Tag Archives: email

#TBT: Hockey, Email, and Content: Turning Prospects and Customers into Fans

#tbt:-hockey,-email,-and-content:-turning-prospects-and-customers-into-fans

Extremely successful organizations don’t just serve their customers – they wow them. Their goal isn’t just to turn email subscribers into customers or customers into repeat customers, it’s to turn them into fans. Fans who value the relationship they have with the brand – and who are vocal advocates both on- and off-line to influence their family members, friends, and colleagues to feel the same. Email…

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3 Tips To Help You Get Your July 4th Email Opened

3-tips-to-help-you-get-your-july-4th-email-opened

As the U.S. prepares to celebrate Independence Day, there’s another holiday trend Americans can expect to look forward to: July 4th promotional emails. Whether you plan to host a huge sale, offer exclusive discounts or simply take a holiday spin on your typical content, getting your emails to stand out in the inbox can be a doozy – especially when there are hundreds of other…

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The Importance of Template Health Checks

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Email marketers often invest significant time and resource into designing and coding large master templates (also sometimes referred to as design systems). These can make the process of producing new mailings significantly easier and more efficient.   The design is already on brand, the code… The post The Importance of Template Health Checks appeared first on Email Design Review.

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Things You Missed from the State of Email Live, Episode Four, the AMA Edition

things-you-missed-from-the-state-of-email-live,-episode-four,-the-ama-edition

We like to mix things up here, so that’s exactly what we did this for our newest State of Email Live webinar. We invited Validity email experts Alex Heinz and Sloan Simmons to join our veteran hosts Guy Hanson and Greg Kimball, and they allowed the audience to ask them any and all questions they had. It was the ultimate email AMA. But don’t fret,…

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The Importance of Team Efficiencies Twitter Chat

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Did you catch our Twitter chat this week? For those of you who weren’t able to join in, we’ve highlighted some of the awesome replies we received!   We took to Twitter to discuss the importance of team efficiencies. We wanted to delve a little… The post The Importance of Team Efficiencies Twitter Chat appeared first on Email Design Review.

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This Modern Milkmaid Used One Tool to Increase Her Daily Email Subscribers by 75 Percent!

this-modern-milkmaid-used-one-tool-to-increase-her-daily-email-subscribers-by-75-percent!

Naomi De Ruiter is a modern milkmaid who raises Jersey cows and teaches cheese making classes. She had to pivot her business model when new social distancing restrictions stopped her from having in-person classes. AWeber's Landing Page Builder allowed her to quickly test the idea of offering an online class and increased her daily subscribers by 75%! De Ruiter was able to launch a new…

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Gmail’s Blocking Lots of COVID-19 Email. What’s DMARC Got to Do with It?

gmail’s-blocking-lots-of-covid-19-email.-what’s-dmarc-got-to-do-with-it?

*As of May 15, the WHO updated their DMARC policy to reject.* A recent article on Media Post revealed Gmail is currently blocking roughly 18 million malware and phishing emails related to COVID-19 every day. This is in addition to the 240 million daily COVID-related spam emails Gmail blocks. It shouldn’t surprise anyone that bad actors are exploiting the most significant global crisis in generations…

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Email Schema Markup and Gmail Promotions Tab

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If you use Gmail, chances are you’ve seen flight details, online purchases, or confirmation emails look a little different in your inbox. So what are these types of emails? And how can they enhance how information is digested?   What is it? This code is… The post Email Schema Markup and Gmail Promotions Tab appeared first on Email Design Review.

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How Do the Best Email Marketers Build Successful Campaigns? [New eBook]

how-do-the-best-email-marketers-build-successful-campaigns?-[new-ebook]

You may be familiar with the term “superhero.” It’s a moniker given to those who place themselves in harm’s way to protect others. You might even have a favorite superhero whose latest movie adaption will compel you to see it twice in its opening week (when we get to go back to the movies). At Validity, the heroes we love to root for over and over again are Email…

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The Three Most Surprising Things I Learned from the State of Email Live, Episode Two

the-three-most-surprising-things-i-learned-from-the-state-of-email-live,-episode-two

This week, Validity hosted another State of Email Live webinar to give attendees a look at trends in email today. Validity Director of Privacy Matthew Vernhout led the discussion with Greg Kimball, senior director of product management, and Laura Christensen, director of professional services, providing in-depth insight into the data and activity they’re seeing. After diving into the charts and listening to their expertise, I…

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Litmus Wins Email Hero Award for Most Innovative Campaign

litmus-wins-email-hero-award-for-most-innovative-campaign

Being email experts, it’s no surprise Litmus knows how to create an innovative and engaging campaign. However, the team at Litmus went above and beyond with their recent newsletter. Not only did they generate amazing campaign results, but also impressed subscribers so much that some reached out directly to complement them on the campaign.   To discover the story behind this innovative campaign, we interviewed the team…

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Eargo Wins Email Hero Award for Best Newsletter

eargo-wins-email-hero-award-for-best-newsletter

Creating an engaging newsletter can be a challenge for any email marketer. However, Eargo who offers state-of-the-art hearing aids, had the additional challenge of keeping customers engaged post-purchase without any new offers or products to sell. Undeterred, Eargo newsletter managed not only to attract inbox attention during the busy holiday period, but also managed to earn impressive open and click-through rates.    To understand what went into this award-winning campaign, we interviewed Ron Dorsey, director, lifecycle marketing at Eargo.  What…

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How to Use Email Marketing and These 7 Ecommerce Integrations to Get More Customers

how-to-use-email-marketing-and-these-7-ecommerce-integrations-to-get-more-customers

Sending relevant, targeted email content to prospects and customers will increase your conversions and convince more people to buy. AWeber's ecommerce integrations can help you send segmented emails to different customers depending on what they purchase, or even tag subscribers and send them emails based on an action they took — like purchasing a specific product.  In the video below, we highlight 7 powerful ecommerce…

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What is SNDS and How do I Even?

what-is-snds-and-how-do-i-even?

Microsoft’s Smart Network Data Services, also known as SNDS, is a free service offered by Microsoft. Marketers use SNDS to gain insight into some important data about their sender reputation and email deliverability to Microsoft mailboxes. Data points available from SNDS: Number of messages sent from your IP addresses to Microsoft recipients Reputation of your sending IP addresses (either green, yellow, or red) Amount of…

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Razer Wins Email Hero Award for Best Offer Email

razer-wins-email-hero-award-for-best-offer-email

Subscribers’ inboxes are constantly flooded with offer emails, particularly during the winter holiday rush. It takes a savvy email team to not only create an email that stands out, but also one nearly doubling year-over-year revenue from the email channel.   To understand what went into this award-winning offer email, we interviewed Shannon Chua, digital marketing specialist at Razer.    What were the goals of this particular campaign?  During the…

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Delivering Value to Your Subscribers

delivering-value-to-your-subscribers

Marketers have a lot of responsibility on their shoulders currently, with many customers turning to them for reassurance and guidance. Whilst it’s easy to get wrapped up in tactics and KPI’s, it’s important to remember how far authenticity can actually go.   Cutting through the noise… The post Delivering Value to Your Subscribers appeared first on Email Design Review.

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Neyber Wins Email Hero Award for Best Winback Campaign

neyber-wins-email-hero-award-for-best-winback-campaign

Winback campaigns are a perfect opportunity to remind inactive subscribers the benefits of the brand and hopefully inspire them to re-engage. Neyber created a campaign to reach out to potential customers who expressed interest in a loan application but had no interaction since. Through their targeted winback campaign, Neyber more than tripled their conversion goal.    To understand what went into this award-winning campaign, we interviewed Max Sobell, senior marketing automation & CRM manager…

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My Top Five Takeaways from Wednesday’s State of Email Webinar

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Our State of Email live webinar on April 1 brought together email industry experts from Validity, to discuss the current email marketing landscape (which is unlike anything we’ve ever seen in our time). Speakers included Guy Hanson, VP of Customer Engagement; Greg Kimball, Sr. Director of Product Management; Bonnie Malone, VP of Customer Success; and Laura Christensen, Director of Professional Services. If you were unable…

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Ramsey Solutions Wins Email Hero Award for Best Subject Line

ramsey-solutions-wins-email-hero-award-for-best-subject-line

This week we’re featuring Ramsey Solutions, winners of Validity’s Email Hero Award for Best Subject Line. To understand what went into this award-winning campaign, we interviewed Tony Hendrix, Email Marketing Specialist at Ramsey Solutions. What were the goals of this particular campaign? Increase customer confidence while deepening the relationship between the sales advisor and customers. We also wanted to decrease the amount of user churn…

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