Tag Archives: email engagement

16 Ways Email Segmentation Can Boost Subscriber Engagement + 4 Bonus Ecommerce Segments

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Delivering the most relevant content to your audience is at the heart of any successful email marketing plan. Sending targeted emails to groups or segments of your subscribers isn’t just a great way to deliver more relevant content to those who need it most, it also works. According to ClickZ, when using proper targeting, you can drive 3x the revenue per email as compared to…

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9 Simple Strategies This Dog Training Business Uses to Get 70 Percent Open Rates

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Dogwood Adventure Play is a magical place for Dogs. Founder Katie Guastapaglia offers dog training, walking services, and private secure fields that include adventure play equipment and a sensory garden with dog-friendly plants.  Due to social distancing rules, Dogwood Adventure Play had to pivot their business when they could no longer offer their dog training services in person. While other businesses transitioned to paid online…

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6 Ways to Keep Your Audience Engaged During These Unprecedented Times

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As the COVID-19 pandemic continues, many schools, businesses, and stores have temporarily closed. People around the world are encouraged to stay at home as public health and safety remains the number one priority. It’s clear that the global pandemic has had an impact on all of us. That’s why communicating with your audience is key. Being compassionate and doing what you can to help shows…

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Ready, Set, Test!

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Add A/B Tests To Your Deployments As marketers, we can often find ourselves falling into the same old routine of deploying similar messages to the same audience. However, we know that this routine can lead to fatigue in your email list and can lead to declining metrics. One way to keep your messaging campaigns fresh and engaging is to continuously conduct A/B tests. There are…

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