Tag Archives: Email Marketing

The 2019 Email Benchmark and Engagement Study was developed based on data from more than 80,000 senders, sending over 60 billion emails each month, as well as a recipient engagement study with more than 1,600 participants. The post Announcing the 2019 Email Benchmark and Engagement Study appeared first on SendGrid.

It’s over. It’s all over. OK, that’s definitely a lie, because there are still almost two weeks until Christmas and there is no rest for the wicked, but when it comes to the busiest days of the year for e-retailers, we can fondly look back. Black Friday and Cyber Monday 2019 were a little bit […] The post How did 2019’s late holiday season affect…

No Bullsh*t Advice From Email Experts It's been a great year for email marketing but what's on the horizon for the coming year. As we wrap up 2019, it's time to take a look forward to 2020. We asked email marketing experts from Campaign Monitor, AWeber, dotdigital, eFocus Marketing, Mailninja, Email On Acid, Holistic Email, & DigitalPi to tell us what email trends, tools and…

Jumpstart your 2020 email campaigns with these fun ideas and examples. The post Inspiration for Your 2020 Email Campaigns appeared first on SendGrid.

Over the summer, AWeber announced that it was the first small business email service provider to support the new AMP for Email technology! Now, we’re excited to share the latest evolution in how we’re making it powerfully-simple for you to use AMP for Email inside AWeber. AMP stands for Accelerated Mobile Pages. When paired with AWeber, the powerful technology has the ability to completely transform…

Learn how to send on-brand confirmation emails to your recipients. Master the best practices, check out topnotch examples, and get access to free templates. The post How to Send On-Brand Confirmation Emails (+ Examples) appeared first on SendGrid.

Everything you know about email is about to dramatically change forever.  That’s a bold statement, but it’s true...I know because my AWeber teammates and I are using revolutionary email technology that wasn’t widely available a year ago. In fact, we were one of the first marketing teams to start using it a few months ago.  I’m talking about AMP for Email. What is AMP for…

Learn about suppression lists, why they matter, and how you can use them most effectively in your email program. The post What is a Suppression List? appeared first on SendGrid.

For many people, their email inbox is the wild west. Thousands of emails from hundreds of brands compete for their eyes. In 2017, the average number of emails sent and received was a breathtaking 269 billion. In 2018, that number hit 281 billion. By the year 2022, it's expected that more than 333 billion emails will be sent and received every day. The result? Consumers…

When you first start your business, there are a few pieces of advice that start to sound like a broken record. “You must build your list!” is one of them, yet for almost two years, it is what I struggled with the most. For my first couple of years in business, I would add a few subscribers here and there, but it didn’t add up…

It’s hard to believe we are nearing the end of yet another exciting year in email, and 2019 proved to be one of the most momentous and active years to date. Over the past year, the number of new technologies, mergers and acquisitions, mailbox provider (MBP) announcements, news, and highlights is evidence of the versatility […] The post The Year in Email 2019 appeared first…

The sun never sets on the 250ok empire, but it’s a good idea to actually let the sun set on some email addresses on your mailing lists. In fact, it’s even called “sunsetting,” and it’s a best practice you need to embrace. In the simplest terms, a sunsetting policy refers to the practice of having […] The post The sun really should set on some…

At AWeber, we're always working to deliver powerfully-simple features for you. Our goal: to remove the complexity of email marketing so you can concentrate on making your business more awesome. The 3-minute video below introduces you to the latest AWeber features that simplify how you send emails to your prospects and customers. You'll learn about Smart Designer, a free, intelligent design assistant that lets you…

Table of Contents Key benefits of lead magnet quizzes Lead magnet quiz types How to create an online quiz 3 lead magnet quiz tools Connect your lead magnet quiz to your ConvertKit sequence It’s cool when you hear content creators talk about how they doubled or tripled their email list, but you never really expect it to happen to you. You also don’t expect it…

Learn about conversion rate optimization (CRO) and how it can help you not only in your email program, but with all customer acquisition. The post What is CRO? Your Guide to Everything You Need to Know appeared first on SendGrid.

There are no shortcuts in email authentication and getting it wrong is remarkably easy, so you should always find an experienced consultant or expert to help you along the way. As Brand Indicators for Message Identification (BIMI) becomes more widespread with greater adoption by mailbox providers (MBPs), many marketers are looking for the DMARC set-up […] The post How do I implement DMARC and enable…

We know how expensive it can be to purchase creative, high-quality images or GIFs, and how time consuming they can be to create them by yourself. That's why the AWeber design elves made a FREE holiday GIF guide for our blog readers. Use the 16 animated GIFs below for your holiday email marketing campaigns. (GIFs can increase click-through rates, conversions rates, and revenue rates!) There's a…

We’re always working to stay innovative and at the very forefront of email technology. That’s why we’re proud to be a part of the Brand Indicators for Message Identification (BIMI) working group! However, since it’s a newer feature available only at a select number of mailbox providers right now, the requirements and benefits still aren’t […] The post Email Experts Series: BIMI 101 appeared first…

Create a successful holiday email program by understanding what you need to do before, during, and after the holiday season. The post Holiday Email Marketing Best Practices for 2020 and Beyond appeared first on SendGrid.

Cyber Monday’s online sales hit an all-time high in 2018, capping out at a record $7.9 billion, according to Adobe Analytics. That’s an increase of 19.3% from the previous year — and sales are only expected to go up this December. Are you ready to hit “go” on your Cyber Monday email campaign? Here’s a content calendar you can use to make sure you’re maximizing your…