Tag Archives: CRM data

Top 5 Ways Poor Data Quality is Sabotaging Businesses in 2022

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Everyone claims to be “data-driven.” Heck, it’s hard to find a resumé or LinkedIn bio these days that doesn’t contain this phrase. But it’s the quality of the data driving these decisions that determines if you’re driving in the right direction—or off a cliff.   When organizations don’t show their CRM data the love and attention it deserves (by keeping it clean and up to date),…

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Top Ways AI is Changing CRM

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Artificial intelligence (AI) was once the stuff of science fiction. Now, it’s quickly becoming essential to our everyday lives.  Taken an Uber lately? The app’s handy estimated wait times and cost projections are fueled by machine learning, a subset of AI.   Or maybe you spent the past weekend binging Netflix. AI fuels those helpful personalized recommendations (and helps you avoid rewatching the same episode of…

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