Tag Archives: DMARC

Gmail Program for Election Mail

gmail-program-for-election-mail

A few months ago, Google made a splash in the political press and the email marketing space when they asked the FEC the following question: May Google launch a free and non-partisan pilot program to test Gmail design features, which will be open to authorized candidate committees, political party committees, and leadership political action committees, where spam detection as applied to messages from a pilot

Read More »

DMARC Monitoring: What’s the Value?

dmarc-monitoring:-what’s-the-value?

Bad actors love to use a legitimate sender’s brand in their malicious emails because it’s trusted by recipients and has a good reputation. At least, they do until they destroy the reputation the sender worked so hard to build. Bad actors are the reason why we have authentication. Up until DMARC was introduced, control over what to do with messaging was at the discretion of

Read More »

Understanding DMARC Authentication

understanding-dmarc-authentication

Email Authentication Series Part 1: Why Email Authentication Matters to Your Email Program Part 2: Understanding SPF Authentication Part 3: Understanding DKIM Authentication > Part 4: Understanding DMARC Authentication Part 5: Understanding BIMI How DMARC helps to protect your domain from spoofing It’s DMARC time. If you just got here, you might want to brush up on Parts 1-3 before you jump into DMARC. We…

Read More »

Why Email Authentication Matters to Your Email Program

why-email-authentication-matters-to-your-email-program

An Introduction to Email Authentication Have you ever received an email from yourself, but you never sent it? (tires screeching, brakes burning) What?! If you’re nodding, you know too much about email. If not, this series is for you. Email is flexible, adaptable, and ever-evolving in its purpose. Sadly malicious actors have taken advantage of these qualities, which is why we have anti-spam laws, spam…

Read More »

Demystifying the DMARC Record

demystifying-the-dmarc-record

The Domain-based Message Authentication, Reporting & Conformance (DMARC) standard is the best tool brands have to combat phishing attacks that target customers by spoofing their owned domains.  This is particularly important in 2021, when phishing attacks are increasing and becoming more sophisticated by the day.   But actually implementing DMARC can get confusing quickly. In this post, we’ll demystify the DMARC record by defining the DMARC tags…

Read More »

Can I Share My Sending Domain?

can-i-share-my-sending-domain?

Thinking about email in its simplest form, you have where it’s from, where it’s going, and how it looks. How the email is displayed is very visually friendly. HTML is converted into images and formatted text. And the sending details with the Mail Transfer Agent (MTA) conversations are tucked away into the headers. Reputation, a key component in deliverability, is heavily tied to some of…

Read More »

Implementing DMARC & BIMI: Lessons Learned | Email Deliverability Unfiltered

implementing-dmarc-&-bimi:-lessons-learned-|-email-deliverability-unfiltered

When it comes to getting your emails noticed and opened in an increasingly crowded inbox, DMARC and BIMI give companies an edge over other brands. BIMI (Brand Indicators for Message Identification) allows your company logo to be displayed alongside your email messages as a reward for authenticating and verifying information about your brand. BIMI requires a DMARC record to be in place, working with other…

Read More »

What is a deliverability audit?

what-is-a-deliverability-audit?

What comes to mind when you hear the word ‘audit?’ We bet you don’t automatically think of email deliverability. Many businesses are completely unaware that they might have email deliverability issues. In fact, most marketers aren’t totally sure what the word ‘deliverability’ means. Some are simply uneducated on the subject, and others are afraid to […] The post What is a deliverability audit? first appeared…

Read More »

How ARC can keep forwarded emails out of spam

how-arc-can-keep-forwarded-emails-out-of-spam

Email is the original social channel, thanks to email forwarding. We’ll bet that the minute computer salesperson Gary Thuerk sent that famous email message to 400 prospects back in 1978, many of them forwarded it on to their friends.  Forwarding messaging is one of the most popular email activities. By 2015, 1 in 21 commercial […] The post How ARC can keep forwarded emails out…

Read More »

Authentication at Office365

authentication-at-office365

This is a followup from a post a few weeks ago about authentication changes at Office365. We have some more clarity on what is going on there. This is all best information we have right now. Microsoft is now requiring authentication to match the visible from address in order to reach the inbox at Office365. That means, either the SPF domain or the DKIM domain…

Read More »

Some Microsoft thoughts

some-microsoft-thoughts

Right at the end of January, Microsoft appears to have made couple of changes to how they’re handling authentication. The interesting piece of this is that, in both cases, Microsoft is taking authentication protocols and using them in ways that are slightly outside the spec, but are logical extensions of the spec. The first is an extension of DMARC. They’re rolling out inbox flags for…

Read More »

Cost of authentication

cost-of-authentication

At the end of last year, Steve wrote a post about the different types of authentication. I thought I’d build on that and write about the costs associated with each type. While I know a lot of my readers are actually on the sending side, I’m also going to talk about the costs associated with the receiving side and a little bit about the costs…

Read More »

Authentication

authentication

Some notes on some of the different protocols used for authentication and authentication-adjacent things in email. Some of this is oral history, and some of it may be contradicted by later or more public historical revision. SPF Associates an email with a domain that takes responsibility for it. Originally Sender Permitted From, now Sender Policy Framework. It allows a domain owner to announce which IP…

Read More »

How do I implement DMARC and enable BIMI?

how-do-i-implement-dmarc-and-enable-bimi?

There are no shortcuts in email authentication and getting it wrong is remarkably easy, so you should always find an experienced consultant or expert to help you along the way. As Brand Indicators for Message Identification (BIMI) becomes more widespread with greater adoption by mailbox providers (MBPs), many marketers are looking for the DMARC set-up […]

Read More »

Top Ten Tips to Improve Your Email Deliverability

top-ten-tips-to-improve-your-email-deliverability

You’ve written, designed, coded, and sent your email. Job is complete; no worries, right? What if your email then lands in your subscribers’ spam folders? All that work beforehand isn’t going to matter much now. Managing and deploying an email to a list of any size can be stressful, and sometimes you just want to hit send after looking at it for so long. However,…

Read More »
>