Tag Archives: Email Marketing

Understanding 1st, 2nd and 3rd party data for marketing success

understanding-1st,-2nd-and-3rd-party-data-for-marketing-success

The 360 degree view of a customer continues to be the crowning glory for modern marketing organizations and the data and analytics teams that support them. It drives the segmentation strategies the organization needs and the personalization that consumers have come to expect.  As more and more customer data becomes available, the picture of the […] The post Understanding 1st, 2nd and 3rd party data…

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Four principles of ethical data use

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Have you ever thought about the amount of data your company collects on any given day? With such a vast amount of data being collected, ethical questions about what you should or shouldn’t do with that data arise, particularly when you’re dealing with sensitive or personal information. Below we outline our four basic principles of […] The post Four principles of ethical data use first…

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How to level up your emails with automation

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Sending one-time emails to your entire list may feel like a familiar and reliable default. And automating anything related to email might sound intimidating. However, automation opens the doors for incredible results and makes your life as a sender much easier. It’s a cardinal rule of business that you should never treat every customer (or every subscriber) the same. The beauty of automation is that…

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Ecommerce email marketing: 7 tried-and-true tactics to sell your online products in 2021

ecommerce-email-marketing:-7-tried-and-true-tactics-to-sell-your-online-products-in-2021

Does this sound familiar? You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. Yikes. It’s easy to get overwhelmed and just send everything there to the trash. Now think about your customers. Their inboxes are just as crowded, and their attention spans are just as short as yours. So how are your digital products…

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Feedburner is shutting down. Long live Feedburner.

feedburner-is-shutting-down-long-live-feedburner.

Google can’t stop killing products. From a never-ending stream of acquihires to discarding products both great (I still miss Google Reader) and not-so-great (I’m having flashbacks to Google+), the tech giant has earned a reputation for poisoning products in their prime. But one product in Google’s lineup has been a rare exception to the rule, outliving rumors of its impending demise for nearly two decades.…

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How to recover from an email fail

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Even veteran senders get nervous before pressing send. There’s always that worry in the back of our minds: What if I send this to the wrong group of people? What if I send a test email by mistake? What if there’s a broken link or typos or lingering placeholder text? So, if and when the dreaded email fail happens to you, what can you do?…

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3 ways to optimize your email program this Spring

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Spring is in the air! The perfect time to take a look at your email program and get a better understanding of what’s working, what’s not working, and where you might need some support.  Spring cleaning at work can provide an opportunity to practice being more mindful of the tasks you’re doing, promote a more […] The post 3 ways to optimize your email program…

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3 ways to optimize your email program this Spring

3-ways-to-optimize-your-email-program-this-spring

Spring is in the air! The perfect time to take a look at your email program and get a better understanding of what’s working, what’s not working, and where you might need some support.  Spring cleaning at work can provide an opportunity to practice being more mindful of the tasks you’re doing, promote a more […] The post 3 ways to optimize your email program…

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Making data memorable with storytelling

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Marketing analysts work hard to gather and analyze data, to generate insights, and to find a variety of impactful ways to present their findings to their audience with impressive data visualizations. But, if analysts want to capture their audience’s attention and to truly resonate with them––and for their audience to actually use their findings in […] The post Making data memorable with storytelling first appeared…

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Making data memorable with storytelling

making-data-memorable-with-storytelling

Marketing analysts work hard to gather and analyze data, to generate insights, and to find a variety of impactful ways to present their findings to their audience with impressive data visualizations. But, if analysts want to capture their audience’s attention and to truly resonate with them––and for their audience to actually use their findings in […] The post Making data memorable with storytelling first appeared…

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How fabric designer Bonnie Christine doubled her email list 5 years running and created a million-dollar business

how-fabric-designer-bonnie-christine-doubled-her-email-list-5-years-running-and-created-a-million-dollar-business

Fabric designer Bonnie Christine never guessed that she would be running a million-dollar business someday. “I was crafty growing up. I loved to draw, but I wouldn't have considered myself an artist at the time,” she says. “I made enough progress for me to see it actually happening, and that definitely kept me going.” Bonnie Christine showing off one of her designs. Image via Bonnie…

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5 strategies to turn your Instagram audience into email subscribers

5-strategies-to-turn-your-instagram-audience-into-email-subscribers

There’s a big problem with the Instagram audience you’ve worked so hard to build. You don’t own it. Instagram’s complex algorithm decides how many of your followers get to see your content—not you. Studies peg global reach on Instagram at only 34.37%—that means if you have 10,000 followers, only a third of them will even see your content. Whether you’re a musician, podcaster, or writer,…

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Mastering Lifecycle Marketing Using Email

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No Bullsh*t Advice From Email Experts Lifecycle marketing is about meeting potential customers, prospects and customers exactly where they are in the customer journey. Email is a critical component to that because it is the primary vehicle marketers use to deliver the right messaging at each step along the way. That could be a first-touch email to make them feel welcomed and to make a…

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Harnessing current creative trends in email for better ROI

harnessing-current-creative-trends-in-email-for-better-roi

  For most businesses the email channel has proven to be an extremely valuable utility as our lives and businesses have digitally transformed overnight. According to HubSpot, email marketers are sending 27% more emails than they then did pre-coronavirus, and 78% of marketers have seen an increase in email engagement over the last 12 months. […] The post Harnessing current creative trends in email for…

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Creative trends in email 2021

creative-trends-in-email-2021

For most businesses the email channel has proven to be an extremely valuable utility as our lives and businesses have digitally transformed overnight. According to HubSpot, email marketers are sending 27% more emails than they then did pre-coronavirus, and 78% of marketers have seen an increase in email engagement over the last 12 months. But […] The post Creative trends in email 2021 first appeared…

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Three ways thriving email marketing programs grow healthy email lists

three-ways-thriving-email-marketing-programs-grow-healthy-email-lists

At the core of any successful email marketing program lies a healthy database of subscribers. Therefore, marketers should make growing that database a central priority. However, list growth continues to be difficult for marketers. An Ascend2 survey reported that 34% of respondents found “increasing email list size” was a difficult objective to achieve. This was […] The post Three ways thriving email marketing programs grow…

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