Tag Archives: Deliverability

ConvertKit’s October 2020 Deliverability Report

convertkit’s-october-2020-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

Read More »

Inboxroad: How to Build a Strong Email Program in the Years Ahead

inboxroad:-how-to-build-a-strong-email-program-in-the-years-ahead

I recently spoke with Ferry van Hoolwerff for an interview on the Inboxroad blog. While we talked about a range of issues, much of the conversation revolved around how marketers should prepare for the years ahead in order to build stronger email marketing programs. Here are the questions Ferry asked me: How did you end up in this industry, and when did email start playing…

Read More »

3 Spooky Email Click Bots to Beware Of

3-spooky-email-click-bots-to-beware-of

Bots are a well-known scourge on Twitter and Facebook, but they’re also a problem on email lists. Even bots that aren’t explicitly trying to compromise your systems represent a serious risk, as they can inflate performance numbers, muddy targeting efforts, and lead brands to make tactical or strategic changes that serve bots rather than human subscribers. In this article for SmarterCX, I explore the 3…

Read More »

ConvertKit’s September 2020 Deliverability Report

convertkit’s-september-2020-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

Read More »

Top 4 takeaways from Season 1 of Deliverability Defined

top-4-takeaways-from-season-1-of-deliverability-defined

In episode 20 of the Deliverability Defined podcast, Melissa and I discuss the 4 biggest takeaways from season 1. 4 top takeaways from the season We’ve made it through the inaugural season of Deliverability Defined! Since we’ve covered so many important deliverability topics over the course of this season, we wanted to bring you our top takeaways. If you do nothing else, these strategies will…

Read More »

Email Deliverability Quarterly: Gmail Launches BIMI Pilot, DigiCert-Valimail Partnership, and More

email-deliverability-quarterly:-gmail-launches-bimi-pilot,-digicert-valimail-partnership,-and-more

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for in our…

Read More »

Do’s and don’ts of growing your audience

do’s-and-don’ts-of-growing-your-audience

In episode 19 of the Deliverability Defined podcast, Melissa and I discuss the ways that you should and shouldn’t grow your list: List collection has a major impact on deliverability Everyone in the email world wants more subscribers – that’s a given. But how you go about getting those people on your list can have a major impact on your email deliverability, which, in turn,…

Read More »

How to perform a self-led deliverability audit

how-to-perform-a-self-led-deliverability-audit

Jump ahead DIY deliverability audit Deliverability audit steps you can take on your own Summary Links Try ConvertKit's deliverability in action Stay in touch   In episode 18 of the Deliverability Defined podcast, Alyssa and I help you learn how to run a self-led deliverability audit. DIY deliverability audit We want to empower you to take as much control of your email marketing as possible…

Read More »

Deliverability terminology you need to know

deliverability-terminology-you-need-to-know

Jump ahead Deliverability terminology Links Try ConvertKit's deliverability in action Stay in Touch   In episode 17 of the Deliverability Defined podcast, Melissa and I define the deliverability terminology that anyone who sends emails should be familiar with in order to reach the inbox of their subscribers. Deliverability terminology Delivery When an email is successfully accepted by the receiver’s mailbox at the end of the…

Read More »

Litmus Live Week: The Factors that Affect Email Deliverability

litmus-live-week:-the-factors-that-affect-email-deliverability

Inbox placement often feels like it’s out of marketers’ hands. However, the truth is that businesses have a tremendous amount of control as to whether inbox providers view their emails as safe or spam. That was the overarching message of my presentation at Litmus Live Week last week. To help empower marketers to take full ownership of their deliverability, I discussed the seven factors that…

Read More »

What Is Email Deliverability & Why Is It Important? | Episode 1

what-is-email-deliverability-&-why-is-it-important?-|-episode-1

If you’ve been in the email marketing game for any time, you’ve probably heard about the importance of deliverability. But do you know exactly how it applies to your own email program and affects your relationship with inbox providers, your sending platform, and your subscribers? In this first iteration of a new series on deliverability, we’ll break down the basics of this topic to give…

Read More »

ConvertKit’s August 2020 Deliverability Report

convertkit’s-august-2020-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

Read More »

Pros and Cons of Inbox Placement Tests

pros-and-cons-of-inbox-placement-tests

Jump ahead Inbox placement tests Inbox placement test pros Inbox placement test cons Links   In episode 16 of the Deliverability Defined podcast, Melissa and I discuss inbox placement tests, how they can be helpful, and how they can fall short. Inbox placement tests Inbox placement tests allow you to know whether your emails are being placed in the inbox, spam folder, or are missing…

Read More »

Frequently asked questions about deliverability

frequently-asked-questions-about-deliverability

Jump ahead Deliverability FAQs Links Try ConvertKit's deliverability in action Stay in touch   In episode 15 of the Deliverability Defined podcast, Melissa and I answer the most common questions we are asked about deliverability: Deliverability FAQs As you’ve no doubt discovered, email deliverability is a complex topic. There are a number of factors that affect deliverability for senders, and it’s easy to get lost…

Read More »

On-Demand Webinar: The Most Critical Email Deliverability Questions

on-demand-webinar:-the-most-critical-email-deliverability-questions

The most critical email deliverability questions are YOUR QUESTIONS, especially during this time when so many companies and email programs have been disrupted and are under so much pressure. To help you get the answers you need, Oracle CX Marketing Consulting’s Email Deliverability Services team got together to answer pre-submitted and live questions about a range of issues that fall under the umbrella of email…

Read More »

Does Gmail filter emails based on political beliefs?

does-gmail-filter-emails-based-on-political-beliefs?

In episode 14 of the Deliverability Defined podcast, Melissa and I debunk the idea that Gmail filters messages to spam based on political affiliation: Deliverability is a recent concern for some politicians It’s election season, and with that comes controversy, advertising, and extra emails in your inbox. In recent years, there have been claims that email providers, specifically Gmail, have filtered emails based on political…

Read More »

All about Gmail: The spam folder, the promotions tab, postmaster tools, and more

all-about-gmail:-the-spam-folder,-the-promotions-tab,-postmaster-tools,-and-more

Jump ahead All about Gmail The promotions tab is still the inbox Links Stay in touch All about Gmail Gmail has become ubiquitous as the leading mailbox provider. Gmail is also often considered the most advanced in terms of filtering and features among online mailboxes. And with so many users, it’s critical to understand how Gmail thinks about deliverability. Apart from keeping your emails safe,…

Read More »

The Ugly Truth about Buying Email Lists

the-ugly-truth-about-buying-email-lists

You want peace of mind when sending your messages to your subscribers. That means making sure that your email is delivered to your subscribers’ inboxes. But it also means knowing you’re sending legally compliant marketing emails. When you’re just starting a business — or just starting to use email marketing to promote your business — it can be really tempting to buy an email list. …

Read More »

Email Deliverability Unfiltered: Gmail Tabs

email-deliverability-unfiltered:-gmail-tabs

For this month's post, we thought you might appreciate having 10 bonafide experts of their craft, people who live in the trenches and eat, sleep, and breathe email deliverability discuss the complexities of Gmail tabs. There seems to be a lot of confusion around Gmail tabs, especially the Promotions tab, and considering Q4 is just around the corner, we felt the need to tackle some…

Read More »

4 Steps to easily plan your email marketing for holiday promotions

4-steps-to-easily-plan-your-email-marketing-for-holiday-promotions

In episode 12 of the Deliverability Defined podcast, Melissa and I discuss the steps you should take today to start preparing for your holiday promotions: How to plan your email marketing for holiday promotions in 4 steps You might think it's too soon to talk about holiday promotions, but for email marketing, the time is now! The holidays often involve the biggest promotions of the…

Read More »
>