Tag Archives: email engagement

How Apple’s Mail Privacy Protection impacts today’s reporting and analytics

how-apple’s-mail-privacy-protection-impacts-today’s-reporting-and-analytics

Due to recent privacy updates from Apple, email open rates are no longer a reliable metric to report on, since these numbers are now inflated. What does this change mean for email Marketers who have been relying on open rates in campaign reporting as a proxy for subscriber engagement for years? And more importantly, what […] The post How Apple’s Mail Privacy Protection impacts today’s…

Read More »

7 Creative ways to increase email click rates

7-creative-ways-to-increase-email-click-rates

Apple’s impending Mail Privacy Protection feature will force marketers to look beyond the open rate to focus on engagement metrics that matter. The click is one of those metrics.  As a marketer, you have a new quest – to do everything in your power to encourage customers to click. This is a best practice whose […] The post 7 Creative ways to increase email click…

Read More »

ESP Migration Checklist 101

esp-migration-checklist-101

Migrating ESPs is a little like moving. Nobody wants to meticulously pack, box, and label the entire contents of their home only to have to unpack it all somewhere new. However, the more prepared and organized you are, the smoother the transition will be as you start anew. An ESP migration can feel overwhelming, as […] The post ESP Migration Checklist 101 first appeared on…

Read More »

Triggered emails – what they are and why you need them

triggered-emails-–-what-they-are-and-why-you-need-them

As a marketing tool, email performs best when you are sending the right message to the right audience at the right time. No matter how spectacular your marketing team may be, it’s impractical at scale to have a human responding in realtime to a user’s every action. Incorporating triggered emails into your program will get […] The post Triggered emails – what they are and…

Read More »

Triggered emails – what they are and why you need them

triggered-emails-–-what-they-are-and-why-you-need-them

As a marketing tool, email performs best when you are sending the right message to the right audience at the right time. No matter how spectacular your marketing team may be, it’s impractical at scale to have a human responding in realtime to a user’s every action. Incorporating triggered emails into your program will get […] The post Triggered emails – what they are and…

Read More »

Empowering your team with data literacy

empowering-your-team-with-data-literacy

Modern marketing is powered by data. Data drives your segmentation strategy and unlocks your personalization project, and these data-enabled outcomes are only a sampling of what is quickly becoming table stakes in today’s competitive environment. A fundamental step in becoming a data driven organization is  data literacy. It’s impossible to overstate the importance of fostering […] The post Empowering your team with data literacy first…

Read More »

Email deliverability: Protecting your investment

email-deliverability:-protecting-your-investment

If you had the opportunity to buy 1,000 shares of a stock at $1 each, knowing you could later sell them for $42 a piece, you’d jump at the chance, right?  According to the Direct Marketing Association the current ROI on email is exactly that 42:1.  With this impressive ROI in mind, is your organization […] The post Email deliverability: Protecting your investment first appeared…

Read More »

Email deliverability: Protecting your investment

email-deliverability:-protecting-your-investment

If you had the opportunity to buy 1,000 shares of a stock at $1 each, knowing you could later sell them for $42 a piece, you’d jump at the chance, right?  According to the Direct Marketing Association the current ROI on email is exactly that 42:1.  With this impressive ROI in mind, is your organization […] The post Email deliverability: Protecting your investment first appeared…

Read More »

(My Subscriber) Loves Me, or Loves Me Not? When To Let Go Of Unengaged Contacts.

(my-subscriber)-loves-me,-or-loves-me-not?-when-to-let-go-of-unengaged-contacts.

No Bullsh*t Advice From Email Experts Email is a powerful tool in building relationships and keeping in touch with lovers of your brand. But not every subscriber who was once head-over-heels for your brand will keep that same passion forever. Subscribers can start to go cold over time and continuing to pursue those who have not opened, clicked, or purchased in a long time can…

Read More »

How the Customer Experience Can Boost Email Engagement

how-the-customer-experience-can-boost-email-engagement

Email Deliverability Unfiltered - Episode 6 Host: Lauren Meyer, VP of Industry Relations & Compliance at Kickbox Guest: Kath Pay, Founder of Holistic Email Marketing Meet Kath Pay Kath is an email marketing veteran, frequent speaker, and CEO of boutique consultancy, Holistic Email Marketing, which delivers data-driven email marketing strategies that focus on the entire customer journey. Her new book, titled Holistic Email Marketing: A…

Read More »

Ready, Set, Test!

ready,-set,-test!

Add A/B Tests To Your Deployments As marketers, we can often find ourselves falling into the same old routine of deploying similar messages to the same audience. However, we know that this routine can lead to fatigue in your email list and can lead to declining metrics. One way to keep your messaging campaigns fresh and engaging is to continuously conduct A/B tests. There are…

Read More »
>