Tag Archives: best practices

A failed email campaign isn't the end of the world. With the right strategic approach, you can bounce back and build positive momentum. The post Oh, No—What to Do When Your Email Campaign Epically Fails appeared first on SendGrid.

Learn about the recent statement on COVID email from the Messaging, Malware, & Mobile Abuse Working Group (M3AAWG), and what it means for email authentication. The post Email Authentication in the Time of COVID appeared first on SendGrid.

There is a lot more to say here, and I’m working on a longer post to really talk about the underlying racism in tech and how we as an industry have failed. In the deliverability space, specifically, the use of blacklist/whitelist is terminology rooted in racism (black is bad, white is good). Many DNSBLs use the block terminology and have done for a while. But…

Your email list doesn't need to start from ground zero. Use your SMS program to convert your high-quality SMS subscribers to your email list. The post How to Use SMS to Grow Your Email List appeared first on SendGrid.

We surveyed 244 customers to learn how they want to be communicated with during COVID-19. The results may surprise you. The post Consumers Share What Communications Work (and Don’t) During COVID-19 appeared first on SendGrid.

The term "best practice" is somewhat of an overused marketing term. However, when it comes to email deliverability there really are best practices every marketer should follow to increase their chances of reaching the inbox. We gave our deliverability experts a megaphone this month to remind marketers which email best practices they shouldn't be neglecting. We’ve got experts from SocketLabs, dotdigital, Word to the Wise,…

SMS provides senders with the unique opportunity to send real-time communications to customers. By building complementary SMS and email programs into your communications strategy, you can engage more effectively with your customers. The post Tools of Engagement: Combine SMS and Email to Reach Customers appeared first on SendGrid.

Everything has changed. Read about how you should adjust your email program as businesses start to emerge into a post-COVID world. The post Let’s Get it Started…Again: Tips for Keeping Emails Relevant During (and After) COVID appeared first on SendGrid.

The CCPA gives consumers more control over their data and how it can be used, but only applies to businesses meeting specific criteria. The post What is the California Consumer Privacy Act? appeared first on SendGrid.

Learn about AMP for email, how to use it, and whether or not it might be right for adding to your email program. The post When You Should (and Should NOT) Use AMP for Email appeared first on SendGrid.

Learn about View Time Optimization (VTO) and how the service (provided by Verizon and supported by SendGrid) can help ensure your messages are seen. The post Strategies for Using Verizon Media’s New View Time Optimization appeared first on SendGrid.

Dark Mode is taking the digital world by storm, appearing on every app, browser, device, and now inbox. Learn how to use it to improve your deliverability. The post How Dark Mode for Email Can Boost Your Deliverability appeared first on SendGrid.

Conversational messaging gives businesses an opportunity to have 1-to-1 conversations with consumers. Here's how it works. The post How to Use Conversational Messaging to Satisfy Consumer Demands appeared first on SendGrid.

Read our API article if you want to know more details about APIs, but don't consider yourself "technical." The post What is an API? [Quick Read] appeared first on SendGrid.

Learn how to implement interactive elements into your email campaigns with these 5 examples. The post How to Add Interactive Elements to Your Emails appeared first on SendGrid.

Email delivery is an ever-evolving part of your program. Download your 2020 Email Deliverability Guide to learn how to get your emails to the inbox. The post Announcing the 2020 Email Deliverability Guide appeared first on SendGrid.

Conversations are the future of customer engagement. Discover how you can use conversational marketing to build & nurture relationships with your customers. The post What Is Conversational Marketing? appeared first on SendGrid.

Return-path is a hidden email header that indicates where and how bounced emails will be processed and is used for collecting and processing bounced messages. The post What is Return-Path? appeared first on SendGrid.

Learn from our 2019 SIGNAL presenters the 3 steps you should follow to build a successful email contact database. The post Building a World-Class Contact Database appeared first on SendGrid.

Add another layer of email protection and build your brand with a new standard known as BIMI. The post What Is BIMI? (Brand Indicators for Message Identification) appeared first on SendGrid.