Home / Tag Archives: Email Deliverability

Tag Archives: Email Deliverability

Google Postmaster Tools outage still an issue

google-postmaster-tools-outage-still-an-issue

On December 11, several email service providers and senders started to ask about a sudden shift in reputation for all domains listed in the Google Postmaster Tools after noticing anomalous Gmail data in their account. After sudden “red” reporting metrics on December 10, the data is now gone, and there is no data for any […] The post Google Postmaster Tools outage still an issue…

Read More »

How did 2019’s late holiday season affect e-retailer emails?

how-did-2019’s-late-holiday-season-affect-e-retailer-emails?

It’s over. It’s all over. OK, that’s definitely a lie, because there are still almost two weeks until Christmas and there is no rest for the wicked, but when it comes to the busiest days of the year for e-retailers, we can fondly look back. Black Friday and Cyber Monday 2019 were a little bit […] The post How did 2019’s late holiday season affect…

Read More »

The Year in Email 2019

the-year-in-email-2019

It’s hard to believe we are nearing the end of yet another exciting year in email, and 2019 proved to be one of the most momentous and active years to date. Over the past year, the number of new technologies, mergers and acquisitions, mailbox provider (MBP) announcements, news, and highlights is evidence of the versatility […] The post The Year in Email 2019 appeared first…

Read More »

Email on Tap Episode 16, with Lacy Surber, Marketing Cloud Customer Success, Senior Manager, Salesforce

email-on-tap-episode-16,-with-lacy-surber,-marketing-cloud-customer-success,-senior-manager,-salesforce

We couldn’t keep Anthony Chiulli, our director of product marketing, away from making these awesome Email on Tap videos for too long, and thus… Season 2 is officially on tap. To kick off the next season, Anthony met with Lacy Surber during the 250ok and MailerQ Global Sender Summit in Amsterdam. Lacy is a Marketing […] The post Email on Tap Episode 16, with Lacy…

Read More »

How do I implement DMARC and enable BIMI?

how-do-i-implement-dmarc-and-enable-bimi?

There are no shortcuts in email authentication and getting it wrong is remarkably easy, so you should always find an experienced consultant or expert to help you along the way. As Brand Indicators for Message Identification (BIMI) becomes more widespread with greater adoption by mailbox providers (MBPs), many marketers are looking for the DMARC set-up […] The post How do I implement DMARC and enable…

Read More »

Are inbox placement rates improving or declining across the world?

are-inbox-placement-rates-improving-or-declining-across-the-world?

Do you know your inbox placement rate (IPR)? If you don’t, yikes, we really need to talk. But if you do, have you wondered how it compares against other senders? We’re always thinking about things like this, so we did a big data dump and jumped right into it. We looked at global IPR over […] The post Are inbox placement rates improving or declining…

Read More »

Email Experts Series: BIMI 101

email-experts-series:-bimi-101

We’re always working to stay innovative and at the very forefront of email technology. That’s why we’re proud to be a part of the Brand Indicators for Message Identification (BIMI) working group! However, since it’s a newer feature available only at a select number of mailbox providers right now, the requirements and benefits still aren’t […] The post Email Experts Series: BIMI 101 appeared first…

Read More »

How do I seed test my triggered email?

how-do-i-seed-test-my-triggered-email?

Transactional or otherwise triggered email messages are likely some of the most important messages your organization sends to your clients or users. The definition of “triggered email” can vary, but for the purpose of this article, I’m going to refer to any type of message sent outside of a large-scale, “batch-and-blast” deployment, as triggered mail. […]

Read More »

Ask LB: When should I be seed testing?

ask-lb:-when-should-i-be-seed-testing?

Hey LB, Now that I’ve got access to a seedlist testing tool, when should I actually test my seedlist? Is it best to test before, after, or during sending? What are your tips for getting the most out of seedlist testing? Uncertainly yours, Dr. When Hi Dr. When, This is a great question, and the […]

Read More »

Hit the slopes, not the spam folder.

hit-the-slopes,-not-the-spam-folder.

250ok is headquartered in Indianapolis. Needless to say, we don’t do a lot of skiing in these parts. Luckily, we are sponsoring MediaPost’s Email Insider Summit in Deer Valley, Utah, on December 8-11, meaning we get to share our email expertise while enjoying the beautiful scenery—probably not at the same time, but you never know, […]

Read More »

250ok Design adds iOS 13 previews: iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max

250ok-design-adds-ios-13-previews:-iphone-11,-iphone-11-pro,-and-iphone-11-pro-max

As many of you may know, Apple released the new iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max devices in September, alongside its new operating system, iOS 13. There’s good news for email marketers: Aside from the introduction of Dark Mode, the form factors of the new iPhones are on par with the […]

Read More »

Email Experts Series: The Ultimate Blacklist Primer

email-experts-series:-the-ultimate-blacklist-primer

It’s the stuff of nightmares to any email marketer: blacklists. When you find yourself on one, you ask yourself a lot of questions, like how did this happen? What happens now? Can I get off it? What’s in the box? Or perhaps you don’t ask any questions at all, because you’ve watched our newest Email […] The post Email Experts Series: The Ultimate Blacklist Primer…

Read More »

Don’t follow the flock: Why marketers should try new things.

don’t-follow-the-flock:-why-marketers-should-try-new-things.

**Editor’s note: We’re happy to share another guest blog from one of our partners! This time, we bring you an original post from Kimberly de Silva from Mapp.** Often, the longer you are in business, the more reluctant you are to change. We all know that person at the company who says, “But we’ve always […] The post Don’t follow the flock: Why marketers should…

Read More »
>