Tag Archives: Email Marketing

20 Holiday Email Subject Lines to Inspire Merry Messages

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The holiday shopping season is in full swing! And that means everyone's on the lookout for the best deals from brands they love. But shopping may look a bit different in 2020 than it did in year's past. Instead of shopping at brick-and-mortar shops this year, many could turn to the internet as their preferred shopping method. In fact, many holiday promotions have already begun.…

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How to Create a Winning Call-To-Action on Your Sign Up Form

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You’ve poured your heart into creating the perfect incentive to attract subscribers and build your email list. Now the only thing between you and greatness is your sign up form call-to-action (CTA). While there are several key components that go into creating an effective sign up form, one of the most critical is that little button that screams, “Click me!" Your call-to-action (CTA) button is…

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What You Need to Know About Switching Email Marketing Tools

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For the past 22 years, we have helped more than 1,000,000 small business owners, entrepreneurs, and content creators connect and build relationships with their audiences through email marketing.  And in that time, one thing has become abundantly clear: small business owners have a lot on their plate and wear a lot of hats.  So when it comes to moving from one email service provider to…

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How to Get Noticed Online: 5 Steps to Brand your Landing Page

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What does having a “strong brand” mean to you? For some, images of mega corporations like Apple or Starbucks come to mind. Others may think of brands that align with their values, like Bombas or TOMS.  Regardless, I’m willing to bet you thought about a large, recognizable brand — which is why small businesses can have a hard time creating a strong brand identity.  Unlike…

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The case for an email content audit

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When the COVID pandemic’s first wave initially struck in early 2020, many marketing teams were left without a clear crisis response plan. Many needed to develop new messaging plans overnight, creating campaigns that might have sounded good at the time but it quickly became clear that everyone had similar ideas. Even the most comprehensive crisis-management […] The post The case for an email content audit…

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Finding the Right Email Send Volume

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No Bullsh*t Advice From Email Experts Raise your hand if you are starting to feel a bit claustrophobic when you check your email (raises hand). As our inboxes become fuller, it's apparent that email marketers are ramping up their sending ahead of the holiday season to attract more buyers. And for a lot of brands, it works. But, before you follow suit, you'll want to…

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The Only Email Marketing Best Practices Guide You’ll Need in 2021

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Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. As you go through this list of best practices for email marketing, you won’t see guidelines about how many emails you should send, or how long your email…

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Screening checklist for crisis response emails

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As part of your crisis management email marketing revaluation, you might have to add some qualitative review questions to your campaign pre-deployment and quality-checking process. Besides checking for typos, broken links and call-to-action button copy, you should audit your content to make sure you’re keeping your customers’ interests in the forefront and not inadvertently offending […] The post Screening checklist for crisis response emails first…

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How to Craft Irresistible Newsletter Content – with Newsletter Examples

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It’s no secret there is money in your email list. But just how much depends on you. According to McKinsey & Company, the average employee spends 13 of their weekly working hours in their inbox. This is both good and bad news. The good news is: Because people are spending so much time in their inboxes, you have an opportunity to make a big impact.…

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Your Guide to Writing the World’s Best Email Subject Lines

your-guide-to-writing-the-world’s-best-email-subject-lines

Before it hit shelves, F. Scott Fitzgerald’s The Great Gatsby was almost titled The High-Bouncing Lover. Doesn’t have the same ring to it, huh? Writing your email subject line is a lot like choosing a book title: You have to get it right, or people may never open it — no matter how fantastic the content is inside. In fact, 47% of email recipients admit…

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Email for marketplace businesses

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Your customer’s relationship with your brand is complex. To borrow a phrase from the Beatles, it’s more like a long and winding road than a short path from awareness to conversion. That’s why the “one size fits all” model of email marketing doesn’t work as well as it used to. Messages that treat every customer […] The post Email for marketplace businesses first appeared on…

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Your Small Business Saturday & Giving Tuesday Email Gameplan

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Big chain stores have Black Friday. Online stores have Cyber Monday. But there’s two more holiday shopping days you might want to pay attention to this year when planning your emails – Small Business Saturday and Giving Tuesday. Small Business Saturday is the Saturday after Thanksgiving and Black Friday.  And just a few days later, Giving Tuesday takes place.  Both Small Business Saturday and Giving…

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Conquer email anxiety: 4 tips to overcome your fear of sending emails

conquer-email-anxiety:-4-tips-to-overcome-your-fear-of-sending-emails

Ta-da! You crafted the perfect email.  You’ve proofread it, tested it, and even double checked your pre-flight checklist. Everything looks good, and you’re all set to press send. But you hesitate. “Maybe I should check again,” you tell yourself. Then, 20 minutes later, you’re still stuck in a cycle of checking everything over and over and over... Sound familiar? If you’re nodding your head right…

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AWeber, the Better Alternative to GetResponse — AWeber vs. GetResponse comparison

aweber,-the-better-alternative-to-getresponse-—-aweber-vs.-getresponse-comparison

AWeber and GetResponse are two of the most well known and established email marketing solutions available. While they have many similarities, there are also some significant differences between the two tools. Depending on your preferences and business goals, one will serve your needs better than the other.  What do AWeber and GetResponse help you accomplish? AWeber and GetResponse are marketing solutions that allow you to…

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The complete guide to email drip campaigns

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Jump ahead What is an email drip campaign Why creators should use email drip campaigns Types of email drip campaigns How to set up an email drip campaign in ConvertKit Chances are that somewhere along your creative business journey, someone told you to start an email list. Maybe they said: “It’s the best way to do marketing–way better than social media!” So you started an…

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