Tag Archives: email list management

ICYMI: A Witch’s Guide to Email List Management


It’s that spooky time of the year, when we start thinking about how to resurrect a dead email list and prepare for peak email season! In our latest recorded webinar, Jennifer Nespola Lantz and I warn you about what ghoulish things will cause toil and trouble in the cauldron containing your email database. We’ll also walk you through email verification best practices, engagement and re-permissioning

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Best Ways to Grow Your Email List in 2022


No Bullsh*t Advice From Email Experts As consumer behaviors evolve, so should your marketing tactics and the way you grow your email list. Thanks to the pandemic, more consumers are doing business online. Great news, right? Yes, and no. This rise in adoption of digital channels also means the cost to acquire a customer is more significant. And the competition for consumers’ attention is more…

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What Good Email List Cleaners Do For You (And What They Don’t Do)


Let’s be honest—no one likes deep-cleaning their house. We’d rather spend our time elsewhere. But you have to do it if you want your house to feel livable, clean, and hygienic. The same goes for our marketing email lists. Your marketing campaign (and bottom line) can’t afford clutter or a buildup of invalid, inactive, unengaged email addresses or spam traps. These emails are dead weight…

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Email Deliverability Unfiltered: Email List Management


This month's topic comes right on time as we enter Q4 and brace for what is bound to be the biggest online shopping season the marketing world has ever experienced. Now is usually the time marketers start adopting less than ideal list management practices. The consensus among all of us deliverability folks is a resounding, "Don't Do It!" But alas, those lofty marketing goals remain,…

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