Tag Archives: best practices

Third-party cookies are going stale, but the online oven is heating up for first-party data. Here are tactics for collecting and using first-party data once the cookies disappear. The post 7 Ways to Collect First-Party Data After the Cookies Vanish appeared first on SendGrid.

I don’t send a lot of spam complaints generally. Mostly I block and move on. There are some companies, though, that I offer the professional courtesy of sending a complaint or a report to their abuse@ address. Former clients, friends and colleagues generally get that courtesy. The number of ESPs that completely fail to take any action is disappointing. Too many of them can’t even

Your welcome email should excite and inspire your newest subscribers. Check out these examples and our tips for sending the perfect welcome email. The post 11 Best Welcome Email Examples + Email Writing Tips appeared first on SendGrid.

Find inspiration for your summer email campaigns and newsletters with these tips and examples that leverage fun holidays and summer themes. The post Start Planning Your Summer Email Campaigns appeared first on SendGrid.

We walk you through everything you need to know about retention marketing: what it is, benefits, strategies, examples, and more. The post Retention Marketing: What It Is, Strategies & Examples (2022) appeared first on SendGrid.

Getting emails into your recipients' inboxes is a crucial piece of email marketing. Learn more about email deliverability and what affects it. The post Email Deliverability 101 for Email Marketers appeared first on SendGrid.

Learn best practices to improve your unsubscribe email messaging and how to better manage the list of people who have unsubscribed from your marketing emails. The post Email Unsubscribe Best Practices Every Marketer Should Follow appeared first on SendGrid.

Understanding bounce & block classifications can help improve your email deliverability. Learn how to get the data insights you need. The post Bounce & Block Classifications Now in Event Webhook appeared first on SendGrid.

Some brands offer recipients the chance to opt out of holiday emails. Learn about this email marketing trend, the pros and cons, and how to implement it. The post Holiday Email Opt-Outs: An Empathetic Approach to Subscription Preferences appeared first on SendGrid.

There comes a time in many marketers’ lives where they are faced with and old, stale database and a management chain that wants to mail those addresses. Smart marketers know that delivery problems will arise if they just reactivate all those users. They also know that mailing older addresses can affect current and engaged addresses as well. Still, many executives think there is no downside

If you ever want to get a Twilio SendGrid expert talking, ask them about the Event Webhook. Then get comfortable because they’ll have a lot to say! Twilio SendGrid’s Event Webhook is a bit of a darling. Businesses love this powerful tool because it gives teams unlimited access to real-time data on email campaigns. And […] The post Why Email Experts Love Twilio SendGrid’s Event…

Landing pages can help tie together your brand’s email marketing campaign. Learn more about email marketing landing pages and the best practices. The post Email Marketing Landing Pages appeared first on SendGrid.

Inserting a GIF into your email campaign can add creativity and help you stand out. Learn more on how to insert a GIF into your emails. The post How to Insert a GIF Into Email appeared first on SendGrid.

Learn how to integrate Twilio and SendGrid accounts, account management, and user authentication all through Single Sign-On with Okta. The post Integrate Twilio and SendGrid Accounts Through Single Sign-On With Okta appeared first on SendGrid.

We talked to a panel of ISP experts about sender reputation, current spam tactics, Apple’s MPP, and more. Read the top tips for email senders. The post ISP Panel: What We Learned About Sender Reputation, Spam and the Impact of Apple’s MPP appeared first on SendGrid.

Single sign-on (SSO) is now generally available on Twilio SendGrid. Learn all about the exciting enhancements and how to get started. The post Single Sign-On (SSO) Is Now Generally Available—With Enhancements appeared first on SendGrid.

Often, you’ll hear affiliate marketing touted as a way to make money in your sleep. That’s because once the affiliate sets up a campaign, it can generate passive income for months and even years to come. For businesses, it’s a low-maintenance way to reach potential customers and increase sales.  That sounds like a win-win. But […] The post A Guide to Affiliate Marketing appeared first…

Consumer preferences are always changing, and consumers expect companies to keep up. In the last few years, many businesses had to accelerate digital transformations and meet customers online. This meant rethinking how to stay connected with prospects and existing customers virtually, while the future of in-person interactions remained uncertain.  Now almost 2 years into this […] The post Just Launched: 2022 Global Messaging Engagement Report…

Google Analytics (GA) is a great free resource that helps you stay on top of your website’s performance. But did you know that GA is also useful for monitoring your outbound emails? In this post, we’ll show you how to use Google Analytics email tracking to gain statistical insight into your campaigns. Plus, if you’re […] The post Google Analytics Email Marketing Tracking appeared first…

Learn what Google prefetching is, how to detect prefetching, and what Twilio SendGrid’s plans are to flag prefetching in the future. The post What Is the Impact of Google Prefetching Opens? appeared first on SendGrid.