Tag Archives: Data

Great Example of Progressive Profiling from the Dave Matthews Band

great-example-of-progressive-profiling-from-the-dave-matthews-band

Looking to do progressive profiling on your email subscribers? Here’s a good real-world example of it, along with some tips to make it even better. Definition (courtesy of AuthO.com): Progressive Profiling is a technique for gradually building up a profile of your customers each time they interact with your product. It allows you to keep questionnaires and forms short and to the point, but still…

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Case Study: Opt-in Email Lists Deliver Conversion Rates Up to 21-Times Those of Not-Opt-in Lists

case-study:-opt-in-email-lists-deliver-conversion-rates-up-to-21-times-those-of-not-opt-in-lists

Do opt-in email lists really perform better than non-opt-In lists? And, if they do, is the difference significant? Based on my 25+ years in the industry – the answers are yes and yes. But it’s always nice to get a case study to support it, especially when there’s solid quantitative data. So here we go. Most of the clients I work with have their own…

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Case Study: Opt-in Email Lists Deliver Conversion Rates Up to 21-Times Those of Not-Opt-in Lists

case-study:-opt-in-email-lists-deliver-conversion-rates-up-to-21-times-those-of-not-opt-in-lists

Do opt-in email lists really perform better than non-opt-In lists? And, if they do, is the difference significant? Based on my 25+ years in the industry – the answers are yes and yes. But it’s always nice to get a case study to support it, especially when there’s solid quantitative data. So here we go. Most of the clients I work with have their own…

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The importance of data literacy across the organization

the-importance-of-data-literacy-across-the-organization

Companies are collecting more data than ever before in hopes of unveiling sophisticated insights about their customers, but there is one problem that stands in the way of those insights. That problem is a lack of data literacy. Most of your team likely struggles with interpreting and making sense of the data, nevermind being able […] The post The importance of data literacy across the…

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Empowering your team with data literacy

empowering-your-team-with-data-literacy

Modern marketing is powered by data. Data drives your segmentation strategy and unlocks your personalization project, and these data-enabled outcomes are only a sampling of what is quickly becoming table stakes in today’s competitive environment. A fundamental step in becoming a data driven organization is  data literacy. It’s impossible to overstate the importance of fostering […] The post Empowering your team with data literacy first…

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Making data memorable with storytelling

making-data-memorable-with-storytelling

Marketing analysts work hard to gather and analyze data, to generate insights, and to find a variety of impactful ways to present their findings to their audience with impressive data visualizations. But, if analysts want to capture their audience’s attention and to truly resonate with them––and for their audience to actually use their findings in […] The post Making data memorable with storytelling first appeared…

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Making data memorable with storytelling

making-data-memorable-with-storytelling

Marketing analysts work hard to gather and analyze data, to generate insights, and to find a variety of impactful ways to present their findings to their audience with impressive data visualizations. But, if analysts want to capture their audience’s attention and to truly resonate with them––and for their audience to actually use their findings in […] The post Making data memorable with storytelling first appeared…

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#TBT: Is Living Social Overly Dependent on Email?

#tbt:-is-living-social-overly-dependent-on-email?

This is one of three articles I wrote in 2014 on Living Social, the daily deals industry and email marketing; here I present information from eDataSource on inbox placement, read/open rates, and send quantities for Amazon, Groupon, and Living Social. Back in early November 2014, Living Social announced a reorganization; not surprising for a company that has been struggling, but what jumped out to me in the…

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#TBT: Is Living Social Overly Dependent on Email?

#tbt:-is-living-social-overly-dependent-on-email?

This is one of three articles I wrote in 2014 on Living Social, the daily deals industry and email marketing; here I present information from eDataSource on inbox placement, read/open rates, and send quantities for Amazon, Groupon, and Living Social. Back in early November 2014, Living Social announced a reorganization; not surprising for a company that has been struggling, but what jumped out to me in the…

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#TBT: Is Living Social Overly Dependent on Email?

#tbt:-is-living-social-overly-dependent-on-email?

This article written by Jeanne Jennings was first published by ClickZ on December 22, 2014. This is one of three articles I’ve written this week on Living Social, the daily deals industry and email marketing; here I present information from eDataSource on inbox placement, read/open rates, and send quantities for Amazon, Groupon, and Living Social. Back in early November, Living Social announced a reorganization; not surprising for…

Read More »

#TBT: Is Living Social Overly Dependent on Email?

#tbt:-is-living-social-overly-dependent-on-email?

This is one of three articles I wrote in 2014 on Living Social, the daily deals industry and email marketing; here I present information from eDataSource on inbox placement, read/open rates, and send quantities for Amazon, Groupon, and Living Social. Back in early November 2014, Living Social announced a reorganization; not surprising for a company that has been struggling, but what jumped out to me in the…

Read More »

Case Study: Big Boost from Subject Line Testing

case-study:-big-boost-from-subject-line-testing

Lots of email marketers test subject lines, but the key to long-term success is testing formulas rather than specific copy. In this case study, the winning subject line formula generated an open rate lift of 70% and a lift of 56% in click-through rate. Best of all, because we tested formulas instead of copy, they’ll be able to roll this out to all future daily…

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Case Study: Big Boost from Subject Line Testing

case-study:-big-boost-from-subject-line-testing

Lots of email marketers test subject lines, but the key to long-term success is testing formulas rather than specific copy. In this case study, the winning subject line formula generated an open rate lift of 70% and a lift of 56% in click-through rate. Best of all, because we tested formulas instead of copy, they’ll be able to roll this out to all future daily…

Read More »

Case Study: Big Boost from Subject Line Testing

case-study:-big-boost-from-subject-line-testing

Lots of email marketers test subject lines, but the key to long-term success is testing formulas rather than specific copy. In this case study, the winning subject line formula generated an open rate lift of 70% and a lift of 56% in click-through rate. Best of all, because we tested formulas instead of copy, they’ll be able to roll this out to all future daily…

Read More »

#TBT: The real value of loyalty programs: data

#tbt:-the-real-value-of-loyalty-programs:-data

I wrote this column back in 2015 and it was published by ClickZ; it’s based on a casual discussion with my Mom. We were having lunch at a Subway (Mom’s go-to order: Black Forest Ham; I’m an Italian B.M.T.(R) fan myself) and discussing their new loyalty program. As a marketer I knew there was value in loyalty programs, but I’d never thought about them in…

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#TBT: The real value of loyalty programs: data

#tbt:-the-real-value-of-loyalty-programs:-data

I wrote this column back in 2015 and it was published by ClickZ; it’s based on a casual discussion with my Mom. We were having lunch at a Subway (Mom’s go-to order: Black Forest Ham; I’m an Italian B.M.T.(R) fan myself) and discussing their new loyalty program. As a marketer I knew there was value in loyalty programs, but I’d never thought about them in…

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Salesforce Ben and Validity Discuss Managing Salesforce Data as a Team

salesforce-ben-and-validity-discuss-managing-salesforce-data-as-a-team

Cross-functional collaboration is a top priority for leading businesses, but how do they get separate teams on the same page? How do they all speak the same language so they can move the business forward, together? Join Ben McCarthy—known to the Salesforce Ohana as “Salesforce Ben”— and data expert Olivia Hinkle at 9 A.M. ET on Friday, May 22 for a special presentation: Tips and Tools…

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Notes from the Field: Single Table Dedupe Module

notes-from-the-field:-single-table-dedupe-module

Clean, robust CRM data is a thing of beauty, offering businesses a single view of each customer, all in one place. But when duplicate records make their way into the database, that “single” view ceases to exist. Duplicates create headaches throughout the organization, negatively impacting sales forecasts, pipeline management, marketing spend, and customer experiences. “Seeing double” in the CRM is just one of the many…

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The State of CRM Data Management 2020

the-state-of-crm-data-management-2020

What’s the impact of CRM data quality on your business?  What do the “elite eight” percent of top performing companies do to maintain high data quality in their CRMs?  Validity partnered with global research firm Demand Metric to measure the impact CRM data quality has on a company’s overall revenue and the effectiveness of sales teams. We reveal the findings in our State of CRM Data Management 2020 report, with results…

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Salesforce Ben and Validity Discuss the Secret to Cross-Functional CRM Collaboration

salesforce-ben-and-validity-discuss-the-secret-to-cross-functional-crm-collaboration

Cross-functional collaboration is a top priority for leading businesses. But how do they get separate teams on the same page? How do they all speak the same language so they can move the business forward, together? Join Ben McCarthy – known to the Salesforce Ohana as “Salesforce Ben” – and data expert, Olivia Hinkle at 9 AM ET on Wednesday, April 22 for a special…

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