Tag Archives: Email Marketing

Which type of email should you send, transactional or marketing? Learn how we define the differences between marketing email and transactional email. The post Marketing Email vs. Transactional Email: What’s the Difference? appeared first on SendGrid.

Your welcome email should excite and inspire your newest subscribers. Check out these examples and our tips for sending the perfect welcome email. The post 11 Best Welcome Email Examples + Email Writing Tips appeared first on SendGrid.

For many email marketers, one email strategy manages to prove itself both effective, but also cringe-worthy at the same time–the email blast. The tips below help internalize your email marketing intentions from the start and ensure that your next email blast will a) get delivered b) convince your recipients to take action. The post What Is an Email Blast? (How to Do It Right) appeared

Use these tips and examples to help you create fun or funny emails that align with your brand and resonate with your recipients. The post How to Write Fun Emails (Plus Funny Email Examples) appeared first on SendGrid.

Find inspiration for your summer email campaigns and newsletters with these tips and examples that leverage fun holidays and summer themes. The post Start Planning Your Summer Email Campaigns appeared first on SendGrid.

Getting emails into your recipients' inboxes is a crucial piece of email marketing. Learn more about email deliverability and what affects it. The post Email Deliverability 101 for Email Marketers appeared first on SendGrid.

Some brands offer recipients the chance to opt out of holiday emails. Learn about this email marketing trend, the pros and cons, and how to implement it. The post Holiday Email Opt-Outs: An Empathetic Approach to Subscription Preferences appeared first on SendGrid.

A great business runs like a well-oiled machine. Smooth, automatic, and consistent. It works effortlessly around the clock to deliver leads and sales, all without much tinkering from you. And while your business runs in the background, you can focus on what you love: creating and helping even more people. Sounds like a dream, doesn’t it? Setting up automations is the first step to building…

Which is better, an email list of 50,000 or an email list of 5,000? Anyone would pick 50,000 subscribers over 5,000. But that number is only as good as the engagement you receive. If that 50,000-person list doesn’t see many opens or clicks…then it’s probably time to evaluate your email marketing program. That’s exactly why registered dietitian and entrepreneur Jessica Beacom and her team at…

Product designer Femke van Schoonhoven does a little bit of everything. Over the past five years, she’s been the definition of “side hustle,” building a thriving online community of fellow designers through podcasting, online courses, 1:1 coaching, and a paid online community…all while juggling a full-time job. Graphic designer Femke van Schoonhoven has built a thriving online community of 25,000 designers over the past five…

Landing pages can help tie together your brand’s email marketing campaign. Learn more about email marketing landing pages and the best practices. The post Email Marketing Landing Pages appeared first on SendGrid.

Inserting a GIF into your email campaign can add creativity and help you stand out. Learn more on how to insert a GIF into your emails. The post How to Insert a GIF Into Email appeared first on SendGrid.

Email automation is to content creators what mise en place is to chefs. Both help you work more efficiently. And both benefit food bloggers. When chefs use mise en place, they prep and portion ingredients so that the actual cooking or baking runs seamlessly. Similarly, email automation is a strategy to create marketing before you need it and set it to send at just the…

User-generated content is original, brand-specific content posted online by customers. Learn more about UGC and how to use it in email marketing. The post A Guide to User-Generated Content (UGC) appeared first on SendGrid.

We talked to a panel of ISP experts about sender reputation, current spam tactics, Apple’s MPP, and more. Read the top tips for email senders. The post ISP Panel: What We Learned About Sender Reputation, Spam and the Impact of Apple’s MPP appeared first on SendGrid.

Twitter, Facebook, Instagram, LinkedIn, TikTok…the list of social media channels to master continues to grow. Social media is a natural starting point to promote what you’re doing—after all, it’s where your customers are. (And let’s be real, we’re all scrolling our phones at some point during the day.) But social media isn’t truly yours to command. I mean, who here has been personally victimized by…

Say it with me: progress over perfection. Every day, ConvertKit creators put one email in front of the other to grow their audience. But there will always be a new goal, a budding idea, and a milestone just beyond your current reach. Instead of waiting for the ever-elusive “someday” where everything goes perfectly to plan, you can use email metrics right now to learn and…

Email gets a bad rep these days. It’s considered too spammy, invasive, and impersonal by many, and some think it’s on its way out. But is it really such a tech dinosaur? We don’t think so. Email stands alone in a few key categories you may have never considered. We don’t think email will ever die—and it’s a powerful tool to wield as a creator…

Learn how to get more from your email and messaging channels. The Deliverability Insights and Messaging Insights dashboards are engaging and easy-to-follow dashboards to help you hit the mark with your marketing campaigns. The post Introducing Deliverability & Messaging Insights appeared first on SendGrid.

Finding a font that fits your brand's style and is readable can be a challenge! Learn more about email safe fonts. The post 19 Best Email Fonts That Won’t Let You Down in 2022 appeared first on SendGrid.