Tag Archives: best practices

Apple's Mail Privacy Protection (MPP) feature will likely launch in mid-September. Prepare for MPP by following these tips and best practices. The post How to Prepare for Apple’s Mail Privacy Protection appeared first on SendGrid.

Learn about the different use cases, benefits, and limitations of using categories vs. unique arguments to track your email campaigns. The post Categories vs. Unique Arguments: Benefits & Limitations appeared first on SendGrid.

Picking out a pair of shoes shouldn’t be difficult, but sometimes it is. Why? Because there are tons of options. And not every shoe works for every occasion. Choosing a deliverability strategy can feel the same way. In most scenarios, that trusty pair of running sneaks works perfectly, but sometimes you need a good pair of hiking boots to climb out of the trenches. And…

DMARC enforcement is required to take advantage of new email developments like BIMI. In order to move to DMARC enforcement, you must be sure that all of your valid mail is passing DMARC. This is where DMARC monitoring comes in. The post The Ins and Outs of DMARC Monitoring appeared first on SendGrid.

When it comes to SMTP servers, you have the option to use an existing SMTP relay server or create your own. Learn about the pros and cons of both options and how to create a free SMTP server with Twilio SendGrid. The post How to Create a Free SMTP Server (Plus Tips on Buying vs. DIY-ing) appeared first on SendGrid.

Protect your email program against spam and spoofing attacks. Learn why SMTP authentication is important and how it can help secure your account. The post SMTP Security and Authentication: How to Protect Your Email Program appeared first on SendGrid.

Email is usually one of the first channels companies adopt to communicate with their customers. It’s a reliable, effective, and secure way to share both transactional and marketing messages. But, the average individual only checks their personal email just two hours a day, which means they might miss out on time-sensitive offers and messages from […] The post The Key to Customer Engagement? Email and…

Gmail announced that it will be rolling out general support for BIMI. Here's what you need to do to prepare for BIMI and set up BIMI for your email program. The post How to Prepare for Gmail’s Rollout of BIMI appeared first on SendGrid.

Email writing is a skill—not an inherent talent. Learning to write outstanding emails takes time, practice, and a little know-how.  The post Email Writing 101: How to Write Better Emails in 2021 (14+ Ways) appeared first on SendGrid.

Single Sign-On (SSO) allows you to access multiple applications through a single login. Learn how implementing SSO can improve your account security. The post How Single Sign-On (SSO) Improves Your Account Security appeared first on SendGrid.

Our new US 2021 Messaging Engagement Report uncovers how Americans of all ages prefer to engage digitally with brands via email and SMS. The post Announcing the US 2021 Messaging Engagement Report appeared first on SendGrid.

In this thorough tutorial, you'll learn how to add security headers to help protect against attacks related to insecure protocols. The post Add Security Headers with Lambda@Edge and Terraform in AWS S3/CloudFront appeared first on SendGrid.

Our new guide offers data-oriented strategies to engage customers at every step of their journey, examples of successful messaging, and tools to help you get started. Download it today! The post Announcing 15 Ways to Use Data to Engage Your Customers appeared first on SendGrid.

T-online.de, a major mailbox provider in Germany, announced significant changes to the way they accept email. Learn about the changes and how to comply. The post How to Meet the New T-online.de Email Delivery Requirements appeared first on SendGrid.

Learn from our deliverability expert, Denis O'Sullivan, how to make the business case for an email sunset policy. The post Building Your Business Case for an Email Sunset Policy appeared first on SendGrid.

Email delivery is an ever-changing part of your program—keep it in tip-top shape with the 2021 Email Deliverability Guide. The post Announcing the 2021 Email Deliverability Guide appeared first on SendGrid.

Use these 5 steps to authenticate your email program. Authentication will help mailbox providers recognize you as a legitimate sender and protect you from phishing. The post How to Authenticate Your Email in 5 Steps appeared first on SendGrid.

Learn what an independent software vendor (ISV) should look for in an email service provider and how Twilio SendGrid is uniquely positioned to serve ISVs. The post Powering Email Delivery for Software Vendors appeared first on SendGrid.

From an email sender perspective, spam email is any email message that an Internet Service Provider (ISP) filters into a spam folder instead of the recipient's inbox. In this post, we offer advice to help you make sure that your emails get delivered. The post How to Stop Your Emails From Going to Spam – 10 Tips appeared first on SendGrid.

There are so many different ways to build out your list of subscribers, but how do you know which strategy works best? Here's how signup sources can help. The post How Tracking Signup Sources Can Improve Your Email Program appeared first on SendGrid.