Tag Archives: Email Data

How Apple’s Mail Privacy Protection impacts today’s reporting and analytics

how-apple’s-mail-privacy-protection-impacts-today’s-reporting-and-analytics

Due to recent privacy updates from Apple, email open rates are no longer a reliable metric to report on, since these numbers are now inflated. What does this change mean for email Marketers who have been relying on open rates in campaign reporting as a proxy for subscriber engagement for years? And more importantly, what […] The post How Apple’s Mail Privacy Protection impacts today’s…

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How to get more value from your data analysts

how-to-get-more-value-from-your-data-analysts

Recent changes to privacy regulations have highlighted that the need for Marketers to continue to encourage their organizations to collect and analyze their own first-party data has never been more important.  And yet, while organizations are collecting more data than ever before, and making significant investments in big data and analytics, many continue to struggle […] The post How to get more value from your…

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Making data memorable with storytelling

making-data-memorable-with-storytelling

Marketing analysts work hard to gather and analyze data, to generate insights, and to find a variety of impactful ways to present their findings to their audience with impressive data visualizations. But, if analysts want to capture their audience’s attention and to truly resonate with them––and for their audience to actually use their findings in […] The post Making data memorable with storytelling first appeared…

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Making data memorable with storytelling

making-data-memorable-with-storytelling

Marketing analysts work hard to gather and analyze data, to generate insights, and to find a variety of impactful ways to present their findings to their audience with impressive data visualizations. But, if analysts want to capture their audience’s attention and to truly resonate with them––and for their audience to actually use their findings in […] The post Making data memorable with storytelling first appeared…

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What you need to know about the Consumer Data Protection Act

what-you-need-to-know-about-the-consumer-data-protection-act

Jan. 1, 2023 – Put this date in your calendar and circle it in red. It’s the day the second major state law governing consumer data privacy and security goes into effect, and it will likely affect your company’s operations. I’m talking about Virginia’s Consumer Data Protection Act – commonly referred to by its acronym […] The post What you need to know about the…

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What you need to know about the Consumer Data Protection Act

what-you-need-to-know-about-the-consumer-data-protection-act

Jan. 1, 2023 – Put this date in your calendar and circle it in red. It’s the day the second major state law governing consumer data privacy and security goes into effect, and it will likely affect your company’s operations. I’m talking about Virginia’s Consumer Data Protection Act – commonly referred to by its acronym […] The post What you need to know about the…

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Customer Lifetime Value – Putting a price on profit potential

customer-lifetime-value-–-putting-a-price-on-profit-potential

What Is Customer Lifetime Value? Take a look at your current customers. How well do you understand their value? Do you know how much revenue they produce for you? Do you understand how much it costs you to generate this revenue? And more importantly, are you able to predict these values into the future?  Customer […] The post Customer Lifetime Value – Putting a price…

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Predicting the unpredictable: Customer analytics and marketing in the months ahead

predicting-the-unpredictable:-customer-analytics-and-marketing-in-the-months-ahead

Do you remember where you were at the end of last year’s Q1? Of course you do! The world had just been thrown off-kilter by the global pandemic, and marketing and customer analytics professionals were doing their best to respond, adapt, and (in many cases) pivot to help their organizations survive.   As we shift our […] The post Predicting the unpredictable: Customer analytics and marketing…

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Is Data Quality Holding You Back From Better Email Personalization?

is-data-quality-holding-you-back-from-better-email-personalization?

Personalization is a major goal for most email marketers. But one of the factors holding them back is not having the good-quality data they need to do it effectively. In “Email Strategies for Success,” a 2017 research report by the email service provider Upland Adestra, 77% of respondents said they believe email marketing effectiveness is increasing significantly. Also, 64% said improving email personalization was one…

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New Technologies That Will Change How Subscribers Read Your Emails

new-technologies-that-will-change-how-subscribers-read-your-emails

I don’t have to tell you that marketing technology is always changing, you experience that every day. As an email marketer you live and breathe browsing behaviors, purchasing decisions, and re-targeting decisions based on new sets of data. Your email program has probably evolved over the years adapting to shifts trends. Consumers now use an array of devices used to check email and to maximize…

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Towards LGPD and Beyond – You’ve Gotta Have a Plan!

towards-lgpd-and-beyond-–-you’ve-gotta-have-a-plan!

As the GDPR deadline of May 25th, 2018 approached, one of the biggest mistakes many European senders made was to leave everything to the last moment. By that stage, many email subscribers were completely overwhelmed by inbox overload, and their simplest response was “ignore everything!” As a result, lists were decimated – research from Yieldify showed one-third of marketers lost over 30 percent of their email…

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What is List Verification and Why is it Important?

what-is-list-verification-and-why-is-it-important?

With so many strategies to implement in the market these days – marketing automation, personalization, mobile experience — it can be tough to truly understand them all. If the importance of validating contact data has fallen into that mix for you, look no further. As the trailblazers of list verification, we are here to be your experts on this area of marketing and database management.   …

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Towards LGPD and Beyond – Legal Bases for Email Marketing

towards-lgpd-and-beyond-–-legal-bases-for-email-marketing

Brazil’s new Lei Geral de Proteção de Dados (LGPD) data protection legislation is now less than 12 months away, becoming effective in August 2020. While being a near carbon copy of Europe’s General Data Protection Regulations (GDPR), there are subtle differences: Source: IAPP – GDPR matchup: Brazil’s General Data Protection Law (full version here) For Brazilian marketers, as in Europe, a major decision will be…

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Christmas Time is Here—Is Your Program Ready? [New Research]

christmas-time-is-here—is-your-program-ready?-[new-research]

The holidays are a wonderful but hectic time of the year, especially for marketers. Consumers are in a purchasing mindset as they work through their holiday shopping list for family and friends. which presents you with a great opportunity. To take full advantage of the season, you need to make sure your emails are optimized to both reach the inbox and resonate with your subscribers. To help you…

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Staying on Top of Your Data Down Under: Lessons from GDPR for Australian Marketers

staying-on-top-of-your-data-down-under:-lessons-from-gdpr-for-australian-marketers

Australia is currently reviewing its data privacy laws. As with Europe in 2018, there is recognition that laws originally drafted in a semi-pre-digital age need refreshing to be relevant in our current world of Facebook, WhatsApp, re-targeting and artificial intelligence. Proposed recommendations1 include: Broader definition of personal information, including technical and location data Stronger consent requirements weighted in favor of the consumer Measures to require…

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New Webinar: The Email Marketer’s Holiday Survival Checklist

new-webinar:-the-email-marketer’s-holiday-survival-checklist

We all know Murphy’s Law–anything that can go wrong, probably will–and we can apply that to email marketing during the holiday season as well. Clearly, Fate knows that you have no time to deal with any deliverability problems during the busiest time of the year, which means you’ll probably deal with deliverability problems. It’s also true that luck favors the prepared, so the best way…

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Fact: Engagement Impacts Deliverability

fact:-engagement-impacts-deliverability

We’ve heard predictions of the death of email for years. Like those who predict the end of the world, it’s largely agreed that these people don’t know what they are talking about. Email isn’t dying. But that doesn’t mean it’s not changing. Technology is advancing, email recipients are interacting differently, and mailbox providers are adjusting their algorithms. And the same goes for Validity. Our technology is advancing, our understanding of…

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End the Year Strong with New Updates from Validity

end-the-year-strong-with-new-updates-from-validity

It’s been a year of huge progress here at Validity! To celebrate, we’ve launched features that will help you close the year strong and drive better business and professional outcomes. This time of year, marketers and sales professionals are under an enormous amount of pressure to hit their goals. These releases provide better views and deeper understanding to ensure you’re spending time in the right…

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