Tag Archives: DKIM

Email Authentication: A Powerful Way to Help Get your Emails into the Inbox with DKIM

email-authentication:-a-powerful-way-to-help-get-your-emails-into-the-inbox-with-dkim

Getting into the inbox is the foundation of successful email marketing. You can spend hours crafting the perfect message, but if it goes to the spam folder, your subscriber won’t see it.  Mailbox providers (Gmail, Yahoo, and others) are always looking for ways to make the email they place in their customers’ inboxes more relevant. With the ever-increasing amount of emails being sent each day,…

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Some Microsoft thoughts

some-microsoft-thoughts

Right at the end of January, Microsoft appears to have made couple of changes to how they’re handling authentication. The interesting piece of this is that, in both cases, Microsoft is taking authentication protocols and using them in ways that are slightly outside the spec, but are logical extensions of the spec. The first is an extension of DMARC. They’re rolling out inbox flags for…

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Cost of authentication

cost-of-authentication

At the end of last year, Steve wrote a post about the different types of authentication. I thought I’d build on that and write about the costs associated with each type. While I know a lot of my readers are actually on the sending side, I’m also going to talk about the costs associated with the receiving side and a little bit about the costs…

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Top Ten Tips to Improve Your Email Deliverability

top-ten-tips-to-improve-your-email-deliverability

You’ve written, designed, coded, and sent your email. Job is complete; no worries, right? What if your email then lands in your subscribers’ spam folders? All that work beforehand isn’t going to matter much now. Managing and deploying an email to a list of any size can be stressful, and sometimes you just want to hit send after looking at it for so long. However,…

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