Tag Archives: Case Study

A daily dose of Stoicism: How author Ryan Holiday doubled his email list one newsletter at a time

a-daily-dose-of-stoicism:-how-author-ryan-holiday-doubled-his-email-list-one-newsletter-at-a-time

What do Marcus Aurelius, George Washington, Theodore Roosevelt, and General James Mattis have in common? Their leadership style comes back to a 2,000-year-old philosophy: Stoicism. Modern day definitions often pin stoicism as emotionless or boring, but the tenets of the philosophy come down to four values: courage, temperance, justice, and wisdom. Stoicism boils down to a singular idea: we don’t always control what happens to…

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The power of a niche: How Monica Lent built a thriving paid community for developers

the-power-of-a-niche:-how-monica-lent-built-a-thriving-paid-community-for-developers

“Niche down. Get super specific with your audience.” In your quest to become a successful creator, you’ve probably come across this popular tip—and you’re far from alone in this. Sure, the suggestion to focus on a niche audience is a great one, but it often doesn’t help you take that from theory to practice. You’re left wondering: How specific is specific enough? Is there a…

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The *Best* Way to Do Email Resends

the-*best*-way-to-do-email-resends

I see a lot of marketers doing email resends — but I rarely find anyone doing them the way I do them with my clients. Here’s the very *best* way to extend reach, relevance, and revenue with resends, without the potential pitfalls of most resend strategies. In email jargon, a resend is sending an email to someone a second time within 7 to 10 days…

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#TBT: Do Not Reply to This Email

#tbt:-do-not-reply-to-this-email

This article written by Jeanne Jennings was first published by ClickZ on September 1, 2014. A full half of the transactional messages I recently reviewed in my inbox asked me not to reply to the email. In this age when most companies are actively trying to engage them in social media, why don’t they want email replies? Here are some reasons – along with ways, if…

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#TBT: Do Not Reply to This Email

#tbt:-do-not-reply-to-this-email

A full half of the transactional messages I recently reviewed in my inbox asked me not to reply to the email. In this age when most companies are actively trying to engage them in social media, why don’t they want email replies? Here are some reasons – along with ways, if you must, to make “Do not reply to this email” more reader-friendly. First off, I…

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#TBT: Is Living Social Overly Dependent on Email?

#tbt:-is-living-social-overly-dependent-on-email?

This article written by Jeanne Jennings was first published by ClickZ on December 22, 2014. This is one of three articles I’ve written this week on Living Social, the daily deals industry and email marketing; here I present information from eDataSource on inbox placement, read/open rates, and send quantities for Amazon, Groupon, and Living Social. Back in early November, Living Social announced a reorganization; not surprising for…

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#TBT: Is Living Social Overly Dependent on Email?

#tbt:-is-living-social-overly-dependent-on-email?

This is one of three articles I wrote in 2014 on Living Social, the daily deals industry and email marketing; here I present information from eDataSource on inbox placement, read/open rates, and send quantities for Amazon, Groupon, and Living Social. Back in early November 2014, Living Social announced a reorganization; not surprising for a company that has been struggling, but what jumped out to me in the…

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#TBT: Hockey, Email, and Content: Turning Prospects and Customers into Fans

#tbt:-hockey,-email,-and-content:-turning-prospects-and-customers-into-fans

Extremely successful organizations don’t just serve their customers – they wow them. Their goal isn’t just to turn email subscribers into customers or customers into repeat customers, it’s to turn them into fans. Fans who value the relationship they have with the brand – and who are vocal advocates both on- and off-line to influence their family members, friends, and colleagues to feel the same. Email…

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#TBT: Hockey, Email, and Content: Turning Prospects and Customers into Fans

#tbt:-hockey,-email,-and-content:-turning-prospects-and-customers-into-fans

Extremely successful organizations don’t just serve their customers – they wow them. Their goal isn’t just to turn email subscribers into customers or customers into repeat customers, it’s to turn them into fans. Fans who value the relationship they have with the brand – and who are vocal advocates both on- and off-line to influence their family members, friends, and colleagues to feel the same. Email…

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5 Tips for Making Your Migration to a New MAP or ESP as Painless as Possible

5-tips-for-making-your-migration-to-a-new-map-or-esp-as-painless-as-possible

You’ve done your research, vetted the solutions, decided on your vendor of choice and signed the contract. Now you have a new marketing automation platform (MAP) or email service provider (ESP) at your disposal. But here comes the difficult part: migrating to your new platform. Not to scare you, but anyone who’s gone through this once thinks twice before changing vendors. It takes time, effort, and…

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5 Tips for Making Your Migration to a New MAP or ESP as Painless as Possible

5-tips-for-making-your-migration-to-a-new-map-or-esp-as-painless-as-possible

You’ve done your research, vetted the solutions, decided on your vendor of choice and signed the contract. Now you have a new marketing automation platform (MAP) or email service provider (ESP) at your disposal. But here comes the difficult part: migrating to your new platform. Not to scare you, but anyone who’s gone through this once thinks twice before changing vendors. It takes time, effort, and…

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Case Study: Big Boost from Subject Line Testing

case-study:-big-boost-from-subject-line-testing

Lots of email marketers test subject lines, but the key to long-term success is testing formulas rather than specific copy. In this case study, the winning subject line formula generated an open rate lift of 70% and a lift of 56% in click-through rate. Best of all, because we tested formulas instead of copy, they’ll be able to roll this out to all future daily…

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Case Study: Big Boost from Subject Line Testing

case-study:-big-boost-from-subject-line-testing

Lots of email marketers test subject lines, but the key to long-term success is testing formulas rather than specific copy. In this case study, the winning subject line formula generated an open rate lift of 70% and a lift of 56% in click-through rate. Best of all, because we tested formulas instead of copy, they’ll be able to roll this out to all future daily…

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350% Boost in Email List Growth Thanks to Small Changes to the Sign-up Page

350%-boost-in-email-list-growth-thanks-to-small-changes-to-the-sign-up-page

How effective is your online email sign-up? Here’s a case study showing how simple, inexpensive changes to a client’s sign-up page took it from less than a 10% conversion rate to a 45% conversion rate, a 350% boost. Read on to see the issues I identified on their original page and how we addressed them in the revised page that boosted performance. I’ve written about the “honeymoon effect”…

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350% Boost in Email List Growth Thanks to Small Changes to the Sign-up Page

350%-boost-in-email-list-growth-thanks-to-small-changes-to-the-sign-up-page

How effective is your online email sign-up? Here’s a case study showing how simple, inexpensive changes to a client’s sign-up page took it from less than a 10% conversion rate to a 45% conversion rate, a 350% boost. Read on to see the issues I identified on their original page and how we addressed them in the revised page that boosted performance. I’ve written about the “honeymoon effect”…

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Improved Sender Reputation Improves Overall Conversions

improved-sender-reputation-improves-overall-conversions

Services Deliverability Audit IP Warming Deliverability Monitoring RentPath is a leading digital marketplace connecting millions of consumers with apartments, condos and houses for rent through its network of websites and mobile apps. RentPath’s category-leading brands include Apartment Guide, Rent.com, Lovely, Rentals.com, and RentalHouses.com. The company relies heavily on the email channel for client services, as […] The post Improved Sender Reputation Improves Overall Conversions first…

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Recruit More Guests and Create a Global Look for Email

recruit-more-guests-and-create-a-global-look-for-email

What we did: New Creative Approach Responsive Layout Creative Animation Performance Testing Airbnb is an online marketplace that enables people to list, find, and rent private lodging spaces for a small processing fee. It has over 1,500,000 listings in 34,000 cities and 191 countries. The Brief Airbnb needed more guests to become hosts, and establish […] The post Recruit More Guests and Create a Global…

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Launching a Product and Inspiring Customers

launching-a-product-and-inspiring-customers

What We Did
 Product launch campaign Copy and positioning strategy Creative design   Wacom, the leading brand in creative pen tablets, has supported digital artists with exceptional tools, product support, and innovation for more than 30 years. They inspire innovation and equip individuals to make the world a more creative place.   The Brief Wacom, […] The post Launching a Product and Inspiring Customers first…

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Value Creation Through Testing

value-creation-through-testing

What We Did
 Strategy Audit Testing Strategy Master Template Design Platform Support and 
Journey Development SMS & Push                 Banfield Pet Hospital is the largest general veterinary practice in the United States with more than 1,000 Hospitals and growing. The company employs over 3,600 veterinarians committed to providing […] The post Value Creation Through Testing first appeared on…

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