Tag Archives: email reporting

How Apple’s Mail Privacy Protection impacts today’s reporting and analytics

how-apple’s-mail-privacy-protection-impacts-today’s-reporting-and-analytics

Marketers have been relying on open rates in campaign reporting as a proxy for subscriber engagement for years now. Starting on September 20, 2021, as a result of the upcoming privacy updates from Apple, email opens will no longer be a reliable metric to report on since these numbers will be inflated. What does the […] The post How Apple’s Mail Privacy Protection impacts today’s…

Read More »
>