Tag Archives: Digital Marketing

The 5 types of public relations for creators + how to implement them

the-5-types-of-public-relations-for-creators-+-how-to-implement-them

Edward Bernays knew exactly what he was doing when he hired ten women to light up their cigarettes during the 1929 Easter Parade in New York. Back then, it was uncommon for women to smoke, so when these women lit up, women all over America saw it as an act of liberation. And they wanted in. Tobacco sales rose. Women felt empowered smoking in public.

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Creators! It’s time for a fresh start

creators!-it’s-time-for-a-fresh-start

You’re in a hurry to kickstart your creator business. After a quick Google search, you sign up for a bunch of products assuming they'll help you deliver great content. Fast forward a few months, and you’re swimming in subscriptions, overwhelmed by what you signed up for, and feel lost about what to do next. You’re not alone. So many creators jump headfirst into email marketing

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Creators! It’s time for a fresh start

creators!-it’s-time-for-a-fresh-start

You’re in a hurry to kickstart your creator business. After a quick Google search, you sign up for a bunch of products assuming they'll help you deliver great content. Fast forward a few months, and you’re swimming in subscriptions, overwhelmed by what you signed up for, and feel lost about what to do next. You’re not alone. So many creators jump headfirst into email marketing

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Customer Lifetime Value – Putting a price on profit potential

customer-lifetime-value-–-putting-a-price-on-profit-potential

What Is Customer Lifetime Value? Take a look at your current customers. How well do you understand their value? Do you know how much revenue they produce for you? Do you understand how much it costs you to generate this revenue? And more importantly, are you able to predict these values into the future?  Customer […] The post Customer Lifetime Value – Putting a price…

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Content Marketing 101: What’s in it for Me?

content-marketing-101:-what’s-in-it-for-me?

It has probably happened to you. You meet a guy at a conference or party who starts talking about himself, and within 15 seconds, you’re looking for an escape. Guess what! The same thing happens when we send an email about our brilliant products or services. However, we don’t even get 15 seconds–we get approximately […] The post Content Marketing 101: What’s in it for…

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How to Avoid Digital Marketing Fatigue

how-to-avoid-digital-marketing-fatigue

Are you finding it difficult to keep customers engaged with your messaging? While the loss of subscribers over time is inevitable, you need to identify ways that can help minimize this churn. It is critical to know at what point customers will fatigue and have a strategy to re-engage them. Tenure & Fatigue Analysis The degree of marketing fatigue depends on numerous factors, such as…

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