Tag Archives: ConvertKit

Every musician needs an EPK—here’s how to build one for free

every-musician-needs-an-epk—here’s-how-to-build-one-for-free

Press kits have been an important element of a band's promotion since the beginning of the modern music industry. Originally, bands would hire publicists who would spend a lot of time (and a lot of postage) building physical press kits that they'd send to magazines, radio stations, TV networks, promoters, and more to showcase their artists. These days technology has changed, and press kits have…

Read More »

How to use Twitter to build your email list

how-to-use-twitter-to-build-your-email-list

Are you intimidated by Twitter? Do you scroll and consume 24-7? Love it or hate it, there’s no denying that Twitter can be invaluable for building an audience and boosting visibility. If you’re strategic and intentional, Twitter can help you reach massive creator milestones. In this episode, Alyssa and Melissa discuss actionable steps to growing a following on Twitter and expanding your email list. Don’t…

Read More »

How outsourcing helps you scale your creative business (without losing your personal touch)

how-outsourcing-helps-you-scale-your-creative-business-(without-losing-your-personal-touch)

“How do you do it all?” There’s so much that goes into being a creator—writing, recording, replying, planning, creating, teaching, taking care of admin. You’ve likely heard that question more than once… And if not, you certainly thought of it. As a creator, it feels like your work rarely stops. And the more you grow, the more there is to do—and it’s a road that…

Read More »

How to level up your emails with automation

how-to-level-up-your-emails-with-automation

Sending one-time emails to your entire list may feel like a familiar and reliable default. And automating anything related to email might sound intimidating. However, automation opens the doors for incredible results and makes your life as a sender much easier. It’s a cardinal rule of business that you should never treat every customer (or every subscriber) the same. The beauty of automation is that…

Read More »

Ecommerce email marketing: 7 tried-and-true tactics to sell your online products in 2021

ecommerce-email-marketing:-7-tried-and-true-tactics-to-sell-your-online-products-in-2021

Does this sound familiar? You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. Yikes. It’s easy to get overwhelmed and just send everything there to the trash. Now think about your customers. Their inboxes are just as crowded, and their attention spans are just as short as yours. So how are your digital products…

Read More »

Feedburner is shutting down. Long live Feedburner.

feedburner-is-shutting-down-long-live-feedburner.

Google can’t stop killing products. From a never-ending stream of acquihires to discarding products both great (I still miss Google Reader) and not-so-great (I’m having flashbacks to Google+), the tech giant has earned a reputation for poisoning products in their prime. But one product in Google’s lineup has been a rare exception to the rule, outliving rumors of its impending demise for nearly two decades.…

Read More »

Why do emails bounce?

why-do-emails-bounce?

So often we view emails as a one-way conversation. In reality, there are plenty of complicated mechanics that go on behind-the-scenes between both sender and the receiving server. But what really goes on when an email bounces? Is it the fault of the ESP? Should we clean our lists of every email address that bounces? Like everything with deliverability, finding the why behind your email…

Read More »

Why top self publishers choose print on demand books

why-top-self-publishers-choose-print-on-demand-books

Once you’ve written and finalized your book, there’s a big question to answer… How are you going to deliver your book to your audience? I’ll admit this part isn’t typically as fun as writing your book, but it’s just as important because there’s no book if it can’t find its way into the hands of your readers. We talked a lot about available shipping options…

Read More »

How to recover from an email fail

how-to-recover-from-an-email-fail

Even veteran senders get nervous before pressing send. There’s always that worry in the back of our minds: What if I send this to the wrong group of people? What if I send a test email by mistake? What if there’s a broken link or typos or lingering placeholder text? So, if and when the dreaded email fail happens to you, what can you do?…

Read More »

How a journalist quit her job to become a New York Times bestselling author

how-a-journalist-quit-her-job-to-become-a-new-york-times-bestselling-author

The night before I interviewed New York Times bestselling author Jennifer Keishin Armstrong, I read lines from her pop culture history books out loud to my husband. Lines like this one from Seinfeldia, in which she perfectly captures Jerry Seinfeld and Larry David’s stand-up delivery style, made me laugh out loud: “Seinfeld’s delivery often ascended to a high-pitched warble; David favored a guttural grumble that…

Read More »

Why you should sell your ebook on your own website

why-you-should-sell-your-ebook-on-your-own-website

There’s a critical step between “I’ve created an ebook” and “I made a sale!” You have to decide where to sell it. There are plenty of options for selling an ebook, including Amazon Kindle Publishing, Gumroad, and NOOK Press. We think one spot rises above the rest, though—your own website. If you already have a site set up, adding an ecommerce tool to help you…

Read More »

ConvertKit’s April 2021 Deliverability Report

convertkit’s-april-2021-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

Read More »

A day in the life of a deliverability expert

a-day-in-the-life-of-a-deliverability-expert

Do you really understand deliverability? Is a career in deliverability right for you? Deliverability is a niche topic and it’s sometimes hard for friends, family, and curious ears to understand. But aside from innate curiosity, if you’re a sender, learning what a deliverability expert does can provide incredible insight into how deliverability actually works. From educating to solving problems and balancing tech skills with empathy,…

Read More »

The 80/20 Rule: How one band uses ConvertKit to reach more fans

the-80/20-rule:-how-one-band-uses-convertkit-to-reach-more-fans

Ryan Baustert, like most musicians, didn’t think about the business side of music when he first started booking gigs with his band Throw the Fight. They got their start back in 2003, playing in small clubs, house parties, and bars in the Wisconsin and Minneapolis area. 18 years later, they’ve sold 40,000 albums, have over 265,000 monthly listeners on Spotify, over 23,000 YouTube subscribers, and…

Read More »

Things to check before you click “send”

things-to-check-before-you-click-“send”

So much of deliverability is fixing issues after you realize there’s a problem. But what about solving problems before they become a problem? There are ways to predict your deliverability future and improve not only your business but your subscribers’ experience as well. In this episode, Alyssa and Melissa outline tips for proactively preventing deliverability issues before your email even reaches a recipient. Some of…

Read More »

How to automate your coaching business in 5 easy ways

how-to-automate-your-coaching-business-in-5-easy-ways

Running a successful coaching business means you have a lot of plates to keep spinning. You’re busy running coaching sessions, onboarding new clients, creating new programs, managing social media…the list is endless! And even though coaching is a fantastic business model, you’ll burn out if you’re always trading time for money. But what if you’ve already outsourced what you can and your rates are already…

Read More »
>