Tag Archives: creative design

Think Like a Designer to Increase Email Metrics

think-like-a-designer-to-increase-email-metrics

Form and function are the most important elements in determining a design’s success, but understanding what that looks like and how it works is a challenge all marketers face. If an email looks great but functions horribly, you will lose out on clicks. If it functions well but looks amateurish, you will also lose out on clicks and, most likely, the respect of your subscribers.…

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