Tag Archives: best practices

Protecting Inboxes is a Civic Duty

protecting-inboxes-is-a-civic-duty

Since the 2016 elections there has been a critical focus on the mechanisms we use to engage with the political process, discuss issues, read news, and ultimately, engage in the constitutionally enshrined activity of voting. Although email is tangential to the voting process, it is nonetheless a critical component of our everyday lives, both personal […] The post Protecting Inboxes is a Civic Duty appeared…

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Advice on coronavirus emails

advice-on-coronavirus-emails

Gartner has some really good recommendations for companies considering mailing about the coronavirus pandemic. Launch your COVID-19-themed marketing email campaign only if you can answer yes to four questions: Am I telling customers something different from other brands versus saying the same thing as everyone else? Am I telling customers something they don’t already expect of my company or brand? Is the WIIFM (what’s in…

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Sender Policy Framework (SPF): A Layer of Protection in Email Infrastructure

sender-policy-framework-(spf):-a-layer-of-protection-in-email-infrastructure

Have you ever had someone (playfully or maliciously) take your phone and text someone pretending to be you? It doesn’t feel very good, does it? Even after you clarify the truth with the recipient, they’ll likely be wary of all your texts in the future. And you’ll probably be a lot more careful who you […] The post Sender Policy Framework (SPF): A Layer of…

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The key to improving deliverability

the-key-to-improving-deliverability

According to the UK DMA, marketers report improvements in deliverability after GDPR went into effect. I mean, thank you UK DMA for doing the research. Of course deliverability is going to improve when you send mail to those people who have expressly opted into your mail. 76% report an increase in open rates in the past 12 months; 75% say click- throughs are higher; 51%…

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Stop obsessing about open rates

stop-obsessing-about-open-rates

In 2020: 250OK says open rates were much lower than ESPs report. The Only Influencers list hosts a discussion about the value and use of open rates. A potential client contacts me asking if I can get their open rates to a certain percentage.A client shows me evidence of 100% inboxing but wants to improve their open rate.An industry group runs sessions at multiple meetings…

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