Tag Archives: Compliance

Confidential to ESPs

confidential-to-esps

Dear Colleagues at ESPs, We have a problem. More specifically, YOU have a problem. You have a spam problem. One that you’re not taking care of in any way, shape or form. There was a point where ESPs started caring about spam out of their networks. They got blocked enough they had to take action. Because they took action a lot of the big blocklists

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ESPs need to step up their compliance game

esps-need-to-step-up-their-compliance-game

I don’t send a lot of spam complaints generally. Mostly I block and move on. There are some companies, though, that I offer the professional courtesy of sending a complaint or a report to their abuse@ address. Former clients, friends and colleagues generally get that courtesy. The number of ESPs that completely fail to take any action is disappointing. Too many of them can’t even

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10 Dos and Don’ts to Get Personalization Right

10-dos-and-don’ts-to-get-personalization-right

Personalization rules the email world these days, or so it seems.  Personalization is the magic key that gets more email delivered, viewed, and acted on, and all that activity means more sales, higher revenue, and better deliverability, right? We even have personalization platforms that make creating 1:1 emails as easy as clicking a few buttons.  But not everybody agrees. In December 2019, research firm Gartner…

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Email Logistics in Crisis Management

email-logistics-in-crisis-management

From COVID-19 to social justice movements to Cybersecurity attacks, 2020 has been nothing short of a whirlwind. How are you preparing for when these issues begin to infiltrate your company’s operations? Your Crisis Management Plan To determine how the process will operate, your crisis management plan must include the logistics of any email notifications you are planning to send. Last time, I wrote about the…

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Data Hygiene: More Important Than Ever

data-hygiene:-more-important-than-ever

In 2019, we witnessed a long series of data breaches at corporations like Facebook, Toyota, and MyFitnessPal. These attacks have been carried out by hackers seeking customer’s credit card numbers, user passwords, internal documents, and emails. As a result, privacy has come to the forefront of consumer minds. A recent study reported that only 25% of consumers believe that most companies are handling their personal…

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