Tag Archives: Email Marketing

You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product.  But if you don’t have a start-to-finish plan for connecting with your subscribers at every stage of their customer journey, you’re wasting your time.  Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just…

Your confirmation and welcome email are your first impression. They set the tone for your relationship with subscribers and can improve engagement for future emails. But to make them successful, there are two things you need to do: create an automated email series and write compelling confirmation and welcome emails. By automating them, you can connect with your subscribers immediately and automatically. (Plus, save your…

No Bullsh*t Advice From Email Experts Brace yourselves, marketers. The 2020 holiday season is going to be unlike any we've ever seen. In fact, a recent study by Radial states that ecommerce demand during the pandemic already exceeds any peak we saw in 2019—that includes the 2019 holiday season! It also states that 66% of shoppers plan to increase their online purchases during the 2020…

AWeber and Mailchimp are two of the best-known email marketing solutions available — but while they have similarities, there are also some significant differences. Depending on your preferences and business goals, one will serve your needs better than the other.  What do AWeber and Mailchimp help you accomplish? AWeber and Mailchimp are marketing solutions that allow you to connect to your audience using various features. …

GIFs are more than just fun images to look at — they can drastically increase your marketing results, too. That's because eye-catching visuals boost engagement. For instance, Facebook posts with images see 2.3 times more engagement than those without images. Tweets with visuals garner 150% more retweets than tweets without them. And GIFs in emails can increase click-through rates by 42% and conversion rates by 103%,…

In a world where people are bombarded with countless emails on a regular basis, it’s more important than ever to craft emails with purpose. In 2018, 281 billion emails were sent and that figure is expected to rise to a staggering 347 billion by 2022. These days it’s not enough to assume you know what type of email your audience will want to open —…

It has probably happened to you. You meet a guy at a conference or party who starts talking about himself, and within 15 seconds, you’re looking for an escape. Guess what! The same thing happens when we send an email about our brilliant products or services. However, we don’t even get 15 seconds–we get approximately […] The post Content Marketing 101: What’s in it for…

Emails get sent to spam for a wide variety of reasons, with no one-size-fits-all reason or solution, and even the most experienced senders run into occasional inboxing issues. We’ve compiled our list of best practices to outline how to remedy a spam problem. The post Why Are My Emails Going To Spam? appeared first on SendGrid.

Email is pretty darn powerful. In fact, for every dollar spent on email, businesses earn 40 dollars return on their investment. But before you can grow your email list, you need a plan. With an email marketing plan in place, you’ll have a better sense of what you need to do and who you need to target. 62 percent of businesses that document their content…

Email is an incredible digital marketing tool. With its widespread reach and viral potential, it allows your business to connect with prospects in ways that no other marketing medium can. But first you need a list of subscribers to send emails to. Whether you lack the time or the know-how to create quality emails, there are plenty of challenges that can prevent you from developing…

August marks Trendline’s 10-year anniversary, and we’ve had a lot to say! Here’s a list of our top-read articles of all time. From holiday emails to deliverability resources, there has been no shortage of Trendline content through the years.  10. Overview of the Enterprise Email Service Provider Landscape The Enterprise Email Service Provider (ESP) landscape continues to evolve, and choosing which platform is right for…

Hello! Or should I say, Hola! Bonjour! Konnichiwa! Email is global. As you set out to grow and engage your audience through email marketing, there’s no geographic limit to where someone could discover you and join your list. Creating emails brimming with compelling content and engaging visuals is essential to a successful email marketing campaign. But what happens when the person reading your emails doesn’t…

Jump ahead The purpose of email newsletters 5 email newsletter design tips Other tips for successful email newsletters Ready to up your newsletter design game? How many emails are you subscribed to right now? Too many to remember? I hear you. Eventually, all of those emails become a blur, but if you want your own newsletter to stand out among the rest, you’ll need to…

You’ve read blogs. Joined webinars. Watched videos. And more.  Now, we’re proud to bring you more fantastic email marketing advice in another format. Introducing AWeber’s new email marketing podcast (drum roll please)... The FWD: Thinking Show!  The FWD: Thinking Show email marketing podcast One of the best email marketing podcasts out there Our mission has always been to help you build your business and grow…

No Bullsh*t Advice From Email Experts There's nothing worse than hitting send on an email campaign then realizing you made a mistake once it hits your inbox. Whether it's a formating issue or one of your links is wrong—it's a painful experience—one that can be easily avoided with the proper testing processes in place. Email Testing is a crucial step yet even some of the…

Delivering the most relevant content to your audience is at the heart of any successful email marketing plan. Sending targeted emails to groups or segments of your subscribers isn’t just a great way to deliver more relevant content to those who need it most, it also works. According to ClickZ, when using proper targeting, you can drive 3x the revenue per email as compared to…

People do business with brands they trust. But how can you build lasting trust among your audience? It starts with marketing.  The reason is simple: If your audience doesn't know about you, how can you begin establishing that trust in the first place? If you’re marketing your business, kudos. You may already have an edge on your competition. In fact, 58% of small business owners…

We looked at hundreds of subject lines in our inboxes to see what stood out to the us the most. Use this list of 39 subject lines to inspire and craft your own. The post 39 Email Subject Lines That Rocked Our Inbox appeared first on SendGrid.

Email marketing is the most efficient way to communicate and build a relationship with your audience. It allows you to speak with them directly through their inbox, at a time that’s convenient for them.  Email marketing is such a valuable tool for small businesses, in fact, 79% of small business owners say email marketing is important to their success. Did you know that email marketing…

You have an awesome  product or service. And you know it adds value to your target audience. All of the marketing research and testing has told you that. Now all you need to do is convince people to choose you over your competition. But how?  A high performing landing page —also referred to as a Lead Page— will help you not only attract new visitors,…