Tag Archives: Email Marketing

2022 Outlook: Email Marketing Trends

2022-outlook:-email-marketing-trends

No Bullsh*t Advice From Email Experts As much as we love email as a tried-and-true marketing channel, it is always evolving. This has especially reigned true over the last few years. GDPR, a global pandemic, and recent Apple privacy updates have rewarded those email marketers who can spot trends ahead of time and adapt accordingly. So for our first installment of No Bullsh*t Advice, we…

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5 best low-cost email marketing tools for content creators on a budget

5-best-low-cost-email-marketing-tools-for-content-creators-on-a-budget

Bargain-hunter. Frugal. Thrifty. Whatever term you use to describe yourself, one thing’s for sure: keeping your expenses in check is smart business. But the cheapest option isn't always the best for your needs. There are other factors besides cost to consider when choosing an email marketing tool. A real bargain strikes the perfect balance of affordability and value, without sacrificing essential functionality like deliverability, support,…

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Apple’s Mail Privacy Protection: The Sky Isn’t Falling After All

apple’s-mail-privacy-protection:-the-sky-isn’t-falling-after-all

When Apple announced its Mail Privacy Protection (MPP) initiative in June 2021, much of the email marketing industry acted like the sky was falling. I don’t put myself in this camp, but I was concerned, and I did publicly state that open rates were going to be useless once MPP was fully rolled out. For those of you who missed it, under MPP opens are…

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7 automations authors can use to connect with their fans and sell books

7-automations-authors-can-use-to-connect-with-their-fans-and-sell-books

When you get in the writing zone (or you’re on a deadline), everything else falls away for a moment. Your thoughts and ideas consume your mind—and your fingers can sometimes barely keep up. One thing you’re probably not thinking about in those moments? Telling your subscribers where to buy your latest book. Or asking if they would share your work with a friend. Or deciding…

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7 email automation templates to add to your coaching business

7-email-automation-templates-to-add-to-your-coaching-business

You educate and inspire your students, produce unique content, and plot new ways to change the world. But sometimes, even coaches could use a lending hand. Automating your marketing helps you multitask, but it’s understandable if your first impression is that it’ll feel impersonal. Setting up email automation to grow your coaching business is the definition of working smarter and helping people, though. Email automation…

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Why every musician needs email marketing

why-every-musician-needs-email-marketing

Like using MIDI, ABBA, and 2000s pop stars, email marketing is cool again. You might have noticed that the past few years have been full of musical comebacks. MIDI made its way back to the mainstream after decades of being associated with elevator music, ABBA released a stellar comeback album, and Natasha Bedingfield has a hit on TikTok with her 2000s banger “Unwritten.” Let’s be…

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How musicians can have their best album release with email automation

how-musicians-can-have-their-best-album-release-with-email-automation

You’re more comfortable with chords than campaigns—but for indie artists, music and marketing go hand-in-hand. But building your newsletter merely scratches the surface of all the different ways you can use email marketing to find new fans, sell more albums, and connect with your audience. Musicians who want to grow their fanbase without cutting into essential creative work time can turn to automated emails to…

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The ultimate guide to email marketing for authors

the-ultimate-guide-to-email-marketing-for-authors

In a perfect world, you publish your book, and readers come running. You check “Become an Author” off your bucket list and start thinking about what the topic for your next book should be. You get ready for all the glory of being called an author— But that day doesn’t come nearly as soon as you’d hoped. Sometimes book launches don’t go as planned. Whether…

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5 automation examples for podcasters

5-automation-examples-for-podcasters

To say your podcasting business has a lot of moving parts is an understatement. You have to come up with ideas, find guests and sponsors, write your script, record each episode, edit everything, and then promote it. Growing your podcast and engaging with your audience is exhilarating. Still, we’d all be lying to ourselves if we didn’t admit it was sometimes exhausting and pulled us…

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Behind the Scenes: How the Holiday Season Impacts Mailbox Providers & You

behind-the-scenes:-how-the-holiday-season-impacts-mailbox-providers-&-you

It’s here! Holiday is here. Are you stretched and ready to run a marathon in a full sprint? As shoppers begin scrambling for deals and hitting the buy button faster than Jeopardy contestants, senders are reacting to sales, performance, and dishing out more and more emails. Even with all of the prep work done and ready, and even with backup plans and testing schedules ready…

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Omnichannel Marketing: Email’s Place at the Table

omnichannel-marketing:-email’s-place-at-the-table

No Bullsh*t Advice From Email Experts It's almost 2022. If you haven't adapted your marketing strategy to include multiple channels—beyond email—you're missing opportunities to connect with your consumers and drive brand loyalty. Omnichannel marketing takes multi-channel marketing a step further by integrating multiple channels (email, ads, social, site, SMS, app, etc.) with customer data to deliver unified and personalized messages across various channels to create…

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Visual automation templates: Get a headstart on your funnels

visual-automation-templates:-get-a-headstart-on-your-funnels

Email marketing is more than just writing the contents of each email. It’s about understanding your audience’s journey and curating the experience you want for them. But where do you find time to do this? While you can automatically add tags, manage segments, and enter email sequences with visual automations, building them can also be quite a task by itself. You have to consider where…

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Holiday Deliverability with Apple’s Mail Privacy Protection: What You Need to Know

holiday-deliverability-with-apple’s-mail-privacy-protection:-what-you-need-to-know

If you live in America or visited during October, did you ever get an urge to scream, “Why are Christmas decorations up when Halloween hasn’t even happened?!” Hopefully, some of you are nodding, so I’m not alone. I now understand WHY those big-box retailers are so proactive when it comes to the holidays. The holiday season is a LOT of work. It takes a lot…

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