Tag Archives: Email Subject Line

43% increase in revenue with a holiday campaign! Here’s how we did it…

43%-increase-in-revenue-with-a-holiday-campaign!-here’s-how-we-did-it…

I’m not a big fan of subject line tests for a couple reasons. They’re overused and many don’t have a good chance of success because they lack a sound hypothesis. If I undertake a subject line test with a client I’m going to do it strategically, to give us our best chance at a significant lift in bottom-line performance. That’s what we did for an

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Ready, Set, Test!

ready,-set,-test!

Add A/B Tests To Your Deployments As marketers, we can often find ourselves falling into the same old routine of deploying similar messages to the same audience. However, we know that this routine can lead to fatigue in your email list and can lead to declining metrics. One way to keep your messaging campaigns fresh and engaging is to continuously conduct A/B tests. There are…

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