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Tag Archives: Email Data

What is List Verification and Why is it Important?

what-is-list-verification-and-why-is-it-important?

With so many strategies to implement in the market these days – marketing automation, personalization, mobile experience — it can be tough to truly understand them all. If the importance of validating contact data has fallen into that mix for you, look no further. As the trailblazers of list verification, we are here to be your experts on this area of marketing and database management.   …

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Towards LGPD and Beyond – Legal Bases for Email Marketing

towards-lgpd-and-beyond-–-legal-bases-for-email-marketing

Brazil’s new Lei Geral de Proteção de Dados (LGPD) data protection legislation is now less than 12 months away, becoming effective in August 2020. While being a near carbon copy of Europe’s General Data Protection Regulations (GDPR), there are subtle differences: Source: IAPP – GDPR matchup: Brazil’s General Data Protection Law (full version here) For Brazilian marketers, as in Europe, a major decision will be…

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Christmas Time is Here—Is Your Program Ready? [New Research]

christmas-time-is-here—is-your-program-ready?-[new-research]

The holidays are a wonderful but hectic time of the year, especially for marketers. Consumers are in a purchasing mindset as they work through their holiday shopping list for family and friends. which presents you with a great opportunity. To take full advantage of the season, you need to make sure your emails are optimized to both reach the inbox and resonate with your subscribers. To help you…

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Staying on Top of Your Data Down Under: Lessons from GDPR for Australian Marketers

staying-on-top-of-your-data-down-under:-lessons-from-gdpr-for-australian-marketers

Australia is currently reviewing its data privacy laws. As with Europe in 2018, there is recognition that laws originally drafted in a semi-pre-digital age need refreshing to be relevant in our current world of Facebook, WhatsApp, re-targeting and artificial intelligence. Proposed recommendations1 include: Broader definition of personal information, including technical and location data Stronger consent requirements weighted in favor of the consumer Measures to require…

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New Webinar: The Email Marketer’s Holiday Survival Checklist

new-webinar:-the-email-marketer’s-holiday-survival-checklist

We all know Murphy’s Law–anything that can go wrong, probably will–and we can apply that to email marketing during the holiday season as well. Clearly, Fate knows that you have no time to deal with any deliverability problems during the busiest time of the year, which means you’ll probably deal with deliverability problems. It’s also true that luck favors the prepared, so the best way…

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Fact: Engagement Impacts Deliverability

fact:-engagement-impacts-deliverability

We’ve heard predictions of the death of email for years. Like those who predict the end of the world, it’s largely agreed that these people don’t know what they are talking about. Email isn’t dying. But that doesn’t mean it’s not changing. Technology is advancing, email recipients are interacting differently, and mailbox providers are adjusting their algorithms. And the same goes for Validity. Our technology is advancing, our understanding of…

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End the Year Strong with New Updates from Validity

end-the-year-strong-with-new-updates-from-validity

It’s been a year of huge progress here at Validity! To celebrate, we’ve launched features that will help you close the year strong and drive better business and professional outcomes. This time of year, marketers and sales professionals are under an enormous amount of pressure to hit their goals. These releases provide better views and deeper understanding to ensure you’re spending time in the right…

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