Tag Archives: email list growth

Growing Your Email List

growing-your-email-list

No Bullsh*t Advice From Email Experts Email marketing is the most lucrative marketing channel for most businesses, generating $42 for every $1 spent, which is an astounding 4,200% ROI, according to a recent Hubspot article But over time, database decay can degrade that ROI, leaving email marketers to find new ways to grow their list. Not only in quantity, but also quality subscribers who want…

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Three ways thriving email marketing programs grow healthy email lists

three-ways-thriving-email-marketing-programs-grow-healthy-email-lists

At the core of any successful email marketing program lies a healthy database of subscribers. Therefore, marketers should make growing that database a central priority. However, list growth continues to be difficult for marketers. An Ascend2 survey reported that 34% of respondents found “increasing email list size” was a difficult objective to achieve. This was […] The post Three ways thriving email marketing programs grow…

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The Honeymoon Effect: New Subscribers Click at a Rate 116% Greater than Existing Subscribers

the-honeymoon-effect:-new-subscribers-click-at-a-rate-116%-greater-than-existing-subscribers

For most organizations, older names on your list will perform less well than people that recently opted in to receive email from you. It’s something I call the honeymoon effect – newer people on your list are typically more excited to receive your email – and more likely to read and take action on it. Here’s a case study showing that new subscribers open at…

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The Honeymoon Effect: New Subscribers Click at a Rate 116% Greater than Existing Subscribers

the-honeymoon-effect:-new-subscribers-click-at-a-rate-116%-greater-than-existing-subscribers

For most organizations, older names on your list will perform less well than people that recently opted in to receive email from you. It’s something I call the honeymoon effect – newer people on your list are typically more excited to receive your email – and more likely to read and take action on it. Here’s a case study showing that new subscribers open at…

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The Honeymoon Effect: New Subscribers Click at a Rate 116% Greater than Existing Subscribers

the-honeymoon-effect:-new-subscribers-click-at-a-rate-116%-greater-than-existing-subscribers

For most organizations, older names on your list will perform less well than people that recently opted in to receive email from you. It’s something I call the honeymoon effect – newer people on your list are typically more excited to receive your email – and more likely to read and take action on it. Here’s a case study showing that new subscribers open at…

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