Tag Archives: deliverability audit

What is a deliverability audit?

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What comes to mind when you hear the word ‘audit?’ We bet you don’t automatically think of email deliverability. Many businesses are completely unaware that they might have email deliverability issues. In fact, most marketers aren’t totally sure what the word ‘deliverability’ means. Some are simply uneducated on the subject, and others are afraid to […] The post What is a deliverability audit? first appeared…

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Improved Sender Reputation Improves Overall Conversions

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Services Deliverability Audit IP Warming Deliverability Monitoring RentPath is a leading digital marketplace connecting millions of consumers with apartments, condos and houses for rent through its network of websites and mobile apps. RentPath’s category-leading brands include Apartment Guide, Rent.com, Lovely, Rentals.com, and RentalHouses.com. The company relies heavily on the email channel for client services, as […] The post Improved Sender Reputation Improves Overall Conversions first…

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How Will Consolidation in Email Deliverability Providers Affect You?

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If you follow email industry news, you’ve most likely recently seen stories about deliverability services provider Validity buying up two deliverability software vendors: Return Path and 250ok. It’s natural to wonder what these and other acquisitions in the email space might mean for your own efforts to improve deliverability, or for the industry as a whole. Here’s our take: Validity’s two acquisitions mean that the…

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