Tag Archives: email service provider

Do you need to include your ESP in your SPF record?

do-you-need-to-include-your-esp-in-your-spf-record?

In the early days of Email Service Providers (ESPs), it was common practice for the support staff to tell their customers to include the ESP in the customer SPF record of the domain being used for the “visible from” address for messages sent from the ESP. Thankfully the ESPs have learned better and have stopped suggesting that. Sadly, this advice is still regurgitated as one

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Building Your Sending Reputation on a New ESP

building-your-sending-reputation-on-a-new-esp

Building a strong sending reputation is all about building trust. Once you build a good reputation, you have to work to maintain it. Sometimes you have to build your reputation from scratch. Or you may have built a strong reputation with an ESP, but now you need to transition to a new provider or sending platform. When you switch ESPs, your reputation doesn't magically carry

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5 Types of Email Service Platforms (ESP) for you to consider

5-types-of-email-service-platforms-(esp)-for-you-to-consider

Are you considering a new Email Service Platform (ESP)? The martech landscape has quickly become complex and even contradictory at times, and shopping for best-fit technology can inevitably become a long and often daunting process. In this infographic we have classified the 5 types of ESPs for you to consider based on the kinds of […] The post 5 Types of Email Service Platforms (ESP)…

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Introduction to Dark Mode

introduction-to-dark-mode

“Dark Mode” is gaining momentum in the email space. Android Authority found that 81.9% of tech-savvy users are using Dark Mode some or most of the time they view their devices, and that number will increase as others begin to adopt it.  This overview explains what Dark Mode is, why it is trending and how […] The post Introduction to Dark Mode first appeared on…

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5 tips to evaluate a new Email Service Provider (ESP)

5-tips-to-evaluate-a-new-email-service-provider-(esp)

Having the right Email Service Provider (ESP) that meets your needs is crucial for running an efficient and effective operation. It also can be the source of your martech headaches.  The right platform makes it easy for you to build and manage campaigns, track performance and analyze results, and incorporate data at every step. The […] The post 5 tips to evaluate a new Email…

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