Tag Archives: ConvertKit

How to write engagement-driving Instagram captions


Jump ahead 11 steps to improve your Instagram captions Captions are crucial for driving engagement Want to take your followers beyond Instagram?   In 2020, the Instagram algorithm will reward engagement more than anything else. The more engagement a post gets, the higher it will appear in your followers’ feeds. This means that engagement should be your goal for most of your Instagram posts if…

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SPF, DKIM, and DMARC: How to make sure your emails pass these 3 types of email authentication


Jump ahead Authentication (SPF, DKIM, and DMARC) Main takeaways Links Try ConvertKit's deliverability in action Stay in touch   In episode 6 of the Deliverability Defined podcast, my co-host Melissa Lambert and I dive deep into email authentication, and what you need to know to be sure your emails pass SPF, DKIM, and DMARC. Authentication (SPF, DKIM, and DMARC) Email authentication can be very complex,…

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The natural, inherent value of you


It started 10 years ago. Just outside a Manhattan night club. Jenell and her cousin Nenjae walked in; Nenjae turned to Jenell and said: “I’m thinking about going natural with my hair.” “What? You want to do what?” Jenell responded. “It was just so foreign to hear that a decade ago,” she remembers. Jenell had been chemically relaxing and straightening her hair since she was…

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How to get the most out of your Instagram bio


Jump ahead What is an Instagram bio? Why is your Instagram bio so important? How to set up your Instagram bio for success 4 top Instagram bio tips for online creators Get more from your Instagram bio Human beings are wired to make snap judgments. It only takes a blink of an eye to form a first impression of a work colleague, a potential client,…

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Avoid spam traps the right way


Jump ahead Avoiding spam traps the right way Main takeaways Spam trap addresses are always kept secret How to avoid spam traps Links Stay in touch   In episode 5 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about spam traps and how they can be avoided with the right list collection and management practices Note: This podcast episode was pre-recorded…

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16 best practices to grow your Instagram in 2020


Jump ahead Why should you care about the best practices for Instagram? 16 best practices to guide your Instagram marketing Don’t put all your eggs in the Instagram basket Did you know that 68% of Instagram users hop on Instagram to interact with creators? It’s no secret that Instagram is a powerful social media platform for creators to share their work! But whether you’re new…

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ConvertKit’s May 2020 Deliverability Report


One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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YouTube SEO: How to rank YouTube videos fast in 2020


Jump ahead What is YouTube SEO How YouTube's algorithm ranks videos How to reverse-engineer your YouTube content for search 8 YouTube SEO best practices for online creators Don't forget: Always put your audience first   “Have you ever tried giving someone something they didn’t want? It doesn’t go over well.” Sean McCabe knows first-hand how difficult growing a successful YouTube channel can be. As the…

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Protecting yourself from listbombing


Table of Contents Main takeaways Links Stay in touch In episode 4 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about listbombing, how it can damage your sender reputation, and how to protect your deliverability. Protecting yourself from listbombing Listbombing can be a touchy subject because most people think it’s personal. However, it doesn't really matter which email service provider you…

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Creator Spotlight: 31 Black creators to follow and support


ConvertKit was created as a tool to help creators earn a living and connect with their audience. Recognizing your undeniable ambition and attainable dreams is the starting point to your creator journey. This means being brave, sharing your voice, and connecting with your community to solve problems and add value. The ConvertKit team recognizes our responsibility to use our platform and influence to amplify Black…

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How to get your YouTube subscribers onto your email list


Jump ahead How to get a YouTube viewer to join your email list How YouTubers are growing their email lists It’s time for you to start growing your email list through your YouTube videos Building an audience on YouTube is one thing, but to take that connection to the next level you need to get your viewers to join your email list. Email is still…

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Content: How much does it impact deliverability?


Jump ahead Email content alone won't send emails to spam the way it used to Content impacts deliverability, but not in the way many people think it does Content guidelines that still matter Next week on Deliverability Defined In episode 3 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about how the content of your email does (and doesn’t) impact your…

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Sender reputation: The road to inbox placement


Jump ahead What is sender reputation? Positive signals Negative signals How to recover from a damaged reputation Next week on Deliverability Defined In episode 2 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about sender reputation, why it matters, how it’s calculated, and how to improve it. What is sender reputation? The domain that you use to send emails carries around…

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How email marketing and deliverability help you reach your audience


Jump ahead Why email marketing is important What is deliverability? Why deliverability is crucial to your business success In episode 1 of the Deliverability Defined podcast, my co-host Melissa Lambert and I introduce what this podcast will cover, who it’s for, and why email marketing and deliverability are crucial to your business success. Why email marketing is important In today’s world, it’s pretty common to…

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YouTube analytics: 6 powerful ways to grow your channel faster


Jump ahead Why you need to be using YouTube Analytics How to access YouTube Analytics Want YouTube insights? Start with the right questions Get the insights you need to grow your audience Special thanks to ConvertKit designer and resident YouTuber Charli for kindly donating her YouTube metrics for this post's screenshots. You can check out her YouTube channel right here! YouTube might have begun life…

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How to take control of your creative life


There was nothing in Jessica’s early life pointing to her future as a professional cartoonist; she drew a lot (of horses). But most kids drew. One of the horses Jessica drew as a kid in 1979. “I don't think there was any big neon pointer saying, You're going to be an artist,” she tells me. In high school, she drew an illustration for the school…

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The Deliverability Defined Podcast is coming June 16th


We’re excited to announce that we are adding another podcast to our lineup — the Deliverability Defined podcast! One of our values at ConvertKit is to teach everything we know, and we want to live out this value by bringing clarity to a topic that can be tough to find information about: email deliverability. Each week, you’ll hear from myself, Alyssa Dulin (the Deliverability Lead…

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How to find the best time to post on Instagram


Jump ahead Why is it important to know when to post on Instagram? How to find the best times to post on Instagram Finding the best time to post your Instagram Stories Other tips for finding the best time to post on Instagram What is the worst time to post on Instagram? Growing your email list through Instagram Finding the best time to post on…

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6 Best practices for effective podcast landing pages


Jump ahead Why are marketers using podcasts today? 5 reasons why you need a podcast landing page The anatomy of an effective podcast landing page 6 tips for creating a high-converting podcast landing page (with examples) People are always looking for the most convenient ways to get information while multitasking. That’s why podcasts are becoming increasingly popular: the listener can listen while doing other things…

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