Tag Archives: Deliverability

Email Deliverability Quarterly: CCPA Now Being Enforced, Coronavirus’ Deliverability Impact, and More

email-deliverability-quarterly:-ccpa-now-being-enforced,-coronavirus’-deliverability-impact,-and-more

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for in our…

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SPF, DKIM, and DMARC: How to make sure your emails pass these 3 types of email authentication

spf,-dkim,-and-dmarc:-how-to-make-sure-your-emails-pass-these-3-types-of-email-authentication

Jump ahead Authentication (SPF, DKIM, and DMARC) Main takeaways Links Try ConvertKit's deliverability in action Stay in touch   In episode 6 of the Deliverability Defined podcast, my co-host Melissa Lambert and I dive deep into email authentication, and what you need to know to be sure your emails pass SPF, DKIM, and DMARC. Authentication (SPF, DKIM, and DMARC) Email authentication can be very complex,…

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Avoid spam traps the right way

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Jump ahead Avoiding spam traps the right way Main takeaways Spam trap addresses are always kept secret How to avoid spam traps Links Stay in touch   In episode 5 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about spam traps and how they can be avoided with the right list collection and management practices Note: This podcast episode was pre-recorded…

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ConvertKit’s May 2020 Deliverability Report

convertkit’s-may-2020-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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Protecting yourself from listbombing

protecting-yourself-from-listbombing

Table of Contents Main takeaways Links Stay in touch In episode 4 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about listbombing, how it can damage your sender reputation, and how to protect your deliverability. Protecting yourself from listbombing Listbombing can be a touchy subject because most people think it’s personal. However, it doesn't really matter which email service provider you…

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Email Deliverability Unfiltered: Hardest Issues to Solve

email-deliverability-unfiltered:-hardest-issues-to-solve

There's no quick trick or simple solution to resolving deliverability issues. The fact that all of our deliverability experts point out a different aspect or issue that is difficult to solve only emphasizes how complex it can be to hit the inbox. From ensuring marketers are adhering to best email practices to trying to navigate email filters and DMARC, one thing is certain: you don't…

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Content: How much does it impact deliverability?

content:-how-much-does-it-impact-deliverability?

Jump ahead Email content alone won't send emails to spam the way it used to Content impacts deliverability, but not in the way many people think it does Content guidelines that still matter Next week on Deliverability Defined In episode 3 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about how the content of your email does (and doesn’t) impact your…

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Sender reputation: The road to inbox placement

sender-reputation:-the-road-to-inbox-placement

Jump ahead What is sender reputation? Positive signals Negative signals How to recover from a damaged reputation Next week on Deliverability Defined In episode 2 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about sender reputation, why it matters, how it’s calculated, and how to improve it. What is sender reputation? The domain that you use to send emails carries around…

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How email marketing and deliverability help you reach your audience

how-email-marketing-and-deliverability-help-you-reach-your-audience

Jump ahead Why email marketing is important What is deliverability? Why deliverability is crucial to your business success In episode 1 of the Deliverability Defined podcast, my co-host Melissa Lambert and I introduce what this podcast will cover, who it’s for, and why email marketing and deliverability are crucial to your business success. Why email marketing is important In today’s world, it’s pretty common to…

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On-Demand Webinar: Understanding Email Deliverability

on-demand-webinar:-understanding-email-deliverability

Email deliverability can feel out of your control, like your emails are hot air balloons being blown whichever way the inbox provider winds blow. However, this isn’t really true. Businesses actually have a lot of control over whether their emails reach the inboxes of their subscribers, but they have to understand the factors that affect deliverability as well as how to track key performance indicators.…

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Email Innovations Summit 2020: Prioritizing Which Email Innovations to Pursue

email-innovations-summit-2020:-prioritizing-which-email-innovations-to-pursue

You can’t—and shouldn’t—chase every email marketing trend. To help you prioritize which email innovations you should invest in, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics, as well as their predicted impact during 2020. In this presentation, which I gave at the 2020 Email Innovations…

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The Deliverability Defined Podcast is coming June 16th

the-deliverability-defined-podcast-is-coming-june-16th

We’re excited to announce that we are adding another podcast to our lineup — the Deliverability Defined podcast! One of our values at ConvertKit is to teach everything we know, and we want to live out this value by bringing clarity to a topic that can be tough to find information about: email deliverability. Each week, you’ll hear from myself, Alyssa Dulin (the Deliverability Lead…

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3 Common Reasons Your Emails Land in the Spam Folder

3-common-reasons-your-emails-land-in-the-spam-folder

No one wants their emails to wind up in the spam folder.  But did you know some of the most common reasons emails go to spam are also the most preventable?  AWeber’s CEO and Founder Tom Kulzer joined The Hustle & Flowchart podcast to share his top tips for entrepreneurs — including how to dodge the spam folder and improve your email deliverability.  Here are…

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Email Deliverability Unfiltered: Best Practices

email-deliverability-unfiltered:-best-practices

The term "best practice" is somewhat of an overused marketing term. However, when it comes to email deliverability there really are best practices every marketer should follow to increase their chances of reaching the inbox. We gave our deliverability experts a megaphone this month to remind marketers which email best practices they shouldn't be neglecting. We’ve got experts from SocketLabs, dotdigital, Word to the Wise,…

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ConvertKit’s April 2020 Deliverability Report

convertkit’s-april-2020-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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8 Email Marketing Improvements to Make During Slow Periods

8-email-marketing-improvements-to-make-during-slow-periods

When your business’s promotional email frequency is high during its peak season, chances are that your email program is almost exclusively focused on getting that next email out the door. However, you generally have more time to think about your strategy and invest in lasting improvements during your off-season—as well as during slow periods like the one that some businesses are experiencing now because of…

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4 Keys to Better Email Deliverability

4-keys-to-better-email-deliverability

For almost a decade, email has laid claim to the title of Highest ROI–over all other direct marketing channels. For every $1 spent, email marketing generates $42 in ROI. For many companies, email has become the foundation of their digital marketing programs. As marketers, you have spent years honing your email expertise, refining your strategies, and improving your campaigns. Yet, according to a Return Path…

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6 Reasons Why Being in Gmail’s Promotions Tab Is Actually a Good Thing

6-reasons-why-being-in-gmail’s-promotions-tab-is-actually-a-good-thing

Marketers have been concerned about their promotional emails landing in Gmail’s Promotions tab since Google launched Tabs in 2013. Back then, the concern was almost a hysteria, with rampant fears of Tabs causing a crash in email engagement and email revenues. Thankfully, concerns have cooled, with marketers seeing little to no bottom line impact from Tabs. However, we still see marketers asking about how to…

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6 Tips to Make Email List Spring Cleaning a Breeze

6-tips-to-make-email-list-spring-cleaning-a-breeze

There's something about spring that inspires us to freshen up our homes, closets, yards, finances — you name it! But what about our email lists? Not only does regular list cleaning do wonders for email open rates and click through rates, it can help you avoid the spam folder by improving your deliverability. In keeping with the spirit of the season, here are 6 tips…

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Email Deliverability Quarterly: ISP Performance Feeds, Validity Acquires 250ok, and More

email-deliverability-quarterly:-isp-performance-feeds,-validity-acquires-250ok,-and-more

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for in our…

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