Tag Archives: best practices

Getting recipients to open your emails is the first step toward engagement. Once they do so, you need to encourage them to take the desired action, like register for an event or make a purchase. So how do you know if your emails achieve this goal? One of the most helpful metrics is your email […] The post How to Measure and Improve Email CTR…

Launching a website is a big milestone for any business, and it is no easy feat. Prepare for your site launch with our pre and post-site launch checklists. The post How to Launch a New Website appeared first on SendGrid.

Email is alive and well, and we have the numbers to prove it! See how email performed over Black Friday/Cyber Monday and learn what it means. The post Black Friday & Cyber Monday 2021 by the Numbers appeared first on SendGrid.

An employee candidate reached out to you for an interview—now what? Find out how to respond to an interview email with professionalism and poise. The post How to Reply to an Email for an Interview appeared first on SendGrid.

Learn how to nurture leads, including common lead nurturing strategies, platforms, and campaign examples to get you started. The post Lead Nurturing 101: How to Nurture Leads appeared first on SendGrid.

Invoice emails should be professional, concise, and effective. Learn how to write an invoice email and use our free email invoice template. The post How to Write an Invoice Email [Free Template] appeared first on SendGrid.

Is email marketing keeping you up at night? Our Halloween deliverability tricks and treats will help you avoid spam folders and get into subscribers' inboxes. The post Deliverability Tricks and Treats appeared first on SendGrid.

Purchasing a new email service provider is not a decision to be taken lightly. Email is one of the most reliable ways to communicate with your customers and implementing new software is a time-consuming and costly endeavor, so you’ll want to ensure you pick the right solution for your business the first time around. When […] The post How to Find an Email Service Provider…

A while back I wrote about Apple Mail Privacy Protection, what it does and how it works. Since MPP was first announced I’d assumed that it would be built on the same infrastructure as iCloud Private Relay, Apple’s VPN product, but hadn’t seen anything from Apple to explicitly connect the two and didn’t have access to enough data to confirm it independently. But the nice…

Apple's Mail Privacy Protection (MPP) feature will likely launch in mid-September. Prepare for MPP by following these tips and best practices. The post How to Prepare for Apple’s Mail Privacy Protection appeared first on SendGrid.

Learn about the different use cases, benefits, and limitations of using categories vs. unique arguments to track your email campaigns. The post Categories vs. Unique Arguments: Benefits & Limitations appeared first on SendGrid.

Picking out a pair of shoes shouldn’t be difficult, but sometimes it is. Why? Because there are tons of options. And not every shoe works for every occasion. Choosing a deliverability strategy can feel the same way. In most scenarios, that trusty pair of running sneaks works perfectly, but sometimes you need a good pair of hiking boots to climb out of the trenches. And…

DMARC enforcement is required to take advantage of new email developments like BIMI. In order to move to DMARC enforcement, you must be sure that all of your valid mail is passing DMARC. This is where DMARC monitoring comes in. The post The Ins and Outs of DMARC Monitoring appeared first on SendGrid.

When it comes to SMTP servers, you have the option to use an existing SMTP relay server or create your own. Learn about the pros and cons of both options and how to create a free SMTP server with Twilio SendGrid. The post How to Create a Free SMTP Server (Plus Tips on Buying vs. DIY-ing) appeared first on SendGrid.

Protect your email program against spam and spoofing attacks. Learn why SMTP authentication is important and how it can help secure your account. The post SMTP Security and Authentication: How to Protect Your Email Program appeared first on SendGrid.

Email is usually one of the first channels companies adopt to communicate with their customers. It’s a reliable, effective, and secure way to share both transactional and marketing messages. But, the average individual only checks their personal email just two hours a day, which means they might miss out on time-sensitive offers and messages from […] The post The Key to Customer Engagement? Email and…

Gmail announced that it will be rolling out general support for BIMI. Here's what you need to do to prepare for BIMI and set up BIMI for your email program. The post How to Prepare for Gmail’s Rollout of BIMI appeared first on SendGrid.

Email writing is a skill—not an inherent talent. Learning to write outstanding emails takes time, practice, and a little know-how.  The post Email Writing 101: How to Write Better Emails in 2021 (14+ Ways) appeared first on SendGrid.

Single Sign-On (SSO) allows you to access multiple applications through a single login. Learn how implementing SSO can improve your account security. The post How Single Sign-On (SSO) Improves Your Account Security appeared first on SendGrid.

Our new US 2021 Messaging Engagement Report uncovers how Americans of all ages prefer to engage digitally with brands via email and SMS. The post Announcing the US 2021 Messaging Engagement Report appeared first on SendGrid.