Tag Archives: best practices

Learn how to create website content that your audience will love. The post 11 Rules for Writing Website Copy appeared first on SendGrid.

In my previous career I was a molecular biologist. Much of my work was done on bacteria but after I left grad school, I ended up working in a developmental biology lab. Bacteria were (mostly) simple: just about every trait was controlled by a single gene. We could study what that gene did by removing it from the bacteria or adding it to a well…

Learn how to use word of mouth marketing to light the spark that'll create a wildfire marketing campaign. The post The Best Word of Mouth Marketing Strategies to Use in 2020 appeared first on SendGrid.

Looking to switch your email marketing tool? We've compiled all the top consideresations and what to look for before you decide! The post What to Look for When Selecting a New Email Marketing Platform for 2020 appeared first on SendGrid.

You have 8 seconds to captivate and retain your audience. Learn how to make every second and every scroll count. The post How to Design Above the Fold Content for Uber-Good Engagement appeared first on SendGrid.

The 2019 Email Benchmark and Engagement Study was developed based on data from more than 80,000 senders, sending over 60 billion emails each month, as well as a recipient engagement study with more than 1,600 participants. The post Announcing the 2019 Email Benchmark and Engagement Study appeared first on SendGrid.

Jumpstart your 2020 email campaigns with these fun ideas and examples. The post Inspiration for Your 2020 Email Campaigns appeared first on SendGrid.

Learn how to send on-brand confirmation emails to your recipients. Master the best practices, check out topnotch examples, and get access to free templates. The post How to Send On-Brand Confirmation Emails (+ Examples) appeared first on SendGrid.

Learn about suppression lists, why they matter, and how you can use them most effectively in your email program. The post What is a Suppression List? appeared first on SendGrid.

Last week, I showed you the email marketing ghosts of holidays past, what to prepare for now and what could go wrong in the future. Like Scrooge learned in “A Christmas Carol”, it all depends on the actions you take today. Last year, email volumes increased exponentially leading up to Black Friday and through Cyber Monday. Volumes declined from their highs but remained above average…

For a long time one of the “best practices” for links in html content has been to avoid having anything that looks like a URL or hostname in the visible content of the link, as ISP phishing filters are very, very suspicious of links that seem to mislead recipients about where the link goes to. They’re a very common pattern in phishing emails. /* This…

Learn about conversion rate optimization (CRO) and how it can help you not only in your email program, but with all customer acquisition. The post What is CRO? Your Guide to Everything You Need to Know appeared first on SendGrid.

Start getting the most bang for your buck with every piece you create by repurposing content to its absolute limits. The post 20 Simple Ways to Repurpose Content to Boost Your Traffic appeared first on SendGrid.

Create a successful holiday email program by understanding what you need to do before, during, and after the holiday season. The post Holiday Email Marketing Best Practices for 2020 and Beyond appeared first on SendGrid.

We all know Murphy’s Law–anything that can go wrong, probably will–and we can apply that to email marketing during the holiday season as well. Clearly, Fate knows that you have no time to deal with any deliverability problems during the busiest time of the year, which means you’ll probably deal with deliverability problems. It’s also true that luck favors the prepared, so the best way…

Build your email list by learning how to build high-converting squeeze pages that compel your visitors to provide their email address. The post How to Create Squeeze Pages That (Almost) Always Convert appeared first on SendGrid.

Read about how you can prepare your email program heading into the holiday season, IP warmup tip, and how to stay out of the spam folder. The post Preparing Your Email Program for Peak Season Sending appeared first on SendGrid.

SMS and MMS drive the majority of messaging communications. We define them and show their crossover with products like iMessage, Whatsapp, and other apps. The post What Are SMS and MMS and How Do They Differ? appeared first on SendGrid.

Alone, email marketing and social media are two of the most powerful digital marketing channels. Used together correctly, they're an unstoppable force of omnipresent marketing genius. The post Email Marketing vs. Social Media: Pros, Cons & Opportunities appeared first on SendGrid.

Fall is my favorite time of year. The changing colors, the crisp air, football, and the anticipation of gathering with friends and family for the holidays. It is often a time for reflection, to think of days past, accomplishments, failures, and the promise of tomorrow. For marketers, Fall is less a time for reflection, and more a time for action. It is a very important…