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Tag Archives: Deliverability

What is List Verification and Why is it Important?

what-is-list-verification-and-why-is-it-important?

With so many strategies to implement in the market these days – marketing automation, personalization, mobile experience — it can be tough to truly understand them all. If the importance of validating contact data has fallen into that mix for you, look no further. As the trailblazers of list verification, we are here to be your experts on this area of marketing and database management.   …

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Email Deliverability Quarterly: Gmail Spam Filter Changes, SparkPost Acquires eDataSource, and More

email-deliverability-quarterly:-gmail-spam-filter-changes,-sparkpost-acquires-edatasource,-and-more

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for in our…

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Properly Diagnosing Email Performance Problems

properly-diagnosing-email-performance-problems

When faced with a problem, it’s easy to get sidetracked into focusing on superficial metrics or jump to conclusions, especially when it involves what appears to be a quick fix. Instead, marketers need to look beyond the obvious and easy, and ask deeper questions about email performance like: What’s the core driver of the issue? Are there multiple issues at work here? What levers can…

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Ghosts of Holidays Past: What to Watch out for This Year

ghosts-of-holidays-past:-what-to-watch-out-for-this-year

Last week, I showed you the email marketing ghosts of holidays past, what to prepare for now and what could go wrong in the future. Like Scrooge learned in “A Christmas Carol”, it all depends on the actions you take today. Last year, email volumes increased exponentially leading up to Black Friday and through Cyber Monday. Volumes declined from their highs but remained above average…

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Email Deliverability Unfiltered: Spamtraps

email-deliverability-unfiltered:-spamtraps

There seems to be a lot of confusion when it comes to spamtraps. Like, do spamtraps cause deliverability issues? How can you eliminate spamtraps from your database? Rather than trying to figure it out on your own, we tapped deliverability experts from Campaign Monitor & Word to the Wise to shed some light on the subject. There are different types of spamtraps but they can…

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New Webinar: The Email Marketer’s Holiday Survival Checklist

new-webinar:-the-email-marketer’s-holiday-survival-checklist

We all know Murphy’s Law–anything that can go wrong, probably will–and we can apply that to email marketing during the holiday season as well. Clearly, Fate knows that you have no time to deal with any deliverability problems during the busiest time of the year, which means you’ll probably deal with deliverability problems. It’s also true that luck favors the prepared, so the best way…

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Are Plain-Text Emails More Likely to Reach the Inbox than HTML Emails?

are-plain-text-emails-more-likely-to-reach-the-inbox-than-html-emails?

Has a marketing "expert" told you plain-text emails hit the inbox more often than HTML emails? Or that plain-text emails have a 100% deliverability rate? If so, they’re lying or misinformed. In this post, I’ll debunk the common myth that plain-text emails reach the inbox more than HTML emails. Plain-text emails are NOT more likely to reach the inbox. I interviewed email marketing and anti-spam…

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Fact: Engagement Impacts Deliverability

fact:-engagement-impacts-deliverability

We’ve heard predictions of the death of email for years. Like those who predict the end of the world, it’s largely agreed that these people don’t know what they are talking about. Email isn’t dying. But that doesn’t mean it’s not changing. Technology is advancing, email recipients are interacting differently, and mailbox providers are adjusting their algorithms. And the same goes for Validity. Our technology is advancing, our understanding of…

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Remember the Little Things this Holiday Season

remember-the-little-things-this-holiday-season

Fall is my favorite time of year. The changing colors, the crisp air, football, and the anticipation of gathering with friends and family for the holidays. It is often a time for reflection, to think of days past, accomplishments, failures, and the promise of tomorrow. For marketers, Fall is less a time for reflection, and more a time for action. It is a very important…

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Email Deliverability Quarterly: 1st GDPR Fine, Google Supports BIMI, and More

email-deliverability-quarterly:-1st-gdpr-fine,-google-supports-bimi,-and-more

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the email deliverability practice at Oracle Marketing Cloud (OMC) Consulting shares the latest news and tips for what to watch out for in our…

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End the Year Strong with New Updates from Validity

end-the-year-strong-with-new-updates-from-validity

It’s been a year of huge progress here at Validity! To celebrate, we’ve launched features that will help you close the year strong and drive better business and professional outcomes. This time of year, marketers and sales professionals are under an enormous amount of pressure to hit their goals. These releases provide better views and deeper understanding to ensure you’re spending time in the right…

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Check Your List Twice This Holiday Season

check-your-list-twice-this-holiday-season

It’s the holidays and so many marketers are under pressure to deliver on their lofty goals, beat last year’s numbers, and go from red to black as early as possible. Email is a low cost, high margin medium, and executives all over the world are turning to email marketing managers and their digital team in hopes that their email marketing program will propel the business…

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Send More Emails This Holiday Season

send-more-emails-this-holiday-season

The holidays are a wonderful time of the year, especially for marketers. As subscribers start planning out what gifts to give their friends and loved ones, they frequently check their inboxes for inspiration. To take advantage of this, many marketers ramp up their frequency over the holidays. However, while subscribers may be looking to buy more and might appreciate an increase in email offers, they will still…

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