Tag Archives: customer loyalty

Building hurdles into loyalty programs

building-hurdles-into-loyalty-programs

By now it’s no secret that properly designed and managed loyalty programs can unlock significant value. Top-performing loyalty programs can boost revenue from customers who redeem points by 15 to 25 percent annually, by increasing either their purchase frequency or basket size or both. So, if loyalty programs play a critical component in increasing company-wide sales, why would you want to insert hurdles into them?    

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Leveraging Email to Build Customer Loyalty

leveraging-email-to-build-customer-loyalty

No Bullsh*t Advice From Email Experts How do you make a customer fall in love with your brand? And what part does email marketing play in creating a loyal customer? This month, we asked email marketing experts from Campaign Monitor, AWeber, dotdigital, eFocus Marketing, Mailninja, Email On Acid, Email Uplers, emailmonday & Zettasphere to discuss how email marketers can leverage email to build customer loyalty.…

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