Tag Archives: Deliverability

ConvertKit’s October 2022 Deliverability Report

convertkit’s-october-2022-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports

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Mailgun Podcast: Silver Linings in Omnichannel Marketing

mailgun-podcast:-silver-linings-in-omnichannel-marketing

“Deliverability and strategy are inexorably intertwined. Deliverability sets the floor for what we need to achieve.” That was just one of the things I said during my time on Email’s Not Dead podcast with Mailgun’s Jonathan Torres, Eric Trinidad, and Nick Schafer. During our conversation, which focused heavily on deliverability and performance measurement, we also talked about: Spamhaus becoming much more active How Mail Privacy

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ConvertKit’s September 2022 Deliverability Report

convertkit’s-september-2022-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports

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One Year Later: How Mail Privacy Protection Has Impacted Marketers

one-year-later:-how-mail-privacy-protection-has-impacted-marketers

Sept. 20 marked the 1-year anniversary of Apple’s launch of Mail Privacy Protection, which has affected everything from email performance measurement to deliverability to email design. Despite the far-reaching nature of these impacts, the results of Oracle Marketing Consulting polls over the past year show that marketers are getting a grip on managing them. Most notably, the percentage of marketers who say that MPP has

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ConvertKit’s August 2022 Deliverability Report

convertkit’s-august-2022-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports

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Email Marketing in Flux: The Biggest Changes Impacting the Channel

email-marketing-in-flux:-the-biggest-changes-impacting-the-channel

Email marketing is more powerful than ever, but the strategies and tactics needed to succeed are changing because of 3 mega-trends: The sunsetting of third-party cookies driving an increased focus on customer identification and the collection of zero- and first-party data Apple’s Mail Privacy Protection forcing marketers to take a holistic, cross-channel approach to measuring performance and selecting safe mailable audiences The pandemic-driven consumers behavior

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Email Deliverability Warning Signs Heading into Holiday Season

email-deliverability-warning-signs-heading-into-holiday-season

The last thing email marketers want during the critical holiday season is deliverability problems, which is why many dedicate considerable time during the third quarter to getting their sender reputations and inbox placement rates as healthy as they can get them. However, marketers are facing two unique challenges this year that may foreshadow greater than usual deliverability risks during the all-important fourth quarter. The 1-year

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The Spamhaus Informational Listing Spree

the-spamhaus-informational-listing-spree

Oh my! Spamhaus went on a listing spree! But why? Three words. Verbatim. From Spamhaus. “Poor. Sending. Practices.” It seems so simple that this is the answer, but it is. So what are poor sending practices? When it comes to Spamhaus, the majority of sending practices that will get legitimate senders listed revolve around the ‘how’ email is sent and the ‘who’ email is sent

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Are Surveys Transactional Emails?

are-surveys-transactional-emails?

During a conversation I had with a client, they mentioned that their post-purchased surveys are really important to their business. Up to this point, they’ve been mailing them as if they were the regular old commercial mail that CAN-SPAM would define as needing an unsubscribe link. But because of how important they are, they wanted to know if they can be mailed as transactional emails

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Blocklisted by Spamhaus? Here’s what to do.

blocklisted-by-spamhaus?-here’s-what-to-do.

Spamhaus publishes the most widely used anti-spam blocklists (previously blacklists, sometimes called DNSBLs) in the world. Spamhaus goes way back -- since 1998, they’ve been tracking bad actors sending spam and engaging in other email-related bad activity, and helping internet service providers and mailbox providers keep that bad stuff away from the inboxes of email users. Spamhaus’s blocklists are widely used, and if you send

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5 Reasons Why You Need List-Unsubscribe in Your Email Life

5-reasons-why-you-need-list-unsubscribe-in-your-email-life

Often unseen, unless you are one of the dorky #emailgeeks out there, are wonderful little things called email headers. These are a part of every email message you deal with, but are tucked away in drop-down menus and raw messages. They are filled with a trove of information detailing the path a message took to get to your inbox, the authentication protocols used, IP information

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ConvertKit’s June 2022 Deliverability Report

convertkit’s-june-2022-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports

Read More »

When best practices don’t work

when-best-practices-don’t-work

I started out with the best intentions to get back into the swing of things with blogging more regularly. But between MAAWG recovery, COVID recovery and life it’s not worked out that way. This is an excerpt of something I wrote over on slack to explain why someone was still struggling with delivery even though best practices weren’t working. Hope it will be helpful for

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The Definitive Guide to Adapting to Mail Privacy Protection

the-definitive-guide-to-adapting-to-mail-privacy-protection

Prior to the launch of Mail Privacy Protection (MPP) by Apple in the fall of 2021, marketers could easily see the engagement of their subscribers and reliably manage their email deliverability by following best practices established over the course of more than a decade. However, MPP has blurred marketers’ visibility into engagement and is causing all of those deliverability best practices to be rewritten to

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ConvertKit’s May 2022 Deliverability Report

convertkit’s-may-2022-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports

Read More »

Deliverability Rate vs Delivery Rate – InboxJam

deliverability-rate-vs-delivery-rate-–-inboxjam

There are many important metrics to monitor when it comes to identifying the quality of an ESP or your own email marketing system. Two of these are very important when it comes to having your subscribers actually receiving your messages. The one is easy to measure and report on, while the other is much more fluid and extremely hard to accurately track and report on.

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The Microsoft Conundrum – Part 1

the-microsoft-conundrum-–-part-1

The Microsoft Conundrum - 2 Part Series > Part 1: Domain Reputation and Email Authentication: More than a best practice Part 2: Other Important Tidbits about Sending to Microsoft: 6 factors that can impact your deliverability Microsoft delivery and deliverability has been a significant, collective challenge for senders and deliverability teams for many, many years. There are best practices and Microsoft best practices. And even

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Busting Gmail Deliverability Myths

busting-gmail-deliverability-myths

Gmail dominates with over 1.5 billion active users. Whether you are a small or large business or focus on B2B or B2C, Gmail impacts nearly every marketer's email program. Gmail not only hosts consumer domains gmail.com and googlemail.com but also hosts business mail through Google Workspace. So it's no surprise folks pay attention when Gmail makes an announcement or releases a new feature. There is

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