Tag Archives: Email Design & Body Content

On-Demand Webinar: The Biggest Shifts in Email Marketing Trends for 2021

on-demand-webinar:-the-biggest-shifts-in-email-marketing-trends-for-2021

The extraordinary events of the past year heavily influenced email marketing investments last year and are shaping the trends that will dominate 2021. We can see those shifts in the results of our second annual Email Marketing Trends Survey, where we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts. We asked them to rate 26 email marketing tactics and technologies, both in terms…

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Uplers: 29 Experts on Email Trends to Watch for in 2021

uplers:-29-experts-on-email-trends-to-watch-for-in-2021

After a rollercoaster 2020, companies are reevaluating their email marketing strategies for 2021. To aid those efforts, Uplers asked me and 28 other email marketing experts to discuss the trends that we see driving the industry forward this year. My prediction centered around the K-shaped recovery and how that’s translating into vastly different email marketing priorities for companies that have done well during the pandemic,…

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Email Marketing Trends for 2021: Proven Essentials

email-marketing-trends-for-2021:-proven-essentials

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of…

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Email Marketing Trends for 2021: Competitive Differentiators

email-marketing-trends-for-2021:-competitive-differentiators

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of…

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Email Marketing Trends for 2021: Unproven Opportunities

email-marketing-trends-for-2021:-unproven-opportunities

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of…

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Anatomy of an Email: Envelope & Body Content

anatomy-of-an-email:-envelope-&-body-content

To sketch an accurate depiction of a person takes a good understanding of human anatomy. Similarly, the art of email marketing requires understanding the anatomy of an email. This anatomy is broken up into two major content groups: The envelope content, which is the part of an email that’s visible in the inbox before it’s opened The body content, which is the part of an…

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On-Demand Webinar: Modular Email Architecture

on-demand-webinar:-modular-email-architecture

Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architecture and reaping significant improvements. In this 49-minute on-demand webinar, Jason Witt and Nick Cantu from Oracle Marketing…

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Holiday Marketing Quarterly: First Quarter 2021 Checklist

holiday-marketing-quarterly:-first-quarter-2021-checklist

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital marketing experts. Our first quarter guide contains a 27-point checklist and is focused…

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Best Uses & Best Practices for Animated Gifs

best-uses-&-best-practices-for-animated-gifs

Until there’s better support for animated PNGs, CSS animation, and video in email, animated gifs are the safest and easiest way to add motion to your campaigns. And once you’ve created an animated gif for an email, you can reuse it in social media and other digital marketing campaigns. We use them regularly with both our B2C and B2B clients to great success. Animated gifs…

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The Best Use Cases for Live Content in Emails

the-best-use-cases-for-live-content-in-emails

The second you send an email, the content in it starts to age. While some content is evergreen and maintains its relevance until whenever your subscribers open your email, other content has a limited lifespan, after which it’s considerably less useful—or completely useless. However, live content can make sure that your content is fresh no matter when your email is opened. That’s because live content…

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Email Rendering Continues to Grow in Complexity, Wildly So at the Fringes

email-rendering-continues-to-grow-in-complexity,-wildly-so-at-the-fringes

The idea of a pixel-perfect email rendering across every email client died a long time ago. The challenge for most of the past decade has been to achieve platform-perfect rendering, where an email renders up to the fullest capabilities of a particular inbox provider. But even that is an increasingly tall order for four main reasons: The traditional landscape of email clients is still quite…

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Our Top Learnings from Launching the Oracle CX Marketing Consulting Newsletter

our-top-learnings-from-launching-the-oracle-cx-marketing-consulting-newsletter

We launched our first issue of the twice-monthly Oracle CX Marketing Consulting Newsletter on Oct. 15, 2019. Since then, we’ve sent 30 issues. We’ve learned a lot from launching it, as well as from running it for a year. Rather than keep these learnings to ourselves, the newsletter team and I wanted to share the highs and lows so everyone can benefit. Our experiences were…

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7 Ways 5G Wireless Will Impact Digital Marketers

7-ways-5g-wireless-will-impact-digital-marketers

With Apple joining Samsung and others in officially announcing 5G-compatible phones, the next generation of mobile technology has truly arrived. This new age opens up a variety of opportunities for marketers because 5G wireless promises speeds that are roughly 10 times faster than today’s 4G. In this post, Jonathan McClure says there are seven areas that marketers should focus on: More Video Richer Website Design…

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Modular Email Architectures: What They Are & How They Work

modular-email-architectures:-what-they-are-&-how-they-work

Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architectures and reaping significant improvements. In this post, Jason Witt, Senior Director for Creative Services at Oracle CX…

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Email Accessibility: Legal Issues & Audience Expansion

email-accessibility:-legal-issues-&-audience-expansion

US and international laws require companies to make their email messages accessible by people with visual and other disabilities or else face significant legal fees and fines. However, rather than seeing this as purely a compliance issue, we see it as an opportunity to expand the reach and impact of your email marketing program. In this 44-minute webinar, Jason Witt, Lauren Castady, and I talk…

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Webinar on Oct. 27: Email Accessibility

webinar-on-oct.-27:-email-accessibility

The law requires companies to make their email messages accessible by people with visual and other disabilities or else face significant fines. However, rather than seeing this as purely a compliance issue, we see it as an opportunity to expand the reach and impact of your email marketing program, especially going into the holiday season. During this webinar, we’ll explain: What’s required by the Americans…

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Litmus’s Delivering Podcast: Seeing Into the Future With Oracle’s Chad S. White

litmus’s-delivering-podcast:-seeing-into-the-future-with-oracle’s-chad-s.-white

After a sobering spring, the 2020 holiday season is looking like it may be one of the riskiest and challenging in decades. That’s the focus of episode #28 of the Delivering podcast, where Litmus’s Jason Rodriguez and I talk about: The most beneficial lesson to come out of 2020 The pressures on email programs to be lean and efficient The long list of major challenges…

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How 5G Wireless Will Impact Marketers

how-5g-wireless-will-impact-marketers

When 5G wireless networks and devices start to take hold later this year, they will fundamentally change consumer behavior and open up new marketing opportunities for companies, as well as new pitfalls. It’s a game-changer because 5G wireless is roughly 10 times faster than today’s 4G networks and provides much more accurate location information. Just like the arrival of 4G made it possible for services…

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On-Demand Webinar: The Hierarchy of Subscriber Needs

on-demand-webinar:-the-hierarchy-of-subscriber-needs

The key to modern email marketing success is creating relevance for your subscribers. However, this cure-all is often discussed in vague, mystical terms within the narrow context of company-specific examples. Although relevance is indeed in the eye of the beholder, achieving it is both describable and measurable. The Hierarchy of Subscriber Needs is your roadmap for understanding the various components that create relevance and also…

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UNSPAM Conference: Work & Industry Trends

unspam-conference:-work-&-industry-trends

I had the honor of presenting at Really Good Emails’ UNSPAM conference in March. It was special in part because the RGE team asked me to present the results of their annual industry survey. More than 1,500 email marketers completed the survey, which asked them about their time and experiences in the industry, how their companies do email marketing, and much more. The findings paint…

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