The core of optimized marketing relies on attracting high-value, targeted demographics. The key to this strategy is reliable customer data, which allows a business to vet qualified customers as well as enhance its products and services.
Read More »6 ingredients to create a fully baked identity strategy
Identity. It’s the holy grail sitting at the core of digital advertising and powering personalization, measurement and efficiency. With third-party cookie deprecation looming and Apple’s pending IDFA changes this spring, marketers are preparing for a future where identity resolution can be achieved without heavily relying on such ingredients. While some brands have been preparing for years, others are still collecting ingredients and figuring out how…
Read More »Tourism marketing strategies to connect with the right customers
Although COVID-19 undeniably disrupted the tourism industry, many U.S.-based destinations brought in a good number of visitors last year. Even in the midst of a pandemic—and likely at least in part due to the pandemic—we saw that people craved a change of scenery in 2020.
Read More »3 insurance marketing strategies to boost policy acquisition
The pandemic has caused significant P&C losses estimated at $100 billion, so for insurance marketing, the need to acquire new policy holders is a top priority.
Read More »How Unilever improved customer identity recognition five-fold in six weeks
The Unilever U.S. team had identity challenges: For years customers received emails and visited the website, but not always by clicking through Unilever’s emails. Those website visits were being read as net-new interactions with the brand, even though many were from loyal customers across the Unilever portfolio.
Read More »Retail media networks: Co-op advertising gets smarter
Headline after headline in 2020 read “rise of the retail media network.” And for good reason.
Read More »Bank marketing reimagined: Leaning into digital
With the added impact of the pandemic, consumers today are looking to manage everything digitally if they can, including their finances. Bank marketers need to rapidly transition to a digital-first mindset to grow deposits—both with existing and net-new customers.
Read More »2021 is email’s time to shine, especially as an outcomes-based channel
You heard it here first: 2021 will be the year email marketing steps back into the spotlight.
Read More »How identity resolution can help solve healthcare’s biggest marketing challenge
In marketing circles, it’s long been true that when it comes to customers “the more you know, the more you grow.” Having a thorough understanding of existing customers not only ensures that marketers can best communicate in ways that resonate and compel customers to action, but can also help them find new ones. How? By drilling down into their characteristics and then looking for other…
Read More »The essential guide to customer acquisition
Customer acquisition is all about getting as many high-value, in-market consumers in the door as possible and is arguably one of the most important initiatives for any business. It allows brands to build a client base, enable customer loyalty programs and minimize costs to increase return on investment (ROI). It can also be one of the most difficult initiatives. In order to succeed, brands need to…
Read More »5 ways marketers are preparing for third-party cookie deprecation
As we approach 2021, it’s inevitable that third-party cookie deprecation and IDFA will fundamentally change the marketing ecosystem—for better or worse.
Read More »New year, new approach to loyalty: What consumers want and how marketers can deliver
Even in the best of times, customers are capricious. Then throw in a pandemic to the mix…
Read More »Identity 101: Respecting consumer privacy while maintaining optimal CX
Consumer privacy in digital advertising remains a hot topic that seems to evolve every day. Consumers increasingly care more and more about how their data is collected by brands, publishers, and social media sites to create personalized ad experiences. They want to be sure they have full transparency into how it’s used. What’s changing, a new group of consumers is emerging: one willing to act…
Read More »Identity 101: Respecting consumer privacy while maintaining optimal CX
Consumer privacy in digital advertising remains a hot topic that seems to evolve every day. Consumers increasingly care more and more about how their data is collected by brands, publishers, and social media sites to create personalized ad experiences. They want to be sure they have full transparency into how it’s used. What’s changing, a new group of consumers is emerging: one willing to act…
Read More »How publisher identity combines optimal consumer experience with privacy
In this time of third-party cookie deprecation, future-proof publisher identity solutions are crucial.
Read More »How publisher identity combines optimal consumer experience with privacy
In this time of third-party cookie deprecation, future-proof publisher identity solutions are crucial.
Read More »The value of machine learning for non-profits
For years ‘big data’ has been talked about and utilized in a variety of ways. The most common methods in which non-profits leverage big data is to identify prospects for new donor acquisition and to model housefile donors to determine seasonality, ask and offer. It’s important to note that all these predictions are made possible through the power of machine learning algorithms.
Read More »The value of machine learning for non-profits
For years ‘big data’ has been talked about and utilized in a variety of ways. The most common methods in which non-profits leverage big data is to identify prospects for new donor acquisition and to model housefile donors to determine seasonality, ask and offer. It’s important to note that all these predictions are made possible through the power of machine learning algorithms.
Read More »Five 2021 trends that will affect email marketers: Global experts weigh in
We’ve nearly made it to the end of 2020 (exhales). It’s been a long year; the endless hurdles have us crawling past the finish line. We’ve all had to adapt to a strange reality—whether it be personal or professional.
Read More »Five 2021 trends that will affect email marketers: Global experts weigh in
We’ve nearly made it to the end of 2020 (exhales). It’s been a long year; the endless hurdles have us crawling past the finish line. We’ve all had to adapt to a strange reality—whether it be personal or professional.
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