Tag Archives: Business Models

The creator’s guide to getting funding for your business


Some people think success only counts when they do it all themselves. You know the old trope. Roll up your sleeves. Wipe the sweat off your brow. Build a business out of your own garage. If you fail, take out a second mortgage. But cut through the mythology, and you’ll see success usually looks quite different. Making it as a full-time creator requires all sorts

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Prepping your creative biz for a profitable Cyber Monday


Let me take you back: The year is 2005. Brad Pitt and Jennifer Aniston’s divorce is finalized and everyone’s torn between Team Aniston and Team Jolie. Mariah Carey’s “We Belong Together” is the top hit of the year. And for the first time ever, Cyber Monday debuts itself as an online shopping frenzy in the United States. Cyber Monday has grown widely and nowadays, people

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What’s it like to be a full-time creator? Here are 9 facts about the pros


Being a creator can be an isolating experience. Your friends and family might not understand the ins and outs of your business, and you often work alone. When you’re on an island of your creation, it’s easy to forget that thousands of people just like you are working day in and day out on their dreams. Connecting with a creator community is a powerful way

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How UGC helps creators grow their email list and sell more products


Your creator business is just like any other business. With the right marketing, you can see a big difference in brand awareness, subscribers, and sales. And one of the strongest strategies for helping your business scale in today’s world is user-generated content (UGC). People love to see proof that your newsletter, products, or services are delivering on your promises. As much as they need your

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E-commerce integrations: How to make money using ConvertKit and our top third-party integrations


“Nothing happens until something moves.” This quote, often attributed to Albert Einstein, is about physics. Particles, atoms, molecules—no matter what it is, there’s no reaction without the action first. Even so, he might as well have been talking about generating income in your business as a creator. There are plenty of ecommerce platforms out there. Each of them offers a suite of features to help

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How to raise your rates and prices as a creator


Creators have two kinds of relationships with money: 1. The romantic one: The more money they earn, the more they feel rewarded and validated for their work, pushing themselves further to improve their skills and provide more value to their clients and customers. Our research shows that a creator's happiness levels also increase with revenue. 2. The anxious one: No matter how much creators grow

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How Marie Poulin uses ConvertKit to manage her $40K/month course business


Marie Poulin is a Notion pro. She teaches business owners to design their life and business systems to match their unique lifestyles. Notion Mastery, her flagship course, counts more than 2,100 students. The course and Notion templates she sells generate around $40,000 per month. Marie’s free, organic content—blog posts, YouTube videos and tutorials, webinars, podcast interviews—draws people into her online world, which now counts over

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How Daren Smith grew his $85,000+ business with under 10 hours per week with ConvertKit


Daren Smith is the person behind Craftsman Creative, a hub of resources for creators who want to build a six-figure business. Creators can dive into blog posts, a free email course, a newsletter, podcast episodes, a book, and a paid community to learn from Daren about the mindset, principles, and strategies that will help them reach their goals. Daren also partners with other creators to

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Content vs. Physical Goods vs. Both with Mandi Gubler


Mandi Gubler, creator of Happy Happy Houseplant and Vintage Revivals, is no stranger to creating content for an online audience. In 2010, Mandi Gubler started her first blog, Vintage Revivals, when blogging was in its hay day. In the decade since, she has seen success in her blogging business, primarily through consistently creating content. However, with her newer brand, Happy Happy Houseplant, Mandi was able

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The summer slump: 8 ways to navigate your business during seasonal lows


People are trading in business suits for swimsuits and browser tabs for bar tabs. It can only mean one thing: summer is here and people are unplugging for the foreseeable future. Most people rejoice when summer rolls around. But as a creator, you might have mixed feelings… Happy to finally get some time off. Anxious that sales are low. Excited for summer to end and

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The 9 types of creators and the tools they use to scale their business


Writers, teachers, filmmakers, artists… different types of creators have been around for longer than any of us can remember. Creator economy, however, is quite new. The term only became widely used in late 2020. The online tools we can access today to publish articles and videos, build communities, and sell digital products have democratized the world of creation. Getting your work and talent in front

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How to create an airtight contract for your creator business


Imagine this: you’ve been creating stellar YouTube content for the past two years. You open your email and see you’ve received a collaboration proposal from a well-known brand. You’re excited, and after reading their proposal, you get on a call and enter into a verbal agreement around deliverables and pricing. You do your part, but when you follow up with them for your payment—radio silence.

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Making six figures with one high-ticket offer


Being a creator means freedom, flexibility, earning good money, and shaping your life the way you want. But, it’s not all rainbows. Most creators start with the aim of selling high unit volumes of low-ticket offers. But, this is only sustainable for building an audience in the initial stages. It’s not enough to scale. Add to that the fact that low-ticket offers require regular updates

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Want to scale your creator business? Retention, not acquisition, might be the key


Doubling 100 subscribers is doable. Doubling 10,000 is daunting. As your creator business matures, it won’t be sustainable to grow your audience at the same rate you used to. That doesn’t mean you have to accept your new plateau and abandon your goals. Instead, you can turn your attention to customer retention and make the most of each customer relationship. This guide will review why

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How to join the creator economy middle class


Media and attention tend to flow to extremes—overnight millionaires or the archetype of the starving artist. Just because the creator economy middle class doesn’t get all the glory doesn’t mean it doesn’t exist. And it doesn’t mean you shouldn’t strive for it. If you want to turn your creator business into a multi-million dollar enterprise, we’ll be there to cheer you on. You don’t have

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The building blocks of professional creators


Ready to become a professional creator? You’ve put the time into creating content that makes people value your brand and building an audience (even if it’s only a few hundred people!). Now, it’s time to turn your side hustle or hobbyist creating into a full-time, profitable business. If you have any doubts about becoming a professional creator, it might soothe your nerves to know that

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How to maximize your impact as a creator with plug-and-play formulas


You’re a creator that has so much to share with the world and earn a good living doing it—but finding the exact way to do so is often really hard. Authors, food bloggers, podcasters, finance coaches, yoga teachers and all the other types of creators have to show up regularly and create value for the people in their audience. But, with dozens of content formats…

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How creators launch successful 6-figure memberships


Building a membership into your creator business can be a lucrative add-on to help you grow and scale. With memberships, you get access to recurring revenue (unlike selling products one time). That’s what makes memberships such a great business model for creators—they can encourage predictability in your business that, let’s be honest, sometimes feels like it’s built on water. Ride the waves of your creator…

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Six ways creators are monetizing beyond content creation


Opportunity cost is notoriously difficult to nail down. The problem is that missed opportunities are invisible: you don’t see what you’re missing until you’ve set up systems to tap it. No one ever knocks on your door, hands you a check, and says, “Here you go! Here’s the money you should have been earning for the past five years.” Yet if you’re a creator with…

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