Tag Archives: best practices

Finding Flexibility in Deliverability


Picking out a pair of shoes shouldn’t be difficult, but sometimes it is. Why? Because there are tons of options. And not every shoe works for every occasion. Choosing a deliverability strategy can feel the same way. In most scenarios, that trusty pair of running sneaks works perfectly, but sometimes you need a good pair of hiking boots to climb out of the trenches. And…

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The Key to Customer Engagement? Email and SMS


Email is usually one of the first channels companies adopt to communicate with their customers. It’s a reliable, effective, and secure way to share both transactional and marketing messages. But, the average individual only checks their personal email just two hours a day, which means they might miss out on time-sensitive offers and messages from […] The post The Key to Customer Engagement? Email and…

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