Tag Archives: Epsilon

Consumer prices in the U.S. have posted their biggest annual gain since 1981, primarily driven by spikes in the cost of gasoline and other goods. Earlier this month, the Federal Reserve raised short-term interest rates by 0.50% in an effort to slow inflationary pressures currently gripping the U.S.

If you’re investigating ways to get the biggest return on investment for your marketing dollars, you’ve likely run across the concept of omnichannel marketing. Once considered a cost-prohibitive marketing strategy—one that only high-end luxury brands and large multinational companies with mammoth marketing budgets could pursue—omnichannel marketing has become accessible to companies of all sizes with the advent of new technologies like all-in-one marketing.  Because today’s…

During the pandemic, CPG ad spend exploded—increasing $19 billion in just two years—and it shows no signs of stopping. According to eMarketer, CPG ad spend is expected to increase this year to $36 billion dollars, up from $30.5 billion in 2021, and will grow even more in 2023.

For decades, McDonald’s has been at the forefront of culture. Yet in 2020, many young Americans had never tried a Quarter Pounder. McDonald’s wanted to reach youth and cultivate a new generation of brand fans by showing up for them in a way that was culturally relevant across channels and would drive digital adoption and guest counts. The resulting concept was the Famous Orders campaign.

Do you know how to make your customers fall in love?  Well, maybe not love. Marketers are constantly figuring out the best way to get their products in the hands of consumers, whether they're new or regular customers. And while falling in love can be a lot more complicated than driving the right engagement for conversion, the principle is very similar.

The TV upfronts are here, and for many, this year’s go-around is a bit nerve-wracking.

The TV upfronts are here, and for many, this year’s go-around is a bit nerve-wracking.

So, you want to talk about data—but you’re not sure where to start. Maybe all the different parties (first, second, third, zero…) has you just wanting to stay home. We know it can get a bit messy, but as marketers today, it’s incredibly important to understand all of your data as it has a significant impact on how you connect with your customers. 

Earth Day is coming up, and with it a slew of brands coming through with cause-based marketing, hoping to appeal to green product buyers. And cause marketing has a real impact on a brand’s bottom line: 64% of consumers say they’ll buy or boycott a brand depending on its stance on a social or political issue.  Consumers are four times more likely to purchase from…

Spring break is back.     

Pubfinity, a burgeoning advertising network that serves premium ads on top-rated Windows PC games and apps, was looking to grow its business and needed the right partner to do it. In just over a year, Epsilon's publisher solutions were able to significantly boost this scrappy start-up's advertising revenue. 

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Who remembers the awkward stages of moving print ads to digital? Not too long ago, advertisers were tasked with moving ads from the pages of print newspapers and magazines to digital publisher pages. The initial instinct was to do a one-to-one translation, assuming that the internet functioned just like the real world. Advertisers bought digital ad spaces and bundles with individual online publishers, just like…

Last night’s Academy Awards made history. And I’m not talking about the “slap heard ‘round the world.” I’m talking about CODA, a coming-of-age story about a high school senior and child of deaf adults, which capped off its successful award season with an historic win of the evening’s most coveted prize—Oscar for Best Picture. CODA is the first movie starring a predominantly deaf ensemble in…

TL;DR: Here are the key retail marketing focus areas we heard at early 2022 events:   Succeeding in a cookie-less world to retain and engage customers long term  Growing importance of organizing and collecting first-party data to provide personalized omnichannel experiences  Increased need be responsive, offer convenience, and frictionless experiences to meet customer expectations 

It’s no surprise, but 2020 wasn’t kind to the luxury industry. After months of declining in sales due to the pandemic, luxury brands are seeing a resurgence.

Wordle is the rare viral game that doesn't encourage bingeing. Its millions of players worldwide are limited to a once-a-day shot at victory, and the whole process—six attempts to guess a mysterious five-letter word—requires only a few minutes. There are no prizes except for pride and bragging rights.  

Everyone is talking about retail media. Brands seem ready and willing to spend retail media dollars with their partners, but as the category proliferates and accelerates, it’s creating a totally new industry within the digital media ecosystem.