Tag Archives: ConvertKit

How to create an airtight contract for your creator business


Imagine this: you’ve been creating stellar YouTube content for the past two years. You open your email and see you’ve received a collaboration proposal from a well-known brand. You’re excited, and after reading their proposal, you get on a call and enter into a verbal agreement around deliverables and pricing. You do your part, but when you follow up with them for your payment—radio silence.

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Creator collaborations: the what, why, and how + examples to inspire you


The journey of a professional creator can be lonely and exhausting. You rely on social media to reach your followers and attract new ones. You count on SEO to give you an organic search boost. You build lead magnets and send newsletters to nurture your subscribers. And you do all of it on your own. But thanks to creator collaborations, it doesn’t have to be

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ConvertKit’s May 2022 Deliverability Report


One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports

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Making six figures with one high-ticket offer


Being a creator means freedom, flexibility, earning good money, and shaping your life the way you want. But, it’s not all rainbows. Most creators start with the aim of selling high unit volumes of low-ticket offers. But, this is only sustainable for building an audience in the initial stages. It’s not enough to scale. Add to that the fact that low-ticket offers require regular updates

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Want to scale your creator business? Retention, not acquisition, might be the key


Doubling 100 subscribers is doable. Doubling 10,000 is daunting. As your creator business matures, it won’t be sustainable to grow your audience at the same rate you used to. That doesn’t mean you have to accept your new plateau and abandon your goals. Instead, you can turn your attention to customer retention and make the most of each customer relationship. This guide will review why

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How to join the creator economy middle class


Media and attention tend to flow to extremes—overnight millionaires or the archetype of the starving artist. Just because the creator economy middle class doesn’t get all the glory doesn’t mean it doesn’t exist. And it doesn’t mean you shouldn’t strive for it. If you want to turn your creator business into a multi-million dollar enterprise, we’ll be there to cheer you on. You don’t have

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How to predict the future of the creator economy


Who was the first creator? It’s popular opinion to say Justin Hall, an undergrad who created the first blog. He called it his personal homepage and used it to share HTML examples. Today, there are 2+ million professional creators. They're making content for niches spanning shark conservation to experiencing a $21,000 flight. The creator economy has changed a lot over the past few decades. It’s

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The building blocks of professional creators


Ready to become a professional creator? You’ve put the time into creating content that makes people value your brand and building an audience (even if it’s only a few hundred people!). Now, it’s time to turn your side hustle or hobbyist creating into a full-time, profitable business. If you have any doubts about becoming a professional creator, it might soothe your nerves to know that

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The gender pay gap in the creator economy: what can we do?


It’s a known (yet unfortunate) fact that women earn less than men in the workplace. But many creators don’t realize a gender wage gap exists in the creator economy. Despite women setting their own rates and naming their own prices, they’re still earning less than men. What does the creator economy wage gap look like? Women outnumber men 2:1 in the creator economy but still

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Preparing for the end of third-party cookies as a creator


There are two types of creators. Those who anxiously search everything they can about the death of third-party cookies. And those who aren’t quite sure what third-party cookies are and why they matter in the first place. Whichever camp you’re in, one thing’s certain: you can’t ignore the death of third-party cookies, and eventually, your marketing strategy will need to shift (and that’s not a

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Building your professional creator tech stack? Here’s what to include


A piece of software is a lot like a lever—it amplifies force. For every minute you invest in building your audience and business, the right tools can make the impact go further. With the seemingly endless options of apps, automations, and software available, it can be hard to tell what you need and which to choose. This guide will break down the most common tools

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How to create, send, and use surveys to grow your creator business


Real talk: intuition is not a solid business strategy. While there is something to be said about creative instinct and passion, you alone can’t steer your business ship into the harbor of success. Getting input from your audience is an invaluable gauge of where you’ve been and where you need to go next. Surveys are a great way to learn from your audience, and this…

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How to maximize your impact as a creator with plug-and-play formulas


You’re a creator that has so much to share with the world and earn a good living doing it—but finding the exact way to do so is often really hard. Authors, food bloggers, podcasters, finance coaches, yoga teachers and all the other types of creators have to show up regularly and create value for the people in their audience. But, with dozens of content formats…

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The 2022 State of the Creator Economy Report is live


The creator economy is on the move. Upward, that is. $800 million in venture capital has poured into it since October 2020, and Google Trends interest for the term quadrupled from March 2020 to today. But that’s no surprise to us. As the creator marketing platform built for creators by creators, we believe the future belongs to creators. They’re the ones shaping culture and completely…

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6 advanced email automations for creators looking to scale


A great business runs like a well-oiled machine. Smooth, automatic, and consistent. It works effortlessly around the clock to deliver leads and sales, all without much tinkering from you. And while your business runs in the background, you can focus on what you love: creating and helping even more people. Sounds like a dream, doesn’t it? Setting up automations is the first step to building…

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Scaling secrets: how to use influencer marketing to increase sales and reach


You fought tooth and nail to ‘make it’ as a creator. You overcame the initial challenge of getting your biz off the ground, but now you face a new dilemma: scaling. Ask anyone how to scale a business, and you’ll get a hundred different answers. Some swear by paid ads, others suggest investing in SEO. And while there are many ways to scale, one particular…

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ConvertKit’s April 2022 Deliverability Report


One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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How creators launch successful 6-figure memberships


Building a membership into your creator business can be a lucrative add-on to help you grow and scale. With memberships, you get access to recurring revenue (unlike selling products one time). That’s what makes memberships such a great business model for creators—they can encourage predictability in your business that, let’s be honest, sometimes feels like it’s built on water. Ride the waves of your creator…

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How to find partnerships that scale your creator business


Your creator business doesn’t have to live in a silo. It doesn’t have to be you against the algorithm. With partnerships and collaborations, you can grow your following, sell more products, and create new revenue streams. Brett Larkin, yoga teacher and creator of Uplifted Yoga, figured out the power of partnerships early on. “Working in a niche industry like yoga can be challenging when it…

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