Tag Archives: Email Deliverability

Email Deliverability Unfiltered: Email List Management

email-deliverability-unfiltered:-email-list-management

This month's topic comes right on time as we enter Q4 and brace for what is bound to be the biggest online shopping season the marketing world has ever experienced. Now is usually the time marketers start adopting less than ideal list management practices. The consensus among all of us deliverability folks is a resounding, "Don't Do It!" But alas, those lofty marketing goals remain,…

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What Is Email Deliverability & Why Is It Important?

what-is-email-deliverability-&-why-is-it-important?

If you’ve been in the email marketing game for any time, you’ve probably heard about the importance of deliverability. But do you know exactly how it applies to your own email program and affects your relationship with inbox providers, your sending platform, and your subscribers? In this first iteration of a new series on deliverability, we’ll break down the basics of this topic to give…

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The Ugly Truth about Buying Email Lists

the-ugly-truth-about-buying-email-lists

You want peace of mind when sending your messages to your subscribers. That means making sure that your email is delivered to your subscribers’ inboxes. But it also means knowing you’re sending legally compliant marketing emails. When you’re just starting a business — or just starting to use email marketing to promote your business — it can be really tempting to buy an email list. …

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Email Deliverability Unfiltered: Gmail Tabs

email-deliverability-unfiltered:-gmail-tabs

For this month's post, we thought you might appreciate having 10 bonafide experts of their craft, people who live in the trenches and eat, sleep, and breathe email deliverability discuss the complexities of Gmail tabs. There seems to be a lot of confusion around Gmail tabs, especially the Promotions tab, and considering Q4 is just around the corner, we felt the need to tackle some…

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Email Authentication: A Powerful Way to Help Get your Emails into the Inbox with DKIM

email-authentication:-a-powerful-way-to-help-get-your-emails-into-the-inbox-with-dkim

Getting into the inbox is the foundation of successful email marketing. You can spend hours crafting the perfect message, but if it goes to the spam folder, your subscriber won’t see it.  Mailbox providers (Gmail, Yahoo, and others) are always looking for ways to make the email they place in their customers’ inboxes more relevant. With the ever-increasing amount of emails being sent each day,…

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Email Deliverability Unfiltered: Overrated Metrics

email-deliverability-unfiltered:-overrated-metrics

I’ve said this before and I’ll say it again: email deliverability is hard. There are so many factors that ISPs (also known as Mailbox Providers) consider when determining whether an email will even be accepted into their system, as well as if it will be delivered to the inbox of recipients. Before we jump in to a discussion about metrics, it’s important for all email…

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Introducing: The Kickbox Deliverability Suite

introducing:-the-kickbox-deliverability-suite

Email Deliverability Made Simple Kickbox is no longer just an email verification company. In a push to expand our platform to meet growing demand from our customers, Kickbox is excited to announce its new email deliverability suite of products to help marketers take the guesswork out of hitting the inbox. This expansion of our email tools gives marketers an alternative to recently-consolidated email deliverability providers…

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3 Common Reasons Your Emails Land in the Spam Folder

3-common-reasons-your-emails-land-in-the-spam-folder

No one wants their emails to wind up in the spam folder.  But did you know some of the most common reasons emails go to spam are also the most preventable?  AWeber’s CEO and Founder Tom Kulzer joined The Hustle & Flowchart podcast to share his top tips for entrepreneurs — including how to dodge the spam folder and improve your email deliverability.  Here are…

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Email Deliverability Unfiltered: Best Practices

email-deliverability-unfiltered:-best-practices

The term "best practice" is somewhat of an overused marketing term. However, when it comes to email deliverability there really are best practices every marketer should follow to increase their chances of reaching the inbox. We gave our deliverability experts a megaphone this month to remind marketers which email best practices they shouldn't be neglecting. We’ve got experts from SocketLabs, dotdigital, Word to the Wise,…

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Email Deliverability Unfiltered: Gaps in MarTech

email-deliverability-unfiltered:-gaps-in-martech

There are so many factors to consider when diagnosing issues with deliverability, from data collection, management and authentication to targeting and content. If your company doesn't have a dedicated deliverability team, these tasks often fall on the marketer's plate which is why having the right technology is so important. Unfortunately, getting to the root of your issue can be time consuming and oftentimes deliverability tools…

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4 Keys to Better Email Deliverability

4-keys-to-better-email-deliverability

For almost a decade, email has laid claim to the title of Highest ROI–over all other direct marketing channels. For every $1 spent, email marketing generates $42 in ROI. For many companies, email has become the foundation of their digital marketing programs. As marketers, you have spent years honing your email expertise, refining your strategies, and improving your campaigns. Yet, according to a Return Path…

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Data Hygiene: More Important Than Ever

data-hygiene:-more-important-than-ever

In 2019, we witnessed a long series of data breaches at corporations like Facebook, Toyota, and MyFitnessPal. These attacks have been carried out by hackers seeking customer’s credit card numbers, user passwords, internal documents, and emails. As a result, privacy has come to the forefront of consumer minds. A recent study reported that only 25% of consumers believe that most companies are handling their personal…

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Email throttling for marketers.

email-throttling-for-marketers.

For a new email marketer, seeing email being throttled can feel like mailbox providers are attacking us. “Why won’t you let my emails through,” some of us have shouted into the sky. But once you understand what throttling really is and why it’s happening, you can better avoid it and the accompanying frustration. What is email throttling? First things first: Throttling is the limitation on…

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Is a set-and-forget strategy damaging your email authentication?

is-a-set-and-forget-strategy-damaging-your-email-authentication?

We spend a lot of time talking about the configuration of SPF, DKIM, and DMARC records, because, well…they’re really important for good email deliverability. But what about the older strategies made obsolete due to the adoption of these standards, specifically Sender ID and DomainKey? Not all email marketers treat these solutions as things of the past. As the technology adoption life cycle demonstrates, it can…

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Six things to do instead of freaking out about Gmail’s Promotions tab.

six-things-to-do-instead-of-freaking-out-about-gmail’s-promotions-tab.

**Editor’s note: This post is brought to you by Janet Roberts with MailCharts, some of our favorite people!** Seven years after Gmail introduced Tabs, which sorts email into five organizational sections, marketers are still asking, “How do I keep my emails out of the Promotions tab?” Short answer: You can’t. Plus, this is the wrong question, but that’s been discussed already. However, you can create…

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How Microsoft’s filtering changes impact your marketing email.

how-microsoft’s-filtering-changes-impact-your-marketing-email.

In January, Microsoft decided to shake up the way their filters look at mail and elevate their anti-spoofing and anti-phishing filters, potentially impacting email marketers’ email campaigns. For those of you who’ve been around long enough will remember Microsoft always tries to push their own way, with initiatives like SenderID rather than supporting industry initiatives like SPF. After fully supporting SPF, DKIM, and DMARC standards…

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Ask LB: Should I be worried about my email deliverability?

ask-lb:-should-i-be-worried-about-my-email-deliverability?

One of the most basic questions asked of us Experts is, “Should I be worried?” This question gets asked at a lot of different moments, and for good reason. Maybe there’s been a spike in complaints, or a drop in deliverability, or another troubling change in the metrics that matter most to your email deliverability. If you’re reading this, you know how important email deliverability…

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How Will Consolidation in Email Deliverability Providers Affect You?

how-will-consolidation-in-email-deliverability-providers-affect-you?

If you follow email industry news, you’ve most likely recently seen stories about deliverability services provider Validity buying up two deliverability software vendors: Return Path and 250ok. It’s natural to wonder what these and other acquisitions in the email space might mean for your own efforts to improve deliverability, or for the industry as a whole. Here’s our take: Validity’s two acquisitions mean that the…

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Why should I care about email deliverability?

why-should-i-care-about-email-deliverability?

For people not directly involved in email marketing, the word “deliverability” is abstract. Deliverability isn’t a tangible asset, so marketers may not understand why they should care about it. When someone asks me about my work, sometimes it’s easier to skip over the what of deliverability and get straight to the why. The why is something anyone can understand: Email is an incredibly lucrative marketing…

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Email on Tap Episode 19, with Morgan Chemij, Sr. Director of Acquisition and Retention Marketing for HP.com, HP Inc.

email-on-tap-episode-19,-with-morgan-chemij,-sr-director-of-acquisition-and-retention-marketing-for-hpcom,-hp-inc.

If you’ve seen a printer, you know what Hewlett-Packard (HP Inc.) is, and Anthony Chiulli, our director of product marketing, met with Morgan Chemij, Sr. Director of Acquisition and Retention Marketing for HP.com, to discuss…well…email, of course. HP Inc. is a titan of the computer world, so they discussed how this technology giant uses email to attract and retain customers, how they analyze and optimize…

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