Tag Archives: Case Study

How artist Jaime Barks spends weeks in the backcountry—and still runs her business

how-artist-jaime-barks-spends-weeks-in-the-backcountry—and-still-runs-her-business

If you had told artist Jaime Barks back in 2020 that 2021 would be her best year ever as an artist, she would have laughed. The outdoor-inspired painter from Chattanooga, TN used nature as her escape and inspiration during lockdown, slowly pivoting from in-person events and sales to an online gallery, sending a regular newsletter, and managing an ecommerce site. Painter Jaime Barks spends as…

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The 80/20 Rule: How one band uses ConvertKit to reach more fans

the-80/20-rule:-how-one-band-uses-convertkit-to-reach-more-fans

Ryan Baustert, like most musicians, didn’t think about the business side of music when he first started booking gigs with his band Throw the Fight. They got their start back in 2003, playing in small clubs, house parties, and bars in the Wisconsin and Minneapolis area. 18 years later, they’ve sold 40,000 albums, have over 265,000 monthly listeners on Spotify, over 23,000 YouTube subscribers, and…

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How fabric designer Bonnie Christine doubled her email list 5 years running and created a million-dollar business

how-fabric-designer-bonnie-christine-doubled-her-email-list-5-years-running-and-created-a-million-dollar-business

Fabric designer Bonnie Christine never guessed that she would be running a million-dollar business someday. “I was crafty growing up. I loved to draw, but I wouldn't have considered myself an artist at the time,” she says. “I made enough progress for me to see it actually happening, and that definitely kept me going.” Bonnie Christine showing off one of her designs. Image via Bonnie…

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A daily dose of Stoicism: How author Ryan Holiday doubled his email list one newsletter at a time

a-daily-dose-of-stoicism:-how-author-ryan-holiday-doubled-his-email-list-one-newsletter-at-a-time

What do Marcus Aurelius, George Washington, Theodore Roosevelt, and General James Mattis have in common? Their leadership style comes back to a 2,000-year-old philosophy: Stoicism. Modern day definitions often pin stoicism as emotionless or boring, but the tenets of the philosophy come down to four values: courage, temperance, justice, and wisdom. Stoicism boils down to a singular idea: we don’t always control what happens to…

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The power of a niche: How Monica Lent built a thriving paid community for developers

the-power-of-a-niche:-how-monica-lent-built-a-thriving-paid-community-for-developers

“Niche down. Get super specific with your audience.” In your quest to become a successful creator, you’ve probably come across this popular tip—and you’re far from alone in this. Sure, the suggestion to focus on a niche audience is a great one, but it often doesn’t help you take that from theory to practice. You’re left wondering: How specific is specific enough? Is there a…

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The *Best* Way to Do Email Resends

the-*best*-way-to-do-email-resends

I see a lot of marketers doing email resends — but I rarely find anyone doing them the way I do them with my clients. Here’s the very *best* way to extend reach, relevance, and revenue with resends, without the potential pitfalls of most resend strategies. In email jargon, a resend is sending an email to someone a second time within 7 to 10 days…

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#TBT: Do Not Reply to This Email

#tbt:-do-not-reply-to-this-email

This article written by Jeanne Jennings was first published by ClickZ on September 1, 2014. A full half of the transactional messages I recently reviewed in my inbox asked me not to reply to the email. In this age when most companies are actively trying to engage them in social media, why don’t they want email replies? Here are some reasons – along with ways, if…

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#TBT: Do Not Reply to This Email

#tbt:-do-not-reply-to-this-email

A full half of the transactional messages I recently reviewed in my inbox asked me not to reply to the email. In this age when most companies are actively trying to engage them in social media, why don’t they want email replies? Here are some reasons – along with ways, if you must, to make “Do not reply to this email” more reader-friendly. First off, I…

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#TBT: Is Living Social Overly Dependent on Email?

#tbt:-is-living-social-overly-dependent-on-email?

This article written by Jeanne Jennings was first published by ClickZ on December 22, 2014. This is one of three articles I’ve written this week on Living Social, the daily deals industry and email marketing; here I present information from eDataSource on inbox placement, read/open rates, and send quantities for Amazon, Groupon, and Living Social. Back in early November, Living Social announced a reorganization; not surprising for…

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#TBT: Is Living Social Overly Dependent on Email?

#tbt:-is-living-social-overly-dependent-on-email?

This is one of three articles I wrote in 2014 on Living Social, the daily deals industry and email marketing; here I present information from eDataSource on inbox placement, read/open rates, and send quantities for Amazon, Groupon, and Living Social. Back in early November 2014, Living Social announced a reorganization; not surprising for a company that has been struggling, but what jumped out to me in the…

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