Tag Archives: consumer experience

How Should Your Messaging Change in Response to COVID-19?

how-should-your-messaging-change-in-response-to-covid-19?

Please consider the following when discussing COVID-19 messages: “Learn to respond, not react” – Tara Brach. I’ll get right to it. Please consider if your company should send a message about COVID-19 at all. Is your message news or noise? Everyone is aware of the situation, but as Gartner nicely points out, brands must consider how your message will impact an inbox that is already…

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