Tag Archives: email marketing strategy

How to Use “The Dinner Party Strategy” in Your Email Marketing

how-to-use-“the-dinner-party-strategy”-in-your-email-marketing

Have you ever wondered what dinner parties and email marketing have in common? Me neither.  But after hearing email marketing super star Val Geisler relate the two, I have to say, I’ve never heard a better analogy for creating fantastic email campaigns. In episode 4 of The FWD: Thinking Show, we talk with Val Geisler, CEO of Fix My Churn, all about how to create…

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How to Create the Perfect Email Marketing Strategy

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Email is pretty darn powerful. In fact, for every dollar spent on email, businesses earn 40 dollars return on their investment. But before you can grow your email list, you need a plan. With an email marketing plan in place, you’ll have a better sense of what you need to do and who you need to target. 62 percent of businesses that document their content…

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How to Avoid Digital Marketing Fatigue

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Are you finding it difficult to keep customers engaged with your messaging? While the loss of subscribers over time is inevitable, you need to identify ways that can help minimize this churn. It is critical to know at what point customers will fatigue and have a strategy to re-engage them. Tenure & Fatigue Analysis The degree of marketing fatigue depends on numerous factors, such as…

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The Importance of Template Health Checks

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Email marketers often invest significant time and resource into designing and coding large master templates (also sometimes referred to as design systems). These can make the process of producing new mailings significantly easier and more efficient.   The design is already on brand, the code… The post The Importance of Template Health Checks appeared first on Email Design Review.

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4 Ways To Perfect Your Call-To-Action

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Looking for more leads? A better conversion rate? There’s one surefire way to help achieve them–have a crystal clear call-to-action (CTA). Here are four steps you can take to make your CTA stronger than ever before. What Is A Call-To-Action? “Sign up!…Please?” Considering the estimation that we see up to 5,000 ads per day (Walker-Smith), it’s safe to say we’ve all seen and heard calls-to-action,…

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3 Ways to Support Your Clients During COVID-19

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This is new territory for all of us. In a world where success normally correlates with planning ahead, companies have had to make a big shift. In some cases, we’ve had to plan, strategize, and execute marketing strategies—all on the same day. In uncertain times, it’s important to stay connected and remember to simply “feel.” “Feel” as a client partner, “feel” as a marketer, and…

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Welcome Hannah 🚀

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We are happy to introduce Hannah to the studio! Hannah has joined the Account Team as an Account Manager. She will be helping with the day to day running of projects and keeping our special clients happy!   Hey Hannah, it’s great to meet you […] The post Welcome Hannah 🚀 appeared first on .

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