Tag Archives: digital transformation

Data-Driven Marketers, Welcome to the Next Normal

data-driven-marketers,-welcome-to-the-next-normal

As we head into August, a sense of normalcy is beginning to reign, at least here in Ontario. People are talking about returning to work and school, businesses are hiring again and international travel restrictions are easing. Beneath the surface, however, it is a brand new world – one where work-from-home and Zoom meetings will […] The post Data-Driven Marketers, Welcome to the Next Normal…

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COVID-19: 10 Things You Can Work On Right Now

covid-19:-10-things-you-can-work-on-right-now

As we continue to learn more about COVID-19, email marketers must quickly adjust to the new normal. Current market conditions are demanding marketers shift priorities and make last-minute strategic changes. We must now reflect on our current programs and decide whether or not we should send that COVID-19 email at all. We are embarking on a time where there are no playbooks, no easy answers,…

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