Tag Archives: data quality

How to Leverage Data Harmonization to Boost Your Sales and Marketing Performance

how-to-leverage-data-harmonization-to-boost-your-sales-and-marketing-performance

Your sales and marketing efforts are only as good as your data. Pinning your KPI-driven dreams on tainted or disorganized data is about as useful as trying to squeeze blood from a turnip. Just ask anyone in sales or marketing. For your efforts to truly succeed, you need to make decisions based on what your customers and prospects want and need. But the only way

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The Importance of Cleaning Dirty Data for Improved Operations and Customer Success

the-importance-of-cleaning-dirty-data-for-improved-operations-and-customer-success

Imagine trying to cross the ocean with a boat that has holes in it. You’ll get wet. You might even sink. You certainly won’t make it across smoothly. The chances of this happening are quite small, as any sensible person would thoroughly check their boat before embarking on such an endeavor. But what about the CRM data your business uses to contact leads, segment customers

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What is Data Stewardship, and Why is it Important for Your Business?

what-is-data-stewardship,-and-why-is-it-important-for-your-business?

Businesses rely more than ever on data to improve processes, increase revenue, and make strategic decisions. But with bigger dependency comes bigger risk. Poor data organization, low-quality data, and lack of data security can outbalance the opportunities data collection brings. On top of that, there is no point in gathering large sets of data if they’re not being put to action. So how do you

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6 Ways to Make Data Privacy Your Competitive Advantage

6-ways-to-make-data-privacy-your-competitive-advantage

Customer data holds tremendous value. It empowers businesses to target marketing campaigns, predict sales trends, and improve products and services over time. But consumers are becoming increasingly wary of how their data is collected and used. In a recent study by KPMG, 86 percent of respondents said they feel a growing concern about data privacy. Data privacy laws are being created all over the world

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4 Major Workforce Trends Impacting Your CRM

4-major-workforce-trends-impacting-your-crm

As renowned philosopher Kim Kardashian recently said, “It seems like nobody wants to work these days.” Could Kim be right? The past few years have been…unprecedented. (Sorry, I had to say it.) We’ve faced a global pandemic, a war, and some really, really high gas prices.   These shifts have massive impacts on where and how people work.   As we encounter new curveballs like inflation, layoffs

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Top 4 Attributes to Look for in Data Management Software

top-4-attributes-to-look-for-in-data-management-software

Data is your company’s most valuable asset. How you manage your data plays a big role in determining its quality⁠—and ultimately, its value. While many CRM users manage their data manually, investing in data management software can significantly benefit your business by saving time, preventing errors, and encouraging users to prioritize data quality. There’s just one problem: With so many options to choose from, how…

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Top 4 Attributes to Look for in Data Management Software

top-4-attributes-to-look-for-in-data-management-software

Data is your company’s most valuable asset. How you manage your data plays a big role in determining its quality⁠—and ultimately, its value. While many CRM users manage their data manually, investing in data management software can significantly benefit your business by saving time, preventing errors, and encouraging users to prioritize data quality. There’s just one problem: With so many options to choose from, how

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The Proof is in the Profiling: Why Profiling Data is Essential to Maintaining its Quality

the-proof-is-in-the-profiling:-why-profiling-data-is-essential-to-maintaining-its-quality

Data is your company’s most valuable asset. It can be used to make executive decisions, streamline marketing campaigns, increase customer retention, and develop winning ideas that increase overall growth. But if the quality of your data is poor, it can have the opposite effect. A strong data quality plan is crucial to your business’s success—and the best place to start is with data profiling. Let’s…

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Top 10 Tips to Improve Your Salesforce Data Quality

top-10-tips-to-improve-your-salesforce-data-quality

In the old days, we relied on phone calls, handshakes, and in-person meetings to contact customers and close deals.   But advancements in communication technology have pushed us out of the Stone Age and completely transformed the way businesses and customers interact.   Most companies today use an ever-growing mix of communication channels to reach customers, including email, LinkedIn, chatbots, Pinterest, YouTube, and even TikTok. These new…

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Top 5 Ways Poor Data Quality is Sabotaging Businesses in 2022

top-5-ways-poor-data-quality-is-sabotaging-businesses-in-2022

Everyone claims to be “data-driven.” Heck, it’s hard to find a resumé or LinkedIn bio these days that doesn’t contain this phrase. But it’s the quality of the data driving these decisions that determines if you’re driving in the right direction—or off a cliff.   When organizations don’t show their CRM data the love and attention it deserves (by keeping it clean and up to date),…

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Top Ways AI is Changing CRM

top-ways-ai-is-changing-crm

Artificial intelligence (AI) was once the stuff of science fiction. Now, it’s quickly becoming essential to our everyday lives.  Taken an Uber lately? The app’s handy estimated wait times and cost projections are fueled by machine learning, a subset of AI.   Or maybe you spent the past weekend binging Netflix. AI fuels those helpful personalized recommendations (and helps you avoid rewatching the same episode of…

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How the Great Resignation is Affecting Your Data

how-the-great-resignation-is-affecting-your-data

Earlier this year, an unprecedented number of professionals quit their jobs or stepped into new roles in response to the pandemic. This initial wave of resignations resulted in an ongoing trend of employees leaving their jobs, more commonly referred to as the “Great Resignation.” Resignations initially picked up steam in April and stayed high throughout the remainder of 2021. Nearly four and a half million…

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4 Ways Admins Can Encourage CRM Adoption

4-ways-admins-can-encourage-crm-adoption

As a Salesforce administrator, you’ve probably faced adoption issues when getting your team to use the tool. You aren’t alone: Traditional CRM software is notorious for low adoption rates due to outdated interfaces, unnecessary complexity, and manual workflows. CRM adoption problems can have costly ripple effects, including missed sales opportunities, low team productivity, and poor-quality data entering the CRM. (Low-quality CRM data causes annual revenue losses…

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Celebrating a Double Decade of DemandTools

celebrating-a-double-decade-of-demandtools

It’s time to celebrate! After 20 years of automating over 80 million data quality jobs, DemandTools has helped thousands of CRM admins and RevOps teams get report-ready CRM data. Along the way, we’ve learned a lot about how better data helps you market, sell, and support more effectively. Recently, I was joined by data experts Chris Hyde, Olivia Hinkle, Ken Neudorf, and many others to…

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Introducing DemandTools: the V Release

introducing-demandtools:-the-v-release

For nearly twenty years, Validity’s flagship DemandTools product has helped ensure your data remains your most valuable asset. Today, we’re excited to introduce a brand-new version of DemandTools: the V Release. The COVID-19 pandemic exposed flaws in CRM and software practices, and for many businesses, this shed light on the need to better collect and protect customer data. A study from ITProPortal shows the pandemic…

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An Exciting DemandTools Announcement at Dreamforce 2021

an-exciting-demandtools-announcement-at-dreamforce-2021

Validity has had a long, storied history at Dreamforce, dating back to the CRMfusion days when DemandTools was still in its infancy. We’ve come a long way in two decades, and in parallel, have seen Salesforce grow in unprecedented ways. The evolution of Salesforce and DemandTools In March 1999, Salesforce was created so businesses could store customer data in a shared space rather than in…

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Data 101: What You Can Do Today to Improve Your Organisation’s Data

data-101:-what-you-can-do-today-to-improve-your-organisation’s-data

We all know clean and reliable data is critical to any high-performing organisation. Good data improves customer relationships, drives more effective marketing campaigns, and contributes to accurate pipeline management. However, to many organisations, data management can feel overwhelming. We asked our very own William Zhang, Senior Account Executive, and Andrew Fragias, Product Manager and Certified Salesforce Admin, to sit down with us and talk about…

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Top 4 Reasons GridBuddy Cloud is the Most Productive User Experience for CRM

top-4-reasons-gridbuddy-cloud-is-the-most-productive-user-experience-for-crm

Let’s face it, terms like data unification, data quality, and data analysis cause most people to run in fear. Actually, putting “data” before any word can make the most innocent thing sound menacing.  Why is that?   It’s because the options we have for working with data consume a lot of time and focus and we are expected to be precise, timely, and accurate when updating records. It’s a tall order, and it requires organizations to implement tools that quicken data navigation…

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Data is Not a Dirty Word

data-is-not-a-dirty-word

Data is the oxygen that powers business today. It underlies everything we need to do to run a healthy business. As we all know, there are many challenges and success drivers in data strategy. We got some of our data thought leaders to join Tunc Bolluk for a discussion about the role of data across business, the importance of data quality in your CRM, and…

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Why Email Data Quality Matters: Excellence from Expedia

why-email-data-quality-matters:-excellence-from-expedia

Our February 16 webinar on “Why Email Data Quality Matters” featured special guests Dan Goran from Expedia Group, plus Tim Bond from the Data & Marketing Association and Kate Barrett from eFocus Marketing. We reviewed key findings from our brand-new report, and discussed the critical importance of good data for building strong relationships and effective tactics for achieving this. Key talking points included: Business Critical:…

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