Minute

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In marketing, sometimes you don’t know what works until you try. Thankfully, with email split testing, you can easily find out what content your subscribers prefer and send messages that get more opens, clicks, and sales. Too often, people focus almost exclusively on subject line split testing. They optimize their subject lines and boost open rates. However, they rarely split test the content inside their…

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Get More Out of Your Content with Amy Woods: Content Repurposing 101

get-more-out-of-your-content-with-amy-woods:-content-repurposing-101

To Amy Woods, Founder of the creative agency Content 10x, creating amazing content is all about discoverability, credibility, and establishing trust among your audience. But the thing is, your audience probably consumes your content in different ways. Some people prefer reading blog posts, others like to catch up on your Instagram stories, and others may like to watch videos. And by creating content for all…

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5 Steps to Send Valentine’s Day Emails Your Subscribers Will Love

5-steps-to-send-valentine’s-day-emails-your-subscribers-will-love

Valentine’s Day: it’s a time to celebrate romance, togetherness, and self-love.  And you can help make your email subscribers feel extra loved this year. You just need to know how to send the perfect Valentine’s Day email.  Don’t have an email campaign planned? You don't want to miss out. Last year, it was estimated that the average person will spend around $71 on Valentine's Day.…

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From Idea to Sale in Minutes: The Power of Ecommerce Landing Pages

from-idea-to-sale-in-minutes:-the-power-of-ecommerce-landing-pages

Is the thought of building a complex website to sell your products and services online intimidating? For many entrepreneurs, lack of time, limited budget, and minimal technical expertise can get in the way of bringing their ideas to reality.  But creating a fancy website from the ground up — or relying on costly and competitive ecommerce platforms — aren’t the only solutions.  An ecommerce landing…

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How to Send an Apology Email

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When your business makes a mistake, you need to act quickly. A sincere apology email can often help to fix the damage. But the stakes are high. Use the wrong words in your apology email, and you might anger your audience. To avoid disasters like this, we gathered 6 brilliant examples of companies saying "sorry." Consider this the Hall of Fame of Apology Emails. Use…

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4 Steps to Sell Digital Products & Make Money Online Fast

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“To make money, you have to spend money.” It’s such a common phrase in business that I had to Google who originally said this. Turns out, we can trace this quote all the way back to Titus Maccius Plautus, who lived around the year 200 B.C. Well, here we are, more than 2000 years later, and it’s still true — to an extent.  Scaling and…

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Make Customers Smile with the Perfect Birthday Email

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Let’s imagine it’s your birthday for a moment … Happy Birthday! You roll over in bed in the morning, grab your phone to sift through texts and emails wishing you a happy day. In your email, there’s a message waiting for you with a free offer, just for you, to help you celebrate. Can't you feel the warm and fuzzies? Have you ever wondered if…

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8 Easy Ways to Save Time, Boost Productivity, and Grow Your Business

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You probably wear a lot of hats. Marketing hats, finance hats, customer support hats, and even sales hats. That's not even including all the operations and strategy work that goes into running your business.  With juggling all these different priorities, you probably feel like there is never enough time to get everything done. But when you add a few integrations that automate your email marketing,…

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4 Ways to Grow your Blog with Web Push Notifications

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Every blogger knows growing a list of engaged followers takes time and effort. Even if you have a loyal readership, growth plateaus are not uncommon.  If you find yourself in a growth rut, you may need to jump-start your interactions with your readers. You could develop awesome lead magnets or other incentives to entice them to give you their email address. Or you could try…

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Want More Virtual Engagement? Get to Know Your Audience Better

want-more-virtual-engagement?-get-to-know-your-audience-better

Can you believe it’s 2021?  After the year we just had, you’re probably breathing a sigh of relief like I am.  But here’s the thing: The world is more virtual than ever. And being able to connect with people digitally has become incredibly important if you want your business to thrive.  That’s why we’re throwing it back to a conversation with Chris Vasquez, AWeber’s Chief…

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22 Brilliant Lead Magnets to Grow Your Email List Right Now

22-brilliant-lead-magnets-to-grow-your-email-list-right-now

If you want to maximize your email list growth, you need a lead magnet. A lead magnet is something you give people when they subscribe to your email list. And really, it can be anything – as long as it's something your subscribers want. The only problem? Sometimes, it can be really difficult to come up with an idea for your lead magnet. You may…

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