Tag Archives: email reporting

How Apple’s Mail Privacy Protection impacts today’s reporting and analytics

how-apple’s-mail-privacy-protection-impacts-today’s-reporting-and-analytics

Due to recent privacy updates from Apple, email open rates are no longer a reliable metric to report on, since these numbers are now inflated. What does this change mean for email Marketers who have been relying on open rates in campaign reporting as a proxy for subscriber engagement for years? And more importantly, what […] The post How Apple’s Mail Privacy Protection impacts today’s…

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