Tag Archives: Email Tool Tester

Email Marketing Lead Generation – 10 Techniques to Get You Started

email-marketing-lead-generation-–-10-techniques-to-get-you-started

I don’t know about you, but I’ve lost count of the number of emails I’ve received from businesses I don’t want to hear from. Even though I’ve hit “Unsubscribe” so many times, the emails just keep coming. Aargh! I won’t be naming any names here, but I definitely won’t be buying from these businesses, no matter how many times they continue to email me. Likewise

Read More »

8 ActiveCampaign Alternatives That Won’t Break the Bank

8-activecampaign-alternatives-that-won’t-break-the-bank

ActiveCampaign is a fantastic email marketing service, but it’s not for everyone. Perhaps you’ve tried it out and couldn’t get your head around it, or perhaps you’re specifically looking for a free or more affordable tool? Whatever the reason, we’re glad you’re here, because we’ve got a whole host of excellent ActiveCampaign alternatives to show you! Most of which include a freemium plan. Due to

Read More »

ActiveCampaign Landing Pages Review – Are They For You?

activecampaign-landing-pages-review-–-are-they-for-you?

While ActiveCampaign is undoubtedly a superb customer experience automation tool, the platform isn’t one to rest on its laurels. In 2020, ActiveCampaign upped its game when it added landing page functionality to its existing range of features. Called Pages, ActiveCampaign’s landing page builder promises to help users build attractive landing pages for uses such as: Growing their email lists, Collecting event signups, or even Taking

Read More »

​​Email Deliverability April 2022 [infographic]

​​email-deliverability-april-2022-[infographic]

I can’t believe that with this email deliverability test, we’ve completed nine tests to date! It was four years ago that we started testing the top email marketing platforms to determine which had the best email deliverability (and which were the worst email providers). I have to say that there are always surprises, showing just how important it is to monitor the email deliverability of

Read More »

GetResponse vs ActiveCampaign – Which Tool is Better?

getresponse-vs-activecampaign-–-which-tool-is-better?

These are two of the best email marketing services in our opinion. The main difference between GetResponse and ActiveCampaign is the range of features they offer and what they charge for them. ActiveCampaign’s specialty is marketing automation, allowing you to build complex workflows based on email engagement, web events, and events in third-party tools (e.g. purchases or support tickets), to name a few. Customer messaging

Read More »

Omnisend vs Mailchimp – Who Will Take the Crown?

omnisend-vs-mailchimp-–-who-will-take-the-crown?

While Mailchimp is one of the most popular email marketing tools out there, the company’s decision in May 2019 to stop its native integration with Shopify was a deal-breaker for many ecommerce brands, and many turned to Omnisend as an alternative. Mailchimp has since reopened its partnership with Shopify, but is it too late? Looking at the ratings in Shopify Marketplace, Omnisend is the clear

Read More »

Email Deliverability October 2021 [infographic]

email-deliverability-october-2021-[infographic]

Please find our latest deliverability test results from April 2022 here.  Six months have passed since our last deliverability test, and I have to say that a lot has changed in such a short period of time. And even more has changed since our first tests four years ago! This is our eighth email deliverability test to date, and you’ll see that there were quite

Read More »

MailerLite vs ConvertKit – Which is The Better Option For You?

mailerlite-vs-convertkit-–-which-is-the-better-option-for-you?

If you’re not happy with Mailchimp but can’t decide between the two relatively new players, MailerLite and ConvertKit, you’re not alone. In a sea of endless email marketing automation options, businesses and creators are seeking simplicity and flexibility. Many of us look for an email marketing tool that offers the “complete package,” especially if you’re a small business owner who doesn’t have a lot of

Read More »

The Best Salesforce Alternatives For Your Business

the-best-salesforce-alternatives-for-your-business

Salesforce CRM was originally built to meet the needs of enterprises and large businesses. It’s not surprising, then, that it can feel pretty overwhelming for the little guys. When I was working for what I’d call a small-to-medium-sized company in Barcelona, we had a dedicated Salesforce expert on the team to help the salespeople with Pardot, Salesforce’s marketing automation solution. And this isn’t uncommon. As

Read More »

Salesforce Market Share – Does it Really Own That Much?

salesforce-market-share-–-does-it-really-own-that-much?

Salesforce has more products than any other SaaS application I know, so it’s no wonder this company dominates the CRM market. Launched in 1999 in San Francisco by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez. Back in the day, Siebel (which now belongs to Oracle) was the big name among CRMs, however, they failed to innovate and adopt…

Read More »

Best Free CRM Software For Your Business in 2022

best-free-crm-software-for-your-business-in-2022

Whether you’re a solopreneur or a small business, the likelihood is you have to manage a number of clients and all that relates to them (invoices, emails, orders, contracts, etc.). This can get messy quickly, especially if you have to share this information with other members of your team. Don’t get me wrong, I love the old pen and post-it combo, but there comes a…

Read More »

Video Call Victories: map reveals the most popular video conferencing platforms worldwide

video-call-victories:-map-reveals-the-most-popular-video-conferencing-platforms-worldwide

When the pandemic hit, millions of employees were forced to work from home, causing many potential problems for businesses and the people themselves. How are we going to communicate? Can we work as effectively? In just a few weeks, countless people around the world had installed applications like Zoom, Microsoft Teams and Google Hangouts, to aid them in working from home and staying in touch…

Read More »

The Best Newsletter Examples You’ve Got to See!

the-best-newsletter-examples-you’ve-got-to-see!

Whether you’re a retail store owner, blogger/media professional, or educator, you may have been advised to try email marketing. It’s good advice. Email marketing ROI continues to rise, securing you $44 for every dollar you spend on your email campaign. If you’re on the fence about newsletters, don’t be. Newsletters don’t have to be boring or annoying. When done right, newsletters are a super effective…

Read More »

Email Deliverability March 2021 [Infographic]

email-deliverability-march-2021-[infographic]

Update: See our latest deliverability test from Oct 2021 here.  For those who were eagerly awaiting this moment, I can announce that our latest deliverability results are finally here! Making this our seventh email deliverability test to date. Of course, this round wasn’t without surprises. In fact, as you’ll see, there were quite a few movements in the charts. If you’d like to make a…

Read More »

Pipedrive CRM – Is it Right For me?

pipedrive-crm-–-is-it-right-for-me?

With the recent announcement that Pipedrive is now officially a unicorn startup (as they are valued at more than $1 billion), we thought it was a good time to review the software with a fine tooth comb. Since its conception in Estonia in 2010, Pipedrive CRM has been growing exponentially. It now operates in 8 different countries and is used by over 90,000 companies worldwide.…

Read More »

ActiveCampaign vs HubSpot – Does HubSpot Have Competition?

activecampaign-vs-hubspot-–-does-hubspot-have-competition?

Despite HubSpot’s popularity, many people are looking for an alternative solution. And though the Free CRM plan is very appealing, the price tags attached to its paid plans aren’t so attractive for small businesses. But what about ActiveCampaign? How do its prices compare to HubSpot’s and what features does it offer? We’re going to look at all of this and more in this ActiveCampaign vs HubSpot comparison. What’s…

Read More »

HubSpot Market Share – How Big is Its Slice of The Pie?

hubspot-market-share-–-how-big-is-its-slice-of-the-pie?

HubSpot is a big name in the sales and marketing world. If you haven’t used one of its products, you’re likely to have found yourself on its website via one of its blog articles. In fact, it’s worth analyzing HubSpot’s very successful inbound marketing strategy and seeing how you can apply it to your business. But first, back to the data. How Much of The Market…

Read More »

Freshworks Pricing (Formerly Freshsales) – What Do You Get?

freshworks-pricing-(formerly-freshsales)-–-what-do-you-get?

Freshworks CRM offers three different plans: Customer-For-Life, Sales Cloud and Marketing Cloud. The first is a kind of amalgamation of the Sales and Marketing Cloud, with an increased contact allowance. Within these three plans, you’ll have three tiers to choose from: Growth, Pro and Enterprise. To be honest, it’s not entirely clear how each plan differs as there is such a long list of features to sift…

Read More »

Pipedrive vs HubSpot – A Close Call For HubSpot?

pipedrive-vs-hubspot-–-a-close-call-for-hubspot?

If you’ve landed on this comparison, it’s likely you’re looking for an alternative to HubSpot. Perhaps you’ve been using its Free CRM plan but have now come to the point where you either cough up $50/month or look for another service? If that’s you then well done for shopping around. People often pay excessive amounts just because the prospect of migrating to another provider brings on…

Read More »
>