Tag Archives: email preference center

6 Tips to Power Up Your Email Preference Center

6-tips-to-power-up-your-email-preference-center

Email preference centers: Everybody has them, but few senders take the time to build them in ways that drive meaningful improvements to their marketing efforts.   Let’s start with the basics: An email preference center is a landing page that subscribers can use to make choices about the emails they’ll receive. The simplest preference centers provide options for the frequency of mailings, the type of messaging…

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