Tag Archives: email

My Top Five Takeaways from Wednesday’s State of Email Webinar

my-top-five-takeaways-from-wednesday’s-state-of-email-webinar

Our State of Email live webinar on April 1 brought together email industry experts from Validity, to discuss the current email marketing landscape (which is unlike anything we’ve ever seen in our time). Speakers included Guy Hanson, VP of Customer Engagement; Greg Kimball, Sr. Director of Product Management; Bonnie Malone, VP of Customer Success; and Laura Christensen, Director of Professional Services. If you were unable…

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Ramsey Solutions Wins Email Hero Award for Best Subject Line

ramsey-solutions-wins-email-hero-award-for-best-subject-line

This week we’re featuring Ramsey Solutions, winners of Validity’s Email Hero Award for Best Subject Line. To understand what went into this award-winning campaign, we interviewed Tony Hendrix, Email Marketing Specialist at Ramsey Solutions. What were the goals of this particular campaign? Increase customer confidence while deepening the relationship between the sales advisor and customers. We also wanted to decrease the amount of user churn…

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Email on Tap Episode 20, with Simms Jenkins, Founder and CEO, BrightWave, an Ansira Company

email-on-tap-episode-20,-with-simms-jenkins,-founder-and-ceo,-brightwave,-an-ansira-company

Anthony Chiulli, from our product marketing team, met with Simms Jenkins, founder and CEO of BrightWave, an Ansira Company, recently to film this episode of Email on Tap. Together, they talked about the history of BrightWave, Jenkins’ work in the email industry, and where Jenkins sees email going in the future. As an innovation-focused leader, email marketers will want to hear Jenkins’ perspective on what…

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One in Six Messages Fail to Reach the Inbox [New Report]

one-in-six-messages-fail-to-reach-the-inbox-[new-report]

Now more than ever, as budgets shift to digital channels, marketers must trust in email to communicate with their audiences. But because of poor email practices, one in six emails usually never reach the inbox. How confident are you with your email performance?  In our eighth annual deliverability benchmark, we analyzed the performance of over 2 billion email messages sent in 2019 from thousands of senders in over a dozen industries to see how many…

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OpticsPlanet.com Wins Email Hero Award for Best Triggered Email

opticsplanet.com-wins-email-hero-award-for-best-triggered-email

Winning the Email Hero Award for Best Triggered Email, this week we’re featuring OpticsPlanet.com! To understand what went into this award-winning campaign, we interviewed Cynthia Do, Promotions & Email Marketing Team Lead at OpticsPlanet. What were the goals of this particular campaign? The goal of this email is to alert customers of a new deal on products from their wish list. We hoped that by…

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Top designs for (Vegan)uary 🌿

top-designs-for-(vegan)uary-

Due to the influx of all things Vegan in January we thought we would dedicate this months top email designs to all things Vegan, enjoy!   1. Burger King SL: 100% WHOPPER, NO BEEF… The Rebel Whopper has arrived… Chosen for: Solus impact. With the… The post Top designs for (Vegan)uary 🌿 appeared first on Email Design Review.

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Top designs for (Vegan)uary 🌿

top-designs-for-(vegan)uary-

Due to the influx of all things Vegan in January we thought we would dedicate this months top email designs to all things Vegan, enjoy!   1. Burger King SL: 100% WHOPPER, NO BEEF… The Rebel Whopper has arrived… Chosen for: Solus impact. With the… The post Top designs for (Vegan)uary 🌿 appeared first on Email Design Review.

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Lunar New Year Email Inspiration

lunar-new-year-email-inspiration

With the Lunar New Year celebrations just around the corner, January 25th 2020 marks the start of the Year of the Rat. We’ve searched our inboxes for our favourite emails from brands celebrating the New Year. A recurring theme throughout is how these brands have used… The post Lunar New Year Email Inspiration appeared first on Email Design Review.

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Lunar New Year Email Inspiration

lunar-new-year-email-inspiration

With the Lunar New Year celebrations just around the corner, January 25th 2020 marks the start of the Year of the Rat. We’ve searched our inboxes for our favourite emails from brands celebrating the New Year. A recurring theme throughout is how these brands have used… The post Lunar New Year Email Inspiration appeared first on Email Design Review.

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Predictions smidictions…

predictions-smidictions…

2019 has been an eventful year that has gone by in a blur. At this festive time of year, the team in the studio has been looking back at our suggestions to make 2019 even more successful. So, were our inboxes filled with interactive,  mobile-friendly… The post Predictions smidictions… appeared first on Email Design Review.

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Predictions smidictions…

predictions-smidictions…

2019 has been an eventful year that has gone by in a blur. At this festive time of year, the team in the studio has been looking back at our suggestions to make 2019 even more successful. So, were our inboxes filled with interactive,  mobile-friendly… The post Predictions smidictions… appeared first on Email Design Review.

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TOP DESIGNS FOR NOVEMBER

top-designs-for-november

This month we’ve welcomed the start of Christmas adverts and emails, but before we can get in the full festive spirit we have Black Friday to get through.   This week brands run the risk of jeopardising their audience trust, so it’s important for them… The post TOP DESIGNS FOR NOVEMBER appeared first on Email Design Review.

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Dark Mode in email

dark-mode-in-email

In recent months a new challenge has come up for email designers and developers – Dark mode – email clients changing your beautiful email design!    We have put together a table full of handy information on all the (current) email clients that have implemented […] The post Dark Mode in email appeared first on .

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ESP being phished is a Black Friday cataclysm

esp-being-phished-is-a-black-friday-cataclysm

There is currently a phishing attack against a major ESP. The mail came through what I presume was a compromised account hosted at one of the providers. It’s just as possible this was a domain set up for the sole purpose of phishing, though. The underlying attack is pretty good. They took the ESP compliance notification email and changed a couple of the links to…

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Top Ten Tips to Improve Your Email Deliverability

top-ten-tips-to-improve-your-email-deliverability

You’ve written, designed, coded, and sent your email. Job is complete; no worries, right? What if your email then lands in your subscribers’ spam folders? All that work beforehand isn’t going to matter much now. Managing and deploying an email to a list of any size can be stressful, and sometimes you just want to hit send after looking at it for so long. However,…

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Identifying domains that don’t accept or send email

identifying-domains-that-don’t-accept-or-send-email

A couple folks have asked me recently about MX records that they don’t understand. These records consist of a single . or they contain localhost or they are 127.0.0.1. In all cases, the domain owners use these records to signal that the domains don’t accept email. What do these records look like? Why do domains do this? In all cases it’s because the domain owners…

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Email Spotlight: SheerLuxe

email-spotlight:-sheerluxe

SheerLuxe is an online lifestyle magazine and a brand fairly new to me. Since signing up to their emails, it has become one of my favourites to pop up in the inbox – and has proven very popular throughout our studio!   SheerLuxe send around […] The post Email Spotlight: SheerLuxe appeared first on .

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Email Design in 2019: A Look Back

email-design-in-2019:-a-look-back

Did you catch our live Twitter chat with Email on Acid this week? We sat down with many #emailgeeks to talk all things email and design! We got some great answers and wanted to share our key take-aways.   What email trends took off in […] The post Email Design in 2019: A Look Back appeared first on .

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The Power of Instagram

the-power-of-instagram

“If Facebook demonstrates that everyone is boring and Twitter proves that everyone is awful, Instagram makes you worry that everyone is perfect – except you.” – The Guardian   We can’t avoid social media, it consumes our everyday life. With everyone ‘doing it for the […] The post The Power of Instagram appeared first on .

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