Tag Archives: Email Campaign

Introduction to Dark Mode

introduction-to-dark-mode

“Dark Mode” is gaining momentum in the email space. Android Authority found that 81.9% of tech-savvy users are using Dark Mode some or most of the time they view their devices, and that number will increase as others begin to adopt it.  This overview explains what Dark Mode is, why it is trending and how […] The post Introduction to Dark Mode first appeared on…

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How Should Your Messaging Change in Response to COVID-19?

how-should-your-messaging-change-in-response-to-covid-19?

Please consider the following when discussing COVID-19 messages: “Learn to respond, not react” – Tara Brach. I’ll get right to it. Please consider if your company should send a message about COVID-19 at all. Is your message news or noise? Everyone is aware of the situation, but as Gartner nicely points out, brands must consider how your message will impact an inbox that is already…

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Create a Seamless Customer Journey with Omnichannel Marketing

create-a-seamless-customer-journey-with-omnichannel-marketing

Managing the customer journey is one of the most important slices of your business’s operations. Knowing how your customers buy, what engages them, and what ticks them off is the ultimate knowledge. Why? Because competition is stiff and good customer service is what’s going to set you apart. Think about it: If you want to buy a simple t-shirt from the mall, how many store…

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Ready, Set, Test!

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Add A/B Tests To Your Deployments As marketers, we can often find ourselves falling into the same old routine of deploying similar messages to the same audience. However, we know that this routine can lead to fatigue in your email list and can lead to declining metrics. One way to keep your messaging campaigns fresh and engaging is to continuously conduct A/B tests. There are…

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