Tag Archives: engagement

Let’s Talk: Engagement

let’s-talk:-engagement

I’m working on a more formal schedule for the Let’s Talk events and hope to have that out over the next few days. Meanwhile, we’re moving ahead with the next talk: Engagement! Wednesday June 3, 5pm Dublin, noon Eastern, 9am Pacific. Send an email to laura-ddiscuss@ the obvious. Notes, questions and comments for past talks are available. I want to take a minute to thank…

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6 Ways to Keep Your Audience Engaged During These Unprecedented Times

6-ways-to-keep-your-audience-engaged-during-these-unprecedented-times

As the COVID-19 pandemic continues, many schools, businesses, and stores have temporarily closed. People around the world are encouraged to stay at home as public health and safety remains the number one priority. It’s clear that the global pandemic has had an impact on all of us. That’s why communicating with your audience is key. Being compassionate and doing what you can to help shows…

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Purging to prevent spamtraps

purging-to-prevent-spamtraps

Someone recently asked when they should purge addresses to remove spamtraps. To my mind this is actually the wrong question. Purging addresses that don’t engage is rarely about spamtraps, it’s about your overall communication processes. Well maintained traps will actively bounce mail for 6 – 12 months before turning the address into a trap. In those cases it’s mostly the whole domain being turned into…

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Fact: Engagement Impacts Deliverability

fact:-engagement-impacts-deliverability

We’ve heard predictions of the death of email for years. Like those who predict the end of the world, it’s largely agreed that these people don’t know what they are talking about. Email isn’t dying. But that doesn’t mean it’s not changing. Technology is advancing, email recipients are interacting differently, and mailbox providers are adjusting their algorithms. And the same goes for Validity. Our technology is advancing, our understanding of…

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