Tag Archives: Email Marketing

At AWeber, our mission is to help small businesses succeed with powerfully-simple marketing tools and the support you need to use them.   That’s why we regularly host free summits and webinars about marketing. It’s why we write a blog focused on email marketing, and we send our weekly newsletter FWD: Thinking. And it’s also why we offer 24/7 customer solutions.   Now, I’m proud…

Every good sales pitch starts with a ______. How would you fill in the blank? If you said “an effective product” or “a helpful service,” you’d be right about what a sales pitch should ultimately end with, but you should begin that pitch with a landing page. Landing pages allow you to dedicate your headline, description copy, imagery, and call-to-action to one specific offer. The…

Welcome back, friends. Happy to see you all again, this time in a brand new DECADE! We’ve been providing email analytics and advanced deliverability insight for quite some time now, but there’s nothing like the feeling of knowing we’re starting a new decade at the top of our game. But there is no rest for […]

How is one of the most recognizable retail brands handling their email strategy? Anthony Chiulli sat down with Dan Rosenthal, senior director of contact strategy at Lands’ End, to better understand how email marketing fits into their success. Dan’s a unique perspective to have, as he doesn’t simply sell via email. He’s focused on the […]

Since the start of the new year, you may have noticed Gmail delivering emails to locations you’re not expecting. For instance, emails from mom in your promotions tab instead of the primary tab, your bank statement in the primary tab instead of updates, and so on. We’ve been contacted by several marketers asking if we’ve […]

Managing your organization’s email marketing campaigns can be arduous and daunting on its own. But what if you are managing multiple campaigns for several clients? This is the challenge that email marketing agencies face every day. And without the right process and tools in place, planning and executing effective email campaigns can become a major headache, getting even tougher as an agency scales. Some Interesting…

Every year, 80% of new year's resolutions fail by the time February rolls around. Launching your email marketing strategy shouldn’t be one of them. That’s why we created a simple, 7-day challenge to help you dominate email marketing in 2020. By the end of it, you’ll have launched the most important parts of a successful email marketing strategy. And the best part? You only need…

WordPress is the most popular content management system in the world. (Nearly half of all websites use it!) So it’s no surprise that it’s also one of AWeber’s most used integrations. That’s why we rebuilt our AWeber for WordPress plugin to make it even more powerful and simpler to use to help you find greater success with email marketing. Here’s what’s new with our WordPress…

Think of your email list like a group of people you’ve invited over to your house for dinner. They’ve RSVP’d “yes” because they’re interested in what you’ll serve them and what they’ll learn from being there.  Now, do you stand at the head of the table with a megaphone and tell them all about you and your business? Holler about all the amazing promotions you’re…

Where are your emails going? We’d all love to assume they’re hitting the inbox of our subscribers, but as we know, that’s not always the case. That’s why we’ve developed our entire suite of tools! But why is it so important to keep an eye on your inbox placement rates? How best do you get […]

The 2019 Email Benchmark and Engagement Study was developed based on data from more than 80,000 senders, sending over 60 billion emails each month, as well as a recipient engagement study with more than 1,600 participants. The post Announcing the 2019 Email Benchmark and Engagement Study appeared first on SendGrid.

It’s over. It’s all over. OK, that’s definitely a lie, because there are still almost two weeks until Christmas and there is no rest for the wicked, but when it comes to the busiest days of the year for e-retailers, we can fondly look back. Black Friday and Cyber Monday 2019 were a little bit […]

No Bullsh*t Advice From Email Experts It's been a great year for email marketing but what's on the horizon for the coming year. As we wrap up 2019, it's time to take a look forward to 2020. We asked email marketing experts from Campaign Monitor, AWeber, dotdigital, eFocus Marketing, Mailninja, Email On Acid, Holistic Email, & DigitalPi to tell us what email trends, tools and…

Jumpstart your 2020 email campaigns with these fun ideas and examples. The post Inspiration for Your 2020 Email Campaigns appeared first on SendGrid.

Over the summer, AWeber announced that it was the first small business email service provider to support the new AMP for Email technology! Now, we’re excited to share the latest evolution in how we’re making it powerfully-simple for you to use AMP for Email inside AWeber. AMP stands for Accelerated Mobile Pages. When paired with AWeber, the powerful technology has the ability to completely transform…

Learn how to send on-brand confirmation emails to your recipients. Master the best practices, check out topnotch examples, and get access to free templates. The post How to Send On-Brand Confirmation Emails (+ Examples) appeared first on SendGrid.

Everything you know about email is about to dramatically change forever.  That’s a bold statement, but it’s true...I know because my AWeber teammates and I are using revolutionary email technology that wasn’t widely available a year ago. In fact, we were one of the first marketing teams to start using it a few months ago.  I’m talking about AMP for Email. What is AMP for…

Learn about suppression lists, why they matter, and how you can use them most effectively in your email program. The post What is a Suppression List? appeared first on SendGrid.

For many people, their email inbox is the wild west. Thousands of emails from hundreds of brands compete for their eyes. In 2017, the average number of emails sent and received was a breathtaking 269 billion. In 2018, that number hit 281 billion. By the year 2022, it's expected that more than 333 billion emails will be sent and received every day. The result? Consumers…

When you first start your business, there are a few pieces of advice that start to sound like a broken record. “You must build your list!” is one of them, yet for almost two years, it is what I struggled with the most. For my first couple of years in business, I would add a few subscribers here and there, but it didn’t add up…