Tag Archives: Email Marketing

We're breaking down 13 types of email content ideas you can include in your campaigns to engage subscribers and spice things up a bit. The post 13 Types of Email Content Ideas to Amp Up Your Engagement appeared first on SendGrid.

How would your life change if you could make money while you sleep? Would you spend more time with your family and friends? Would you travel the world? Would you do more good for those in need? Or maybe you would simply like to sit back and relax for once. If you’re reading this, you’re already onboard with making money in your sleep, but the

Happy birthday email campaigns use automation and customer data to nurture relationships with customers. Learn how to create birthday emails. The post Celebrate Customers With an Automated Happy Birthday Email Campaign appeared first on SendGrid.

Sometimes as entrepreneurs and creators, we’re much closer to our goals than we think. We’re told to grow, grow, grow, but too often in my experience time spent pursuing growth is time missed elsewhere. Here’s the thing: instead of spending so much time focusing on growing your newsletter list, you can build a six-figure business from the list you already have. For more than a

The CTA is one of the most important email elements to help you achieve conversions. Learn 7 tips to create effective email CTAs. The post How to Create Effective Email CTAs [7 Best Practices + Examples] appeared first on SendGrid.

Getting started with email marketing and unsure where to start? Check out the top 30 terms that email marketers need to know. The post 30 Email Marketing Industry Words You Need to Know appeared first on SendGrid.

If you’re planning a launch, you’re in great company. Our State of The Creator Economy Report revealed that this year 51% of creators plan to create a course, 56% want to make a digital product, and 40% have their sights set on a new book. No matter what you’re introducing to your audience this year, you probably have a mix of tasks that go along

Creating an effective newsletter can help make engaged and lifelong customers. Learn how to write a great email newsletter with our tips. The post How to Write a Top-Notch Email Newsletter (22 Tips) appeared first on SendGrid.

Want to know how to ensure secured embedded links when you send email? Learn how with SSL click tracking for optimal link tracking. The post How to Set Up SSL Click Tracking appeared first on SendGrid.

Following your customers' journey with your marketing emails can help extend your relationship. Learn more about the customer journey in email marketing. The post The Customer Journey in Email Marketing: A Guide appeared first on SendGrid.

Gen Z is an increasingly important consumer group, but they're often lumped in with millennials. Learn how to market to Gen Z through email. The post 6 Strategies for Marketing to Gen Z appeared first on SendGrid.

Outbound marketing is great for casting a wide net, while inbound marketing reaches a more targeted audience. Learn more about the differences between inbound and outbound email marketing. The post Inbound vs. Outbound Email: What’s the Difference? appeared first on SendGrid.

Video is a great way to boost engagement with recipients in your marketing emails. Learn how to use video in your email marketing strategy. The post How to Start Using Video in Email Marketing appeared first on SendGrid.

You know how they say, “you have the same number of hours in a day as Beyonce?” Workflow automation makes that statement feel a little more believable. Handling the admin of growing your creator business is doable when you only have a handful of subscribers. But as your audience grows, so do your management and promotional tasks. That’s where automation comes in. Workflow automation with

Notification emails are an important part of your marketing strategy. Learn more about notification emails and best practices for customer engagement. The post 7 Best Practices for Sending Effective Email Notifications appeared first on SendGrid.

Newsletters are more than just another marketing email in your inbox. For creators, newsletters are a key piece of content that helps them build deeper connections with their audience in a meaningful way. In the age of endless scrolls and short flashy TikTok dances, these newsletters have trended the opposite way—stripped down, honest, long-form communication to subscribers who have opted in to read more. If

When was the last time you got excited to analyze your email metrics? Can’t quite remember? We understand. Email metrics aren’t exactly sexy. But there’s no denying how powerful they are. Metrics let you peek under the hood to see what’s really going on with your email marketing. They give you powerful insights into what your subscribers love, figure out what they want more of

How would you feel if a brand kept popping in your inbox with information about events outside your country? Or what if a creator kept trying to sell you an ebook you’d already bought from them? You’d probably end up feeling spammed at best and frustrated at worst. This is why you need to segment your email marketing. Email segmentation and personalization make customers feel

Send flawless emails (every time) by following the steps in our email marketing checklist before you press send. The post Ultimate Email Marketing Checklist (22 Best Practices) appeared first on SendGrid.

Want to take your email signature marketing campaigns to the next level? Follow these tips, best practices, and examples. The post 11 Email Signature Marketing Best Practices appeared first on SendGrid.