Tag Archives: Case Study

How these food bloggers build an engaged email list with ConvertKit

how-these-food-bloggers-build-an-engaged-email-list-with-convertkit

Which is better, an email list of 50,000 or an email list of 5,000? Anyone would pick 50,000 subscribers over 5,000. But that number is only as good as the engagement you receive. If that 50,000-person list doesn’t see many opens or clicks…then it’s probably time to evaluate your email marketing program. That’s exactly why registered dietitian and entrepreneur Jessica Beacom and her team at…

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Case Study: Subject Line Change Increases Revenue by 9%

case-study:-subject-line-change-increases-revenue-by-9%

It’s always fun to experience, and write about, big wins, like a 918% increase in revenue, or a 350% boost in list growth, or a 100% increase in site traffic. It would nice if every test delivered that, but that’s not the case. Here’s the thing: if you can earn a lift of 10% on every test and apply each learning before you do your

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A step-by-step guide to growing your email list, from a creator with 25,000 subscribers

a-step-by-step-guide-to-growing-your-email-list,-from-a-creator-with-25,000-subscribers

Product designer Femke van Schoonhoven does a little bit of everything. Over the past five years, she’s been the definition of “side hustle,” building a thriving online community of fellow designers through podcasting, online courses, 1:1 coaching, and a paid online community…all while juggling a full-time job. Graphic designer Femke van Schoonhoven has built a thriving online community of 25,000 designers over the past five…

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How writer Chris Craft uses ConvertKit to build his weekly newsletter

how-writer-chris-craft-uses-convertkit-to-build-his-weekly-newsletter

Your weekly newsletter is a staple for your marketing efforts. But how many weeks do you sit down, stare at a blank document, and wonder what to say? Coming up with a consistent cadence of content week after week can feel daunting, to say the least. That’s exactly what writer and musician Chris Craft hopes to help with through InspireFirst, his website and blog dedicated…

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Leveraging the Email Marketing Funnel to Boost Your Bottom-line Performance

leveraging-the-email-marketing-funnel-to-boost-your-bottom-line-performance

One of the things I love most about email marketing is all the data. It’s so trackable; you can see how recipients are engaging with your messages at each step of the email marketing funnel. Here’s the thing; there’s so much data that it’s easy to get lost in it. It’s rare that my clients don’t have access to the data they need to analyze

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How sponsorship coach Justin Moore had a $40K course launch with ConvertKit

how-sponsorship-coach-justin-moore-had-a-$40k-course-launch-with-convertkit

Justin Moore is on a mission: help creators big and small land a million sponsorships by 2032. It’s a bold goal, but not an impossible one. Justin has been a full-time creator with his wife for a decade, with 1.5 million followers across all platforms. He’s run an influencer marketing agency for six years. In other words, he has deep insights on both sides of…

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How this creator grew his email list to 1000+ subscribers after switching from Substack to ConvertKit

how-this-creator-grew-his-email-list-to-1000+-subscribers-after-switching-from-substack-to-convertkit

From one single idea, Creator Dylan Redekop started his entrepreneurship-focused newsletter, Growth Currency. “I didn’t have a brand or anything,” he says. “I wanted to start writing online and sharing what I knew, things like tools, products, and resources to help other creators like me on a similar path, so I started a Substack newsletter.” Since January 2021, he’s published a weekly, editorial-driven newsletter focused…

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Case Study: More Product Blocks, Less Revenue

case-study:-more-product-blocks,-less-revenue

Back in 2020, I was consulting for a B2B client with an enormous number of products. Their buyers are buying in bulk; they don’t buy one of an item, they buy 100 or 1,000 of an item. We did a series of A/B split tests, with different email templates, to find the ‘sweet spot’ – the perfect number of products to include in each email

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How this graphic designer used ConvertKit landing pages to generate 1800+ subscribers

how-this-graphic-designer-used-convertkit-landing-pages-to-generate-1800+-subscribers

When graphic designer Kelsey Baldwin first launched her business, she had no idea it would become a full-time career. She launched her flagship course, The InDesign Field Guide, in 2015, hoping maybe a few people would sign up. The reality? Kelsey made $18,000 in the initial launch, all through her email list. Kelsey Baldwin, owner of Paper and Oats, quit freelancing to become a creative…

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How artist Shelby Abrahamsen built an email list with 60,000+ subscribers using lead magnets and automations

how-artist-shelby-abrahamsen-built-an-email-list-with-60,000+-subscribers-using-lead-magnets-and-automations

Being creative as an adult is hard. It feels like an indulgence, or that it’s difficult to squeeze into grown-up responsibilities. This is what Shelby Abrahamsen saw in many adults—and herself. She thought that finding the key to productivity would lead to having enough time for creativity. But Abrahamsen gradually discovered that planning and creativity go hand in hand and that when planning is fun,…

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Case Study: Less Copy Generates a 918% Lift in Email Revenue

case-study:-less-copy-generates-a-918%-lift-in-email-revenue

Sometimes less is more – a lot more. Case in point: this case study from 2020, where removing some copy generated a 918% lift in revenue-per-thousand-emails-sent (RPME). You can see the control at the left below, the test version is on the right. and the color key to content is there as well. When you’re thinking about what you might test, you always want to

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Case Study: 61% Decrease in Revenue-per-Email (RPE), but We Still Learned a Few Things

case-study:-61%-decrease-in-revenue-per-email-(rpe),-but-we-still-learned-a-few-things

When we test, we’re usually looking to boost performance. But you can get some great learnings even if the control wins. Case in point: this case study from 2020. This email was part of an annual campaign; as such, I went back to the 2019 creative and results to put together my 2020 plan. The control here was second in revenue-per-email-sent (RPE) in 2019; we

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Great Example of Progressive Profiling from the Dave Matthews Band

great-example-of-progressive-profiling-from-the-dave-matthews-band

Looking to do progressive profiling on your email subscribers? Here’s a good real-world example of it, along with some tips to make it even better. Definition (courtesy of AuthO.com): Progressive Profiling is a technique for gradually building up a profile of your customers each time they interact with your product. It allows you to keep questionnaires and forms short and to the point, but still

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Case Study: Opt-in Email Lists Deliver Conversion Rates Up to 21-Times Those of Not-Opt-in Lists

case-study:-opt-in-email-lists-deliver-conversion-rates-up-to-21-times-those-of-not-opt-in-lists

Do opt-in email lists really perform better than non-opt-In lists? And, if they do, is the difference significant? Based on my 25+ years in the industry – the answers are yes and yes. But it’s always nice to get a case study to support it, especially when there’s solid quantitative data. So here we go. Most of the clients I work with have their own…

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Case Study: Opt-in Email Lists Deliver Conversion Rates Up to 21-Times Those of Not-Opt-in Lists

case-study:-opt-in-email-lists-deliver-conversion-rates-up-to-21-times-those-of-not-opt-in-lists

Do opt-in email lists really perform better than non-opt-In lists? And, if they do, is the difference significant? Based on my 25+ years in the industry – the answers are yes and yes. But it’s always nice to get a case study to support it, especially when there’s solid quantitative data. So here we go. Most of the clients I work with have their own…

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Case Study: 46% Increase in Email List Growth

case-study:-46%-increase-in-email-list-growth

A few years ago, I noticed a trend in website architecture – putting email opt-in calls-to-action (CTAs) in the footer. I don’t mean in the footer and elsewhere throughout the site – I mean in the footer and no where else. I’ve been told it’s a ‘best practice.’ Well, maybe. But not if you’re looking to grow your email list. I’ve done case studies previously…

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Case Study: 46% Increase in Email List Growth

case-study:-46%-increase-in-email-list-growth

A few years ago, I noticed a trend in website architecture – putting email opt-in calls-to-action (CTAs) in the footer. I don’t mean in the footer and elsewhere throughout the site – I mean in the footer and no where else. I’ve been told it’s a ‘best practice.’ Well, maybe. But not if you’re looking to grow your email list. I’ve done case studies previously…

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Can’t Let Go: Personalization Fail from Chick-fil-A

can’t-let-go:-personalization-fail-from-chick-fil-a

According to McKinsey, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. So at least I’m not alone. I don’t eat fast food often, but if I’m in a situation where that is the best option, I usually look for a Chick-fil-A. I’m a member of their loyalty program and I usually order through the Chick-fil-A app,…

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Can’t Let Go: Personalization Fail from Chick-fil-A

can’t-let-go:-personalization-fail-from-chick-fil-a

According to McKinsey, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. So at least I’m not alone. I don’t eat fast food often, but if I’m in a situation where that is the best option, I usually look for a Chick-fil-A. I’m a member of their loyalty program and I usually order through the Chick-fil-A app,…

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How YouTuber Nick True uses dedicated lead magnets and automations to grow his email list to over 10,000 subscribers

how-youtuber-nick-true-uses-dedicated-lead-magnets-and-automations-to-grow-his-email-list-to-over-10,000-subscribers

An often-repeated form of personal finance advice: the best kind of savings are the kind you never have to think about. Setting and forgetting your 401k, Roth IRA contributions, or your loan payments is the first step toward financial independence — one of the many pieces of advice that personal finance expert Nick True and his wife Hanna at Mapped Out Money share with their…

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