EMJ November 24, 2020 Content Type Blog Post, Epsilon, Topic Data, Vertical Retail
With the holidays right around the corner, marketers are putting the final touches on their holiday campaigns. During Halloween, we learned that consumer spending in home décor greatly increased, as consumers were looking for ways to create holiday excitement with the modified celebrations and trick-or-treat policies due to COVID. According to the National Retail Federation, consumer household spending on décor increased close to 7% from…
Read More » EMJ November 19, 2020 Epsilon, Topic Data, Topic Identity, Topic Marketing Technology, Topic Personalization
2020 has been the year of the customer data platform (CDP), and it’s easy to see why.
Read More » EMJ November 13, 2020 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Loyalty, Vertical Restaurants
Curbside pickup and contactless delivery have surged around the world. Find out how restaurants can evolve from contactless experiences to increased loyalty.
Read More » EMJ November 4, 2020 Content Type Blog Post, Epsilon, Topic Customer Insights, Topic Loyalty, Topic Marketing Technology, Vertical Travel
As recovery continues, guest preferences are clear via their rapid adoption of contactless technologies. Find out how travel brands can connect with their guests and move from contactless experiences to contactless loyalty in the new travel landscape.
Read More » EMJ November 2, 2020 Content Type Blog Post, Epsilon, Topic Customer Insights, Topic Email, Topic Personalisation
With Epsilon client YTD email volume up 9% over 2019 and Forrester predicting a 40% lift in digital marketing messages in 2021, you may ask yourself: “How can I increase sales and grab more revenue share from my competitors this holiday season when inboxes are already flooding with messages?” It’s more critical than ever that you cut through the clutter this shopping season, using email…
Read More » EMJ October 29, 2020 Content Type Blog Post, Epsilon, Topic Identity, Topic Loyalty
Not every company has a loyalty program, and not every company has a loyalty team. But right now, every company is evaluating how to build loyalty in a contactless world.
Read More » EMJ October 29, 2020 Content Type Blog Post, Epsilon, Topic Identity, Topic Loyalty
Not every company has a loyalty program, and not every company has a loyalty team. But right now, every company is evaluating how to build loyalty in a contactless world.
Read More » EMJ October 19, 2020 Content Type Blog Post, Epsilon, Topic Loyalty, Vertical Financial Services
With 79% of the world using contactless payments, now’s the time for Financial Services brands to explore how to build contactless loyalty.
Read More » EMJ October 19, 2020 Content Type Blog Post, Epsilon, Topic Loyalty, Vertical Financial Services
With 79% of the world using contactless payments, now’s the time for Financial Services brands to explore how to build contactless loyalty.
Read More » EMJ October 13, 2020 Content Type Blog Post, Epsilon, Topic Customer Insights, Topic Marketing Technology, Vertical CPG
As we (finally) barrel towards the end of 2020, marketers across industries are bracing for what’s to come of a pandemic-laden holiday season. In order to thrive, marketers need to get strategic and focused with their digital holiday campaigns.
Read More » EMJ October 13, 2020 Content Type Blog Post, Epsilon, Topic Customer Insights, Topic Marketing Technology, Vertical CPG
As we (finally) barrel towards the end of 2020, marketers across industries are bracing for what’s to come of a pandemic-laden holiday season. In order to thrive, marketers need to get strategic and focused with their digital holiday campaigns.
Read More » EMJ October 7, 2020 Content Type Blog Post, Epsilon, Topic Loyalty, Vertical Retail
Curbside pickup and contactless handoff have surged around the world. Find out how retailers can evolve their contactless experiences to create contactless loyalty.
Read More » EMJ October 7, 2020 Content Type Blog Post, Epsilon, Topic Loyalty, Vertical Retail
Curbside pickup and contactless handoff have surged around the world. Find out how retailers can evolve their contactless experiences to create contactless loyalty.
Read More » EMJ October 5, 2020 Content Type Blog Post, Epsilon, Topic Digital Media, Topic Identity, Topic Privacy
Apple’s recent iOS 14 IDFA announcement, which followed Google’s January third-party cookie deprecation announcement, has made industry waves. It is the latest change in the clear trend of identifier deprecation that started in 2017, and will likely accelerate in the coming months and 2021. As a refresher, let’s review the differences between the two announcements:
Read More » EMJ October 5, 2020 Content Type Blog Post, Epsilon, Topic Digital Media, Topic Identity, Topic Privacy
Apple’s recent iOS 14 IDFA announcement, which followed Google’s January third-party cookie deprecation announcement, has made industry waves. It is the latest change in the clear trend of identifier deprecation that started in 2017, and will likely accelerate in the coming months and 2021. As a refresher, let’s review the differences between the two announcements:
Read More » EMJ October 2, 2020 Content Type Blog Post, Epsilon, Topic Customer Insights, Topic Loyalty
2020 jolted us into reevaluating in-person interactions—from shopping to socializing to completely restructuring the workplace. Creating customer loyalty has always been a challenge for brands, even during face-to-face interactions. Absent of those interactions, what are brands left with?
Read More » EMJ October 2, 2020 Content Type Blog Post, Epsilon, Topic Customer Insights, Topic Loyalty
2020 jolted us into reevaluating in-person interactions—from shopping to socializing to completely restructuring the workplace. Creating customer loyalty has always been a challenge for brands, even during face-to-face interactions. Absent of those interactions, what are brands left with?
Read More » EMJ September 17, 2020 Epsilon, Topic Data, Topic Digital Media
Cookies identify online users and have become a mainstay of digital advertising. As web servers have no memory of their own, cookies are used to make websites remember the user’s action, so they aren’t asked to perform a task again and again. As a result, they help provide a better, more personalized user experience. And while most marketers know this broad definition, getting into the…
Read More » EMJ September 17, 2020 Epsilon, Topic Data, Topic Digital Media
Cookies identify online users and have become a mainstay of digital advertising. As web servers have no memory of their own, cookies are used to make websites remember the user’s action, so they aren’t asked to perform a task again and again. As a result, they help provide a better, more personalized user experience. And while most marketers know this broad definition, getting into the…
Read More » EMJ September 16, 2020 Content Type Blog Post, Epsilon, Topic Data, Topic Identity, Topic Loyalty, Topic Machine Learning, Topic Personalization
The “new normal” is a popular term in marketing right now, but the truth is, we’ve dealt with similar seismic shifts before and found our way through them. Following the 2008 recession, direct-to-consumer brands sprung up out of hardships similar to those faced currently during the Covid-19 pandemic: an economic downturn, decreased consumer spending and a decline in job opportunities. Savvy entrepreneurs found smarter, cheaper…
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