Tag Archives: Aweber

New Features Now Available: Create Logos, Promote Your Newsletter on Facebook, and More!


It’s our mission to help you create remarkable connections with your audience, so you can grow your business and live the life of your dreams. That's why we're always working on adding incredible features in AWeber that help you work smarter. We just made a few brand new updates — now available in your account — to help you create more, work easier, and earn…

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Summer GIF Guide — New GIFs for 2021!


One quick way to increase your email marketing results: Add a GIF to your message. GIFs can increase click-through rates by 42 percent and conversion rates by 103 percent, according to data from Marketing Sherpa. (Plus, they're fun to send and receive!) Unfortunately, it can be expensive to buy creative, high-quality GIFs, and creating your own animated images can be frustrating and time consuming. That's…

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Everything You Need to Know About Starting a Blog


Whether you love writing — or hate it — blogging can be a powerful growth engine for your business. But if you’ve never had a blog before, starting can feel overwhelming. There’s so much to think about: writing, SEO, keywords, site maps, web hosting — the list goes on. That’s why I wanted to speak to Ben Cummings — Founder and Creator of Blog with…

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3 Ways to Overcome Slow Email List Growth


Hitting plateaus is painful, but it happens to everyone. I’ve been producing music for the last 11 years. There are still times I begin a new track, work on it for a week straight and make serious progress. At that point, I’m a happy camper. Then, crickets. I become frustrated and try to force my way out of it because it feels like it’s my…

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How to Write A Newsletter Subscribers Can’t Wait to Read


Top marketers have similar strategies when it comes to creating addictive newsletters. And while flawless writing and beautiful email design are important, they're not the most important things to writing newsletters that keep subscribers engaged week after week. It’s an understanding of what subscribers actually want in their inboxes. Because when you understand your audience's wants and needs, you can create content that interests them,…

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How to Split Test Subject Lines Like a Newsletter with 2.5 Million Subscribers


Stuck between two subject line ideas? It’s impossible to know which will yield the best results without running a split test — commonly called an A/B test. A split test gives you real feedback on which subject line your audience was more drawn to opening. This is how the most successful marketers optimize their open rates.  Take Morning Brew, for example. Morning Brew is a…

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Design Beautiful Email and Landing Page Images with Canva and AWeber


One of the biggest marketing challenges small businesses face is creating beautiful, custom images that don't break the budget. But if you’re not a designer by trade, whipping up beautiful, custom images for your marketing can feel impossible.  Without tools like Photoshop, and skills to make Picasso green with envy, it can feel like a waste of precious hours designing something from scratch.  But here’s…

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12 Exceptional Newsletters That Will Change Your Approach to Email Forever


The best email newsletters provide value and captivate subscribers week after week. That's how smart email marketers get their audience to open, click, and share their newsletter again and again. But how do you consistently produce and deliver an engaging newsletter? A little inspiration from the most successful email newsletters can help! The AWeber team is constantly scouring the internet for the top email newsletters…

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Achieving Peace of Mind as an Email Marketer with Monica Hoyer


Hitting the send button is stressful. How can you be certain that you didn’t overlook a typo? Or that your design will display the way you want it to for your entire audience? Email mistakes can happen to everyone — from solopreneurs to massive Fortune 500 companies. And a mistake can cost you tens, hundreds, or thousands, of dollars. The solution? Run email marketing quality…

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8 Top Brainstorming Techniques to Help You Write Killer Emails


I can’t think of anything to write. Sound familiar? Of course it does. It's one of the top reasons our customers give us for letting their email marketing flatline. They just run out of ideas or topics to write about. Even pro writers come up with major email block. Ann Handley, co-founder of Marketing Profs and the popular book "Everybody Writes," only sent two emails…

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Landing Page Duplication: Share Your Success With Your Audience


Do you have an envy-worthy landing page design others love? Want to share it with other small businesses to help them get up and running as quickly as possible? Or, do you want to become the trusted expert in your industry, willing to hand over secrets to help others grow their own businesses? With AWeber, you can. Introducing AWeber's new Landing Page Duplication feature! With…

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Landing Page Copying: Share Your Success With Your Audience


Do you have an envy-worthy landing page design others love? Want to share it with other small businesses to help them get up and running as quickly as possible? Or, do you want to become the trusted expert in your industry, willing to hand over secrets to help others grow their own businesses? With AWeber, you can. Introducing AWeber's new Landing Page Copy feature! With…

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Digital Marketing Stats to Inform Your Strategy in 2021


How do you know if you're doing the right things to market and grow your business? Answer: reference digital marketing stats to inform your own strategy. But, it can be difficult — and quite honestly, annoying — to try to find the answers you need. Especially when you have a busy business to run! So, to help you cut through the clutter, we compiled tons…

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How To Create Your First Email Course or Email Challenge


Has your email list stopped growing? Can’t figure out what’s going on? It’s called the subscriber growth plateau and it happens to the best of us.  Simply saying, “sign up for my email newsletter” isn’t going to do the trick anymore.  Your offer has to give if you want to get.  Developing a compelling email course or challenge can revitalize your digital marketing, boost your…

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Why You Should Delete a Bunch of Your Email Subscribers Right Now


You built up your list of subscribers. Now it’s time to remove a bunch of them. Because a clean email list can work wonders.  In fact, cleaning your email list can improve three key metrics: deliverability, open rates and click rates. The better these metrics, the more successful your email marketing campaign will be. That’s because a smaller list of engaged subscribers — people who…

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75 Open-Worthy Subject Line Ideas


They say don’t judge an email by its subject line, but let’s be honest: We’re always keeping an eye out for the best of the best. After all, the subject line is the first impression your message has on its recipients and can help you improve your opens and clicks. That’s a lot of pressure for a seemingly short line of text. While there is…

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Create Your First Video Even If You Have No Experience


87% of marketers use video in their marketing.  And while you don’t want to do something just because everyone else is doing it… ...If you’re not using video, you could be left in the dust by your competitors who are using video.  Unfortunately, video can be an intimidating thing to tackle if you have no experience creating videos.  I get it. I’m not a video…

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8 Steps to Effective Video Email Marketing


If you’re not creating video — and promoting video in your email marketing — you’re missing out on some serious audience engagement and revenue growth. People love watching marketing videos. Here’s the proof: 82% of global web traffic will come from video streaming and downloads. Viewers say they retain more information (95% of a message) after watching a video. Videos are the #1 way consumers discovered a…

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14 Powerful Tactics to Improve Your Email Click-Through Rates


People spend a lot of time worrying about their email open rates, but there’s another email metric that’s just as important — click-through rates. Click-through rates reveal how many subscribers clicked a link in an email, as well as how many times they clicked it.  What is a good email click-through rate? This is a tricky question to answer. Email marketing benchmarks vary widely among…

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