Tag Archives: best practices

When is the right time to prepare for holiday sending? What is the first step you can take to improve delivery rates? We're sharing exclusive highlights from our Expert Services team in this 2019 Twilio SIGNAL recap. The post 10 Things Every Sender Should Know About Email Delivery [Twilio SIGNAL recap] appeared first on SendGrid.

Here are 7 actionable tips for small businesses to engage customers when they can't come into the store. The post Getting Through COVID-19: 7 Actionable Tips for Small Businesses appeared first on SendGrid.

At Twilio SIGNAL 2019, Quizlet and Figma took the stage to share how they're using email to drive customer engagement. Discover all their pro-sending tips. The post 6 Pro Tips for Sending Better Emails [Quizlet & Figma Insights] appeared first on SendGrid.

Learn about Domain Keys Identified Mail (DKIM) and how the email authentication technique improves your overall email deliverability. The post How to Use DKIM to Prevent Domain Spoofing appeared first on SendGrid.

Learn how email reputation clusters and fingerprinting affect your sender reputation and overall email deliverability rates. The post Email Reputation Clusters and Fingerprinting appeared first on SendGrid.

Since the 2016 elections there has been a critical focus on the mechanisms we use to engage with the political process, discuss issues, read news, and ultimately, engage in the constitutionally enshrined activity of voting. Although email is tangential to the voting process, it is nonetheless a critical component of our everyday lives, both personal […] The post Protecting Inboxes is a Civic Duty appeared…

Gartner has some really good recommendations for companies considering mailing about the coronavirus pandemic. Launch your COVID-19-themed marketing email campaign only if you can answer yes to four questions: Am I telling customers something different from other brands versus saying the same thing as everyone else? Am I telling customers something they don’t already expect of my company or brand? Is the WIIFM (what’s in…

Considering sending a COVID-19 email update to your customers? Read on about use cases and tips to provide your recipients with the information they need. The post Email Communication During COVID-19: Tips and Examples appeared first on SendGrid.

Email experts Tom Emilio, Warren Duff, and Julie Griffin dive into Twilio SendGrid's Email Benchmark and Engagement Study and break down what the research means for senders in 2020. The post Breaking Down the Email Benchmark Study appeared first on SendGrid.

Luke from SendGrid's deliverability team explains why DMARC is important and breaks down a sample DMARC record for you. The post What is DMARC? appeared first on SendGrid.

Have you ever had someone (playfully or maliciously) take your phone and text someone pretending to be you? It doesn’t feel very good, does it? Even after you clarify the truth with the recipient, they’ll likely be wary of all your texts in the future. And you’ll probably be a lot more careful who you […] The post Sender Policy Framework (SPF): A Layer of…

Appointment confirmation emails keep calamity or even just minor inconveniences from sneaking into life. They're easy-to-send, oh-so-simple, and downright powerful. The post How to Write the Best Appointment Confirmation Email (+ Examples) appeared first on SendGrid.

Appointment confirmation emails keep calamity or even just minor inconveniences from sneaking into life. They're easy-to-send, oh-so-simple, and downright powerful. The post How to Write the Best Appointment Confirmation Email (+ Examples) appeared first on SendGrid.

How does Gen Z want to receive and engage with email? Click through to find out! The post Email for Gen Z appeared first on SendGrid.

Developing a compelling email strategy can be difficult. We've found that email manners and etiquette are key to optimizing conversions. Enter our latest guide, Email Manners: A Tale of Two Senders! The post Announcing Email Manners: A Tale of Two Senders appeared first on SendGrid.

Learn about the Bring Your Own IP (BYOIP) process, pros, and cons to decide if BYOIP is the right solution for your email program. The post Is BYOIP Right for Your Email Program? appeared first on SendGrid.

According to the UK DMA, marketers report improvements in deliverability after GDPR went into effect. I mean, thank you UK DMA for doing the research. Of course deliverability is going to improve when you send mail to those people who have expressly opted into your mail. 76% report an increase in open rates in the past 12 months; 75% say click- throughs are higher; 51%…

Learn the ins and outs of password reset emails from what recipients expect in their emails to deliverability tips to ensure your password reset emails land in the inbox. The post Password Reset Email Message Examples + Deliverability Tips appeared first on SendGrid.

Using our 2019 Email Benchmark and Engagement Study, we made a few predictions for 2020. From frequency to videos and gifs, here's our forecast. The post 2020 Email Trends: Our Data-Backed Predictions appeared first on SendGrid.

In 2020: 250OK says open rates were much lower than ESPs report. The Only Influencers list hosts a discussion about the value and use of open rates. A potential client contacts me asking if I can get their open rates to a certain percentage.A client shows me evidence of 100% inboxing but wants to improve their open rate.An industry group runs sessions at multiple meetings…