Tag Archives: Email Marketing

The 4-Step Marketing Plan to Start Your Online Business

the-4-step-marketing-plan-to-start-your-online-business

Staying home may be the new norm for the time being, but that doesn’t mean you need to put your dreams on hold. Whether you’re looking to grow or launch your online business, now’s the perfect time to set yourself up for success.  Make the most of this extra time at home by following these 4 steps: 1. Build a landing page. You don’t need…

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Deliver Personalized Emails in Less Time with Dynamic Email Content

deliver-personalized-emails-in-less-time-with-dynamic-email-content

Personalizing your email content increases opens, clicks, and sales. In fact, personalized emails get 6x higher transaction rates, according to research from Experian. So why doesn’t every business personalize and segment their emails for each subscriber? It’s time consuming. Email segmentation involves multiple steps — creating unique versions of each email, building your segments, scheduling your emails, and then tracking the results from all your…

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Email throttling for marketers.

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For a new email marketer, seeing email being throttled can feel like mailbox providers are attacking us. “Why won’t you let my emails through,” some of us have shouted into the sky. But once you understand what throttling really is and why it’s happening, you can better avoid it and the accompanying frustration. What is email throttling? First things first: Throttling is the limitation on…

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This Zumba Instructor Increased Profitability by 200% When Her Gym Closed

this-zumba-instructor-increased-profitability-by-200%-when-her-gym-closed

When the governor of Pennsylvania closed local gyms due to COVID-19, it affected the livelihood of gym instructors and the physical health of their students.  The situation forced Zumba instructor Alycia McFarlin to cancel her in-person Zumba classes. Her students were disappointed, and she lost recurring revenue from classes. That night, McFarlin quickly came up with a plan to continue offering Zumba to her students…

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Email Drip Campaign Guide with 5 Examples 

email-drip-campaign-guide-with-5-examples 

You’ve probably read a lot of case studies about people increasing subscribers and sign ups using email marketing. If you’ve tried to copy their tactics and failed, don’t feel dispirited. In most cases that success you read about in a 1,000-word blog post didn’t happen overnight. Editor’s note: This post was originally published in March 2019 and has been updated for comprehensiveness. Most marketers put…

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15 Email Marketing Metrics & KPIs For Measuring Campaign Success

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Editor’s note: This article was first published in December 2018. It has been updated in March 2020 for accuracy and completeness. “If you can’t measure it, you can’t improve it.” – Peter Drucker.  It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing metrics go beyond open rates, click-through rates (CTRs), and unsubscribe rates. In fact, these won’t…

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10 Tips on Getting Results with Ecommerce Email Marketing Automation

10-tips-on-getting-results-with-ecommerce-email-marketing-automation

Want to grow your ecommerce business without spending a fortune on marketing channels you hardly control? In this article, I’ll show you how you can increase your ecommerce sales using a channel that, unlike many others, isn’t pay to play. We’ll talk about email marketing automation for ecommerce. Note: We’ll be covering a lot of topics in this article. If you’re in a hurry, consider…

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Six things to do instead of freaking out about Gmail’s Promotions tab.

six-things-to-do-instead-of-freaking-out-about-gmail’s-promotions-tab.

**Editor’s note: This post is brought to you by Janet Roberts with MailCharts, some of our favorite people!** Seven years after Gmail introduced Tabs, which sorts email into five organizational sections, marketers are still asking, “How do I keep my emails out of the Promotions tab?” Short answer: You can’t. Plus, this is the wrong question, but that’s been discussed already. However, you can create…

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6 Ways to Keep Your Audience Engaged During These Unprecedented Times

6-ways-to-keep-your-audience-engaged-during-these-unprecedented-times

As the COVID-19 pandemic continues, many schools, businesses, and stores have temporarily closed. People around the world are encouraged to stay at home as public health and safety remains the number one priority. It’s clear that the global pandemic has had an impact on all of us. That’s why communicating with your audience is key. Being compassionate and doing what you can to help shows…

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How Microsoft’s filtering changes impact your marketing email.

how-microsoft’s-filtering-changes-impact-your-marketing-email.

In January, Microsoft decided to shake up the way their filters look at mail and elevate their anti-spoofing and anti-phishing filters, potentially impacting email marketers’ email campaigns. For those of you who’ve been around long enough will remember Microsoft always tries to push their own way, with initiatives like SenderID rather than supporting industry initiatives like SPF. After fully supporting SPF, DKIM, and DMARC standards…

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Ask LB: Should I be worried about my email deliverability?

ask-lb:-should-i-be-worried-about-my-email-deliverability?

One of the most basic questions asked of us Experts is, “Should I be worried?” This question gets asked at a lot of different moments, and for good reason. Maybe there’s been a spike in complaints, or a drop in deliverability, or another troubling change in the metrics that matter most to your email deliverability. If you’re reading this, you know how important email deliverability…

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How Will Consolidation in Email Deliverability Providers Affect You?

how-will-consolidation-in-email-deliverability-providers-affect-you?

If you follow email industry news, you’ve most likely recently seen stories about deliverability services provider Validity buying up two deliverability software vendors: Return Path and 250ok. It’s natural to wonder what these and other acquisitions in the email space might mean for your own efforts to improve deliverability, or for the industry as a whole. Here’s our take: Validity’s two acquisitions mean that the…

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8-Step Guide to Email Marketing During a Crisis

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During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people.  You can't just ignore a crisis when it's affecting your audience. With the outbreak of the 2020 Novel Coronavirus, email communication about the virus skyrocketed. In fact, 12% of emails sent on March 12, 2020 from AWeber’s email marketing platform talked about Coronavirus…

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Build Landing Pages in Minutes without Coding Skills or a Designer

build-landing-pages-in-minutes-without-coding-skills-or-a-designer

Building your website can take countless hours and cost thousands of dollars. And when you need to add new pages to your site, you’ll be stuck working with a clunky website editor. Or, you’ll be forced to hire a professional designer to do it for you. Not anymore. Now, you can build beautiful landing pages in just a few  minutes without hiring a professional designer…

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3 Powerful Ways to Build an Email List Without a Website

3-powerful-ways-to-build-an-email-list-without-a-website

How to build an email list without a website Kickstart your list with a killer landing page Attract subscribers with a giveaway Leverage other peoples' audiences as a podcast guest Tell me if this sounds familiar. You have the perfect idea for a new product or service. Scrambling for a notepad, you jot down some thoughts. The pain points you're solving. A profile of your…

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Email on Tap Episode 19, with Morgan Chemij, Sr. Director of Acquisition and Retention Marketing for HP.com, HP Inc.

email-on-tap-episode-19,-with-morgan-chemij,-sr-director-of-acquisition-and-retention-marketing-for-hpcom,-hp-inc.

If you’ve seen a printer, you know what Hewlett-Packard (HP Inc.) is, and Anthony Chiulli, our director of product marketing, met with Morgan Chemij, Sr. Director of Acquisition and Retention Marketing for HP.com, to discuss…well…email, of course. HP Inc. is a titan of the computer world, so they discussed how this technology giant uses email to attract and retain customers, how they analyze and optimize…

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