Tag Archives: Epsilon

Cookies identify online users and have become a mainstay of digital advertising. As web servers have no memory of their own, cookies are used to make websites remember the user’s action, so they aren’t asked to perform a task again and again. As a result, they help provide a better, more personalized user experience. And while most marketers know this broad definition, getting into the…

The “new normal” is a popular term in marketing right now, but the truth is, we’ve dealt with similar seismic shifts before and found our way through them. Following the 2008 recession, direct-to-consumer brands sprung up out of hardships similar to those faced currently during the Covid-19 pandemic: an economic downturn, decreased consumer spending and a decline in job opportunities. Savvy entrepreneurs found smarter, cheaper…

COVID-19 has upended numerous industries—travel is nowhere near previous levels of activity, restaurants had to completely rethink their business models and the same goes for retail stores.

Brands want customer relationships that drive performance. It’s a simple statement, yet the pressure on the C-suite to drive growth is palpable, especially in times of disruption and uncertainty.

When introducing the concept of artificial intelligence (AI) to clients, I often start with a few basic questions:

Artificial intelligence (AI) is growing in importance in the digital advertising world. According to Forbes, in 2019, the majority of marketers either planned to or used AI in their audience targeting (81%) and in their audience segmentation (80%). And for good reason: AI-supported media allows advertisers to more easily determine whom to talk to, when to talk to them and what to say. Not to…

Today, excellence in customer experience has become the chief determinant of a brand’s success.

In response to the COVID-19 crisis, brands and consumers both felt a lot of uncertainty, panic and anxiety. Marketers had to swiftly provide facts, comfort, support and reassurance—all while working to evolve their businesses. Epsilon PeopleCloud Messaging statistics found that email proved to be the most critical communication channel between brands and customers because it’s personal, reliable, relevant and targeted.

Monetization is top of mind for retailers, grocery stores, pet stores and, frankly, any company at the moment. With budgets under greater scrutiny and pressure, monetization offers an ideal partnership opportunity in which brands get ROI and other critical insights through reaching retailer’s in-market customers, while retailers get a new revenue stream.

Consumers want it free. They want it now. They want it to be relevant. They want it personalized.

Although we’re starting to see restaurants open their doors as stay-at-home restrictions lift, we are entering a new normal. And that new normal entails:

When shelter-in-place orders were first instated in March, retailers had to close their doors in an effort to stop the spread of COVID-19, resulting in a steep drop in sales for everyone. While the decline was not totally out of the blue, retailers are still feeling the pressure: according to Epsilon data, consumers across generations still have mixed feelings around when they will return to…

The back-to-school shopping season is going to be different for all this year – brands, students, teachers, parents and so on. Everything seems different as we continue to adapt to this ‘new norm’. In fact, from our recent research, we learned that over 67% of consumers across generations feel that things are never going to be the same again. With so many ‘unknowns’ and speculation…

The unexpected hit of COVID-19 has jolted the retail world into a need for transformation. In March, when stores were suddenly shuttered, retailers had to quickly pivot their omnichannel approach, from evaluating brick and mortar to creating contactless customer experiences.

For marketers today, understanding the customer journey to an actual sale is just as valuable as the sale itself. But it’s not an easy task. Between devices, consumer IDs, channel variation, walled garden platforms and much more, how does a marketer actually begin to understand an individuals unique journey to buying? That’s where attribution modeling comes in.

Winning the hearts of clients in today’s ever-changing digital world isn’t just about being digitally savvy or talking the digital language. Rather, it’s about constantly pushing the boundaries of digital marketing services and coming up with ways to deliver on your promise to drive competitive advantages for clients.

Artificial intelligence (AI) has woven its way into the fabric of our everyday lives, and many of us are completely unaware of it. Our morning commutes are quicker, depositing a check online is easier, frustrating daily spam emails are fewer. And businesses are buying into it. According to Gartner, thirty-seven percent of organizations have implemented AI in some form—that’s a 270% increase over the last…

It’s safe to say that everything is unpredictable right now. But with knowledge comes understanding, and for CPG brands, it’s important to know how consumers are shopping right now. To that end, Epsilon surveyed consumers on their shopping habits and behaviors during the COVID-19 pandemic to understand: How are they really responding during this unprecedented time? The findings, detailed in our recent report, “Consumer Sentiment…

In a study on identity resolution from Forrester Consulting commissioned by Epsilon, Forrester found that, at best, only half of brands are capable of fundamental identity resolution capabilities, like finding customers across devices, controlling messaging frequency and building a unified customer profile. As marketers struggle to “connect the dots” between the ever-expanding number of devices customers use to connect with their brands, they often overlook…