Tag Archives: Email Marketing

No Bullsh*t Advice From Email Experts As much as we love email as a tried-and-true marketing channel, it is always evolving. This has especially reigned true over the last few years. GDPR, a global pandemic, and recent Apple privacy updates have rewarded those email marketers who can spot trends ahead of time and adapt accordingly. So for our first installment of No Bullsh*t Advice, we…

Bargain-hunter. Frugal. Thrifty. Whatever term you use to describe yourself, one thing’s for sure: keeping your expenses in check is smart business. But the cheapest option isn't always the best for your needs. There are other factors besides cost to consider when choosing an email marketing tool. A real bargain strikes the perfect balance of affordability and value, without sacrificing essential functionality like deliverability, support,…

AI email automation is reshaping the email marketing industry. Learn more about AI-based email marketing, how it works, and its benefits for your business. The post AI-Based Email Marketing appeared first on SendGrid.

When Apple announced its Mail Privacy Protection (MPP) initiative in June 2021, much of the email marketing industry acted like the sky was falling. I don’t put myself in this camp, but I was concerned, and I did publicly state that open rates were going to be useless once MPP was fully rolled out. For those of you who missed it, under MPP opens are…

Getting recipients to open your emails is the first step toward engagement. Once they do so, you need to encourage them to take the desired action, like register for an event or make a purchase. So how do you know if your emails achieve this goal? One of the most helpful metrics is your email […] The post How to Measure and Improve Email CTR…

Emojis have made it into mainstream email marketing efforts. Learn more about email emojis and how you can implement them into your next email campaign. The post Emojis for Email Marketing appeared first on SendGrid.

When you get in the writing zone (or you’re on a deadline), everything else falls away for a moment. Your thoughts and ideas consume your mind—and your fingers can sometimes barely keep up. One thing you’re probably not thinking about in those moments? Telling your subscribers where to buy your latest book. Or asking if they would share your work with a friend. Or deciding…

You educate and inspire your students, produce unique content, and plot new ways to change the world. But sometimes, even coaches could use a lending hand. Automating your marketing helps you multitask, but it’s understandable if your first impression is that it’ll feel impersonal. Setting up email automation to grow your coaching business is the definition of working smarter and helping people, though. Email automation…

Like using MIDI, ABBA, and 2000s pop stars, email marketing is cool again. You might have noticed that the past few years have been full of musical comebacks. MIDI made its way back to the mainstream after decades of being associated with elevator music, ABBA released a stellar comeback album, and Natasha Bedingfield has a hit on TikTok with her 2000s banger “Unwritten.” Let’s be…

You’re more comfortable with chords than campaigns—but for indie artists, music and marketing go hand-in-hand. But building your newsletter merely scratches the surface of all the different ways you can use email marketing to find new fans, sell more albums, and connect with your audience. Musicians who want to grow their fanbase without cutting into essential creative work time can turn to automated emails to…

In a perfect world, you publish your book, and readers come running. You check “Become an Author” off your bucket list and start thinking about what the topic for your next book should be. You get ready for all the glory of being called an author— But that day doesn’t come nearly as soon as you’d hoped. Sometimes book launches don’t go as planned. Whether…

Email is alive and well, and we have the numbers to prove it! See how email performed over Black Friday/Cyber Monday and learn what it means. The post Black Friday & Cyber Monday 2021 by the Numbers appeared first on SendGrid.

To say your podcasting business has a lot of moving parts is an understatement. You have to come up with ideas, find guests and sponsors, write your script, record each episode, edit everything, and then promote it. Growing your podcast and engaging with your audience is exhilarating. Still, we’d all be lying to ourselves if we didn’t admit it was sometimes exhausting and pulled us…

Learn how to nurture leads, including common lead nurturing strategies, platforms, and campaign examples to get you started. The post Lead Nurturing 101: How to Nurture Leads appeared first on SendGrid.

Invoice emails should be professional, concise, and effective. Learn how to write an invoice email and use our free email invoice template. The post How to Write an Invoice Email [Free Template] appeared first on SendGrid.

It’s here! Holiday is here. Are you stretched and ready to run a marathon in a full sprint? As shoppers begin scrambling for deals and hitting the buy button faster than Jeopardy contestants, senders are reacting to sales, performance, and dishing out more and more emails. Even with all of the prep work done and ready, and even with backup plans and testing schedules ready…

No Bullsh*t Advice From Email Experts It's almost 2022. If you haven't adapted your marketing strategy to include multiple channels—beyond email—you're missing opportunities to connect with your consumers and drive brand loyalty. Omnichannel marketing takes multi-channel marketing a step further by integrating multiple channels (email, ads, social, site, SMS, app, etc.) with customer data to deliver unified and personalized messages across various channels to create…

Email marketing is more than just writing the contents of each email. It’s about understanding your audience’s journey and curating the experience you want for them. But where do you find time to do this? While you can automatically add tags, manage segments, and enter email sequences with visual automations, building them can also be quite a task by itself. You have to consider where…

If you live in America or visited during October, did you ever get an urge to scream, “Why are Christmas decorations up when Halloween hasn’t even happened?!” Hopefully, some of you are nodding, so I’m not alone. I now understand WHY those big-box retailers are so proactive when it comes to the holidays. The holiday season is a LOT of work. It takes a lot…

SIGNAL is back with even more to help you market smarter, connect with your customers across channels, and strengthen your brand’s reputation through 2022 and beyond. The post 5 Reasons We’re Geeking Out Over SIGNAL 2021 appeared first on SendGrid.