Tag Archives: content strategy

Email content strategy: 2 ways to build up your email program

email-content-strategy:-2-ways-to-build-up-your-email-program

A well-rounded email program does more than just send messages that say “Buy this.” You can communicate effectively and continuously with an email program that includes many kinds of content and messages that align with your email content strategy and goals. Effective email messages combine captivating images and optimized design with strong copy in  articles […] The post Email content strategy: 2 ways to build…

Read More »

Capturing More Leads With Your Content

capturing-more-leads-with-your-content

No Bullsh*t Advice From Email Experts Lead generation should be a part of every marketer's content strategy. As marketers, we spend a lot of time creating content—from conceptualizing, researching and writing to publishing and distributing. Now, how do you take that content you've worked so hard to create to capture readers and turn them into leads? We asked marketing experts from Campaign Monitor, Twilio Sendgrid,…

Read More »
>