Tag Archives: crisis email marketing

8-Step Guide to Email Marketing During a Crisis

8-step-guide-to-email-marketing-during-a-crisis

During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people.  You can't just ignore a crisis when it's affecting your audience. With the outbreak of the 2020 Novel Coronavirus, email communication about the virus skyrocketed. In fact, 12% of emails sent on March 12, 2020 from AWeber’s email marketing platform talked about Coronavirus…

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