Tag Archives: Aweber

The 4-Step Marketing Plan to Start Your Online Business

the-4-step-marketing-plan-to-start-your-online-business

Staying home may be the new norm for the time being, but that doesn’t mean you need to put your dreams on hold. Whether you’re looking to grow or launch your online business, now’s the perfect time to set yourself up for success.  Make the most of this extra time at home by following these 4 steps: 1. Build a landing page. You don’t need…

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Deliver Personalized Emails in Less Time with Dynamic Email Content

deliver-personalized-emails-in-less-time-with-dynamic-email-content

Personalizing your email content increases opens, clicks, and sales. In fact, personalized emails get 6x higher transaction rates, according to research from Experian. So why doesn’t every business personalize and segment their emails for each subscriber? It’s time consuming. Email segmentation involves multiple steps — creating unique versions of each email, building your segments, scheduling your emails, and then tracking the results from all your…

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This Zumba Instructor Increased Profitability by 200% When Her Gym Closed

this-zumba-instructor-increased-profitability-by-200%-when-her-gym-closed

When the governor of Pennsylvania closed local gyms due to COVID-19, it affected the livelihood of gym instructors and the physical health of their students.  The situation forced Zumba instructor Alycia McFarlin to cancel her in-person Zumba classes. Her students were disappointed, and she lost recurring revenue from classes. That night, McFarlin quickly came up with a plan to continue offering Zumba to her students…

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6 Ways to Keep Your Audience Engaged During These Unprecedented Times

6-ways-to-keep-your-audience-engaged-during-these-unprecedented-times

As the COVID-19 pandemic continues, many schools, businesses, and stores have temporarily closed. People around the world are encouraged to stay at home as public health and safety remains the number one priority. It’s clear that the global pandemic has had an impact on all of us. That’s why communicating with your audience is key. Being compassionate and doing what you can to help shows…

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8-Step Guide to Email Marketing During a Crisis

8-step-guide-to-email-marketing-during-a-crisis

During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people.  You can't just ignore a crisis when it's affecting your audience. With the outbreak of the 2020 Novel Coronavirus, email communication about the virus skyrocketed. In fact, 12% of emails sent on March 12, 2020 from AWeber’s email marketing platform talked about Coronavirus…

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Build Landing Pages in Minutes without Coding Skills or a Designer

build-landing-pages-in-minutes-without-coding-skills-or-a-designer

Building your website can take countless hours and cost thousands of dollars. And when you need to add new pages to your site, you’ll be stuck working with a clunky website editor. Or, you’ll be forced to hire a professional designer to do it for you. Not anymore. Now, you can build beautiful landing pages in just a few  minutes without hiring a professional designer…

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It’s Easier Than Ever Before to Send Super-Personalized Content to Your Subscribers Using AWeber

it’s-easier-than-ever-before-to-send-super-personalized-content-to-your-subscribers-using-aweber

Personalization makes all the difference when it comes to email marketing. A recent study by Smarter HQ found that 72% of consumers in 2019 only engage with marketing messages customized to their specific interests. This quick two-minute video introduces you to the power of personalization and how easy it is to implement using the new updates to AWeber's subscriber management tools. Click below to watch…

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How to Create Trustworthy Content That People Want to Read

how-to-create-trustworthy-content-that-people-want-to-read

Businesses battle to appear on page 1 of Google search results. Their goal: Get consumers to visit their website and buy.  But, according to a study by Forbes and Yext, only half of consumers believe brands give accurate information in search results. And 68% of adults in the U.S. say that trust in a brand has “a great deal” or “a lot” of influence on their…

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23 Ways to Tag and Segment Your Subscribers in AWeber

23-ways-to-tag-and-segment-your-subscribers-in-aweber

The days of one-size-fits-all email marketing are long gone. To get better results, you need to send targeted, personalized emails. By delivering hyper-relevant content to those who are most interested in it, your subscribers will open, click, and purchase more. In this post, you’ll learn how to use tags to create more targeted segments (or groups) of subscribers and increase your engagement. What are tags…

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2020 Valentine’s Day GIF Guide

2020-valentine’s-day-gif-guide

This Valentine's Day, forget a dozen roses. You need a dozen GIFs. The reason: Eye-catching visuals like GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and may positively impact your sales. Go ahead and add GIFs to your February email campaigns. The AWeber design team has already done the work for you and created 12 downloadable Valentine's Day GIFs!…

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AWeber’s Live Video Show Is about to Launch — and It’s Unlike Anything You’ve Ever Seen

aweber’s-live-video-show-is-about-to-launch-—-and-it’s-unlike-anything-you’ve-ever-seen

At AWeber, our mission is to help small businesses succeed with powerfully-simple marketing tools and the support you need to use them.   That’s why we regularly host free summits and webinars about marketing. It’s why we write a blog focused on email marketing, and we send our weekly newsletter FWD: Thinking. And it’s also why we offer 24/7 customer solutions.   Now, I’m proud…

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The 7-Day Challenge to Jumpstart Your Email Marketing in 2020

the-7-day-challenge-to-jumpstart-your-email-marketing-in-2020

Every year, 80% of new year's resolutions fail by the time February rolls around. Launching your email marketing strategy shouldn’t be one of them. That’s why we created a simple, 7-day challenge to help you dominate email marketing in 2020. By the end of it, you’ll have launched the most important parts of a successful email marketing strategy. And the best part? You only need…

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Meet AWeber’s NEW WordPress Plugin

meet-aweber’s-new-wordpress-plugin

WordPress is the most popular content management system in the world. (Nearly half of all websites use it!) So it’s no surprise that it’s also one of AWeber’s most used integrations. That’s why we rebuilt our AWeber for WordPress plugin to make it even more powerful and simpler to use to help you find greater success with email marketing. Here’s what’s new with our WordPress…

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Are You a “Megaphone” Email Marketer?

are-you-a-“megaphone”-email-marketer?

Think of your email list like a group of people you’ve invited over to your house for dinner. They’ve RSVP’d “yes” because they’re interested in what you’ll serve them and what they’ll learn from being there.  Now, do you stand at the head of the table with a megaphone and tell them all about you and your business? Holler about all the amazing promotions you’re…

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AWeber Continues to Grow Its Support for AMP for Email!

aweber-continues-to-grow-its-support-for-amp-for-email!

Over the summer, AWeber announced that it was the first small business email service provider to support the new AMP for Email technology! Now, we’re excited to share the latest evolution in how we’re making it powerfully-simple for you to use AMP for Email inside AWeber. AMP stands for Accelerated Mobile Pages. When paired with AWeber, the powerful technology has the ability to completely transform…

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5 Ridiculously Cool Ways We’ve Used AMP for Email

5-ridiculously-cool-ways-we’ve-used-amp-for-email

Everything you know about email is about to dramatically change forever.  That’s a bold statement, but it’s true...I know because my AWeber teammates and I are using revolutionary email technology that wasn’t widely available a year ago. In fact, we were one of the first marketing teams to start using it a few months ago.  I’m talking about AMP for Email. What is AMP for…

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Check Out What’s New inside AWeber!

check-out-what’s-new-inside-aweber!

At AWeber, we're always working to deliver powerfully-simple features for you. Our goal: to remove the complexity of email marketing so you can concentrate on making your business more awesome. The 3-minute video below introduces you to the latest AWeber features that simplify how you send emails to your prospects and customers. You'll learn about Smart Designer, a free, intelligent design assistant that lets you…

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Your Holiday GIF Guide: Festive GIFs to Spice Up Your Holiday Emails

your-holiday-gif-guide:-festive-gifs-to-spice-up-your-holiday-emails

We know how expensive it can be to purchase creative, high-quality images or GIFs, and how time consuming they can be to create them by yourself. That's why the AWeber design elves made a FREE holiday GIF guide for our blog readers. Use the 16 animated GIFs below for your holiday email marketing campaigns. (GIFs can increase click-through rates, conversions rates, and revenue rates!) There's a…

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The 5 Emails You Should Send This Cyber Monday to Skyrocket Sales

the-5-emails-you-should-send-this-cyber-monday-to-skyrocket-sales

Cyber Monday’s online sales hit an all-time high in 2018, capping out at a record $7.9 billion, according to Adobe Analytics. That’s an increase of 19.3% from the previous year — and sales are only expected to go up this December. Are you ready to hit “go” on your Cyber Monday email campaign? Here’s a content calendar you can use to make sure you’re maximizing your…

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Are Plain-Text Emails More Likely to Reach the Inbox than HTML Emails?

are-plain-text-emails-more-likely-to-reach-the-inbox-than-html-emails?

Has a marketing "expert" told you plain-text emails hit the inbox more often than HTML emails? Or that plain-text emails have a 100% deliverability rate? If so, they’re lying or misinformed. In this post, I’ll debunk the common myth that plain-text emails reach the inbox more than HTML emails. Plain-text emails are NOT more likely to reach the inbox. I interviewed email marketing and anti-spam…

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