Tag Archives: content marketing

The impact of Twitch on the creator economy


Nowadays, live streaming platforms abound. But once upon a time, there was only one, and that was Twitch. Launched in 2011 as a platform for gamers to stream their games live for other people to watch in real-time, Twitch has gradually expanded its reach since then. While gaming is still their main focus, creator communities centered around art, music, and talk-based shows have developed as…

Read More »

6 ways for creators to monetize their content in 2021 (and beyond)


The creator economy is booming. More people indicate they want to be creators these days than ever before. As of 2021, there are around 50 million people working in a creator capacity—as musicians, artists, freelancers, podcasters, photographers, chefs, athletes… the list goes on and on. In fact, more young people want to be YouTubers than astronauts! It’s profitable, too: The creator economy is estimated to…

Read More »

Is your podcast helping you grow your business? Here’s how to find out


Your podcast downloads are climbing up and up every week, and you just landed a dream guest. It feels like your podcast is growing—and that’s a wonderful feeling. Do you know what’s really making all the difference, though? Could you pinpoint what percent of customers converted because of your podcast? Are you aware of which promotional channels are bringing in the most listeners? If you…

Read More »

10 strategies to use YouTube and TikTok to build your online presence


Video is the #1 type of content consumed today. At the rate we’re going, we’ll see more than one billion videos uploaded every second by 2022. But when I say “video,” so many creators tell me, “Oh, I don’t do video. I’m not funny.” I totally get it. But in order to be successful today as a creator, you have to prioritize channels like YouTube,…

Read More »

7 core ways to promote affiliate links (and actually make profit)


Affiliate marketing doesn’t require an investment (like an ecommerce business), overhead (like ecommerce and digital products), or even needing a team to fulfill orders. All you need to do is talk about the products you already use and love. The company you’re promoting does the rest. That’s why affiliate marketing is such a popular business model for creators. When Business Insider interviewed personal finance YouTuber…

Read More »

The hardest part of launching a book isn’t the writing—it’s the marketing


You’ve done the hard part: Writing a book. But the work isn’t over yet. Whether you’re self-publishing, working with an indie publisher, or have a major house behind you, traditional book launches involve lots of in-person events, like bookstore tours, conferences, and throwing a big party (or two or three). Yes, even after all of those rounds of editing, agonizing over beta reader feedback, worrying…

Read More »

Why top self publishers choose print on demand books


Once you’ve written and finalized your book, there’s a big question to answer… How are you going to deliver your book to your audience? I’ll admit this part isn’t typically as fun as writing your book, but it’s just as important because there’s no book if it can’t find its way into the hands of your readers. We talked a lot about available shipping options…

Read More »

How to start a daily writing habit (even if you’re already too busy)


Writing is an important cornerstone of building an audience as a digital creator. Your words are how you get found by your people—the people who will become fans of your ideas and work. But to reap the audience-building benefits of writing, you have to write consistently…ideally every single day. Writing every day has benefits that extend beyond the professional and into your personal well-being. It…

Read More »

How to create a landing page in the next 10 minutes


Jump ahead Landing page best practices How to build a landing page quickly and easily Make your idea internet official with ConvertKit Creating landing pages is the digital equivalent of flipping your “open” sign on. The moment you launch, you’ve opened the door for people to come in and have a look around. These standalone pages are essential for creators since they’re where you’ll gain…

Read More »

How to write an email: 9 email copywriting best practices for engaging email newsletters


Jump ahead How to write an email with these five core elements Email copywriting best practices How to create an email newsletter in ConvertKit Want to try using ConvertKit to send your email content?   Our inboxes are overflowing with offers, promotions and email newsletters. The average American worker sends and receives 126 emails per day. As a creator, it’s your job to write an…

Read More »

Content Marketing 101: What’s in it for Me?


It has probably happened to you. You meet a guy at a conference or party who starts talking about himself, and within 15 seconds, you’re looking for an escape. Guess what! The same thing happens when we send an email about our brilliant products or services. However, we don’t even get 15 seconds–we get approximately […] The post Content Marketing 101: What’s in it for…

Read More »

Capturing More Leads With Your Content


No Bullsh*t Advice From Email Experts Lead generation should be a part of every marketer's content strategy. As marketers, we spend a lot of time creating content—from conceptualizing, researching and writing to publishing and distributing. Now, how do you take that content you've worked so hard to create to capture readers and turn them into leads? We asked marketing experts from Campaign Monitor, Twilio Sendgrid,…

Read More »