Tag Archives: Blog

Keeping Track of Consumer Engagement

keeping-track-of-consumer-engagement

Validity is proud to sponsor the DMA’s acclaimed email research series, which includes the Consumer and Marketing Email Tracker reports and the Email Benchmark report. This relationship represents a natural fit because email subscribers appreciate relevant messaging that provides genuine value. To achieve this requires high quality data and consistently reliable delivery – exactly what Validity does!  The COVID-19 global pandemic ripped up the subscriber engagement playbook almost overnight and the shift in engagement trends is clearly visible in the 2021 edition of the…

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How to Capitalise on the Holidays

how-to-capitalise-on-the-holidays

Our March 17th State of Email webinar featured two very special guests: Validity’s own Tori Garcia, Senior Email Strategist on the Professional Services team, and Tom Buchok, CEO and founder of MailCharts. Tori provided us with the latest email data trends. Her email metrics analysis laid bare the current email landscape. Subscriber fatigue is rising. At the anniversary of COVID-19, email volume is now 2x…

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Top 4 Reasons GridBuddy Cloud is the Most Productive User Experience for CRM

top-4-reasons-gridbuddy-cloud-is-the-most-productive-user-experience-for-crm

Let’s face it, terms like data unification, data quality, and data analysis cause most people to run in fear. Actually, putting “data” before any word can make the most innocent thing sound menacing.  Why is that?   It’s because the options we have for working with data consume a lot of time and focus and we are expected to be precise, timely, and accurate when updating records. It’s a tall order, and it requires organizations to implement tools that quicken data navigation…

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Taking the CRM out of sCReaM

taking-the-crm-out-of-scream

Your customers are the most important part of your business. This is why most organisations choose to implement a Customer Relationship Management (CRM) system. However, only 47% of businesses with an implemented CRM have an adoption rate of over 90% in the business. Interested to see how your business can be one of them? Let’s explore some practical approaches to better manage the data in your CRM and boost user adoption.  What are…

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How to Avoid the Spamhaus Radar

how-to-avoid-the-spamhaus-radar

For our latest State of Email Live, we were joined by Sridhar Chandran, our very own solutions architect, and Matthew Stith, industry liaison for Spamhaus.  First, let’s review some interesting email data from Sridhar. Inbox placement rates are rising. Average inbox placement rates were higher in February 2021 than in January 2021, increasing from 75% to 83%. When we dig a little deeper into inbox placement performance by industry, emails related…

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Data is Not a Dirty Word

data-is-not-a-dirty-word

Data is the oxygen that powers business today. It underlies everything we need to do to run a healthy business. As we all know, there are many challenges and success drivers in data strategy. We got some of our data thought leaders to join Tunc Bolluk for a discussion about the role of data across business, the importance of data quality in your CRM, and…

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How to Explain Email Sunsetting to Your Boss

how-to-explain-email-sunsetting-to-your-boss

Though it might seem counterintuitive to some, email sunsetting is the process of removing addresses without engagement for a specified length of time. Removing email addresses can be a hard pill to swallow for supervisors who may believe you need every address possible to increase ROI, but it’s essential. There are a few key things to highlight to your boss to help them understand why…

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Why Email Data Quality Matters: Excellence from Expedia

why-email-data-quality-matters:-excellence-from-expedia

Our February 16 webinar on “Why Email Data Quality Matters” featured special guests Dan Goran from Expedia Group, plus Tim Bond from the Data & Marketing Association and Kate Barrett from eFocus Marketing. We reviewed key findings from our brand-new report, and discussed the critical importance of good data for building strong relationships and effective tactics for achieving this. Key talking points included: Business Critical:…

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Data Quality: The CReaM of the Crop

data-quality:-the-cream-of-the-crop

In Validity’s State of CRM Data Management report, 44% of businesses estimate poor quality data can mean losses of 5% to more than 20% in revenue. A vicious cycle develops, with lack of trust in the data reducing CRM adoption, which in turn drives down productivity. The report also considers positive factors—for businesses managing data quality really well, full-time responsibility of a cross-functional team is…

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Email Data Quality: The Rise of the CDP

email-data-quality:-the-rise-of-the-cdp

In our new report “Email Data Quality: Compliant, Correct & Complete,” we viewed data quality practices through the lens of what type of data platform was being used. We asked marketers, “Where does your organisation currently store customer and email data?” They responded: Customer Relationship Management (CRM) system: 53% Email Service Provider (ESP) platform: 50% Customer Data Platform (CDP): 33% Note: These responses aren’t mutually…

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Tips to Accelerate Your Email Programs

tips-to-accelerate-your-email-programs

Our February 3 State of Email Live featured two special guests! We start with our own Sridhar Chandran, solutions architect, sat down to discuss the latest email data we have, while later, Sarah Jones, senior CRM manager at Auto Trader UK, shared her email expertise with the class. First, some interesting data to share. Email volume is stabilizing. Though, to be clear, it is still…

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Email Data Quality: Compliant, Correct, Complete

email-data-quality:-compliant,-correct,-complete

Validity and the Data & Marketing Association (DMA) recently published the ”Email Data Quality: Compliant, Correct, and Complete” report. It highlights how important most marketers consider data quality and its three core tenets of compliance, correctness, and completeness. We talk about data being the new oxygen, and a vital part of our industry. Without it, marketers would not be able to understand their customers, nor…

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Going for Gold

going-for-gold

Three of the UK’s outstanding marketing campaigns from 2020 were recognised at the DMA’s Grand Prix Reveal ceremony last week, including the National Health Services (NHS), England’s health care program, BT Sport, a football-focused television channel package, and Klarna, an online bank allowing customers installment payment at their favourite shops. Each program had to solve big challenges: The NHS needed to fill a huge recruitment…

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Data in Sight: A New Horizon

data-in-sight:-a-new-horizon

Validity likes data. Validity might even love data. Olivia Hinkle, senior product marketing manager for DemandTools and Gridbuddy Cloud, surely loves data, which is why she’s the regular host of Validity’s Data in Sight webinar series! In our January edition, Olivia welcomed two data quality and CRM management powerhouses: Corbin Neike, senior Salesforce administrator at 84.51˚, and Branden Bellanca, director, consulting expert, at CGI. While…

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Don’t Wait Until Spring to Clean Up: Two Must-Do Tips for Email Marketers

don’t-wait-until-spring-to-clean-up:-two-must-do-tips-for-email-marketers

Here’s the cold truth: Every day you neglect to clean your email marketing program data is one more day of damage you could be doing to your email sender reputation. I said it was cold! Your email sender reputation is dependent on your following of best practices. Are you only emailing people who consent to receiving your email? Are you removing bad data, like addresses…

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Accelerated Interactivity Accelerates Customer Loyalty

accelerated-interactivity-accelerates-customer-loyalty

In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. This made for a fascinating conversation, and one area our expert guests were in full consensus was the rapid rise in email’s use of interactive elements that enhance customer experience and deliver increased engagement.…

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Big GDPR Penalties are Rolling In

big-gdpr-penalties-are-rolling-in

Since time feels like a vacuum right now, this reminder may surprise you: The General Data Protection Regulation (GDPR) was enacted over two years ago. Even though many marketers are familiar with the best practices and protections required for compliance, we’re starting to see fines roll in for companies who either are unaware of the regulation’s nuances, or who simply messed up one way or…

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Are Yahoo’s Disposable Email Addresses [Spam] Trapping You?

are-yahoo’s-disposable-email-addresses-[spam]-trapping-you?

When looking to start any relationship, it’s important to present an enticing first impression. Whether it’s dressing in your best clothes for a first date or putting the finishing touches on a portfolio for an interview, making sure  you are clearly communicating intention and value sets the perfect stage for a relationship of any kind. The same is true of the email ecosphere. Without providing…

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Send Time Optimization is Old News

send-time-optimization-is-old-news

Let’s stop perpetuating the idea that email is stale. It’s not. So why do we keep pushing email marketers to use the same, outdated strategies they’ve been using for years? The savviest (and most successful) email marketers are constantly innovating and finding new ways to provide value to not just their subscribers, but to their company overall. If you still believe Send Time Optimization (STO)…

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