Tag Archives: Deliverability

Litmus Live Week: The Factors that Affect Email Deliverability

litmus-live-week:-the-factors-that-affect-email-deliverability

Inbox placement often feels like it’s out of marketers’ hands. However, the truth is that businesses have a tremendous amount of control as to whether inbox providers view their emails as safe or spam. That was the overarching message of my presentation at Litmus Live Week last week. To help empower marketers to take full ownership of their deliverability, I discussed the seven factors that…

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What Is Email Deliverability & Why Is It Important?

what-is-email-deliverability-&-why-is-it-important?

If you’ve been in the email marketing game for any time, you’ve probably heard about the importance of deliverability. But do you know exactly how it applies to your own email program and affects your relationship with inbox providers, your sending platform, and your subscribers? In this first iteration of a new series on deliverability, we’ll break down the basics of this topic to give…

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ConvertKit’s August 2020 Deliverability Report

convertkit’s-august-2020-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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Pros and Cons of Inbox Placement Tests

pros-and-cons-of-inbox-placement-tests

Jump ahead Inbox placement tests Inbox placement test pros Inbox placement test cons Links   In episode 16 of the Deliverability Defined podcast, Melissa and I discuss inbox placement tests, how they can be helpful, and how they can fall short. Inbox placement tests Inbox placement tests allow you to know whether your emails are being placed in the inbox, spam folder, or are missing…

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Frequently asked questions about deliverability

frequently-asked-questions-about-deliverability

Jump ahead Deliverability FAQs Links Try ConvertKit's deliverability in action Stay in touch   In episode 15 of the Deliverability Defined podcast, Melissa and I answer the most common questions we are asked about deliverability: Deliverability FAQs As you’ve no doubt discovered, email deliverability is a complex topic. There are a number of factors that affect deliverability for senders, and it’s easy to get lost…

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On-Demand Webinar: The Most Critical Email Deliverability Questions

on-demand-webinar:-the-most-critical-email-deliverability-questions

The most critical email deliverability questions are YOUR QUESTIONS, especially during this time when so many companies and email programs have been disrupted and are under so much pressure. To help you get the answers you need, Oracle CX Marketing Consulting’s Email Deliverability Services team got together to answer pre-submitted and live questions about a range of issues that fall under the umbrella of email…

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Does Gmail filter emails based on political beliefs?

does-gmail-filter-emails-based-on-political-beliefs?

In episode 14 of the Deliverability Defined podcast, Melissa and I debunk the idea that Gmail filters messages to spam based on political affiliation: Deliverability is a recent concern for some politicians It’s election season, and with that comes controversy, advertising, and extra emails in your inbox. In recent years, there have been claims that email providers, specifically Gmail, have filtered emails based on political…

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All about Gmail: The spam folder, the promotions tab, postmaster tools, and more

all-about-gmail:-the-spam-folder,-the-promotions-tab,-postmaster-tools,-and-more

Jump ahead All about Gmail The promotions tab is still the inbox Links Stay in touch All about Gmail Gmail has become ubiquitous as the leading mailbox provider. Gmail is also often considered the most advanced in terms of filtering and features among online mailboxes. And with so many users, it’s critical to understand how Gmail thinks about deliverability. Apart from keeping your emails safe,…

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The Ugly Truth about Buying Email Lists

the-ugly-truth-about-buying-email-lists

You want peace of mind when sending your messages to your subscribers. That means making sure that your email is delivered to your subscribers’ inboxes. But it also means knowing you’re sending legally compliant marketing emails. When you’re just starting a business — or just starting to use email marketing to promote your business — it can be really tempting to buy an email list. …

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Email Deliverability Unfiltered: Gmail Tabs

email-deliverability-unfiltered:-gmail-tabs

For this month's post, we thought you might appreciate having 10 bonafide experts of their craft, people who live in the trenches and eat, sleep, and breathe email deliverability discuss the complexities of Gmail tabs. There seems to be a lot of confusion around Gmail tabs, especially the Promotions tab, and considering Q4 is just around the corner, we felt the need to tackle some…

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4 Steps to easily plan your email marketing for holiday promotions

4-steps-to-easily-plan-your-email-marketing-for-holiday-promotions

In episode 12 of the Deliverability Defined podcast, Melissa and I discuss the steps you should take today to start preparing for your holiday promotions: How to plan your email marketing for holiday promotions in 4 steps You might think it's too soon to talk about holiday promotions, but for email marketing, the time is now! The holidays often involve the biggest promotions of the…

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ConvertKit’s July 2020 Deliverability Report

convertkit’s-july-2020-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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What your ESP can (and can’t) do for your deliverability

what-your-esp-can-(and-can’t)-do-for-your-deliverability

In episode 11 of the Deliverability Defined podcast, Melissa and I discuss the ways that your ESP can help your deliverability, but also all of the things your ESP can’t help with. What’s an ESP? ESP stands for Email Service Provider. An ESP is a platform that allows you to send emails to your audience. For example, ConvertKit is an ESP. There are thousands of…

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On-Demand Webinar: Keep Optimizing Email Marketing Webinar

on-demand-webinar:-keep-optimizing-email-marketing-webinar

As a follow-up to my appearance on the Keep Optimizing Podcast, I join host Chloe Thomas and her podcast’s other email marketing expert guests to talk about a wide range of email marketing issues, including: How can marketers best prepare themselves for Black Friday, Cyber Monday, and the rest of the holiday season? What do watch out for when running sweepstakes to grow your email…

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List Validation 101 with Lauren Meyer

list-validation-101-with-lauren-meyer

In episode 10 of the Deliverability Defined podcast, Melissa and I are joined by deliverability expert Lauren Meyer to discuss list validation and deliverability best practices: Meet Lauren Meyer Lauren is an email deliverability expert with 14 years of experience in email marketing. Her wealth of experience has led her to her current role at Kickbox, where she is the VP of Industry Relations and…

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On-Demand Webinar: Understanding the Mailbox Provider Landscape

on-demand-webinar:-understanding-the-mailbox-provider-landscape

The mailbox provider landscape continues to be dynamic, with ongoing unannounced changes to email filtering and reputation algorithms. That means ongoing headaches for email marketers. During this 43-minute on-demand webinar, Oracle CX Marketing Consulting’s Clea Moore helps lessen the pain of these changes by catching you up on what the major mailbox providers have been up to so you can take action appropriately. She discusses…

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Demystifying blocklists

demystifying-blocklists

Jump ahead What is a blocklist? Typical reasons for getting blocklisted Lean on your ESP for help How to get removed from a blocklist How to tell if a blocklist is impacting you How to fix the root issues that cause blocklistings Summary   In episode 9 of the Deliverability Defined podcast, my co-host Melissa Lambert and I discuss blocklists and how to recognize if…

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Email Authentication: A Powerful Way to Help Get your Emails into the Inbox with DKIM

email-authentication:-a-powerful-way-to-help-get-your-emails-into-the-inbox-with-dkim

Getting into the inbox is the foundation of successful email marketing. You can spend hours crafting the perfect message, but if it goes to the spam folder, your subscriber won’t see it.  Mailbox providers (Gmail, Yahoo, and others) are always looking for ways to make the email they place in their customers’ inboxes more relevant. With the ever-increasing amount of emails being sent each day,…

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Hey.com: The new mailbox provider that blocks “Spy Tracker” pixels

hey.com:-the-new-mailbox-provider-that-blocks-“spy-tracker”-pixels

Jump ahead General pros and cons of HEY HEY’s goal is to modernize email HEY places important messages in the imbox — and that isn’t a typo HEY takes a tough stance on open tracking pixels Summary Links Try ConvertKit's deliverability in action Stay in touch   In episode 8 of the Deliverability Defined podcast, my co-host Melissa Lambert and I discuss what senders need…

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Email Deliverability Unfiltered: Overrated Metrics

email-deliverability-unfiltered:-overrated-metrics

I’ve said this before and I’ll say it again: email deliverability is hard. There are so many factors that ISPs (also known as Mailbox Providers) consider when determining whether an email will even be accepted into their system, as well as if it will be delivered to the inbox of recipients. Before we jump in to a discussion about metrics, it’s important for all email…

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