Tag Archives: Deliverability

ConvertKit’s May 2022 Deliverability Report

convertkit’s-may-2022-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports

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The Microsoft Conundrum – Part 1

the-microsoft-conundrum-–-part-1

The Microsoft Conundrum - 2 Part Series > Part 1: Domain Reputation and Email Authentication: More than a best practice Part 2: Other Important Tidbits about Sending to Microsoft: 6 factors that can impact your deliverability Microsoft delivery and deliverability has been a significant, collective challenge for senders and deliverability teams for many, many years. There are best practices and Microsoft best practices. And even

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Busting Gmail Deliverability Myths

busting-gmail-deliverability-myths

Gmail dominates with over 1.5 billion active users. Whether you are a small or large business or focus on B2B or B2C, Gmail impacts nearly every marketer's email program. Gmail not only hosts consumer domains gmail.com and googlemail.com but also hosts business mail through Google Workspace. So it's no surprise folks pay attention when Gmail makes an announcement or releases a new feature. There is

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ConvertKit’s April 2022 Deliverability Report

convertkit’s-april-2022-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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5 Truths about Inactive Email Subscribers

5-truths-about-inactive-email-subscribers

“Should you email inactive subscribers who haven’t opened or clicked any of your promotional emails in a long time?” That seemingly simple question is actually fraught with nuance and complexity. But it’s critical to have a clear answer because maintaining your email engagement levels is probably the biggest factor determining your email deliverability. Let’s decode that question by discussing five truths about inactive email subscribers.

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​​Email Deliverability April 2022 [infographic]

​​email-deliverability-april-2022-[infographic]

I can’t believe that with this email deliverability test, we’ve completed nine tests to date! It was four years ago that we started testing the top email marketing platforms to determine which had the best email deliverability (and which were the worst email providers). I have to say that there are always surprises, showing just how important it is to monitor the email deliverability of

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Understanding BIMI

understanding-bimi

Email Authentication Series Part 1: Why Email Authentication Matters to Your Email Program Part 2: Understanding SPF Authentication Part 3: Understanding DKIM Authentication Part 4: Understanding DMARC Authentication > Part 5: Understanding BIMI How BIMI brings logos to the inbox Now that you’re an authentication expert, it’s time to turn our attention to BIMI. In this series, we’ve been digging into the details around why…

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ConvertKit’s March 2022 Deliverability Report

convertkit’s-march-2022-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

Read More »

The Evolution of Spam Filters

the-evolution-of-spam-filters

How did we get to where we are today, in this wonderful world of deliverability? How did Internet Service Providers and mailbox providers (ISPs and MBPs) evolve their spam filtering decisions over the past 25 years or so? I’m old enough (sadly) to have been around for most of it, so here’s a quick rundown of that history, as I saw it happen. The Wild…

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Understanding DMARC Authentication

understanding-dmarc-authentication

Email Authentication Series Part 1: Why Email Authentication Matters to Your Email Program Part 2: Understanding SPF Authentication Part 3: Understanding DKIM Authentication > Part 4: Understanding DMARC Authentication Part 5: Understanding BIMI How DMARC helps to protect your domain from spoofing It’s DMARC time. If you just got here, you might want to brush up on Parts 1-3 before you jump into DMARC. We…

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ConvertKit’s February 2022 Deliverability Report

convertkit’s-february-2022-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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What creators need to know about ever-changing spam filters

what-creators-need-to-know-about-ever-changing-spam-filters

In the last few weeks, we’ve seen some adjustments in the deliverability world. For some senders, messages that normally go to the inbox were going to the spam folder, especially for their Gmail subscribers. Even when checking my own spam folder, I found emails from some of my favorite creators and businesses, all using a wide variety of ESPs (email service providers) to send their…

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The Future of Email Podcast: A Conversation with Chad S. White of Oracle

the-future-of-email-podcast:-a-conversation-with-chad-s.-white-of-oracle

I join Matthew Dunn, the host of The Future of Email Podcast, to talk about major email marketing trends and where the industry is headed over the next 12-24 months. Recorded in the early days of the Russian invasion of Ukraine, our conversation is pretty heavy, getting into cyber- and geopolitics. We talk about: The need for a strategic roadmap, but also the disruptions that…

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How to fix reputation issues with Gmail

how-to-fix-reputation-issues-with-gmail

According to Finances Online, as of January 2020, Gmail had over 1.8 billion active users. When you’ve got a mailbox provider so prevalent on your email list, keeping yourself on good terms with that provider is essential for the survival of your subscriber count. But how do you know if your reputation with Gmail has tanked? And what’s the best way to respond? While every…

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The Biggest Shifts in Email Marketing Trends for 2022

the-biggest-shifts-in-email-marketing-trends-for-2022

The turbulence of the past two years has heavily influenced recent email marketing priorities and is shaping the trends that will dominate 2022. We can see those shifts in the results of our third-annual Email Marketing Trends Survey, where we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts about the adoption and impact of 26 email marketing tactics and technologies. For a detailed…

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How to clean your list

how-to-clean-your-list

From likes to follows to subscribers, when everything feels like a numbers game, the idea of actively deleting your subscribers can feel counterintuitive and downright terrifying. But there’s power in deleting people from your list who aren’t opening or engaging any longer. List cleaning saves you money and saves your reputation, a gift to yourself and the subscribers who matter. Well, at least the subscribers…

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Email Marketing Trends for 2022: Proven Essentials

email-marketing-trends-for-2022:-proven-essentials

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate…

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Email behind the scenes

email-behind-the-scenes

Many creators know the ins and outs of authentication, spam traps, BIMI, and listbombing. And if you’ve been creating for a while, you probably understand best practices for email strategy and creative tips for encouraging engagement. But what about the basics? Do you really understand what happens to your email after clicking “send”? Most creators don’t, and there’s a strong case for shifting that statistic.…

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Shared IPs vs Dedicated IPs: Choosing a Winning IP Strategy

shared-ips-vs-dedicated-ips:-choosing-a-winning-ip-strategy

🤜 It’s the battle of the Shared IP versus the Dedicated IP! 🤛 Which setup will prevail? Find out what factors into IP strategy, the benefits and downfalls of shared and dedicated IPs, and how to choose a winning setup for your email program. Why is IP strategy important? Of the many decisions made around how your email program should be configured, your IP setup…

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Email Marketing Trends for 2022: Competitive Differentiators

email-marketing-trends-for-2022:-competitive-differentiators

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate…

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