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Tag Archives: Epsilon

4 reasons your identity resolution program isn’t working—according to Forrester

4-reasons-your-identity-resolution-program-isn’t-working—according-to-forrester

Consumers want personalized experiences. We all know it. But delivering on this mandate is a challenge—to say the least. It requires knowing each customer (and potential customer) holistically so you can identify and accurately reach real people across devices and interactions over time with relevant messages.

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The benefits an advanced TV strategy can bring to your marketing efforts

the-benefits-an-advanced-tv-strategy-can-bring-to-your-marketing-efforts

With the positive results marketers are seeing with their advanced TV strategy, it comes as no surprise that more than 50% of marketers are likely to include Advanced TV in their advertising schedules. By the end of next year, connected TV spend is expected to reach $913M, up from $293M in 2016.

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Key action items for your loyalty program relaunch/refresh

key-action-items-for-your-loyalty-program-relaunch/refresh

The time for change is now. Consumer expectations are constantly evolving and the digital, hyper-personalized world we live in is complex. The true meaning of customer loyalty has shifted from a transactional brand relationship to one that now communicates on a 1:You level. And, the opportunity for program expansion has become a reality.

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Preparing your loyalty marketing program for 2020

preparing-your-loyalty-marketing-program-for-2020

A universal challenge loyalty marketers have is obtaining a 360-degree view of their customers. There’s lots of discussions around budget, specifically as it relates to technology, along with the complexities of integrating customer databases to achieve a 360-degree customer view.As we’re preparing our loyalty program initiatives for the new year ahead, it’s important to take time and evaluate the state of your existing program.

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Personalized marketing: How financial brands like Edward Jones and KeyBank get ahead

personalized-marketing:-how-financial-brands-like-edward-jones-and-keybank-get-ahead

Marketers across industries currently face an excess of options for personalization. Users expect to see the experiences they get with their favorite retail brands in their interactions with brands every sector—including financial services. This often leaves financial services marketers with a steep learning curve to create and manage the tech stack to deliver true 1:You personalization to their customers and prospects.

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