Tag Archives: Email Verification & Marketing

How to Explain SPF in Plain English

how-to-explain-spf-in-plain-english

The world of email has its share of bad apples.  Phishing and spoofing attacks have skyrocketed over the past few years. And unfortunately, the bad actors responsible are getting smarter and more dangerous by the day.  Mailbox providers and internet service providers have responded to these increased threats by requiring certain authentication measures to be in place for successful mail delivery.  But let’s face it:

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Baby Come Back: 5 Tips to Plan a Winning Re-Engagement Campaign

baby-come-back:-5 tips-to-plan-a-winning-re-engagement-campaign

When it comes to email, there are many reasons customers may have become disengaged with your brand. Maybe they received the wrong content, heard from you too frequently, or their needs simply changed. While it can be hard to say goodbye, it’s always better to suppress inactive subscribers than to keep them in your program and watch your engagement rates suffer. However, you may not

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Breaking Down Brand Intelligence with MailCharts

breaking-down-brand-intelligence-with-mailcharts

Email planning is hard. Teams are invariably under-resourced, and the next big campaign is always just around the corner. Brainstorming that next piece of amazing creative, the next eye-catching subject line, and the next perfectly crafted offer can often feel far more like perspiration than inspiration! The question is: How can marketers solve these challenges? The answer lies in great brand intelligence. In the latest

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Empathetic Email Marketing: 5 Ways to Win Over the Conscious Consumer

empathetic-email-marketing:-5-ways-to-win-over-the-conscious-consumer

The world has been faced with a litany of challenges since the onset of COVID-19. Now, more than two years later, the pandemic lingers, environmental concerns loom large, rising inflation impacts our daily lives, and the war in Ukraine rages on. These crises present brands and marketers with great uncertainty and have revealed important lessons about achieving a balance between commercialism and empathy in marketing…

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Key Email Differences Around the World

key-email-differences-around-the-world

For email marketers representing global businesses, it’s vital to understand that the tactics and strategies that work well in some parts of the world may not be successful in others. Taking a “one-size-fits-all” approach can tarnish the relationship you have with your customers and negatively impact your email performance. Therefore, it’s important to tailor your email marketing strategy to accommodate unique regional variances. Let’s explore…

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5 Pre-Send Tips to Optimize Your Email Performance

5-pre-send-tips-to-optimize-your-email-performance

The inbox is growing more crowded every day. For email marketing campaigns to be successful, they must stand out, provide value, and engage readers. This is where email optimization comes in. Pre-send optimization is one of the most effective ways to boost your email performance. But because it can be a complicated and time-consuming process, it is often overlooked by email marketers. Luckily, there are…

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What Your Sender Score Says About You

what-your-sender-score-says-about-you

Reaching the inbox is pivotal to your email program’s success. But if you don’t have a solid sender reputation, your emails may end up in the spam folder—or blocked entirely. Luckily, your Sender Score can help you understand your sender reputation, learn how to improve it, and provide you with key insights needed to reach the inbox. Let’s dive deeper into what your Sender Score…

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Top 5 Email Personalization Tips: How to Do More with Your Data

top-5-email-personalization-tips:-how-to-do-more-with-your-data

Engagement plays a crucial role when it comes to improving your email ROI. But with global email volumes at an all-time high, it’s never been more difficult to pique subscribers’ interest. So, how can marketers set their campaigns apart from the competition? The answer is personalization. Higher email volumes have resulted in higher standards from subscribers. Cookie-cutter campaigns won’t cut it anymore—today’s consumers expect personalized,…

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Real-Time Validation APIs: How to Prevent Theft in the New Year

real-time-validation-apis:-how-to-prevent-theft-in-the-new-year

When it comes to preventing bad data from entering your CRM, real-time validation can make a world of difference. But did you know it can also put your company at risk? Theft is a common problem with real-time validation APIs. Preparing your business to deal with theft can help you protect your data, save money, and prevent future attacks. While you’ve been focused on growing…

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6 Most Clickable Email Marketing Campaigns of 2021

6-most-clickable-email-marketing-campaigns-of-2021

With global email volumes at an all-time high, fierce competition in the inbox, and increased levels of subscriber fatigue, it’s never been more difficult for email marketers to capture subscribers’ attention. Luckily, there are many tactics senders can use to appeal to subscribers and get their campaigns noticed. Let’s look at six of this year’s most clickable email campaigns for inspiration: 1. Spotify If you’ve…

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Are You Rickrolling Your Email Subscribers?

are-you-rickrolling-your-email-subscribers?

Email is a rockstar tool for engaging with fans who sing your brand’s praises. But if you’re not following common email best practices, there’s a chance you may be Rickrolling your subscribers. For those not familiar with meme culture, Rickrolling involves tricking someone into listening to Rick Astley’s 80s pop song “Never Gonna Give You Up.” While Rickrolling is an effective way to troll your…

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Apple MPP: How to Defy Email Gravity on Black Friday and Beyond

apple-mpp:-how-to-defy-email-gravity-on-black-friday-and-beyond

As we highlighted in our previous post, Apple MPP is already creating unexpected changes in email subscriber behavior. After losing such an important guiding signal for list hygiene and recency management, senders should move quickly to minimize the negative impact on their programs. There’s already a wealth of generic advice on dealing with MPP—advising senders to focus on alternative data points, lean into zero-party data,…

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Apple MPP: Squeezing Until the Engagement Pips Squeak!

apple-mpp:-squeezing-until-the-engagement-pips-squeak!

Since the introduction of Apple’s Mail Privacy Protection (MPP) on September 20th, we’ve monitored adoption closely. One-third (32 percent) of all email “opens” are now generated by pixel fires from Apple’s proxy, according to data presented in the November edition of Validity’s State of Email Live webinar series. When MPP launched, email marketers worried degraded open rate data would make it difficult to follow established…

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Celebrating 50 Years of Email

celebrating-50-years-of-email

This October marks the 50th anniversary of email as we use it today. Half a century ago in October 1971, an MIT graduate named Ray Tomlinson became the first ever person to send an email over a network. When interviewed, he said, “The test messages were entirely forgettable… Most likely the first message was QWERTYUIOP or something similar.” We’re celebrating the 50th anniversary of email…

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How to Win in an Evolving Email Marketing Landscape

how-to-win-in-an-evolving-email-marketing-landscape

Competition in the inbox is fiercer than ever. Global email volumes are approaching record highs, and recent privacy restrictions and regulations surrounding email data have many marketers scrambling to come up with a new strategy. Marketers need to reevaluate the fundamental ways they measure and diagnose their email performance to stay ahead in this rapidly changing digital landscape. Recently, my colleague Jeff Foley, Sr. Director…

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Apple MPP Adoption is Ripening Rapidly

apple-mpp-adoption-is-ripening-rapidly

After two weeks of Apple’s Mail Privacy Protection (MPP), we are seeing early indicators of the impact it is having. In case you’ve been living in a parallel digital universe, this means email images are now being automatically pre-fetched for Apple Mail users who have upgraded to the new iOS15 operating system, meaning that tracking pixels will fire regardless of whether recipients have engaged with…

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The State of Email in APAC

the-state-of-email-in-apac

Email marketers are facing some unique challenges in 2021. As we approach peak holiday and sales season, record sending volumes mean even greater competition in the inbox. Plus, the introduction of Apple’s Mail Privacy Protection (MPP), which prevents email senders from deploying tracking pixels and masks recipients’ IP addresses, will further complicate email marketers’ lives as they start to lose important behavioural data points. In…

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Ethical & Exceptional Email: How to Rank Top for Both

ethical-&-exceptional-email:-how-to-rank-top-for-both

Ethical marketing is a hot topic right now, especially with the introduction of Apple’s Mail Privacy Protection (MPP) functionality. MPP strengthens subscriber privacy by restricting the use of tracking pixels and IP addresses to identify factors like email opens, device utilisation, and location. It’s being presented as a challenge, but MPP also creates opportunities for progressive businesses. Transparent use of personal data builds stronger relationships,…

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Apple’s Mail Privacy Protection is Here

apple’s-mail-privacy-protection-is-here

Today is the day Apple just released iOS 15, which includes its latest privacy feature, Mail Privacy Protection (MPP). This has been a hot topic among marketers since Apple first announced their plans to introduce the feature back in June. Regardless of how much (or how little) you chose to prepare your email program for this release, it introduces a huge change for marketers. Yes,…

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Bridging the Gap to Email Marketing Success

bridging-the-gap-to-email-marketing-success

When it comes to email, most marketers think they’re doing a great job sending relevant and informative communications, but their customers don’t always agree! Based on key findings from this year’s DMA Email Research Series (sponsored by Validity), we’ve produced a fabulous new infographic highlighting some of the biggest perception gaps, as well as the data email senders need to close them. A direct line…

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