Tag Archives: Epsilon

Storytelling isn’t child’s play—it’s your best tool to connect, engage and persuade


We know that the best tool for marketers to persuade consumers to buy their products never changes: solid storytelling. Whether you’re selling a coffee maker, a golf club or an actual rocket ship, the key is knowing how to tell your story, in a way that will resonate with your audience at the right time. Sounds easy, right? With today’s fragmented data and tech stacks

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Most retail media spend still belongs to Amazon. What can we do about it?


Amazon's on-site ads business, in which brands pay the online shopping behemoth to have their products spotlighted, was a masterstroke when it debuted a decade ago. Amazon's website already excelled at sales, and now the ads business folded in an entirely new revenue stream as brands paid for access to coveted audiences—just like they had long bought ads on TV, radio, and media websites.  It

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With credit cards on a rebound, financial services brands want their share of card transactions


For the past several years, consumers have felt the impact of economic peaks and valleys. From record-low prices and stimulus money to rapidly increasing inflation, it's been hard for consumers to keep up.

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“The Rehearsal” and Epsilon’s approach to personalization

“the-rehearsal” and-epsilon’s-approach-to-personalization

Nathan Fielder’s critically acclaimed HBO show, “The Rehearsal,” has been met with overall positive reviews albeit some confusion as viewers struggle to deconstruct the part social experiment, part comedic genius, part manipulative jerk narrative that has created quite the discourse. Some have even dubbed it a comedic Rorschach test—more commonly known as the inkblot test.  The Nathan Fielder method, unveiled in Episode 4 of the

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Building hurdles into loyalty programs


By now it’s no secret that properly designed and managed loyalty programs can unlock significant value. Top-performing loyalty programs can boost revenue from customers who redeem points by 15 to 25 percent annually, by increasing either their purchase frequency or basket size or both. So, if loyalty programs play a critical component in increasing company-wide sales, why would you want to insert hurdles into them?    

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Cannes winners showcase how consumer data can drive powerful and purposeful campaigns


Earlier this summer, I had the chance to gather with fellow industry experts from around the world for The Cannes Lions Awards. The International Festival of Creativity has been championing creative excellence since 1954 with the goal of providing the definitive benchmark for creativity that drives progress in the marketing and advertisement industry and beyond. 

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Gen Z consumers crave connection


A survey published by Vogue Business illustrates how Gen Z shoppers are not as brand loyal as their Millennial predecessors. Gen Z consumers crave a deeper connection to their brands and will often opt for independent and micro-brands that are aligned with their personal ethos. Gen Z is a large and influential generation that aims to stay on top of and push cultural change, but

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Hurry up and wait: Google pushes back third-party cookie deprecation to 2024


On Wednesday, Google announced it will further delay getting rid of third-party cookies from Chrome to 2024. Originally slated to take effect in 2022, Google first delayed third-party cookie deprecation to 2023 after failing to deliver on its promise to provide an alternative solution for marketers seeking to deliver and measure effective digital campaigns without using third-party cookies. Now it’s happening again.

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With a recession looming, brands reconsider their approach to marketing


For the past several weeks, U.S. consumers have faced an onslaught of financial woes: Inflation is on the rise, interest rates are sky high and the stock market continues to decline. This tumultuous economic climate has many fearing the U.S. is facing another recession. And it has caused many CPG brands to reconsider their marketing strategy on the heels of huge pandemic gains.

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There’s nothing strange about the data-powered success of Netflix’s ‘Stranger Things’


The second volume of the fourth season of Netflix’s hit series “Stranger Things” touched down on July 1, and it was a smash hit. According to Netflix's internal metrics, the show just became only the second Netflix series ever to cross 1 billion hours viewed within its first 28 days of availability, and the premiere of Season 4 (Volume One) set the record for Netflix’s

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Apple announces BIMI support


A new iOS update brings Apple in line with other mail applications and puts extra pressure on brands to get their BIMI in order. Just as email marketers are starting to get the hang of the Apple's iOS15 update that dared users to opt-out of Mail Privacy Protection (MPP), they announce iOS16, which creates another new challenge for marketers to respond to: Brand Indicators for

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