Tag Archives: Email Newsletters

Case Study: Big Boost from Subject Line Testing

case-study:-big-boost-from-subject-line-testing

Lots of email marketers test subject lines, but the key to long-term success is testing formulas rather than specific copy. In this case study, the winning subject line formula generated an open rate lift of 70% and a lift of 56% in click-through rate. Best of all, because we tested formulas instead of copy, they’ll be able to roll this out to all future daily…

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Case Study: Big Boost from Subject Line Testing

case-study:-big-boost-from-subject-line-testing

Lots of email marketers test subject lines, but the key to long-term success is testing formulas rather than specific copy. In this case study, the winning subject line formula generated an open rate lift of 70% and a lift of 56% in click-through rate. Best of all, because we tested formulas instead of copy, they’ll be able to roll this out to all future daily…

Read More »

3 Misunderstandings that doom new email marketers

3-misunderstandings-that-doom-new-email-marketers

I had a call last month with some smart people who were new to email marketing. It was concerning to me how misunderstandings were driving their efforts — and dooming their program. Here’s how to avoid the same fate. Misunderstanding #1: You need a large email list to be successful There’s no magic ‘threshold’ on list size; you can have a list of a million…

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Creating Email Newsletters Your Subscribers Will Love

creating-email-newsletters-your-subscribers-will-love

No Bullsh*t Advice From Email Experts The email newsletter still has a place in your email marketing strategy. Does yours check all of these boxes? Find out how to serve up a newsletter your subscribers will find irresistible. This month, we asked email marketing experts from Campaign Monitor, AWeber, eFocus Marketing, Mailninja, Email On Acid, & Email Uplers to share their thoughts on what it…

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From My Inbox: A Tale of Two Re-engagement Emails

from-my-inbox:-a-tale-of-two-re-engagement-emails

It’s always interesting to see the re-engagement emails that land in my inbox. Here are two that I received late last year — we’ll discuss the strengths and weaknesses of each, and along the way you’ll get some ideas to test with your own messages to bring dormant subscribers back to life. Yes, I realize that I’ve chosen one B2B email (ANA SmartBrief) and one…

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From My Inbox: A Tale of Two Re-engagement Emails

from-my-inbox:-a-tale-of-two-re-engagement-emails

It’s always interesting to see the re-engagement emails that land in my inbox. Here are two that I received late last year — we’ll discuss the strengths and weaknesses of each, and along the way you’ll get some ideas to test with your own messages to bring dormant subscribers back to life. Yes, I realize that I’ve chosen one B2B email (ANA SmartBrief) and one…

Read More »

What’s Up with those Social Media Icons at the Bottom of Your Email Messages?

what’s-up-with-those-social-media-icons-at-the-bottom-of-your-email-messages?

Don’t get me wrong – they’re at the bottom of my email newsletter too. But why are they there? And are they effective? I felt like everyone was including these in the footer of their emails, but in reality that’s not true. An informal and thoroughly unscientific survey of emails from 50 different brands in my own inbox showed that 29 had generic social media…

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What’s Up with those Social Media Icons at the Bottom of Your Email Messages?

what’s-up-with-those-social-media-icons-at-the-bottom-of-your-email-messages?

Don’t get me wrong – they’re at the bottom of my email newsletter too. But why are they there? And are they effective? I felt like everyone was including these in the footer of their emails, but in reality that’s not true. An informal and thoroughly unscientific survey of emails from 50 different brands in my own inbox showed that 29 had generic social media…

Read More »
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